CONTACT
(+91) 9810292848
A29, Nishant Park, Dwarka Sector
15, New Delhi, INDIA
ANOOP KUMAR
pathakanop@[Link]
MERCHANDISER MANAG ER
29 Years of experience
EDUCATION
PROFILE SUMMARY
1998
“I am a merchandising professional with 29+ years of
B.A - Bachelor of Arts - Political
experience in garment exports, currently managing a 55
Science
Cr business and leading a team of 300+ people. I have
Delhi University - Other strong experience in handling international buyers like
Grade - Pass ASOS, Next, Dillards, River Island, and QVC. My expertise
includes end-to-end merchandising, costing, product
1992 development, vendor management, and ensuring on-time
XIIth delivery with quality compliance. I am now looking for
senior leadership roles such as AGM/GM Merchandising
Uttar Pradesh, Hindi
where I can contribute at a strategic level.”
Marks - 55-59.9%
1990 WORK EXPERIENCE
Xth
Uttar Pradesh, Hindi 2014 - Merchandiser Manager
Present
Marks - 60-64.9% BAG MAKER
Leading end-to-end merchandising
KEYSKILLS operations for global buyers including
ASOS, Next, Dillards, River Island,
Buyer Handling Monsoon, QVC, Forte Forte, We Are We
(ASOS Wear
Garment Export
2014 - 2014 BAG MAKER
Vendor Management BAG MAKER
Production Planning Merchandising Manager Operations
Merchandising management
2005 - 2014 Senior Merchandiser Team Lead
Merchandising Management Buyer
WILSON APPARELS KIRTI NAGAR
Handling (ASOS
DELHI
Product Development. Coordinating with
CERTIFICATIONS fabricator and vendors. Planning the
styles. Monitoring of orders and
Dress Designing shipment. Achieve the targeted margin
on the product by pricing the product.
Fashion Designing Giving all the approvals Sourcing the
fabrics and trims
LANGUAGE
2004 - 2005 Senior Merchandiser
Hindi SM International
English - Lead end-to-end merchandising
operations for global buyers such as
Gujarati Arizona, Top Shop, East India, and JC
Penney, ensuring seamless coordination
Sanskrit and timely delivery.
- Conduct comprehensive new product
development reviews, identifying issues
and recommending corrective actions to
enhance product quality and compliance.
- Manage critical activities including
fabric selection, trims, color accuracy,
and product testing to maintain high
standards and reduce defects by X%.
2002 - 2004 Merchandiser
Richa Fashion Pvt Ltd
- Coordinated end-to-end merchandising
operations, enhancing product
assortment and inventory management
which contributed to a 15% increase in
sales revenue over two years.
- Streamlined vendor communication and
negotiation processes, reducing
procurement costs by approximately 10%
while maintaining quality standards.
- Analyzed market trends and consumer
preferences to implement effective
merchandising strategies, resulting in
improved product placement and a 20%
growth in customer engagement.
1999 - 2002 Fashion Designer
M/s Lee Beau Fashion
- Designed and developed innovative
fashion collections, enhancing brand
visibility and driving a 15% increase in
seasonal sales.
- Collaborated with cross-functional
teams to create market-trending apparel,
resulting in a 10% boost in customer
engagement.
1997 - 1999 Fashion designer and Production Co-
ordinator
M/s Nakul Sen Inc.
- Designed and developed 100+
innovative fashion collections, boosting
brand visibility and driving a 15% increase
in seasonal sales revenue.
- Collaborated with cross-functional
teams including marketing and
production to create market-trending
apparel, resulting in a 10% increase in
customer engagement and retention rate.
PROJECTS