Who is a consumers

Any individual who purchase products or services for his personal use not for
manufacturing or resale Is called a consumer.
A consumer Is one who is the decision maker whather or not to buy an item at the
store, or someone who is influenced by advertisement and marketting . Everytime
someone goes to a store and buys a
shirt , toy ,beverage or anything else , they make a decision as a consumer.
 Consumer refers to any person
who purchase some good for a
consideration that has been either
bbpaid or promised to pay or party
paid and party promise.
_______ How consumer are Exploited______
Introduction consumer exploitation refers to taking under advantages
of consumer or a group of consumer by the the seller for their own
benefit or purpose. Since consumers are large in number are
segregated they often find themselves in a weak complaint regarding a
good or a service. Sellers never accept the responsibility of selling bad
quality good or any other misappropriation.
 Factor causing Exploration of consumer
1. Hugh price: Traders can change a prise higher than the price
prevailing in the market because of the ignorance and history of the
customer.
2. Sub standard: Some traders sell substandard quality products to
the customer . Now a days markets are full of products duplicate
product .
3. False claims: sellers make false claim about the durability and
quality of their products mainly through advertisement.
4. Improper information: companies and a considurable amount on
advertisements alone information the consumer should know
about the products.
_________Consumer movement_________
:- The consumer movement is an effort
to promote consumer protection
through. Through an organised social
movement. Movment , which is in many places
Led by consumer organisations.
:- It advocates for the right of consumer
, especially when those are actively
breached by the action of corporations , Government , and
another and organisations which provide products and services to
customers .
 Needs of consumer movement
- Important objective of the consumer movement as are follows:
• To restore the balance In the buger-seller relation in the market
place.
• To protect and promote the consumers interest.
• To organise consumer residence against unfair trade practices and
create a strong public opinion in a favour of fair trade.
• consumer awareness.
 Consumer movement in India
Consumers protection act in India in 1986 would encourage consumers
to stand up for their rights and lead to an overwhelming number of
disputes in consumer courts.
Although an consumer movement has yet to get going in India,
existance of the act his stimulated the creation of many consumer
organisation across the country.
 Consumer protection Act , 1986
The Consumer protection Act ,1986 ( copra )was an act of the
parliament of India in enacted in 1986 to protect the interests of
consumer in India . It was replaced by the consumer protection act
,2019 it was made for the establishment of consumer council and other
authorities for the settlement of consumers grievance and matter
connect with it.
 Important Days
1. National Consumer Right Day –
Every year 24 December is observed as national
consumer day with a specific theme in India. On this day
the consumer protection act, 1984 has received the
ossent of the president.
2. World Consumer Right day –
World consumer rights Day was inspired by President John F Kennedy,
who spent a special message to the us Congress on 15 March 1962, in
which he formally add resield the issue of consumer right.
 Right To Be Head
The right to be heard (also children’s participation)
is a child right principal as defined by the UN convention
on the rights of the child. According to Arctic 12 of the
convention, children have the right to express their view in
all matter affecting them and their view have to be given
due weight in accordance with the age and maturity of the child.
 Right To Be Head
As a general principle ,the child’s right to be hered
reflects the concept of children’s 'agency’ viewing
children not only as vulnerable person in need of
special protection, but also as informed decision
Markers, right holders and active members of society.
 Right To Information
Right to Information act 2005 modates timely response to
citizen request for government information. It is an
intiative taken by department of personnel and training.
Ministry of personnel, public grievances to the citizen
for quick search of information on the detail of first
appellate authorities, PIO etc.
The basic object of The Right to Information .
Act it is to empower the citizens, promote transparency
and accountability in the working of the government,
contain corruption , and
Make out democracy work for the people in real sense.
 Right To Choose
The right to free Choice among product offerings states that consumer
should have a variety of option provided by different companies from
which to choose. The federal government has taken many steps to
ensure the availability of the health environment open to competition
through legislation, including limits on concept ownership
through patient law, prevention of monopolistic
business practices through antitrust legistration,
and the outlaw of price cutting and gouging.
 Right To Saftey
According to the consumer protection Act 1986, the consumer right is
referred to as ‘right to be protected against marketing of goods and
services which are are hazardous to life and property’ . It is applicable
to specific areas like healthcare, pharmaceuticals and food processing,
This right is spread across the domain having a serious effect on the
health of the consumerorwell being viz . Automobile, housing ,
domestic appliances , travel etc. When there is
Vilolation of the right then there occur medical
malpractice lawsuits in the country.
 Right To Seek Redressal
Right to seek redressal is define are the right to seek compensation due
to damage caused by unfair trade practice and explotation. The
compensation awarded depends on the degree of damage. Consumers
have the right to get there comes settle in their favour in the case of
being cheated and consumer exploited by the producers. Under the
consumer protection act 1986 , three - tier judicial system has been
formed.
 Consumers can invoke their right to redressal and right to represent.

We may give the example of the person who is dissatisfied with service

provided by se MTNL , BSNL or Airtel and threerefer file a case at the consumer court.

Right to seek redressal is define the right to say compensation due to

damage caused by unfair trade practices and exploitation.

Consumer have the right to get their claim settled in their favour in case

of being cheated and exploited by the producers.

 Right To Consumer Education
Consumer Education is the preparation of an individual to be capable
of making informed decisions when it comes to purchasing
products[1] in a consumer culture. It generally covers various consumer
goods and services, prices, what the consumer can expect, standard
trade practices, etc. While consumer education can help consumers to
make more informed decisions, some researchers have found that its
effects can drop off over time, suggesting the need for continual
education. New dimensions of consumer education are also beginning
to emerge as people become more aware of the need for ethical
consumerism and sustainable consumer behaviour in our increasingly
globalized society.
Means the right to acquire the knowledge and
skill to be an informed consumer throughout
life. Ignorance of consumers, particularly of
rural consumers, is mainly responsible for
their exploitation. They should know their
rights and must exercise them.
Only then real consumer
protection can be achieved
with success.
 Why consumer education
Important🤔
Today’s consumers are well-informed and rely heavily on online
information before making a purchase decision. In fact, according
to research by conducter , consumers are 131% more likely to
buy from a brand immediately after they consume education
content. Consumer education — especially for brands with
complex products or services — should not be ignored.
 That’s why we’ve asked marketing leder what consumer
education means and how brands can educate their target
audience to fuel awareness and drive conversions. Today’s
consumers are well-informed and rely heavily on online information
before making a purchase decision. In fact, according to research by
Conductor, consumers are 131% more likely to buy from a brand
immediately after they consume education content. Consumer
education — especially for brands with complex products or services —
should not be ignored.
 More To Know
Consumer protection is the practice of safeguarding buyers of goods
and services, and the public, against unfair practices in
the marketplace. Consumer protection measures are often established
by [law ]. Such laws are intended to prevent businesses from engaging
in fraud or specified unfair practices in order to gain an advantage over
competitors or to mislead consumers. For example, government
regulations may require businesses to disclose detailed information
about their products—particularly in areas where public health or
safety is an issue, such as with food or automobiles.
 Where should consumers go to get justice
In our daily lives, we become consumers through buying goods and
services. As a consumer, we have much concern about the money,
health, choice, and safety of the life. Since the market is dominated by
sellers and there attiude towards consumers as a weaker section and
influenced by false and misleading advertisements, contest and
hoardings to appeal [Link] need to protect consumers from
these led to the formation of consumers forums where their grievances
can be heard, and their rights protected where the government is
responsible for framing policies and ensure their [Link]
there is a defect, deficiency in service or unfair trade or overcharged
price, then a consumer can seek or redressal to get justice.
 Various claims are felt with by these court
as given below
District level: up to Rs 20 lakhs.

State level: Between Rs 20 lakh and Rs 1 crore.

National level: Exceeding Rs 1 crore if a case is dismissed in district level

court ,the consumer can applied in the state and then in National level
court.