Narrative Structure: 3 Act Structure
Setup: A happy father who works hard to raise his daughter, watches her graduate nursery
Conflict: He thinks to himself life can happen at any moment
Solution/Resolution: Coffee Money Insurance is there for your child's future
Call To Action : download the app on google playstore/ apple app store
Visit our website at [Link]
Call us on 07…..
AUDIO VISUAL DESCRIPTION
We open to a nursery school in the middle of
a neighborhood
We see on the school’s playground, a group
of adults, seated and in front is nursery
school kids with a graduation gown
The camera zooms in on one happy looking
man, who is smiling at a young girl as she
steps on the stage
The father thinking to himself: The father thinks to himself
Weh! I cant believe tumefika hapa especially
after terrible twos
But what about ku graduate university? He suddenly stops smiling
Narrator: We cut to the father in old age
You do not have to be worried about the
future, you can live for the present
MUTENDEI’S SCRIPT
AUDIO VISUAL DESCRIPTION
Coffee Delivery Man: A man in a coffee-restaurant uniform exits a
coffee/food truck as it rolls to a stop in front of
"We all struggle waking up on Mondays, which a middle-income house. He monologues,
is why we all need coffee money. breaking the fourth wall and speaking directly to
the camera
As the man of the house, what would Mondays Man enters the house and walks to the parents'
be like without your coffee money? bedroom.
What would life be like for your family when you
are their "coffee money"
At Coffee Money Insurance, we make sure you
and your family have enough coffee money
when in a situation where you may not be there
to provide the coffee yourself."