MBA (GENERAL)

(Course code – 43)

CURRICULUM
1st YEAR - I SEMESTER

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[Link]. Code Course Title
1 MBAC 1001 Management Concepts & Organisational Behaviour

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2 MBAC 1002 Managerial Economics
3 MBAC 1003 Accounting for Managers

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4 MBAC 1004 Business Environment and Law
5 MBAC 1005 Research Methodology

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1st YEAR - II SEMESTER

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1 MBAC 2001 Financial Management
2 MBAC 2002 Marketing Management
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3 MBAC 2003 Human Resources Management
4 MBAC 2004 Operations Research and Management
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5 MBAC 2005 Strategic Management

2nd YEAR - III SEMESTER
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1 MBGN 3001 Consumer Behaviour

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2 MBGN 3002 Performance Management

3 MBGN 3003 Merchant Banking and Financial Services
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4 MBGN 3004 Management Control Systems

5 MBGN 3005 Entrepreneurship Management
2nd YEAR - IV SEMESTER
E,

1 MBGN 4001 Investment and Portfolio Management

2 MBGN 4002 Services Marketing
D

3 MBGN 4003 Information Technology and E-Business

D

4 MBGN 4004 International Business

5 MBGN 4005 Training and Development
6 MBGN 4006 Project Work
 MBA – General Syllabus

MBA – I Semester
PAPER – I
MANAGEMENT CONCEPTS & ORGANISATIONAL BEHAVIOUR
Paper Code: MBAC 1001

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Objectives
➢ to provide conceptual understanding of Management Concepts
➢ to familiarize the students with the contemporary issues in Management

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➢ to understand and appreciate the human behaviour in organisations
UNIT - I
Nature of Management - Social Responsibilities of Business - Manager and Environment

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Levels in Management - Managerial Skills - Planning - Steps in Planning Process - Scope and
Limitations - Short Range and Long Range Planning - Flexibility in Planning Characteristics
of a sound Plan - Management by Objectives (MBO) - Policies and Strategies - Scope and

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Formulation - Decision Making - Techniques and Processes

UNIT – II

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An Overview of Staffing, Directing and Controlling Functions - Organising - Organisation
Structure and Design - Authority and Responsibility Relationships - Delegation of Authority
and Decentralisation - Interdepartmental Coordination - Emerging Trends in Corporate
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Structure, Strategy and Culture - Impact of Technology on Organisational design -
Mechanistic Vs Adoptive Structures - Formal and Informal Organisation

UNIT – III
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Perception and Learning - Personality and Individual Differences - Motivation and Job
Performance - Values, Attitudes and Beliefs - Stress Management - Communication Types-
Process - Barriers - Making Communication Effective
UNIT – IV
ic

Group Dynamics - Leadership - Styles - Approaches - Power and Politics - Organisational

Structure - Organisational Climate and Culture - Organisational Change and Development.
nd

UNIT – V
Comparative Management Styles and approaches - Japanese Management Practices
Organisational Creativity and Innovation - Management of Innovation - Entrepreneurial
Po

Management - Benchmarking - Best Management Practices across the world - Select cases of
Domestic & International Corporations - Management of Diversity.

REFERENCES
Koontz, Weirich &Aryasri, PRINCIPLES OF MANAGEMENT, Tata McGraw-Hill,
NewDelhi,2004
E,

Tripathi & Reddy, PRINCIPLES OF MANAGEMENT, Tata McGraw-Hill, New Delhi,2008

Laurie Mullins, MANAGEMENT AND ORGANISATIONAL BEHAVIOUR, Pearson,
D

NewDelhi,2007
Meenakshi Gupta, PRINCIPLES OF MANAGEMENT, PHI Learning, NewDelhi, 2009
D

Fred Luthans, ORGANISA TIONAL BEHAVIOUR, TataMcGraw-Hill, NewDelhi

Stephen Robbins, ORGANISATIONAL BEHAVIOUR, Pearson, New Delhi
Ricky Griffin, MANAGEMENT: PRINCIPLES & APPLICATIONS, Cengage,
NewDelhi,2008
 MBA – I Semester
PAPER – II
MANAGERIAL ECONOMICS
Paper Code: MBAC 1002
Objectives
➢ To introduce the economic concepts

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➢ To familiarize with the students the importance of economic approaches in
managerial decision making
➢ To understand the applications of economic theories in business decisions

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UNIT – I

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General Foundations of Managerial Economics - Economic Approach - Circular Flow of
Activity - Nature of the Firm - Objectives of Firms - Demand Analysis and Estimation -
Individual, Market and Firm demand - Determinants of demand - Elasticity measures and
Business Decision Making - Demand Forecasting.

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UNIT-II
Law of Variable Proportions - Theory of the Firm - Production Functions in the Short and

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Long Run - Cost Functions – Determinants of Costs – Cost Forecasting - Short Run and Long
Run Costs –Type of Costs - Analysis of Risk and Uncertainty.
rry
UNIT-III
Product Markets -Determination Under Different Markets - Market Structure – Perfect
Competition – Monopoly – Monopolistic Competition – Duopoly - Oligopoly - Pricing and
Employment of Inputs Under Different Market Structures – Price Discrimination - Degrees of
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Price Discrimination.
UNIT-IV
Introduction to National Income – National Income Concepts - Models of National Income
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Determination - Economic Indicators - Technology and Employment - Issues and Challenges

– Business Cycles – Phases – Management of Cyclical Fluctuations - Fiscal and Monetary
nd

Policies.
UNIT – V
Macro Economic Environment - Economic Transition in India - A quick Review -
Po

Liberalization, Privatization and Globalization - Business and Government - Public-Private

Participation (PPP) - Industrial Finance - Foreign Direct Investment(FDIs).

REFERENCES
E,

Yogesh Maheswari, MANAGERIAL ECONOMICS, PHI Learning, NewDelhi, 2005

Gupta G.S., MANAGERIAL ECONOMICS, Tata McGraw-Hill, New Delhi
D

Moyer &Harris, MANAGERIAL ECONOMICS, Cengage Learning, NewDelhi, 2005

D

Geetika, Ghosh & Choudhury, , MANAGERIAL ECONOMICS, Tata McGrawHill, NewDelhi,

2011
 MBA - I Semester

PAPER –III
ACCOUNTING FOR MANAGERS
Paper code: MBAC

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1003
Objectives
➢ To acquaint the students with the fundamentals principles of Financial, Cost and

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Management Accounting
➢ To enable the students to prepare, Analyse and Interpret Financial Statements and
➢ To enable the students to take decisions using Management Accounting Tools.

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UNIT-I
Book-keeping and Accounting – Financial Accounting – Concepts and Conventions – Double
Entry System – Preparation of Journal, Ledger and Trial Balance – Preparation of Final

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Accounts –Trading, Profit and Loss Account and Balance Sheet with adjustment entries,
simple problems only - Capital and Revenue Expenditure and Receipts.

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UNIT-II
Depreciation – Causes – Methods of Calculating Depreciation – Straight Line Method,
Diminishing Balance Method and Annuity Method - Ratio Analysis – Uses and Limitations –
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Classification of Ratios – Liquidity, Profitability, Financial and Turnover Ratios – Simple
problems only.
UNIT-III
Funds Flow Analysis – Funds From Operation, Sources and Uses of Funds, Preparation of
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Schedule of Changes in Working Capital and Funds Flow Statements – Uses and Limitations
- Cash Flow Analysis – Cash From Operation – Preparation of Cash Flow Statement – Uses
and Limitations – Distinction between Funds flow and Cash Flow – only simple problems
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UNIT-IV
Marginal Costing - Marginal cost and Marginal costing - Importance - Break-even Analysis -
nd

Cost Volume Profit Relationship – Application of Marginal Costing Techniques, Fixing

Selling Price, Make or Buy, Accepting a foreign order, Deciding sales mix.
UNIT-V
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Cost Accounting - Elements of Cost - Types of Costs - Preparation of Cost Sheet – Standard
Costing – Variance Analysis – Material Variances – Labour Variances – simple problems
related to Material and Labour Variances only
E,

[Note: Distribution of Questions between Problems and Theory of this paper must be
60:40 i.e., Problem Questions: 60 % & Theory Questions: 40 %]
D

REFERENCES
Jelsy Josheph Kuppapally, ACCOUNTING FOR MANAGERS, PHI, Delhi, 2010.
Paresh shah, BASIC ACCOUNTING FOR MANAGERS, Oxford, Delhi, 2007
D

Ambrish Gupta, FINANCIAL ACCOUNTING FOR MANAGEMENT, Pearson, Delhi,

2004
Narayanaswamy R, FINANCIAL ACCOUNTING , PHI, Delhi, 2011
 MBA - I Semester
PAPER-IV
BUSINESS ENVIRONMENT AND LAW
Paper Code: MBAC
1004
Objectives

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➢ To acquaint students with the issues of domestic and global environment in which
business has to operate
➢ To relate the Impact of Environment on Business in an integrated manner, and

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➢ To give an exposure to important commercial and industrial laws

UNIT – I

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Dynamics of Business and its Environment – Technological, Political, Social and Cultural
Environment - Corporate Governance and Social Responsibility - Ethics in Business -
Economic Systems and Management Structure - Family Management to Professionalism -

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Resource Base of the Economy - Land, Forest, Water, Fisheries, Minerals - Environmental
Issues.
UNIT - II

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Infrastructure - Economic- Social, Demographic Issues, Political context - Productivity
Factors, Human Elements and Issues for Improvement - Global Trends in Business and
Management - MNCs - Foreign Capital and Collaboration - Trends in Indian Industry - The
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Capital Market Scenario.
UNIT - III
Law of Contract - Agreement - Offer - Acceptance - Consideration - Capacity of Contract
Contingent Contract - Quasi Contract - Performance - Discharge - Remedies to breach of
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Contract - Partnership - Sale of Goods - Law of Insurance - Negotiable Instruments - Notes,

Bills, Cheques - Crossing - Endorsement - Holder in due course - Holder in value - Contract
of Agency.
UNIT - IV
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Company - Formation - Memorandum - Articles - Prospectus - Shares - Debentures -

Directors - Appointment - Powers and Duties - Meetings - Proceedings – Management -
nd

Accounts - Audit - Oppression and Mismanagement - Winding up.

UNIT - V
Factory Act – Licensing and Registration of Factories, Health, Safety and Welfare measures
- Industrial Disputes Act – Objects and scope of the Act, Effects of Industrial Dispute,
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Administration under the Act- Minimum Wages Act - Workmen Compensation Act.

REFERENCES
Pathak, LEGAL ASPECTS OF BUSINESS, Tata McGraw- Hill Publishing Company Limited, New
E,

Delhi, 2010.
Keith-Davis & William Frederick, BUSINESS AND SOCIETY, McGraw-Hill, Tokyo.
M.M. Sulphey & Az-har Basheer, LAWS FOR BUSINESS, PHI Learning Pvt. Ltd. New Delhi,
D

2011
D

Maheswari & Maheswari, MERCANTILE LAW. Himalaya Publishing House. Mumbai

Rudder Dutt & Sundaram, INDIAN ECONOMY, Vikas Publishing House, New Delhi.
Veena Keshav Pailwar, ECONOMIC ENVIRONMENT OF BUSINESS, PHI Learning Pvt.
Ltd, New Delhi, 2010
 MBA-I Semester
PAPER-V
RESEARCH METHODOLOGY
Paper code: MBAC 1005
Objectives

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➢ To enable the students to know about the information needs of Management
➢ To introduce the concept of Scientific Research and the methods of conducting
Scientific Enquiry and
➢ To introduce the Statistical Tools of Data Analysis.

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UNIT-I

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Research – Qualities of Researcher – Components of Research Problem – Various Steps in Scientific
Research – Types of Research – Hypotheses Research Purposes - Research Design – Survey Research
– Case Study Research.

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UNIT-II
Data Collection – Sources of Data – Primary Data – Secondary Data - Procedure Questionnaire –

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Sampling methods – Merits and Demerits – Experiments – Observation method – Sampling Errors -
Type-I Error & Type-II Error.
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UNIT-III
Statistical Analysis – Introduction to Statistics – Probability Theories – Conditional Probability,
Poisson Distribution, Binomial Distribution and Properties of Normal Distributions – Hypothesis
Tests – One Sample Test – Two Sample Tests / Chi-Square Test, Association of Attributes - Standard
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deviation – Co-efficient of variations .

UNIT-IV
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Statistical Applications – Correlation and Regression Analysis – Analysis of Variance – Partial and
Multiple Correlation – Factor Analysis and Conjoint Analysis – Multifactor Evaluation – Two-Factor
nd

Evaluation Approaches.

UNIT-V
Research Reports – Structure and Components of Research Report – Types of Report, characteristics
Po

of Good Research Report, Pictures and Graphs, Introduction to SPSS.

[Note: Distribution of Questions between Problems and Theory of this paper must be
40:60 i.e., Problem Questions: 40 % & Theory Questions: 60 %]
E,

REFERENCES
Panneerselvam, R., RESEARCH METHODOLOGY, Prentice Hall of India, New Delhi, 2004.
D

Kothari CR , RESEARCH METHODOLOGY-METHODS AND TECHNIQUES, New Wiley

Eastern Ltd., Delhi, 2009.
D
 MBA - II Semester
PAPER-VI
FINANCIAL MANAGEMENT
Paper code: MBAC 2001
Objectives

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➢ To know the various sources of finance
➢ To understand the various uses for finance and
➢ To familiarize oneself with the techniques used in financial management.

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UNIT-I
Financial Management – Financial goals - Profit vs. Wealth Maximization; Finance Functions –
Investment, Financing and Dividend Decisions – Cost of Capital – Significance of Cost of Capital –

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Calculation of Cost of Debt – Cost of Preference Capital – Cost of Equity Capital (CAPM Model and
Gordon’s Model) and Cost of Retained Earnings – Combined Cost of Capital (weighted/Overall).

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UNIT-II
Capital Budgeting – Nature of Investment Decisions – Investment Evaluation criteria – Net Present
Value (NPV), Internal Rate of Return (IRR), Profitability Index (PI), Payback Period, Accounting

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Rate of Return (ARR) – NPV and IRR comparison.

UNIT-III
rry
Operating and Financial Leverage – Measurement of Leverages – Effects of Operating and Financial
Leverage on Profit – Analyzing Alternate Financial Plans - Combined Financial and Operating
Leverage – Capital Structure Theories - Traditional approach - M.M. Hypotheses – without Taxes
and with Taxes – Net Income Approach (NI) – Net Operating Income Approach (NOI) - Determining
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capital structure in practice.

UNIT- IV
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Dividend Policies – Issues in Dividend Decisions – Relevance Theory – Walter's Model – Gordon's
Model – Irrelevance Theory – M-M hypothesis - Dividend Policy in Practice – Forms of Dividends –
nd

Stability in Dividend Policy – Corporate Dividend Behaviour.

UNIT-V
Management of Working Capital – Significance and types of Working Capital – Calculating
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Operating Cycle Period and Estimation of Working Capital Requirements – Financing of Working
Capital and norms of Bank Finance – Sources of Working capital – Factoring services– Various
committee reports on Bank Finance – Dimensions of Working Capital Management.
[Note: Distribution of Questions between Problems and Theory of this paper must be 40:60 i.e.,
E,

Problem Questions: 40 % & Theory Questions: 60 %]

REFERENCES
Khan MY, Jain PK, BASIC FINANCIAL MANAGEMENT, Tata McGraw Hill, Delhi , 2005.
D

Chandra, Prasanna,. FINANCIAL MANAGEMENT, Tata McGraw Hill, Delhi.

Bhabatosh Banerjee, FUNDAMENTALS OF FINANCIAL MANAGEMENT, PHI, Delhi, 2010
Chandra Bose D, FUNDAMENTALS OF FINANCIAL MANAGEMENT, PHI, Delhi, 2010
D

Preeti Singh, FUNDAMENTALS OF FINANCIAL MANAGEMENT, Ane, 2011.

 MBA- II Semester
PAPER-VII
MARKETING MANAGEMENT
Paper Code: MBAC
2002
Objectives

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➢ To familiarize with the basic concepts, and techniques of marketing management
➢ To understand the behaviour of consumers
➢ To create awareness of marketing mix elements, and

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➢ To analyse and solve marketing problems in the complex and fast changing business
environment.

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UNIT-I
Introduction to Marketing and Marketing Management, Marketing Concepts - Marketing
Process Marketing mix - Marketing environment. - Consumer Markets and buying behaviour
- Market segmentation and targeting and positioning.

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UNIT-II

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Product Decisions - concept of a Product - Product mix decisions - Brand Decision - New
Product Development – Sources of New Product idea - Steps in Product Development -
Product Life Cycle strategies- Stages in Product Life Cycle,
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UNIT-III
Price Decisions - Pricing objectives - Pricing polices and constraints - Different pricing
method - New product pricing, Product Mix pricing strategies and Price adjustment strategy.
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UNIT-IV
Channel Decision - Nature of Marketing Channels –. Types of Channel flows - Channel
functions - Functions of Distribution Channel – Structure and Design of Marketing Channels
ic

-Channel co-operation, conflict and competition – Retailers and wholesalers.

nd

UNIT - V
Promotion Decision - Promotion mix - Advertising Decision, Advertising objectives -
Advertising and Sales Promotion – Developing Advertising Programme – Role of Media in
Advertising - Advertisement effectiveness - - Sales force Decision.
Po

REFERENCES
K.S. Chandrasekar, MARKETING MANAGEMENT TEXT AND CASES, Tata McGraw-
Hill Publication, New Delhi.2010
E,

Govindarajan, MARKETING MANAGEMENT CONCEPTS, CASES, CHHALLENGES

AND TRENDS, Prentice Hall of India, New DelhI. 2009
Philip Kotler, MARKETING MANAGEMENT- ANALYSIS PLANNING AND CONTROL,
D

Prentice Hall of India, New Delhi,

Ramaswamy. V S & Namakumari. S, MARKETING MANAGEMENT-PLANNING
D

IMPLEMENTATION AND CONTROL, Macmillan Business Books, New Delihi, 2002,

 MBA – II Semester
PAPER – VIII
HUMAN RESOURCES MANAGEMENT
Paper Code: MBAC 2003
Objectives
➢ To understand and appreciate the importance of the human resources vis-a-vis other

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resources of the organisation
➢ To familiarize the students with methods and techniques of HRM
➢ To equip them with the application of the HRM tools in real world business

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situations.

UNIT-I

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Human Resources Management - Context and Concept of People Management in a Systems
Perspective - Organisation and Functions of the HR and Personnel Department - HR
Structure and Strategy; Role of Government and Personnel Environment including MNCs.

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UNIT – II
Recruitment and Selection - Human Resource Information System [HRIS] - Manpower

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Planning - Selection – Induction & Orientation - Performance and Potential Appraisal -
Coaching and Mentoring - HRM issues and practices in the context of Outsourcing as a
strategy UNIT-III
rry
Human Resources Development –Training and Development Methods - Design &
Evaluation of T&D Programmes - Career Development - Promotions and Transfers -
Personnel Empowerment including Delegation - Retirement and Other Separation Processes.
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UNIT-IV
Financial Compensation- -Productivity and Morale - Principal Compensation Issues &
Management - Job Evaluation - Productivity, Employee Morale and Motivation - Stress
ic

Management - Quality of Work Life.

UNIT – V
nd

Building Relationships – Facilitating Legislative Framework - Trade Unions - Managing

Conflicts - Disciplinary Process - Collective Bargaining - Workers Participation in
Management - Concept, Mechanisms and Experiences.
Po

REFERENCES
Venkata Ratnam C. S. & Srivatsava B. K.,PERSONNEL MANAGEMENT AND HUMAN
RESOURCES, Tata Mc-Graw Hill, NewDelhi,,
E,

Aswathappa, HUMAN RESOURCE MANGEMENT, Tata McGraw Hill, NewDelhi, 2010

Garry Dessler &Varkkey, HUMAN RESOURCE MANAGEMENT, Pearson, New Delhi, 2009
D

Alan Price, HUMAN RESOURCE MANAGEMENT, Cengage Learning, NewDelhi, 200

Pravin Durai, HUMAN RESOURCE MANGEMENT, Pearson, New Delhi,2010
D

Snell, Bohlander & Vohra, HUMAN RESOURCES MANAGEMENT, Cengage, NewDelhi, 2010
 MBA – II Semester
PAPER – IX
OPERATIONS RESEARCH AND MANAGEMENT
Paper Code: MBAC 2004
Objectives
➢ To familiarize the Operations Management concepts

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➢ To introduce various optimization techniques with managerial perspective
➢ To facilitate the use of Operations Research techniques in managerial decisions.

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UNIT –I
Introduction to Operations Management - Process Planning - Plant Location - Plant Lay out -
Introduction to Production Planning.

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UNIT –II
Stages of Development of Operations Research- Applications of Operations Research-

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Limitations of Operations Research- Introduction to Linear Programmeming- Graphical
Method- Simplex Method - Duality.

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UNIT-III
Transportation Problem- Assignment Problem - Inventory Control - Introduction to Inventory
Management - Basic Deterministic Models - Purchase Models - Manufacturing Models with
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and without Shortages.
UNIT-IV
Shortest Path Problem - Minimum Spanning Tree Problem - CPM/PERT - Crashing of a
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Project Network.
UNIT- V
Game Theory- Two Person Zero-sum Games -Graphical Solution of (2 x n) and (m x 2)
ic

Games - LP Approach to Game Theory - Goal Programmeming - Formulations - Introduction

to Queuing Theory - Basic Waiting Line Models: (M/M/1 ):(GD/a/a), (M/M/C):GD/a/a).
nd

[Note: Distribution of Questions between Problems and Theory of this paper must be 60: 40 i:e,
Problem Questions: 60 % & Theory Questions : 40 % ]
Po

REFERENCES
Kanishka Bedi, PRODUCTION & OPERATIONS MANAGEMENT, Oxford, NewDelhi, 2007
Panneerselvam, R, OPERATIONS RESEARCH, Prentice-Hall of India, New Delhi, 2002.
E,

[Link], OPERATIONS RESEARCH, PHI Learning, NewDelhi,2010

Tulsian & Pandey, QUANTITATIVE TECHNIQUES, Pearson, NewDelhi, 2002
D

Vohra, QUANTATIVE TECHNIQUES IN MANAGEMENT, Tata McGrawHill, NewDelhi, 2010

D
 MBA- II Semester
PAPER-X
STRATEGIC MANAGEMENT
Paper Code: MBAC 2005
Objectives

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➢ Integrating the knowledge gained in functional areas of management
➢ Helping the students to learn about the process of strategic management, and
➢ Helping the students to learn about strategy formulation and implementation

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UNIT-I
Concepts of Strategy - Levels at which strategy operates; Approaches to strategic decision

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making; Mission and purpose, objectives and goals; Strategic business unit (SBD);
Functional level strategies

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UNIT-II
Environmental Analysis and Diagnosis - Environment and its components; Environment
scanning and appraisal; Organizational appraisal; Strategic advantage analysis and diagnosis;

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SWOT analysis

UNIT-III
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Strategy Formulation and Choice - Modernization, Diversification Integration - Merger,
take-over and joint strategies - Turnaround, Divestment and Liquidation strategies -
Strategic choice - Industry, competitor and SWOT analysis - Factors affecting strategic
choice; Generic competitive strategies - Cost leadership, Differentiation, Focus, Value chain
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analysis, Bench marking, Service blue printing

UNIT-IV
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Functional Strategies: Marketing, production/operations and R&D plans and polices-

Personnel and financial plans and policies.
nd

UNIT-V
Strategy Implementation - Inter - relationship between formulation and implementation -
Issues in strategy implementation - Resource allocation - Strategy and Structure - Structural
Po

considerations - Organizational Design and change - Strategy Evaluation- Overview of

strategic evaluation; strategic control; Techniques of strategic evaluation and control.

REFERENCES
Azhar Kazmi, STRATEGIC MANAGEMENT & BUSINESS POLICY, Tata McGraw-Hill
E,

Publishing Company Limited, New Delhi 2008.

Vipin Gupta, Kamala Gollakota & Srinivasan, BUSINESS POLICY & STRATEGIC
MANAGEMENT, Prentice Hall of India Private Limited, New Delhi,2008.
D

Amita Mittal, CASES IN STRATEGIC MANAGEMENT, Tata McGraw-Hill Publishing

Company Limited, New Delhi 2008.
Fred R. David, STRATEGIC MANAGEMENT CONCEPT AND CASES, PHI Learning
D

Private Limited, New Delhi, 2008.

 MBA (General) - III Semester
PAPER - XI
CONSUMER BEHAVIOUR
Course Code: 43 Paper Code: MBGN 3001
Objectives

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➢ To understand the conceptual foundations of consumer buying behavior
➢ To create awareness of the theories of motivation and perception as applied in
consumer behavior, and

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➢ To acquaint with the communication and consumer decision making
UNIT - I

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Consumer Behaviour and Marketing Action - An overview - Consumer involvement - Decision-
making processes - Purchase Behaviour and Marketing Implications - Consumer Behaviour Models

UNIT - II

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Environmental influences on Consumer Behaviour - Cultural influences - Social class - Reference

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groups and family influences - Opinion leadership and the diffusion of innovations - Marketing
implications of the above influences.

UNIT - III
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Consumer buying behaviour - Marketing implications - Consumer perceptions – Learning and
attitudes - Motivation and personality – Psychographics - Values and Lifestyles, Click-o-graphic.
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UNIT - IV

Strategic marketing applications - Market segmentation strategies - Positioning strategies for existing
and new products, Re-positioning, Perceptual Mapping - Marketing communication - Store choice
ic

and shopping behaviour - In-Store stimuli, store image and loyalty - Consumerism - Consumer rights
and Marketers' responsibilities.
nd

UNIT - V

The Global Consumer Behaviour and Online buying behaviour - Consumer buying habits and
Po

perceptions of emerging non-store choices - Research and applications of consumer responses to

direct marketing approaches - Issues of privacy and ethics.

REFERENCES
Bennet and Kassarjian, CONSUMER BEHA VIOUR, Prentice Hall of India, New Delhi
E,

Michael R. Solomon, Consumer Behaviour, PHI Learning Private Limited, New Delhi, 2011
Ramanuj Majumdar, CONSUMER BEHAVIOUR, Prentice Hall of India, New Delhi, 2011
Loudon and Della Bitta, CONSUMER BEHAVIOUR: CONCEPTS AND APPLICATIONS, Tata
McGraw Hill. New Delhi,2007
D

Berkman & Gilson, CONSUMER BEHA VIOUR:CONCEPTS AND STRATEGIES, Kent

Publishing Company.
D

Efraim Turban, Jae Lce, David King, & [Link] Chung: Electronic Commcrce:
Managerial Perspective, Pearson Education Inc., 2000.
 MBA (General) -III Semester
PAPER – XII
PERFORMANCE MANAGEMENT
Course Code: 43 Paper Code: MBGN
3002

ity
Objectives:
➢ To understand the importance of employee performance to achieve the organisational

rs
goals
➢ To identify the process of performance management applications.

ve
UNIT-I
Quality Performance Management - Concept - Dimensions - Facilitating Organisations for
Performance - Organizational Dynamics and Employee Performance – Job Analysis

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UNIT-II

U
Work Place and Its Improvement Through 5S - Modern Management Techniques and
Management of Employee Performance - Team Building - Concept, Culture, Methods,
Effectiveness & Empowerment Problems - Potential and Perspectives.
rry
UNIT-III
Organizational Structure and Employee Motivation and Morale - Contemporary Thinking on
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Employment Practices and Work Schedules - Related Performance Appraisal Systems –

Reward Based – Team Based – Competency Based- Leadership Based -Quality Circle -
Features - Process.
ic

UNIT-IV
nd

Industrial Restructuring - Reward System and Employee Productivity - Performance

Counseling – Performance Evaluation & Monitoring – Methods of Performance Evaluation -
Performance Management in Multi National Corporations.
Po

UNIT-V
Indian and Western Thoughts - Performance Management in the perspective of Indian Ethos
– Ethical Issues and Dilemmas in Performance Management.
E,

REFERENCES
Srinivas Kandula, PERFORMANCE MANAGEMENT, Prentice Hall India, New Delhi,
2006
D

Dewakar Goel, PERFORMANCE APPRAISAL AND COMPENSATION

MANAGEMENT, Prentice Hall India, NewDelhi, 2008
D

Robert Cardy, PERFORMANCE MANAGEMENT, Prentice Hall India, NewDelhi, 2004

S.K. Chakravarthy, MANAGERIAL EFFECTIVENESS AND QUALITY OF WORK
LIFE - INDIAN INSIGHTS, Tata-McGraw Hill , New Delhi
 MBA (General) – III Semester
PAPER -XIII
MERCHANT BANKING AND FINANCIAL SERVICES
Course Code: 43 Paper code: MBGN 3003
Objectives

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➢ To examine Financial Services management as an important and contemporary area
of financial management
➢ To understand the various financial services and their future and

rs
➢ To determine the most suitable financial service, given the situations and
contingencies

ve
UNIT-I
Financial Services Industry – Emergence – Developments – Fund Based and Non-fund based
activities – modern activities – New Financial Products and Services, Innovative Financial
Instruments – Challenges Ahead.

ni
UNIT-II
Merchant Banking – Issues Management Intermediaries – Merchant Bankers/Lead Managers –

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Underwriters – Bankers, Brokers and Registrars to an Issue and Share Transfer Agents– Debenture
/Trustees – Portfolio Managers – Issue Management Activities/Procedures – Eligibility norms –
Pricing or Issues – Promoters’ contribution – Issue of Indian Depository Receipts (IDR) – Issue
rry
Advertisement – Issue of Debt Instruments – Book building – Green shoe Option – Initial Public
Offer through Stock Exchange Online System – Preferential Issues – Qualified Institutional
Placement.
UNIT-III
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Factoring and Forfeiting - Modus Operandi, types, functions – Factoring in India - Bills Discounting –
Real estate Industry – Housing Finance – Housing Finance system – National Housing Bank –
Refinance scheme for HFCs – Asset Liability Management – Securitisation – Mortgage-Based
ic

Securitisation – Reverse Mortgage Loan (RML) Securitisation of Standard Assets.

UNIT-IV
Mutual Funds - Origin, Types of Mutual Funds, Importance, Mutual Funds Industry in India – SEBI’s
nd

directives for Mutual Funds, Private Mutual Funds, Asst Management company – Unit Trust of India
– Evaluation of Performance of Mutual Funds – Money Market Mutual Funds – RBI Guidelines –
Venture Capital: Meaning, Origin, Importance, Methods, India Scenario.
Po

UNIT-V
Insurance – Meaning, Types, Insurance Industry in India and related reforms – Other Financial
Services – Credit Cards – Credit Rating: Regulatory framework – Credit Rating Agencies – Rating
Process and Methodology – Rating symbols/Grades – Pension Plan.
E,

REFERENCES
Khan, M.Y., FINANCIAL SERVICES, Tata McGraw Hill, New Delhi, 2001.
D

Gurusamy, MERCHANT BANKING AND FINANCIAL SERVIES, Tata McGraw Hill, Delhi,
2009.
D
 MBA(General)- III SEMESTER
PAPER XIV
MANAGEMENT CONTROL SYSTEMS
COURSE CODE: 43 PAPER CODE: MBGN 3004

ity
UNIT I: The conceptual foundations of control systems
Meaning, Nature and purpose of control systems – The new paradigms of Management
Control Systems, four elements of control, organizational structure, organizational goals,
organizational climate, strategic planning – Blancing the four levers of control, balancing the

rs
tensions in control systems, six sources of tensions in control systems, opportunities and
limitations of the span of control, key control variables, delegation and decentralization,

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mutual supportive management systems.

UNIT II : The traditional instruments of control in organizations

External audit, internal controls, internal audit, role of financial controllers, multiple roles of

ni
an auditor, management control process, budgetary control, flexible budget, zero base budget,
performance budgeting, master budget, analysis of variance, accounting aspect of control,

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management audit, marketing and distribution control, different types of audit.

UNIT III : Accountability in organizations

rry
Dual focus and accountability, differentiate between product costing and accountability, the
concept of responsibility centre, management control structure, responsibility accounting,
cost centre, profit centre, investment centre, ABC costing, transfer prices, CVP analysis,
process control.
he

UNIT IV : The new dimensions of control with strategies

Behavioral aspect of management control, motivations, morale, participative management,
learning curves, HR accounting, knowledge management control, management control with
ic

reference to risk management, differentiated controls for different situations, measuring

performance to match strategy, balanced score cards.
nd

UNIT V: Management Control in Specialized organizations

Sectoral applications, controlling the financial sector, the banking sector, the balance sheet
Po

concept, the concept of schedule of advances, the use of ABC costing standard, insurance,
system of insurance accounts, non-profit organizations, legal environment of non-profit
organization, public service organizations, public utility accounts, holding company accounts,
government and co-operative business, control in projects, the twelve step process of
designing controlling system.
E,

REFERENCES
Antony R.N. and Govindarajan V , MANAGEMENT CONTROL SYSTEMS
D

Gosh P.K. and Gupta, COST ANALYSIS AND CONTROL

Hersey P and Balanchard H.B, MANAGEMENT OF ORGANIZATIONAL BEHAVIOR
D

Emmanuel, ACCOUNTING FOR MANAGEMENT CONTROL

 MBA(General)- III SEMESTER

PAPER XV
ENTREPRENEURSHIP MANAGEMENT
COURSE CODE: 43 PAPER CODE: MBGN 3005
UNIT-I

ity
Entrepreneurship – Definition, Role and expectations – Entrepreneurial styles and types –
Characteristics of the Entrepreneur – Functions of an Entrepreneur – Promotion of Entrepreneurship –

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Role of Socio-Cultural, Economic and Political Environment – Growth of Entrepreneurship in Pre and
Post independence era – Constraints for the Growth of Entrepreneurial Culture.

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UNIT-II

Entrepreneurial Motivation Theories - Entrepreneurial Competencies – Developing Competencies –

Role of Entrepreneur. Development Programmes – Assistance Programme for Small Scale Units –

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Institutional Framework – Role of SSI Sector in the Economy – SSI Units – Failure, Causes and
Preventive Measures – Turnaround Strategies.

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UNIT-III

Identification of Business Opportunity – Preparation of Feasibility Report – Financial and Technical

rry
Evaluation – Project Formulation – Common Errors in Project Formulation – Specimen Project
Report – Ownership Structures – Proprietorship, Partnership, Company, Co-operative, Franchise.

UNIT-IV
he

Corporate Entrepreneurship (Intrapreneurship) – Concepts – Need – Strategies - Corporate Practices –

Select Cases – Dynamics of Competition – Plans for Survival and Growth.
ic

UNIT-V

Women Entrepreneurship – Need – Growth of women Entrepreneurship – Problems faced by Women

nd

Entrepreneurs – Development of women Entrepreneurship – Entrepreneurship in Informal Sector –

Rural Entrepreneurship – Entrepreneurship in Sectors like Agriculture, Tourism, health case,
Transport and allied services.
Po

REFERENCES
Donald L. Sexton & Raymond [Link], THE ART AND SCIENCE OF
ENTREPRENEURSHIP, Ballinger
Clifford [Link] & Joseph [Link], ENTREPRENEURSHIP AND VENTURE
E,

MANAGEMENT, Prentice Hall

Gifford Pinchot, INTRAPRENEURING, Harper & Row
Ram [Link], HOW TO SUCCEED IN SMALL SCALE INDUSTRY, Vikas
D

Richard [Link], EFFECTIVE SMALL BUSINESS MANAGEMENT, Academic Press

Dan Steinhoff & John [Link], SMALL BUSINESS MANAGEMENT –
D

FUNDATMENTALS, McGraw Hill

 MBA (General) – IV Semester
PAPER -XVI
INVESTMENT AND PORTFILIO MANAGEMENT
Course Code: 43 Paper code: MBGN 4001
Objectives

ity
➢ To have understanding on investment and avenues of investment
➢ To have exposure on analysis techniques of capital market and
➢ To understand various theories of portfolio management

rs
UNIT -I
Investment – Basics of Investment – Investment, Speculation and Gambling – Investment Categories
– Investment avenues – Non marketable Financial Assets – Money Market Instruments –
Bond/Debentures – Equity Shares – Schemes of LIC – Mutual Funds – Financial Derivatives – Real

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Assets – Real Estate – Art – antiques and others.
UNIT- II
Fundamental Security Analysis – Economic Analysis – significance and Interpretation of the

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Economic Indicators – Industry Analysis – Industry Growth Cycle - Company analysis – Marketing –
Accounting policies – Profitability – Dividend Policy – Capital Structure – Financial Analysis –
Operating Efficiency – Management – Fundamental Security Analysis – Changes in the Financing

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Patterns of Indian Companies – Debt-Equity Ratio for India Companies.
UNIT-III
Technical Analysis – Technical Tools - The Dow Theory – Primary Trend – The secondary Trend –
Minor Trends – Support and Resistance Level – Indicators – Odd Lot Trading – Moving Average –
rry
Rate of Change – Charts – Technical indicators – Charting Techniques – Indicators of the Witchcraft
Variety – Efficient Market Theory – Basic Concepts – Random-Walk Theory – Weak Form of EMH
– Semi-strong Form – Strong Form – The Essence of the Theory – Market Inefficiencies.
UNIT-IV
he

Portfolio Analysis – Portfolio and Single asset Returns and Risk – Mean Variance Criterion –
covariance – Beta (simple problems) – Portfolio Markowitz Model – simple Diversification – Risk
and Return with Different correlation – Sharpe’s Single Index Model – Sharpe’s Optimal Portfolio –
Construction of the Optimal Portfolio – Optimum Portfolio with short sales.
ic

UNIT-V
Asset Pricing Model Portfolio Evaluation – Capital Asset Pricing Model (CAPM) – Security Market
nd

Line – Assumptions – Arbitrage Pricing Model (APT) – Portfolio Performance Models – Sharpe’s
Performance Index – Treynor’s Performance Index – Jensen’s Performance Index.
Note: Common paper to MBA(Finance) - IV Semester, Paper Code-MBAF 4001
Po

REFERENCES
Punithavathy Pandian, SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT, Vikas
Publications Pvt. Ltd, New Delhi. 2001.
Kevin .S, SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT, PHI, Delhi, 2011
Yogesh Maheswari, INVESTMENT MANAGEMENT, PHI, Delhi, 2011
Bhalla V K, INVESTMENT MANAGEMENT: SECURITY ANALYSIS AND PORTFOLIO
E,

MANAGEMENT, S Chand, New Delhi, 2009

Prasanna Chandra, PORTFOLIO MANAGEMET, Tata McGraw Hill, New Delhi, 2008.
D
D
 MBA (General) - IV Semester

PAPER-XVII
SERVICES MARKETING
Course Code: 43 Paper Code: MBGN 4002
Objectives

ity
➢ To familiarize with the special characteristics of services relevant for marketing
➢ To analyze the customer satisfaction and complaint management in services
➢ To evaluate the financial implications of improvement in services, and
➢ To acquaint with CRM application in service marketing.

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UNIT-I
Marketing of Services - Introduction - Growth of the Service Sector - The Concept of Service

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- Characteristics of Services - Classification of Services - Designing the Service Blueprinting,
Using Technology - Developing Human Resources - Building Service Aspirations.

UNIT-II

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Marketing mix in services marketing - The seven Ps - Product Decisions - Pricing Strategies
and Tactics - Promotion of Services and Placing or Distribution Methods for Services -

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Additional Dimensions in Services Marketing - People, Physical Evidence and Process –
Internet as a service channel.
UNIT-III
rry
Strategic Marketing Management for Services - Matching Demand and Supply through
Capacity Planning and Segmentation - Internal Marketing of a Service - External versus
Internal Orientation of Service Strategy.
UNIT-IV
he

Delivering Quality Services - Causes of Service-Quality Gaps - The Customer Expectations

versus Perceived Service Gap - Factors and Techniques to Resolve this Gaps in Service -
Quality Standards, Factors and Solutions - The Service Performance Gap Key Factors and
Strategies for Closing the Gap - Developing Appropriate and Effective Communication about
ic

Service Quality.
UNIT – V
nd

Marketing of Services with special reference to Financial Services - Health Services -

Hospitality Services including Travel, Hotels and Tourism - Professional Services - Public
Utility Services - Communication Services - Educational Services.
Po

REFERENCES
Ravi Shanker, SERVICES MARKETING: THE INDIAN PERSPECTIVE, Excel Books,
New Delhi, 2008
Rajendra Nargundkar, SERVICES MARKETING: TEXT & CASES, Tata McGraw-Hill,
New Delhi, 2008
E,

Christopher H. Lovelock, SERVICES MARKETING: PEOPLE, TECHNOLOGY,

STRATEGY, Pearson Education Asia.
R. Srinivasan, SERVICES MARKETING, Prentice Hall of India Private Limited, New
D

Delhi.
Zcithaml, Parasuraman & Berry, DELIVERING QUALITY SERVICE, The Free Press,
D

Macmillan. 2008
 MBA (General) - IV Semester
PAPER - XVIII
INFORMATION TECHNOLOGY AND E-BUSINESS
Course Code: 43 Paper Code: MBGN 4003
UNIT I Foundation concepts
Foundations of information systems (IS) in business : System concepts – components of an IS

ity
– IS resources – fundamental roles of IS applications in business – e-business in business –
trends in IS – types of IS – managerial challenges of information technology. Competing with
information technology (IT) Fundamentals of strategic advantage – strategic uses of IT – the

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value chain and strategic IT – using IT for strategic advantages – the basics of doing business
on the Internet

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UNIT II Information technologies
Managing data resources: Data resource management – types of databases – database
management approach – data warehouse, data mining and their business applications. The
networked enterprise Networking the enterprise – trends in telecommunications – business

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value of telecommunication networks – the Internet revolution – the business value of
Internet, Intranet and Extranet.
UNIT III Business applications – e-Business and e-Commerce

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E-Business systems IT in business – functional business systems – cross-functional enterprise
systems and applications – e-Business models – Enterprise e-Business systems – Customer
relationship management (CRM) – Enterprise resource planning (ERP) and Supply chain
rry
management (SCM)
E-Commerce Systems: E-Commerce systems – Essential e-Commerce processes – electronic
payment processes – e-commerce application trends – Web store requirements – Clicks-and-
bricks in e-Commerce-m-Commerce.
he

UNIT IV Development processes

Developing Business/IT Strategies : Planning for competitive advantage – business models
and planning – Business/IT planning – Business application planning – Implementing IT –
ic

End user resistance and involvement – change management: Developing Business/IT

solutions: IS development – the Systems approach – the Systems Development Cycle –
Prototyping – Systems development process – End-user development – implementing new
nd

systems – evaluating hardware, software and services.

UNIT V Management challenges

Po

Security and ethical challenges: Ethical responsibility of a business – computer crime –

privacy issues – health issues – Security management of IT – tools of security management –
internetworked security defenses – security measures – Information Technology Act 2000 in
India. Enterprise and global management of IT: Managing the IS function – failures in IT
management – the international dimension in IT management – Cultural, political and
E,

geoeconomic challenges Global business/IT strategies and applications – global IT platforms

REFERENCES:
D

Joseph,P.T, E-COMMERCE: AN INDIAN PERSPECTIVE, PHI, New Delhi, 2005

Canzer,B, E-BUSINESS AND COMMERCE: STRATEGIC THINKING AND PRACTICE
(Indian adaptation), New Delhi: Biztantra (Originally published by Houghton Mifflin Co.,
D

USA) , 2005
 MBA (General) - IV Semester
PAPER - XIX
INTERNATIONAL BUSINESS
Course Code: 43 Paper Code: MBGN 4004
UNIT – I

ity
International Monetary and Financial System: Importance of international finance; Bretton
woods conference and afterwards, IMF and the World Bank; European monetary system -
meaning and scope.

rs
UNIT – II

ve
Balance of Payment and International Linkages: Balance of payments and its components;
International flow of goods, services and capital; Copying with current account deficit.
UNIT – III

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International Financial Markets and Instruments: International capital and money markets;
Money and capital market instruments; Salient features of different international markets;

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Arbitrage opportunities; Integration of markets; Role of financial intermediaries.
UNIT – IV
rry
Foreign Exchange Markets: Determining exchange rates; Fixed and flexible exchange rate
system; Exchange rate theories; Participants in the foreign exchange markets; Foreign
exchange market - cash and spot markets; Exchange rate quotes; LERMS; Factors affecting
exchange rates - spot rates, forward exchange rates, forward exchange contracts; Foreign
he

exchange and currency futures; Exchange rate arrangement in India; Exchange dealings and
currency possession; information and communication; Foreign exchange trades.
UNIT – V
ic

International Capital and Money Market Instruments; GDRs, ADRs, IDRs, Euro bonds, Euro
nd

loans, Repos, CPs, floating rate instruments, loan syndication and Euro deposits.

REFERENCES:
Po

Apte, P.G, INTERNATIONAL FINANCIAL MANAGEMENT, Tata McGrawhill, New

Delhi. Buckley, Adrian, MULTINATIONAL FINANCE, Prentice Hall, New Defhi.
Eitman, D.K. and A.I Stenehilf, MULTINATIONAL BUSINESS CASH FINANCE,
E,

Addison Wesley, New York.

Henning, C.N., W Piggot and W.H Scott, INTERNATIONAL FINANCIAL
MANAGEMENT, McGraw Hill, international Edition.
D

Levi, Maurice D, INTERNATIONAL FINANCE, McGraw-Hill, International Edition.

D
 MBA (General)- IV SEMESTER

PAPER XX

TRAINING AND DEVELOPMENT

ity
COURSE CODE: 43 PAPER CODE: MBGN 4005

UNIT I

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Job Analysis – Manpower Planning – At the Start of the Business and as Ongoing Process –
Performance Appraisal – Standards, Methods, Errors.

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UNIT II

Learning Objectives – Domains of Learning – Methods of Learning – Importance of Teaching

Techniques – Instruction Technology – Instructor Behavior – Attention Versus Involvement.

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UNIT III

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Need for Training and Development – Role of Development Officers – Administrators, Consultants,
Designers and Instructors – Determining Training Needs – Potential Macro Needs – Usefulness of
Training – Development of Competency Based Training Programmes – Evaluation of Training
rry
Programmes,

UNIT IV
he

Methods of Training – On the Job Training – Off the Job Training – Choosing Optimum Method –
The Lecture – Field Trips – Panel Discussion – Behaviour Modeling – Interactive Demonstrations –
Brain Storming – Case Studies – Action Mazes - Incident Process - In-Baskets - Team Tasks - Buzz-
ic

groups and Syndicates - Agenda Setting - Role-plays - Reverse Role Plays - Rotational Role Plays -
Finding Metaphors - Simulations - Business Games - Clinics - Critical Incidents - Fish Bowls - T-
groups - Data Gathering - Grouping Methods - Transactional Analysis - Exception Analysis.
nd

UNIT V

Need for Development – Differences Between Training and Development – Management

Po

Development Programme – Career Development Programme – Counseling Evaluation of

Programmes – Job Evaluation – Methods and Techniques.
E,

REFERENCES

[Link] & [Link], MANAGEMENT DEVELOPMENT AND TRAINING HANDBOOK.

D

William [Link], HANDBOOK FOR DEVELOPING COMPETENCY BASED TRAINING

PROGRAMMES, Prentice-Hall, New Jersey
D