MINOR PROJECT /SUMMER INTERNSHIP

REPORT ON

“ATTRACTING CUSTOMERS TOWARDS

EQUITY MARKET”

AT

Submitted Toward the partial fulfillment of the requirement

For the award of degree of

MASTER OF BUSINESS ADMINISTRATION /

BBA/BBA(IB)/BBA(MS)

Under the guidance of

DR XXXXX XXXX

SUBMITTED TO: - SUBMITTED BY:-

DR XXXXXXX SHYAM LAL
Program Incharge MBA /BBA MBA (I.B) Roll No. – 202020202020 Batch –
2017 - 2019

Institute of Management Sciences,

University of Lucknow (New Campus)
Lucknow
 DECLARATION

I hereby declare that the work incorporated in this report entitled “ATTRACTING
CUSTOMERS TOWARDS EQUTIY MARKET” In partial fulfillment of the
requirements for the award of Master of Business Administration is the outcome of original
study undertaken by me and it has not been submitted earlier to any other University or
Institution for the award of any Degree or Diploma.

DATE: SHIVAM SINGHAL

PLACE: Lucknow
 ACKNOWLEDGEMENT

I am thankful to Mr. Pankaj Mishra (Center Manager) and the management of Reliance
Securities for permitting me to go through my summer training.

First and for most I would like to thank my company guide Mr. Rahul Mishra (Operations
Manager) for his constant encouragement, guidance and advice at every stage of my training.
This project would not have been successfully completed without their great support.

I am very much thankful to OSD- IMS Prof M.K. Agarwal, Course Incharge Dr. Yusuf
Kamal and Faculty Members for their excellent guidance, support and appreciation and also
provided me with this great opportunity to work in such a reputed organization. I would like
to thank them all for supporting me for my Summer Internship Program at RELIANCE
SECURITIES LIMITED.

DATE: Shyam lal

PLACE: Lucknow
 PREFACE

This research report constitutes an important part of a good practice oriented management
course. According to the syllabus of M.B.A each student of M.B.A department has to make a
research report so that we get practical knowledge. So on partial fulfilment of this
requirement, I underwent this training at Reliance Securities. Practical training is necessary to
learn as to how theoretical knowledge can be put to practical uses.
The successful completion of this project was a unique experience for me as by visiting
various places and interacting with various people, I have achieved a better knowledge about
this project. The experience which I gained by doing this project was essential for me.

As I was working in the marketing department so I focused on that and interacted with many
clients so as to gather knowledge about their investment preferences.
 EXECUTIVE SUMMARY

Indian securities markets have undergone many changes during the last decade.
Exponential growth in trading volumes is pushing existing trading systems and processes to
capacity and increasing settlement risk. With Indian market moving to a T+3 rolling
settlement cycles in line with global markets, SEBI is continuing its efforts to increase the
efficiency and transparency in Indian markets. Indeed it has been SEBI endeavor to make the
Indian markets, one of the most competitive and efficient markets of tie world.
Income, Savings mobilization and promotion of investment are functions of tie stock and
capital markets which are a part of the organized financial system in India.
This Project titled ‘Attracting Customers towards Equity Market’ is an attempt to understand
the stock market and role played by Indian retail Brokerage Firms in stock market. The
objective of brokerage firms is to help the investor to minimize the risk involved in
investment and maximize the return. Some of the main characteristics of the brokerage
industry include growth in e-broking; growing derivatives market, decline in brokerage fees
etc. An endeavor was also made to understand the role played by Reliance Securities
compared to its competitors in Indian retail brokerage market.
The role played by Indian retail brokerage industry is of immense significance, taking into
account the health of the capital markets and the intensity of competition among the
brokerage companies.
 OBJECTIVE OF THE STUDY

Primary Objective:

- To Study the equity market and relevant investor behavior in India.

Secondary Objectives:

- To study the investment habit of the people in the stock market.

- To Study the various services provided by Broker house to their clients.

- To know investors experience in Equity market, · to study what other services investors
expect from their broker house.

- To increase the market capture of Reliance Securities.

Limitations of the study

- Theoretical data are taken from internet; possibilities of wrong data can occur in the report.

- The data collected through questionnaire can also be wrong as the respondents don’t
always respond truthfully.

- Due to lack of time and resources, a small sample size is taken into consideration.
 TABLE OF CONTENTS

INTRODUCTION................................................................................................................................01

COMPANY PROFILE........................................................................................................................02

RESEARCH METHODOLOGY......................................................................................................21

COURSEWORK..................................................................................................................................22

INTRODUCTION TO THE TOPIC..................................................................................................25

EQUITY...........................................................................................................................................25

EQUITY MARKET..........................................................................................................................26

TRADING IN THE EQUITY MARKET.........................................................................................37

EQUITY MARKET IN INDIA.......................................................................................................39

DATA ANALYSIS..............................................................................................................................46

ATTRACTING CUSTOMERS TOWARDS EQUITY MARKET IN INDIA..............................54

INVESTMENTS IN INDIA.............................................................................................................55

WHY EQUITY? - THE NEED FOR INVESTMENT....................................................................56

HOW TO ATTRACT CUSTOMERS TOWARD THE EQUITYMARKET..................................57

RELAINCE SECURITIES AS YOUR TRADING PARTNER......................................................58

FINDINGS AND RECOMMENDATIONS…...................................................................................64

FINDINGS........................................................................................................................................64

RECOMMENDATION FOR THE CONCERNED COMPANIES.................................................65

CONCLUSION...................................................................................................................................67

BIBILIOGRAPHY..............................................................................................................................68

ANNEXURE – A..................................................................................................................................69

ANNEXURE – B..................................................................................................................................71
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 ANNEXURE – A

QUESTIONNARE (Values in INR)

Name –

Age –

Education Level –

Occupation –

1. What is your average annual income?

<200000 200000-400000 400000-600000 >600000

2. How much money do you invest annually?

<20000 20000-50000 50000-200000 >200000

3. Are you aware about the working of equity market in India?

Yes No

4. Do you have a DEMAT Account?

Yes No

5. Do you invest in Equity Market?

Yes No

6. Where do you invest usually?

Savings Bank Account Equity Market Real Estate Other

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7. Why don’t you invest in equity market? (If the answer to the above question is
No)

Lack of Awareness High Brokerage Risk

8. For how long are you investing market?

Less than a year 1-2 years More than 2 years

9. How much money do you invest annually in Equity Market?

<20000 20000-50000 50000-200000 >200000

10. What attracts you towards equity market?

High return Speculation Dividend Liquidity of

invested fund

11. Are you satisfied with your current trading company?

Yes No

12. Have you heard about reliance securities?

Yes No

13. Would you like to choose Reliance Securities as your trading partner?

Yes No

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 ANNEXURE – B

CHARGERS LEVIED BY RELIANCE SECURITIES (2018)

Reliance Securities account opening charge & Reliance Securities AMC 2018
Transaction Fee
Trading Account Opening Charges (One Time) Rs 950
Trading Annual Maintenance Charges AMC (Yearly Fee) Rs 0
DEMAT Account Opening Charges (One Time) Rs 0
DEMAT Account Annual Maintenance Charges AMC (Yearly Fee) Rs 400

Reliance Securities Brokerage Plan - R Fixed Online

Brokerage Fee
Segment
Flat Monthly Fee
Equity Delivery 0.40%
Equity Intraday 0.04%
Equity Futures 0.04%
Equity Options INR 100 per lot
Currency Futures NA
Currency Options N
Commodity NA

Reliance Securities Brokerage Plan - R Fixed

Brokerag
Segment
e
Flat Monthly Fee NA
Equity Delivery 0.50%
Equity Intraday 0.05%
Equity Futures 0.05%

11
Reliance Securities Brokerage Plan - R Fixed Online

Brokerage Fee
Segment
INR 100
Equity Options
Per lot
Currency Futures NA
Currency Options NA
Commodity NA

Reliance Securities DEMAT Account charges

Sr Particulars Charges
1 Annual Maintenance Charges (AMC)
Individual/ HUFs/ Trust Rs 300
NRI/ Foreign Nationals Nil
Corporate/ Non Individuals Rs 1000
2 Lifetime Free AMC (Refundable deposit) Rs 2500
Transaction Charges on SELL (Market & Off 0.04% of transaction value or
3
Market) minimum of Rs 27 per script
4 Dematerialization
For each request form Rs 30
Extra for each certificate Rs 5
5 Rematerialisation Rs 40 for 100 securities
6 Closure of Account Nil
0.05% of transaction value or min
7 Pledge Set Up/Removal/Confirmation/Invocation
Rs 30
8 Failed instruction charges Nil
9 Additional Account Statements Rs 40 per statement
10 Custody Charges Nil
11 Re-issue of DIS booklet Rs 50
Request for Modification of details like Bank
12 Nil
Account/ Client address/

12
Reliance Securities transaction charges

Segment Transaction Fee

Equity Delivery 0.0035%
Equity Intraday 0.0035%
Equity Futures 0.0033%
Equity Options 0.063% on premium
Currency Futures NA
Currency Options NA
Commodity NA

*Data Collected from - [Link] on date

15/09/2018

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