PROJECT PROPOSAL
Introduction
Background of the study
Statement of the problem
Purpose of the study
Research Questions
Main research Question
Specific Research Questions
Objectives of the study
Main objective
Specific research objectives
Research Hypothesis
Significance of the study
Scope of the study
Limitations of the study
Delimitation of the study
Structure of the work
Definition of key terms
REVIEW OF LITERATURE
Introduction
Theoretical framework
AIDA theory
Relevance of the theories into the study
Empirical prospective
Conceptual framework
Conceptual Review
Conclusion
Research Methodology
Introduction
Research Design
Population of the study
Sample size and sampling Techniques
Data collection methods
Administration of the Questionnaire
Data Analysis plan
Limitations of the Data collection
Ethical Considerations conclusion
DATA PRESENTATION,ANALYSIS AND DISCUSSION
Introduction
Presentation of the case study/Area of study
Presentation of Results
Demographic profile of Respondents
Service promotion practices and perceived impact
Effects of personal selling components on profitability
Challenges in using service promotion
Verification of Hypothesis
Statistical test rationale
Contingency Table
Chi-square test results
Discussion of findings/Results of findings
Conceptual Review of Topic
Conclusion
SUMMARY OF FINDINGS,CONCLUSION AND RECOMMENDATIONS
Introduction
Summary Findings
Conclusion
Limitations of the study
Recommendations
Suggestions for the Further Research
REFERENCES
QUESTIONNAIRE