Questionnaire
1. What is your age group?
o Below 25
o 25–35
o 36–45
o 46–60
o Above 60
2. What is your occupation?
o Salaried
o Business
o Professional
o Student
o Homemaker
o Retired
o Other
3. What is your annual income range?
o Below ₹3 lakh
o ₹3–6 lakh
o ₹6–12 lakh
o ₹12–25 lakh
o Above ₹25 lakh
4. Do you currently have a health insurance policy?
o Yes
o No
5. What was the primary reason for purchasing health insurance?
o Tax saving Medical
o Emergency protection
o Family security
o Financial planning
6. Who influenced your health insurance purchase decision the most?
o Financial advisor
o Family/Friends
o Social media/Internet
o Insurance company representative
o Employer
o Self-research
7. Which factor is most important while choosing a health insurance policy?
o Premium amount
o Brand reputation
o Network hospitals
o Service quality
o Digital app/online experience
o Trust & Service Experience
8. How much do you trust insurance companies regarding claim settlement?
o Highly trust
o Moderately trust
o Neutral
o Low trust
o No trust
9. How important is the reputation of the insurance company before purchase?
o Very important
o Important
o Neutral
o Less important
o Not important
10. Have you ever faced difficulty in understanding policy terms and conditions?
o Frequently
o Sometimes
o Rarely
o Never
Statement Strongly Agree Neutral Disagree Strongly
Agree Disagree
How satisfied are you
with the guidance
provided by your
advisor/company
representative?
Digital claim
submission is
convenient and time-
saving.
Insurance agents
clearly explain policy
details.
Brand reputation plays
an important role in
building trust.
Insurance companies
provide timely and
efficient customer In
service.
11. How do you prefer purchasing health insurance?
o Offline through advisor
o Online directly
12. How important is digital experience (mobile app/website/online support) in
your buying decision?
o Very important
o Important
o Neutral
o Less important
o Combination of both
o Not important
13. Have you ever used digital platforms for claim tracking or policy services?
o Yes regularly
o Occasionally
o Never
14. Rank the following factors based on importance (1 = Most Important, 5 =
Least Important):
o Trust
o Service Quality
o Premium Cost
o Digital Experience
o Brand Reputation
15. What is your main reason for purchasing health insurance?
o Financial protection
o Tax benefits
o Medical security
o Other
16. What improvements would you like to see in health insurance services?
_____________________________________
17. Any suggestions for improving digital experience in insurance?
______________________________________