SCHOOL OF BUSINESS AND ECONOMIC SCIENCES

BUSINESS MANAGEMENT DEPARTMENT

BACHELOR OF BUSINESS ADMINISTRATION (WEEKEND)

BACHELOR OF ACCOUNTANCY (WEEKEND)
YEAR 4

STRATEGIC MANAGEMENT COURSE OUTLINE

JANUARY, 2023

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 Module Outline

1. Module code and Module title

Module code STM – 412

Module title
STRATEGIC MANAGEMENT
Prerequisite
PRINCIPLES OF MANAGEMENT

2. Module description

Module description
This module provides to students an introduction to the principles and techniques to analyse strategic
theories, problems and practices and apply these principles and techniques to real-life situations through
case analysis

3. Learning outcomes

Learning outcomes
By the end of the module students should be able to:
(a) Produce clear, reconciliatory and comprehensive Vision and mission statements for firms
in various industries.
(b) Construct matrixes as a basis for strategy formulation
(c) Formulate strategies for firms operating in different industries.
(d) Evaluate the effectiveness of the firm’s strategy, including a detailed assessment of the
financial condition of an enterprise.
(e) Analyze an industry and evaluate the strategy of firms competing in the industry.

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4.0 Module syllabus

Topic Contents/ fundamental concepts

The Nature of Strategic • Nature of strategic management
Management • Define Strategy
• Levels of strategy
. • Define strategic management
• Strategic management process
• Key terms in strategic management
• Strategic management vs strategic planning
• Why some firms do no strategic planning
Strategic Purpose /Business • Organisation purpose: values, Mission, Vision and
Vision and Mission objectives
• Social Responsibility and Ethics
• Stakeholder Expectations
STRATEGIC POSITION • Industrial/Organisational View
• Macro-Environment Analysis
(The Environment/External • Industry and sector analysis: Five-Forces Model,
Assessment) Industry Dynamics
• Competitor and market analysis; Strategic Groups,
market segments, strategic customers, Blue Ocean
Thinking
• Opportunities and Threats

STRATEGIC POSITION • Resource-Based View

• Strategic capability
(Strategic Capability/Internal • Sustainable Competitive advantage
Assessment) • Diagnosing Strategic Capability: Value chain analysis,
Benchmarking
• Strengths and Weaknesses
• Implications for strategists (SWOT)

STRATEGIC CHOICE • Business-Level Strategy: How to Compete for Advantage

• Identify SBU
(Business-Level Strategies) • Generic Competitive Strategies
• Interactive Strategies
STRATEGIC CHOICE • What is Corporate Strategy
• Strategy Directions
(Corporate-Level Strategies and • Diversification
Diversification) • Value Creation and Corporate Parent
• Mergers and Acquisitions and Alliances

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 STRATEGY IN • Strategy Evaluation
ACTION/IMPLEMENTATION • Strategy Development
• Leadership and strategic Change

5. Module components (Learning activities)

Lectures, tutorials, group work, assignments, Case Study Analysis

6. Assessment type

Assessment type Percentage

Group Assignment 10
Mid semester exam 15
Group Assignment and presentation 15
End of semester exam 60

7. Required and recommended readings

Prescribed Text
Johnson, G., Scholes, R., Whittington, K., & Pyle, S., (2011), Exploring Strategy: Text and Cases, 9th Ed.,
Prentice Hall, Harlow – England
Rothaemel, R.T., (2017), Strategic Management,3rd Ed., McGraw Hill

Recommended Texts
David, F. R. & David, R.D., (2017) Strategic Management: Concepts and Cases – a competitive
advantage approach, 16th Ed., Prentice Hall, Boston

8. Feedback for evaluation

The college through the Quality Assurance Directorate will administer students’ evaluation
questionnaire at the end of the module delivery.

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9. Module schedule

Class/
Date(s) Topic/Activity Requirements
week
1 30th Jan -5th Feb Overview of Strategic Lectures, class handout,
2023 Management recommended reading list
2 6th – 12th Feb, Organisation Purpose: Assignment 1 & 2
2023 Business Vision and Lectures, class hand out,
Mission recommended reading list,
Tutorials
3 13th – 19 Feb, Strategic Position Lectures, recommended reading
2023 The Environment list and group discussions
Industry Analysis – Five
Forces Model
4 20th - 26th Feb, Strategic Position Lectures, class hand out, group
2023 Customers and Markets discussions
5 27th Feb – 3rd Strategic Position Lectures, Class hand out,
March, 2023 Strategic Capability recommended reading list,
group discussions and
presentations
6 6th – 12th March, Mid-Semester Examination Mid-Semester Examination
2023
7 13th – 19th Self-Study Group discussions, Self-Study
March, 2023
Mid-Semester Break
8 20th – 26th Strategic Choice Lectures, class hand out,
March, 2023 Business-Level Strategies recommended reading list,
tutorials
9 27th – 31st Mar Strategic Choice Lectures, class hand out,
2023 Corporate level Strategies recommended reading list,
tutorials
10 3rd – 9th April, Strategic Choice Lectures, class hand out,
2023 Corporate level Strategies recommended reading list,
tutorials
11 10th – 16th April, Strategy in Action Lectures, Group Presentations
2023 Strategy Evaluation
Strategy Development

12 17th -23rd April, Strategy in Action Lectures and

2023 Implementing functional Group presentation
Strategies

13 24th – 30th April, REVISION Lectures, class hand out,

2023 recommended reading list,
tutorials
14 1st – 5th May, Revision Lectures, class hand out,
2023 recommended reading list,
tutorials

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10. Contact details for lecturer(s)

Lecturer's Name Joyce Masamba

Office Location Florence House Room 9
Telephone +265(0)888 167 229/ 0991 449 030
Email jmasamba@[Link]
Teaching Venue
Website
Other information

11. Academic honesty and plagiarism

Attention is drawn to University policy and regulations on honesty in academic work, and to the
disciplinary guidelines and procedures applicable to breaches of such policy and regulations.
Academic work submitted for assessment must be the original work of the author(s). If the ideas
or words of others have been drawn upon, this must be thoroughly and clearly acknowledged using
agreed scholarly conventions.