Assignment: Entrepreneur Profiling (Submission date – 27 th
January 2026)
Profile of an entrepreneur - Individual (20%)
Choose an entrepreneur and write a case study on the entrepreneur,
focusing on the following:
Introduction – what business/es is the entrepreneur involved in,
when did they start, employee numbers, industry, etc.? What is the
entrepreneur’s background (family, education, career, etc.)?
How did they get started in business? What motivated them to
become entrepreneurs?
What entrepreneurial characteristics and traits are evident in this
person?
Word guide – appx 1,500 words (+/- 10 % is acceptable).
Use biographies, autobiographies, interviews, newspapers,
magazines, social media, websites, and company reports.
Reference every source you use as per the APA style explained in
this course outline.
Standard Questions for Entrepreneurs
1. How did the idea for your business come about?
2. What was your key driving force to become an entrepreneur?
3. How did you come up with the name of your company? What
motivated your choice of business name?
4. How did you raise funding for your venture?
5. How do you build a successful customer base?
6. How do you market your business, and which tactics have been
most successful?
7. What kind of culture exists in your organization, and how did you
establish it?
Personal Questions for Entrepreneurs
1. How many hours a day do you work on average?
2. Can you describe/outline your typical day?
3. How has being an entrepreneur affected your family life?
4. What motivates you?
5. How do you generate new ideas?
6. What is your greatest fear, and how do you manage fear?
7. What are your ideals?
8. How do you define success?
9. Do you believe there is some sort of pattern or formula to becoming
a successful entrepreneur?
10. What is your favorite aspect of being an entrepreneur?
11. What has been your most satisfying moment in business?
Miscellaneous Questions for Entrepreneurs
1. Who has been your greatest inspiration?
2. What business-related book has inspired you the most? (Or what is
your favorite book?)
3. If you had a magic stick, what would you change in the world?
4. What is the part of your life experience you would alter if you had
the chance to?
5. If you were to write a book about yourself, how would you name it?
6. What advice would you give college graduates who want to become
entrepreneurs?