Midterm Notes
Midterm Notes
Learning Outcome
At the end of this chapter, students will be able to:
Explain the functions and organization of the front office department.
Explain the key positions of the front office.
Explain the day-to-day front of house operations.
Demonstrate the basic techniques of reservations, registration, room allocation
Describe the different registration process.
Define revenue and sales indicators.
Explain the front office guest cycle and related accounting activities- the FO accounting cycle
Understand the function of the night audit
This illustrates the structure and lines of communication which operate within the front office department.
The front office department is headed by the Front Office Manager (FOM) whose main duty is to enhance guest
services by constantly developing services to meet the needs of guests...
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The front office manager performs the following duties:
Monitoring reservation status
Looking over market mix and preparing occupancy forecasts
Determining rate structures and supervising policies
Reviewing occupancy and average room rate
Reviewing arrivals and departures daily
Making staffing adjustments needed for arrivals and departures
Reviewing, checking, and meeting VIPs and entertaining them
2. The Assistant Manager represents the management in handling the daily operations and functions of
the hotel and may directly report to the general manager in some hotels.
3. The Guest Relations Officer reports directly to the assistant manager. They review the hotel arrivals list
daily and attend to customer inquiries and assist them with their needs.
4. The telephone department is headed by the telephone services manager. The telephone supervisor and
telephone operator process all incoming and outgoing calls through the hotel switchboard. Staff in this
department generally possesses good language and communication skills.
In order to provide better service, some hotels have introduced the “one-stop service” with all guest requests
being carried out through the telephone department.
5. Reservation
a. The reservations manager takes charge of this section and makes decisions on whether room
reservations/bookings should be accepted when the hotel is fully booked. That is, to stop taking
room reservations or to allow overbooking of rooms.
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b. The reservations supervisor will monitor closely all the room reservations taken and report to the
reservations manager when abnormal situations happen. For example, there is a larger number of
room cancellations than usual.
c. The reservation clerk will handle all reservations and should be aware of the different sources that
reservations may originate from.
Duties include:
Handle reservation requests and prepare reservation confirmation slips
Request guests to confirm or guarantee their room reservations
Keep records of each reservation and the number of room reservations taken
Provide the front desk with details of reservations due to arrive the next day
Prepare VIP lists
Update guest history records
a. Chief Concierge - the overall in charge of this section. He/she normally works at a desk in the main
foyer.
c. Hotel Drivers
Duties include:
Taking guests to and from the airport
Upon request, acting as a personal driver for a guest
d. Parking Attendant
Duties include:
Parking cars for guests
Assisting the door attendant in ensuring that traffic flow at the hotel main entrance is
free flowing
The executive floor manager oversees the smooth operation of the executive floors and business center.
Many hotels provide a business center to both their business and leisure guests. Business travelers who
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require an environment in which to conduct business with comfort and privacy may choose the executive
floor for an additional fee.
The executive floor is usually the top floor of a hotel. Guests of the executive floor will enjoy a range of
complimentary exclusive privileges and benefits which vary from one hotel to another.
The range of services and facilities provided may include business equipment, presentation supplies,
computers, meeting and function space with wired or wireless Internet access, secretarial and translation
services.
SCENARIO:
A 4-star business hotel in Makati is experiencing the following problems on the same day:
Overbooking due to miscommunication between Reservation and Front Desk
A VIP guest arrives early but the assigned executive room is not yet ready
The telephone operator mistakenly discloses a guest’s room number
A group arrival of 40 guests checks in simultaneously
A guest complains about missing baggage
Airport pick-up service failed to arrive on time
Each group must:
Identify: Which Front Office section is responsible for each issue
The specific position accountable
Analyze: What caused the problem? (System? Human error? Communication breakdown?)
What risks does this pose to guest satisfaction and hotel revenue?
Propose: Immediate corrective action
Long-term preventive solution
Present: A 5-minute operational action plan
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Pre-arrival
It is the stage when the customer is planning to avail an accommodation in the hotel. In this first stage, the
customer or the prospective guest enquires about the availability of the desired type of accommodation and its
amenities via telephonic call or an e-mail. The customer also tries to find out more information about the hotel by
visiting its website.
At the hotel end, the front office accounting system captures the guest’s information such as name, age, contact
numbers, probable duration of stay for room reservation and so on.
Arrival
The front office reception staff receives the guest in the reception. The porters bring in the guest
luggage. For the guest with confirmed reservation, the front office clerk hands over a Guest Registration Card
(GRC) to the guest and requests the guest to fill in personal information regarding the stay in the hotel. The clerk
then registers the guest in the database thereby creating a guest record and a guest account along with it. Later,
the clerk hands over a welcome kit and keys of the accommodation. After the procedure of registration, the
guest can start occupying the accommodation.
Occupancy
During occupancy, a front office accounting system is responsible for tracking guest charges against
his/her purchases from the hotel restaurants, room service, bar, or any outgoing telephone calls made via the
hotel’s communication systems. The front office staff is responsible to manage and issue the right keys of the
accommodations to the right guests. On guests’ request, the staff also makes arrangement for transportation,
babysitting, or local touring while the guest is staying in the hotel.
Departure
During guest departure, the front office accounting system ensures payment for goods and services
provided. If a guest’s bill is not completely paid, the balance is transferred from guest to non-guest records.
When this occurs, collection becomes the responsibility of the back-office accounting division.
At the time of guest departure, the front office staff thanks the guest for giving an opportunity to serve
and arrange for handling luggage. In addition, if the guest requires airport or other drop service, the front office
bell desk fulfils it.
Reservation of the hotel accommodation is one of the important responsibilities of the front office department.
A potential guest contacts a hotel for availability of the desired type of accommodation and any allied services
that the hotel offers. The front office department needs to react to the enquiry of the guests.
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For a guest, reservation increases the chances of a better deal for assured accommodation on arrival. For a
hotel, reservation can enable a better management of guest experience during usual as well as peak seasons.
Reservation procedure varies depending on the size and brand of the hotel and the reservation system
employed.
1. Guaranteed Reservations
For guaranteed reservations, the hotel will hold the room for the guest overnight or during the guaranteed
period as the guest has prepaid for the room but no refund will be given if the guest does not show up.
In order to guarantee a reservation, guests might opt for one of the following methods:
a. Prepayment Guaranteed Reservation – the hotel request the prospective guest to either send
the complete deposit or a partial deposit and on receiving, makes the booking for the
prospective guest.
b. Credit Card Guaranteed Reservation – in this case the prospective guest gives his credit card
number and details to the hotel. The hotel confirms the room from the credit card guarantee and
then claims from the credit card company, if the guest does not occupy the room on the said
date.
c. Travel Agent Guaranteed Reservation – some travel agents have arrangement with hotel chains to
book room for their clients and executives travelling to various destination. The travel agents are
solely responsible for the reservation; they are billed after the guest’s stay is completed.
d. Voucher or Miscellaneous Charge Order [MCO ] - this is a special arrangement designed to
attract return guest or new business. This is usually provided by the hotels themselves for their
prospective guests.
e. Corporate Guaranteed Reservation – in this case the corporation or company takes the
responsibility for booking for their executives, visitors etc.
2. Non-Guaranteed Reservations
A non-guaranteed reservation means that the hotel will hold the room until a stated cancellation time,
normally up to 6 p.m. on the arrival date and then release the room for sale if the guest does not arrive.
Note: Walk in guest are also regarded as wind flow business or chance guest. Because hotel don’t have any
prior information about such guest due to which they can process or forecast. Normally in walk in condition all
the activities of registration and reservation are conducted on the spot where as the guest is only taken in if
he/she is in a fit condition to be taken and is ready to pay advance deposit.
Mode of Reservation
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Mode of reservation generally refers to the ways of receiving the accommodation booking through
various communication system. The following modes of reservation are encircled in front office operation.
1. Fax/ Facsimile:
The word facsimile derived from Latin facsimile, “Make similar” i.e. “Make a copy.” is a tele-
communications technology used to transfer copies of documents especially using affordable devise
operating over the telephone network.
2. E-Mail:
It is most commonly abbreviated email is a method of exchange digital messages across the internet that is
very essential to operate input/ output operation for reservation of rooms.
3. Telephone:
The telephone is a telecommunication device that transits speech by means of electric signals. It is one of
the most common mode of reservation which is very easy to handle.
4. Internet:
Hotel industries offer online reservation services through their internet sites. The variety of potential guests
accessing internet sites to place reservation has prompted travel and hotel to simple reservation
procedure.
Room-Forecast-Chart
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3. Reservation Acceptance
A reservation can either be accepted or denied or turned away based on the availability of rooms in the
day(s) in question. An acceptance would lead the receptionist into the confirmation phase, while a denial or
turn away could cause a series of other options to be exercised like for example recording the turn away
reason etc.
When a reservation request is accepted, the details of the room reservation will be recorded on a
reservation form and in the computer. Reservation information details include the following:
• Guest name
• Length of stay
• Room type and rate
• Method of payment
• Guest contact information and special requests.
4. Reservation confirmations
All reservations require confirmation to the person making the reservation. Confirmation is usually made using
the same method as the reservation. This means that if the reservation is made by phone try if possible to confirm
the reservation to the guest while the guest is on the line. Whatever method is used, reservations should be
confirmed within 24 hours of the booking request.
At the reservation process, reservation agents shall keep in mind that a rate quoted and confirmed must be
honored. Moreover, reservation clerks should be aware of the following:
a. Supplementary charges for extra services or amenities
b. Minimum stay requirements, if any, for dates requested
c. Special promotions in effect for dates requested, if any
d. Applicable currency exchange rates, if quoting rates to an international tourist
e. Applicable room tax percentages
f. Applicable service charges or gratuities
[Link]
ACTIVITY #2
Direction: Identify the concept, stage, or term being described in each situation. Write your answer on the blank
provided. No erasure.
1. A tourist searches a hotel website to check room availability, amenities, and prices
before deciding to book a room.
2. A guest arrives at the hotel lobby, fills out a registration form, and receives the
room key from the receptionist.
3. During the stay, the guest orders food through room service, uses the hotel
restaurant, and makes phone calls using the hotel telephone.
4. A guest settles the hotel bill, returns the room key, and requests assistance with
luggage before leaving the hotel.
5. A traveler gives his credit card details to ensure that the hotel will keep the room
reserved even if he arrives late.
6. A guest books a room but the hotel will only hold the reservation until 6:00 PM if
the guest does not guarantee the booking.
7. A tourist arrives at the hotel without any prior booking and asks the front desk if a
room is available.
8. The reservation clerk checks a computerized system that shows room availability,
rates, and reservations from different booking channels.
9. A front desk employee uses a hotel system to check in guests, manage room
status, and prepare guest bills.
10. A guest calls the hotel to change the arrival date of the reservation and the
reservation clerk verifies the original booking before making the change.
1. Pre-arrival Stage
2. Arrival Stage
3. Occupancy Stage
4. Departure Stage
5. Credit Card Guaranteed Reservation
6. Non-Guaranteed Reservation
7. Walk-in Guest
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8. Central Reservation System (CRS)
9. Property Management System (PMS)
10. Change or Cancel Reservation
FRONT OFFICE – GUEST REGISTRATION
Most hotels allow their guests to check-in at 2 p.m. or after. The registration procedures performed by
receptionists should be efficient and accurate. These contribute to a positive first impression to guests upon
their arrival.
Variations of Registration
The registration procedures of group guests (e.g. tours and event attendees) are different from the
general procedures of checking-in an individual guest.
In order to speed up the service process and prevent guests from waiting too long in the lobby, the
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following procedures are usually performed by staff at the hotel reception desk.
Pre-registration
• Some preparation works can be performed by receptionists before group guests’ arrivals, including
the confirmation of room numbers and number of rooms available for groups.
• Key cards are always prepared by receptionists in advance according to the room lists provided by
travel agents or event organizers.
Group Registration
• Some hotels have group check-in counters which specifically serve group guests. Tour escorts or event
organizers check-in at the group check-in counter without the need of checking-in each guest
individually.
• Some hotels would also set up a tour assembly point for large groups by using meeting rooms if
necessary. Such a practice can control the traffic of hotel lobby and enhance the comfort of guests
upon their arrivals.
During the process of registration, the front desk clerk will request to see the guest’s identity card or passport,
for verification purposes. When all formalities are completed, the front desk clerk will issue the room key to
the guest. The baggage porter will then take the guest’s baggage and escort the guest to the guest room.
It is also common practice for hotel staff to obtain a deposit or credit card before checking a guest into the
hotel.
Check-out Procedures
The standard hotel check-out time is usually set at 12 p.m. or before, although this can vary by hotel
and location. The check-out procedures are as important as check-in since guests would expect they can leave
with no troubles on their bills.
Important issues that the reception staff should put into focus are payment collection, customer
assistance and to create a positive parting impression to guests.
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The standard check-out procedures that should be followed by reception staff at the front desk, include
the following:
Re-confirm the method of payment. Some guests, especially business travelers and tours would like to
split their bill into two different bills:
Master folios (master bills), include room and breakfast charges only, which should be paid by
enterprises to cover the necessary expenses of their travelling staff or; by travel agents which have
already received the payments from tourists included in packaged prices beforehand.
Incidental folios contain personal expenses, such as telephone, spa, and in-room movies, would
be put into the incidental bills as guests’ own responsibilities.
6. Offer Assistance
Ask if the guest needs any assistance with bell service, shuttle bus or arrangement of other
transportation. Some may request the front desk to keep their baggage for a certain period before their
departure. Staff should also take the chance to help guests in making future reservations upon request.
Handling Overbooking
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Overbooking occurs when a hotel takes more reservations than the number of rooms available. It is a
common practice of hotels which contributes to a higher chance of full house while reducing the loss of no-
shows and last minute cancellations. Major problems of overbooking should be noted, which include the loss
of reputation, increase in guest dissatisfaction and complaints, etc.
Generally, receptionists should be able to anticipate overbooking and take appropriate actions prior to
the guests’ arrivals. Sometimes, it is possible to find additional rooms available for sale in the hotel property.
For example, check whether OOO rooms can be fixed immediately by the engineering department and any
‘double up’ reservations have been made, i.e. two reservations under the same person are made by mistake.
If no rooms are available, prioritize expected arrivals for room assignment according to hotel policy, e.g.
put VIPs, guests with guaranteed reservation and frequent guests at top priorities. Contact and reserve rooms
in sister hotels or hotels nearby before guests’ arrivals.
For those who cannot get a room upon arrival, the hotel will have no choice but ‘walking the guests’. It
means that the hotel has to reject guests even they have made reservations. By
turning a guest away who is supposed to get his/her room reserved, the hotel has breached the contract which
can lead to legal actions of guests. Therefore, ‘walking the guests’ should only be handled by experienced
receptionists or front desk managers.
d. Follow-up Services
Call the designated hotels to pay special attention to the unhappy guests. Some hotels would request
their duty managers or front desk managers to give personal calls to the unhappy guests so to make
sure that they have no problems with their rooms in the alternate hotels.
ACTIVITY #3
Essay Questions: Front Office Guest Registration
Direction: Answer the following questions clearly and concisely. Support your answers with explanations or
examples when necessary.
1. Explain the importance of guest registration in hotel front office operations. How does an efficient
check-in process create a positive first impression for guests?
2. Why is it important for receptionists to verify a guest’s identity and payment method during
registration?
3. If a hotel cannot provide a room to a guest due to overbooking, what procedures should the
receptionist follow?
Room sales normally contribute to the majority of a hotel’s revenue, followed by sales in the food &
beverage sections.
Variations on revenue contribution of different units occur in different types of hotels. Small- scaled
hotels with no restaurant outlets mainly depend on their revenue in room sales for survival.
Example:
2. Sales Indicators
Sales indicators refer to how hotels count and measure their business performances. Some basic
indicators which are applied by hotels include the following:
Occupancy Rate
The Occupancy rate is a common sales indicator which tells how well the hotel has fully utilized the room
resources to maximize profit. It is always the objective of hotels to achieve full-house, i.e.100% occupancy,
when all the rooms are sold out for the night.
Occupancy Rate = Number of Rooms Sold ÷ Total Number of Rooms in a Hotel x 100%
This gives the ratio between guests staying in the hotel and the quantity of occupied rooms. Regardless of the
room types available in the hotel, it gives a general idea of how many guests are being staying in each room.
The information is useful for different departments, e.g. housekeeping can refer to the guest ratio to estimate
the consumption rate of guest supplies.
While occupancy rate tells the ‘quantity’ of businesses, top management are also interested to know about the ‘quality’,
i.e. how much they charge for a hotel room. The ‘average daily room rate’ is calculated which gives a general estimate of
the average room charge received by a hotel, regardless of the differences in room types and rates.
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The formula of average daily room rate is shown as below:
This is similar to the Average daily room rate in indicating the hotel’s performance. The only difference between
REVPAR and ADR is the denominator. Instead of just considering the actual number of rooms sold, hotels tend
to use all rooms available in calculating the REVPAR, i.e. to include all vacant rooms, out-of-order rooms and
rooms for ‘house use’ in the calculation. The value is always smaller than the ADR which serves as a good means
to check the ability of management in utilizing all room resources to maximize the hotel revenue.
During the pre-arrival stage of the guest cycle, a guest accounting system captures data related to the
form of guarantee for a reservation, and tracks pre- payment and advance deposits.
When the guest arrives at the hotel, a guest accounting system documents the application of
room rate and tax at registration.
During occupancy, a guest accounting system is responsible for tracking guest charge purchase.
During guest checkout, a guest accounting system ensures payment for goods and services
provided.
After guest check out- if a guest’s bill is not fully paid at checkout, the balance is transferred from guest
to non –guest records. When this occurs, collection becomes the responsibility of the back-office
accounting division.
So, the specific functions of a front office accounting system (FOAS) are to:
Create and maintain an accurate accounting file for each guest or non-guest account
Track financial transactions throughout the guest cycle
Ensure internal control over cash and non-cash transaction
Obtain settlement for all goods and services provided
The front office’s ability to monitor and chart guest and non-guest transaction will directly affect its ability to
collect outstanding balances. Incomplete of inaccurate monitoring may lead to difficulties in settlement.
Accounts
An account is a form on which financial data are summarized. An account may be imagined as a bin or a
container which stores the results of various business transactions. The increases and decreases in an account
are calculated and resulting monetary amount is the account balance. Any financial transaction that occurs in a
hotel may affect several accounts. Front Office accounts are recordkeeping devices to store about guest and
non-guest financial transactions.
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In the domain of front office accounting, the charges are entered on the left side of the ‘T’. They increase the
account balance. The payments are entered on the right side of the ‘T’. They decrease the account balance.
Types of Accounts
There are following typical accounts in hotel business dealing with customers −
Guest Account
Non-guest or City Account
Management Account
*Non-Guest Account.
A hotel may extend in-house charge privileges to local businesses or agencies as a means of promotion, or to
groups sponsoring meetings at the hotel. The front office creates non-guest account to track such transactions.
These accounts may also be called house accounts or city accounts.
Management Account
Some hotels allow the managers to entertain the guests’ queries or grievances, or any possibility of
acquiring a business deal over a brief interaction with the guests. For example, if a guest has some problem
about the hotel policy, the manager calls the guest for interaction over a coffee or a drink and tries to resolve
the same. The expenses towards this interaction are then recorded on the management account.
Types of Folios
There are basically four types of folios used in front office accounting. They are:
2. Debit − they increase the outstanding balance in the guest account. Debit entries include charges under
restaurant, room-service, health center/spa, laundry, telephone, and transportation.
The night auditor performs the following steps during night audit activity −
Posting accommodation and tax charge
Accumulating guest service charges and payments
Settling financial activities of various departments
Settling the account receivables
Running the trial balance for the day
Preparing the night audit report
Apart from the basic audit activities listed above, the night auditor carries out the following responsibilities −
Taking over from the last shift.
Checking-in or checking-out the guests after 11:00 pm at night.
Registering the guests.
Allocating accommodations to the newly checked-in guests.
Settling transactions in the newly created guest accounts.
Verifying guest folios.
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Verifying room status report.
Balancing all paperwork with the accounts in the PMS.
Remaining liable for security of the premises.
Handling guest accommodation keys.
Taking backup of the PMS generated reports.
Preparing lists of expected guest arrivals for the next
day.
Closing financial activities for a day.
Starting financial activities for the next day.
Receiving and recording bank deposits.
The front office needs to provide guest information to the security department in the event of emergency;
such as fire alarm, power failure and so on. When guest reports loss of property to the front office, security
department will be informed to handle the case together with front office’s assistant manager.
Other departments who benefit from information provided by the front office also include the following:
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