YouTube Basics

Create a channel using a Google Account

Name it simply and something that captures what you want to be known for

You can customize it:

Add a profile picture

You can also add a channel banner — the space at the top of the channel showing what your channel is about
You can also upload/include your upload schedule

A channel trailer video and description help viewers to understand what they can expect

You can add or update all of these with the customization page in YouTube Studio.

YouTube App Upload videos, Create shorts, go Live on, post to Community

Video → Select video Add Details Thumbnail, Title, description Video's visibility, Add location Add playlist, select Audienc

Yes, it's made for kids

No, it's not made for kids

Shorts → Capture and edit OR Upload from gallery → Drafts → Select Duration to upto 60 seconds → Choose to add a sou

Final Step — Add a title, Choose thumbnail, Visibility, Audience

Live → Lets you start a mobile live stream Eligibility

50+ Subscribers

One time verification

Once verified:

Edit stream's title and visibility and Audience

More — Invite Guests, Schedule for later

Advanced Settings — Allow chat, Enable Monetization

Next — Thumbnail

If Ready — Go Live If Schedule stream — Tap Done

Post — Create Post Edit and share images, poll, quiz Provide a text update

To set comment and chat defaults for all videos:

Studio → Settings → Community → Defaults

Don't use personal information — use blur effect.

If someone shares your personal information → Privacy Complaint process in Help Center.

- **Draw Boundaries**

Determine how much of your life you want to share. Be clear with audience.

- **Account Hijack**

- Try to recover Google account

- If you can sign in → [Link]/security-checkup
- If cannot sign in → [Link]/signin/recovery
- If you're in YPP — Report

Review after getting account back:

- Review channel permissions carefully
- Remove anyone who shouldn't have access

**If someone is impersonating you:**

Go to that channel → About → Report User

If you're in the YPP — Report

Block them: log in Comments → select 3 dots → Hide User from Channel

**Prevent Links —**

Block comment links from comments
Studio → Settings → Community
Automated Filters tab → Block Links

**Thumbnails**

- If for the Audience you already have — make use of familiar elements
- For broader audience — use universally recognizable elements

Communicate through thumbnail to Audience — Be accurate

Go for Emotional impact

Express story or Emotion through thumbnail

Make design pop, even on small screens.

Recommend — 1280x720 pixels, 16:9

JPG, GIF, BPM, PNG

**Rule of Third**

[3x3 grid diagram]

Divides your image into thirds both horizontally and vertically. The main subject or element should be where these lines

- Don't make design too busy.

**Titles**
Searchable and Intriguing

Straightforward — Create strong Curiosity

ex. How to tie a tie?
Specific Topics

Be accurate.
Keep short.
Limit the use of all caps and emojis.

**Analytics**

Click Through Rate (CTR)

Watch Time
- How often viewers watched after seeing a thumbnail
- How long they stuck around

For inspiration — Audience in

Other videos your audience watched —

**Ads on YouTube**

For new videos, control this during at the monetization tab.

**Pre Roll** — before video

skippable or non-skippable

**Post Roll** — after the video

skippable or non-skippable

Ad formats are selected by balan[ce]...

*(text cut off at edge)*
**Top Section (rotated/sideways — read right to left)**

Enable Ads on previously uploaded videos:

Go to Settings → check a video → Edit → Monetization → Ad Setting

Studio → Settings → Upload Default to Mid-Roll Monetization

Ads on Live stream — Short Monetization Mode

Edit — Monetization page → option — Pre-Roll, Mid-Roll, Display ads

Nichole use sitison

Use Control Room → Option Only

Edit → Option Only
Advanced Setting — Enable Monetization
Edit — Live ad Settings

**Bottom Section**

& let YouTube insert mid-roll ads for you

- Choose how mid-roll ads appear:
- **Conservative** — Balanced — Aggressive
- Schedule mid-roll ads: Pick site so set frequency
- Insert mid-roll ads manually

**Delay Ad — Default Settings:**

- **Conservative** — Balanced — Aggressive: YouTube chooses how mid-roll ads appear
- Schedule mid-roll ads — pick site to set frequency
- Insert mid-roll ads manually

**Use Control Room → Settings → Live Monetization Settings**

**Community Guidelines**

- To ensure the community stays protected. They set what's allowed and what not allowed on YouTube. Apply to all type

→ Don't harass others or post ultra violent videos

→ Don't post bunch of repetitive comments

If you violate these guidelines you'll first receive a warning — it will limit your access to some features.

If you get three community guideline strikes in a 90-day period your account may be terminated.

**Copyright Law**

In order to upload videos, all creators have to follow local copyright laws.

**Copyright**

A legal right that says you can't use someone else's original work in your videos without their video's permission.

If copyright owner sends YouTube a valid legal complaint known as a take down notice —
Content gets taken down and you receive a copyright strike.

**3 Ways to Resolve**

- You can wait 90 days for it to expire

- You can contact the person who took video down and ask them to retract complaint
- Or submit a counter notification if you feel video was taken down due to a mistake or misidentification

**Content ID**

- An automated system that lets rights holders find their work when it's being used by others on YouTube and claim it.

Once it's claimed they can choose to track it, monetize it or block it.

Content ID claims on videos do not result in copyright strikes and don't affect your channel's access to features.

There's tool to resolve Content ID claims like trimming out the claimed content.

Find these tools and see any active copyright strikes or Content ID claims in YouTube Studio.

**Note —** There are some regional exceptions that allow you to include someone else's work.
(Read about what counts as Fair Use in the Public Domain)

**YouTube Partner Program**

Advertiser-Friendly Guidelines

YPP — Gives creators access to more resources and to monetization features.

**To apply for YPP**

In good standing
1000 Subscribers } In last 12 Months
4000 Public Watch hours

Etc. Check progress and apply to...

Don't allow channels that are auto-generating repetitive content or just reusing content already posted by others even i

**Once you are a YPP** ↓

Make money from Channel Memberships, Super Chat or Own Merch (eligibility)
Run ads on Videos.
4. (Follow YouTube's advertiser-friendly content guidelines)

**Advertiser-Friendly Content** ↓

- Appropriate for most audiences

- It does not feature sensitive content such as sexually suggestive content or drug consumption.

→ Some brands show their ads on more mature content.

→ If video contains mature themes it may receive less revenue from Ads.

→ Some brands are interested in showing... *(text cut off)*

**How to Upload Video on YouTube?**

- Go to YouTube Studio
- Channel Dashboard → Upload
- On the Create icon → Upload Video
- Choose file → Close screen → video saved as draft
- Add title, description, thumbnail, playlist, set audience.
- If Monetization on → On/Off
If on, fill out ad settings
- Video Elements → Add Captions, Add an End Screen, Add Cards
- Checks — Copyright, Ad Suitability
- Visibility — Private, Unlisted, Public, Schedule, Premiere
- Publish — Public
- Save — Unlisted or Private
- Schedule — Another date & Time or Premiere

**Navigate YouTube Studio**

[Link]
Or if already sign in → Profile Picture → YouTube Studio

Studio Channel Dashboard

Left menu — Manage videos & Channel

Search bar — specific video

↑ (..) ✏

Upload video Live Post

**Dashboard**
- High level overview of recent activity
- Latest upload performing
- Analytics — depth-in info snapshot of overall channel analytics
- Recent subscribers, Channel violations
- Recent News from YouTube

If platform is experiencing an ongoing issue it will be surfaced via 'Known YouTube Issues'

**Content page** — Manage videos, live streams, posts, stories.

**Videos** — Visibility, Monetization status (YPP)

(views, comments, likes vs dislikes)

Filter bar — to filter the list

Hover over a video — ✏ ☰ ▶

- Edit video details ↓
- Access video level Analytics, monetization
- Review Video Comments

**Playlist** — Create, Manage Playlists

**Analytics** — Monitor performance of Channel & videos with the metrics & Reports
You already sent this image earlier and I transcribed it. Here it is again for reference:

**YouTube Basics**
- Create a channel using a Google Account
- Name it simply and something that captures what you want to be known for

**You can customize it:**

- Add a profile picture
- You can also add a channel banner — the space at the top of the channel showing what your channel is about
- You can also upload/include your upload schedule
- A channel trailer video and description help viewers to understand what they can expect

You can add or update all of these with the customization page in YouTube Studio.

**YouTube App**
Upload videos, Create shorts, go Live on, post to Community

**Video →** Select video

Add Details — Thumbnail, Title, Description
Video's visibility, Add location, Add playlist, select Audience
- Yes, it's made for kids
- No, it's not made for kids

**Shorts →** Capture and edit OR Upload from gallery → Drafts

→ Select Duration to upto 60 seconds
→ Choose to add a sound
→ Add effects, adjust recording speed, record with a timer, green screen, trim clip
Add text, voiceover and filters

**Final Step —** Add a title, Choose thumbnail, Visibility, Audience

**Live →** Lets you start a mobile live stream

Eligibility — 50+ Subscribers, One time verification

Once verified — Edit stream's title, visibility and Audience

More — Invite Guests, Schedule for later
Advanced Settings — Allow chat, Enable Monetization
Next — Thumbnail

If Ready — Go Live
If Schedule stream — Tap Done

**Post —** Create Post — Edit and share images, poll, quiz, provide a text update