TABLE OF CONTENTS
Chapter Page No.
ACKNOWLEDGEMENT
LIST OF TABLES
LIST OF FIGURES
I INTRODUCTION AND DESIGN OF THE STUDY 1
II AN OVERVIEW OF FINANCIAL SYSTEM AND
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INVESTMENT AVENUES
III AN INTRODUCTION OF STOCK MARKETS AND
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FINANCIAL COMPANIES
IV ANALYSIS OF INVESTMENT AWARENESS IN
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FINANCIAL ASSETS
V ANALYSIS OF PREFERENCE OF FINANCIAL
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INTERMIDIARIES
VI SUMMARY OF FINDINGS AND SUGGETIONS 84
BIBLIOGRAPHY
APPENDIX
ACKNOWLEDGEMENT
I express my sincere thanks and gratitude to my guide
Dr. V. MADANA GOPAL, [Link]., M.A., [Link]., M.A., M.B.A., Ph.D., Reader
and Head, Department of Management Studies, Raja College of Engineering and
Technology, Madurai – 20, for his guidance, valuable advice, excellent
suggestions and encouragement given to me in completing this study.
It is with great pleasure, I express my heartfelt and sincere thanks to
Dr. P.C. SEKAR, Co-ordinator, Department of Business Administration (DLP),
Madurai, Kamaraj University for his support and encouragement to complete this
work.
My sincere thanks are due to Dr. S. VADIVELU, [Link]., [Link]., Ph.D.,
Director, Directorate of Distance Education, Madurai Kamaraj University,
Madurai from whom I learnt a lot of experience in research.
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I extend my sincere thanks to M/S. PASS PROJECT POINT, Madurai for
their valuable assistance in bringing out the thesis in its best possible form.
Above all, I thank the Almighty for the blessings showered on me in
fulfilling my endeavour.
M. SHAMEEM
LIST OF TABLES
Table Page No.
4.1 Classification of Respondents on the basis of Age 33
4.2 Classification of Respondents on the basis of Sex 34
4.3 Classification of Respondents on the basis of Educational 35
Qualification
4.4 Classification of Respondents on the basis of Occupation 36
4.5 Classification of Respondents on the basis of Income 37
4.6 Classification of Respondents on the basis of Marital 38
Status
4.7 Classification on the basis of Number of Members in the 39
family
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4.8 Classification of Respondents on the basis of Savings 40
4.9 Source of awareness to Customers 41
4.10 Age of the Investors and Source of Awareness 43
4.11 Chi – square Test for Age and Source of awareness 44
4.12 Educational level of the Investors and their source of 46
awareness
4.13 Chi – square Test for Age and Source of awareness 47
4.14 Occupational level of the investors and their source of 49
awareness
4.15 Chi – square Test for Occupational level and Source of 50
awareness
4.16 Monthly income of the investors and their source of 52
awareness
4.17 Chi – square Test for Income and Source of awareness 53
4.18 Classification of Respondent’s opinion 54
4.19 Investment plan (Multiple respondents) 55
4.20 Mode of Investment 56
4.21 Opinion about services rendered by the agents 57
4.22 Allocation of Income for investment 58
4.23 Educational level of the Investors and their source of 60
awareness
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4.24 Important determinants in selecting Investment outlet 61
4.25 Classification on the Basis of Demate Account 62
4.26 Awareness about Stock Market Index 63
4.27 Awareness about Bonus and Rights 64
4.28 Awareness about Regulation of Trading 65
4.29 Awareness about the financial companies 66
4.30 Purpose of Investment 67
5.1 Method of Trading 71
5.2 Nature of Trading (Multiple responses) 72
5.3 Source of Awareness about the Intermediaries 73
5.4 Opinion on the Services Rendered by the Intermediaries 74
5.5 Period of Using the Service 75
5.6 Classification on the Basis of Distance between the 76
Residence and Place of Intermediaries
5.7 Purpose of Using the Intermediaries 77
5.8 Frequency of Using Services of Intermediaries 78
5.9 Opinion about the Preference of Intermediaries 79
(Multiple responses)
5.10 Opinion about the Brokerage Charges 80
5.11 Reasons for Preference of using the Intermediaries 82
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LIST OF FIGURES
Figure Page No.
3.1 Chart showing the Growth of Deposits 19
3.2 Chart showing the Growth of Borrowings 21
3.3 Chart showing the Growth of Investments 23
3.4 Chart showing the Loans and Advances 25
4.1 Chart showing the Financial Return 29
4.2 Chart showing the Financial Cost 31
4.3 Chart showing the Financial Margin 33
4.4 Chart showing the Operating Profit Ratio 35
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4.5 Chart showing the Risk Cost Ratio of the Bank 37
4.6 Chart showing the Net Margin 39
4.7 Chart showing the per employee business 41
4.8 Chart showing the Per Employee Profit 43
4.9 Chart showing the Credit Deposit Ratio 45
4.10 Chart showing the Recovery Percentage 47
4.11 Chart showing the Return on Assets 49
4.12 Chart showing the Net NPA Ratio 51
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