PRODUCT PROPOSAL

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A Product Proposal Presented to

The faculty of College of Arts and Sciences of Asia

And The Pacific Rodriguez, Rizal

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In Partial fulfillment of the

Requirements for Entrepreneurship

Accountancy, Business and Management

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Sinadjan, Virgin Anne

Doronela, John Dhaniel

Palogan, Francis Jhude

Vidal, Ren Glydel

Siclot, Jhames Patrick

Arambala, Janelle

Cassada, Roselyn

Pajarito, Gherlyn

February 2025
 A. INTRODUCTION
I. Executive Summary

MISSION
To provide a nutritious, delicious, and affordable alternative to traditional meatballs
by using natural vegetable ingredients, promoting a healthier and more balanced diet for
everyone.

VISION
To establish Bolabasa as a well-known and trusted food product in Montalban and
beyond, advocating for sustainable and healthy eating choices for all.

OBJECTIVES
1. Promote healthy eating habits by offering a vegetable-based alternative to traditional
meatballs.
2. Provide an affordable and accessible option for individuals seeking a nutritious and
flavorful meat substitute.
3. Raise public awareness about the health benefits of vegetables and encourage a more
balanced diet.
4. Inspire innovation in sustainable food production by creating plant-based products
that maintain excellent taste and quality.

II. Management Team

 B. PRODUCT CONCEPT
I. Product Name
“BolaBasa”

II. Introduction
Bolabasa is the new delicacy in Montalban, Rizal which is mainly made of pumpkin
mixed with carrots and spring onions and It is deliciously cooked for everyone. Bolabasa is
an alternative for meatballs, made for people who don’t like meat but want to enjoy the taste
and texture of traditional meatballs using healthy ingredients.

It is also a healthier and budget-friendly option for those who want to have a balanced
diet without sacrificing the taste of the food.

III. Background
It is called Bolabasa because “Bola” means “balls” and “Basa” is taken from the
vegetable used in the product, “Kalabasa”.

Squash is a nutritious vegetable that contains Beta Carotene and recognized as an

excellent source of vitamins A, C, B1, B3, and B5 and minerals.

IV. Product Formulation and Ingredients

 INGREDIENTS WEIGHTED QUANTITY

Grated Squash 500g 1 kilo

Grated Carrots 244g 2 cups
Chopped Spring Onions 100g 1 cup
Ground Black Pepper 2g ½ tsp
Salt 2g ½ tsp
Sugar 2g ½ tsp
Egg 100g 2 large eggs
All Purpose Flour 300g 2 cups
Oil 240g 1 ½ cups

PRODUCT RECIPE PROCEDURE

a. Ingredients: (Makes approximately 15-20 pieces)
 4 cups squash (kalabasa), grated and drained
 2 cups carrots, finely grated
 1 cup spring onions, finely chopped
 ½ teaspoon ground black pepper (pamintang powder)
 ½ teaspoon salt
 2 large egg
 2 cups all-purpose flour

b. Cooking Procedure
1. Prepare the vegetables:
– Grate the squash and carrots. Squeeze out excess moisture using a clean cloth
or strainer to prevent soggy texture.
– Finely chop the spring onions.

2. Mix the ingredients:

– In a large mixing bowl, combine grated squash, carrots, and spring onions.
– Add black pepper, salt, and any optional seasonings. Mix well.

3. Bind the mixture:

– Crack an egg into the mixture and stir until evenly distributed.
– Gradually add the flour, mixing until the ingredients are well combined and
the mixture holds together.

4. Shape into balls:

– Scoop about 1 tablespoon of the mixture and roll it into small balls.
– If the mixture is too wet, add a little more flour. If too dry, add a few drops of
water or an extra beaten egg.
 5. Cook the squash balls:
– Frying method: Heat oil in a pan over medium heat. Fry the balls until golden
brown and crispy (about 3-5 minutes per batch). Drain excess oil on a paper
towel.

6. Serve and enjoy!

– Best served hot with a dipping sauce like sweet chili, garlic mayo, or tomato
ketchup.

V. Cost Analysis

INGREDIENTS PRICE SOURCE

1 kilo of Squash ₱60

1 kilo of Carrots ₱100
1 whole stalk Spring Onions ₱50
Ground Black Pepper ₱5
Salt ₱30
1 kg of Sugar ₱70
2 Egg ₱20 (₱10)
1 kg of All Purpose Flour ₱75
1 liter of Oil ₱120

C. MARKETING PLAN
I. Target Customers
 Parents and children/adolescents – Families who want to incorporate more vegetables
into their diet.
 Budget-conscious consumers – People seeking affordable yet tasty and filling meals.

II. SWOT Analysis

STRENGTHS
 Healthy and Nutritious – containing vital vitamins and minerals and made from
natural foods like carrots and squash.
 Affordable – A cheap substitute for traditional meatballs.
 Unique Product – Few vegetable-based meatball alternatives exist in the market.
 Sustainable and Environment-friendly – Promotes plant-based eating, which has a
lower environmental impact than meat production.
 Delicious and Versatile – Can be served as a snack, side dish, or meal complement.

WEAKNESSES
✘ Limited Brand Awareness – Bolabasa is a new product and needs aggressive
marketing.
 ✘ Consumer Skepticism – Some people might hesitate to try a vegetable-based
alternative
to meatballs.
✘ Short Shelf Life – Since it’s made from fresh vegetables, it might require proper
storage
and preservation techniques.

OPPORTUNITIES
 Health Trends – Growing awareness of plant-based and healthy eating habits.
 School and Office Canteens – Potential partnerships with institutions to offer a
healthy food option.
 Online Market – Can be sold through social media and food delivery platforms.

THREATS
⚠︎Competition – Other plant-based alternatives and traditional meatballs are already
available.
⚠︎Market Resistance – Some consumers might still prefer meat over vegetable-based
alternatives.
⚠︎ Supply Chain Issues – Prices and availability of raw ingredients can fluctuate.

III. Marketing Strategy

1. Product Strategy
— Bolabasa will be positioned as a healthy, delicious, and budget-friendly
alternative to meatballs.
— Emphasize the natural ingredients and nutritional benefits in all marketing
materials.
— Offer different variations, such as spicy Bolabasa or cheesy Bolabasa options
for specific customer preferences.

2. Pricing Strategy
Use a competitive pricing approach to make Bolabasa an affordable alternative
to traditional meat products.
1) Bundle Deals & Family Packs
 Meal Pack (Good for 2-3 people) – ₱XX
 Family Pack (Good for 4-5 people) – ₱XX (Cheaper per
piece)
 Party Pack (Good for 10+ people) – ₱XX (Best value for
money)
2) Tiered Pricing for Different Customer Groups
 Student Discount – Offer a lower price for students to
encourage repeat buyers.
 Bulk Order Discounts – Give lower prices to customers who
order in bulk (e.g., school canteens, food stalls).
3) Limited-Time Introductory Pricing
  Offer a discounted price for the first month to attract new
customers.
 Example: “Try Bolabasa for only ₱XX instead of ₱XX –
Limited Offer!”

3. Place (Distribution) Strategy

— Sell at local markets, food stalls, and school canteens to reach students and
budget-conscious consumers.
— Use online selling platforms like Facebook Marketplace, Shopee, and Lazada
to expand reach.
— Attend food fairs and community events to showcase and provide free
samples.

4. Promotion Strategy
1) Traditional Advertising
 Distribute flyers and posters in schools, markets, and fitness
centers.
 Offer free taste samples at public places to attract more
customers.
2) Social Media Marketing
 Create engaging posts and videos on Facebook, Instagram,
and TikTok showing how Bolabasa is made, its benefits, and
customer testimonials.
 Use hashtags like #Bolabasa, #HealthyMeatballs,
#SquashPower, #AffordableHealthyEating.
3) Partnership
 Partner with school organizations and community events to
promote healthy eating habits.

IV. Package Design

1. Packaging Type: Plastic Tray with Sealed Wrap
 The product is housed in a clear plastic tray, keeping it fresh and protected.
 It is covered with a sealed wrap, similar to how traditional meatballs are
packaged in supermarkets, making it familiar and convenient for buyers.

2. Design & Color Scheme

 The design prominently features bright green and orange hues, reflecting the
natural ingredients—squash and carrots.
 The color choice emphasizes freshness, health, and natural quality, making it
appealing to health-conscious consumers.

3. Product Visibility
  A transparent section in the packaging allows customers to see the actual
squash balls, ensuring freshness and authenticity.
 The squash balls inside are realistic in appearance, with a golden-orange
color and finely blended spring onions for a natural texture.

4. Branding & Labeling

 The Bolabasa logo is bold and playful, making it memorable and eye-
catching.
 The tagline “Healthy Balls, Happy Tummy!” reinforces the brand’s focus on
delicious and nutritious food.
 The label includes essential product details such as:
– Ingredients list (squash, carrots, spring onions, etc.)
– Nutritional facts (highlighting vitamins, fiber, and low fat)
– Storage instructions (how to store and best-before date)

5. Marketing Elements
 Icons and labels clearly highlight key selling points, such as:
– 100% Natural (no preservatives or artificial additives)
– Rich in Vitamins (boosting health benefits)
– Affordable and Sustainable (a budget-friendly, plant-based option)
 A QR code on the back directs customers to Bolabasa’s social media pages or
website, allowing for engagement, promotions, and additional product
information.

PACKAGING EXAMPLE: