MBA Executive

MBA7059
Marketing and Operations

MODULE GUIDE
February 2026

Semester 2

Level HE7

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Contents

[Link] Overview..........................................................................2

[Link] and Teaching Strategy...................................................2

[Link] Communications..............................................................3

[Link] Description.......................................................................3

[Link] Outcomes and Assessment............................................3

[Link] Deadline................................................................... 4

[Link] Feedback..................................................................4

[Link] Calendar...........................................................................4

[Link] Assessment..................................................................5

10......................................................................... Indicative Reading 6

11...........Guidelines for the Preparation and Submission of Written

Assessments............................................................................... 6

12.................................................................... Academic Misconduct 7

13................................................................................... Assessment 8

14..................General Assessment Criteria for Written Assessments

................................................................................................. 15

1
 [Link] Overview

Module Tutor Dr Lakshminarasimhan Vedanthachari

Email [Link]@[Link]
Weblink to Moodle Class [Link]
course/[Link]?id=37231
Weblink to Module [Link]
Specification

[Link] and Teaching Strategy

This module is delivered face-to-face on February 15 th, 16th, and 17th. Your
learning is supported throughout the course by our interactive Moodle Virtual
Learning environment (VLE). To complete the module successfully you must
allocate a substantial amount of independent study time.

You will be expected to prepare for classes by undertaking relevant reading.

Tutor led sessions will be a blend of formal lectures, group discussion, and
tutorials. At this level you are expected to demonstrate considerable
independence in your study and your reading and research should be
extensive. Tutorials will provide you with an opportunity to engage with a
University of Bolton tutor and begin the academic discourse.

Lectures are designed to introduce key concepts and frameworks. The current
affairs of business and your personal working environment will inform group
discussions in class and you will be expected to make significant contributions
in these activities to consolidate your learning. The University’s Virtual
Learning Environment (VLE), Moodle, will provide online access to materials
as well as links to additional resources such as relevant academic journals and
useful websites to aid your learning. In addition, the University’s Library
webpages provide access to a host of online resources such as e-journal and
e-book repositories. You also have a link to your e-course book through
Moodle which will guide your learning.

2
[Link] Communications

The Module Tutor’s contact details are provided at the top of the previous
page. You must check your University of Bolton email address and the Moodle
area dedicated to this module regularly as many module communications are
channelled through these media. Your Module Tutor will normally aim to
respond to your email messages within 2 full working days of receipt; however
responses will be longer in holiday periods.

[Link] Description

This module provides an integrated approach to marketing and operations,

highlighting their complementary roles in securing sustainable competitive
advantage; and exploring the interactions and latent tensions between these
areas. You will learn how to build customer-centric organisations with
functions aligned to respond profitably to opportunities and challenges within
contemporary global business contexts. The module embraces two
interrelated themes: understanding and building relationships with customers
to identify specific needs; and integrating these insights into the organisation,
aligning operations to create and deliver superior value propositions to
respond to these needs. The GAME+ attributes covered in this module are:
Critical Creativity and Innovation; Professional Identity and Skills Mastery.

[Link] Outcomes and Assessment

Learning Outcomes Assessment

LO1: Demonstrate a systematic and critical Assessment 1:

understanding of current and emerging practices in Report
marketing, operations and new product
development
LO2: Critically examine the role of market Assessment 1:
orientation in securing sustainable competitive Report
advantage
LO3: Evaluate and synthesise information and data Assessment 1:
from appropriate sources and use these to make Report
informed judgements in relation to commercial
business contexts

3
LO4: Formulate and justify evidence-based Assessment
strategic marketing and operations plans to 2: Oral
effectively respond to market opportunities and Presentation
challenges

4
[Link] Deadline

Assessment item Due Date Weight

Coursework report (Strategic

1 Recommendations for 21/03/2026 70%
Marketing
and Operations)
Oral Presentation (A Critical
2 Examination of the Role of 30/03/2026 30%
Market
Orientation)

[Link] Feedback
Feedback on items of assessment can be formal (such as on a signed
feedback form) or informal (such as advice from a tutor in a tutorial).
Feedback is therefore not just your grade or the comments written on your
feedback form, it is advice you get from your tutor and sometimes your peers
about how your work is progressing, how well you have done, what further
actions you might take.

We recognise the value of prompt feedback on work submitted. Other than in

exceptional circumstances (such as might be caused by staff illness), you can
expect your assignment and examination work to be marked and feedback
provided not more than 15 working days from the deadline date. However,
please note that that such feedback will be provisional and unconfirmed until
the Assessment Board has met and may therefore be subject to change.

Please take time you read or listen to your assessment feedback. This can be
very useful in determining your strengths and key areas for development, and
can therefore help you improve on future grades.

[Link] Calendar

Dates Times Topic Covered Teaching & Learning

15th 6pm- Lecture One: An Introduction to Giving you an oversight
of 9pm 3 the Module of the module
Jan hours
2026 Lecture Two: Defining
5
 1.5 Marketing and the Marketing
hours Process
lecture 1. Marketing: creating
& customer value and
engagement
2. Company and marketing
strategy: partnering to
build
customer engagement,
value and relationships

1.5- Workshop One: Group Activity

hour
worksh
op
16th 1.30pm - Lecture 3: Understanding the LO1: Demonstrate a
of 4.30pm marketplace and consumers systematic and critical
Feb 3. Analysing the understanding of
2026 marketing current and emerging
2-hour environment practices in marketing,
lecture & 4. Managing marketing operations and new
1 hour information to gain product development
workshop customer insights
5. Consumer markets and
buyer behaviour
6. Business markets and
business buyer
behaviour

Conclude with a workshop

5.30pm - Lecture 4: Designing a LO2: Critically examine
8.30pm customer value- driven the role of market
strategy and mix orientation in securing
2-hour 7. Customer-driven sustainable competitive
lecture & marketing strategy: advantage
1 hour creating value for
workshop target customers
8. Products, services and
brands: building
customer value
9. Developing new
products and managing
the product life cycle
[Link]:
understanding and
capturing customer
value
[Link] strategies:
additional
considerations
[Link] channels:
delivering customer
value

6
17th 8.30am - Lecture 5: Designing a LO3: Evaluate and
of 11am customer value- driven synthesise information
Feb strategy and mix and data from
2026 1.5- [Link] and wholesaling appropriate sources and
hour [Link] consumers use these to make
lecture and communicating informed judgements in
1 hour customer value: relation to commercial
worksh integrated marketing business contexts
op communications
strategy
[Link] and
public relations
[Link] selling and
sales promotion
[Link], online, social
media and mobile
marketing
1.30pm - Lecture 6: Extending Marketing LO4: Formulate and
4.30pm justify
evidence-based strategic

7
 [Link] marketing and
1 hour competitive operations plans to
lecture & advantage effectively respond to
2- hour [Link] global marketplace market opportunities
workshop [Link] responsibility and and challenges
ethics

Supported by workshop

Please note that the module calendar may be subject to change. There will be
a range of activities within the workshops to enhance your knowledge of the
subject. The recommended reading is outlined for you below. However, this is
only a guideline: your reading should follow a similar pattern of topics
depending on the text(s) you have. I have provided some additional materials
for you in Moodle.

[Link] Assessment

Your progress and learning will be assessed formatively in a number of ways

over the course of the module. Group work will provide the tutor with an
opportunity to assess your learning and provide feedback. Similarly, group
discussions will provide an opportunity for formative assessment and
feedback. In addition, small group or individual tutorial sessions will be an
opportunity for you to discuss your progress in the module and in particular
your progress with completing the assignment.

10. Indicative Reading

Slack, N., Chambers, S., and Johnston, R., (2016), Operations Management,
8th Edition, Harlow, UK: Pearson Education Limited, Prentice Hall

Kotler, P., Kartajaya, H., and Setiawan, I., (2017), Marketing 4.0, Hoboken, NJ:
John Wiley & Sons

Christopher, M., (2005), Logistics and Supply Chain Management: Creating

Value-Added Networks, 3rd Edition, Harlow, UK: Pearson Education Limited,
Prentice Hall

Chaffey, D., and Ellis-Chadwick, F., (2019), Digital Marketing, 7th Edition,
Harlow, Essex, UK: Pearson EMEA

8
Chaffey, D., and Smith, P.R., (2017), Digital Marketing Excellence, 5th Edition,

Oxon, UK: Routledge International Journal of Operations and Production

Management

Production and Operations

Management Journal of

Marketing

International Journal of Electronic

Commerce Talis Aspire Reading Lists

11. Guidelines for the Preparation and Submission of Written

Assessments
1. Written assessments should be word-processed in Arial or Calibri Light
font size 12. There should be double-spacing and each page should be
numbered.

2. There should be a title page identifying the programme name, module

title, assessment title, your student number, your marking tutor and the
date of submission.

3. You should include a word-count at the end of the assessment (excluding

references, figures, tables and appendices).
Where a word limit is specified, the following penalty systems applies:
•Up to 10% over the specified word length = no penalty
•10 – 20% over the specified indicative word length = 5 marks
subtracted (but if the assessment would normally gain a pass
mark, then the final mark to be no lower than the pass mark
for the assessment).
•More than 20% over the indicative word length = if the assessment
would normally gain a pass mark or more, then the final mark
will capped at the pass mark for the assessment.

4. All written work should be referenced using the standard University of

Bolton referencing style - see: [Link]
Information/Referencing/[Link]

5. Unless otherwise notified by your Module Tutor, electronic copies of

assignments should be saved as word documents and uploaded into
Turnitin via the Moodle class area. If you experience problems in
uploading your work, then you must send an electronic copy of your
assessment to your Module Tutor via email BEFORE the due date/time.
9
6. Please note that when you submit your work to Moodle, it will
automatically be checked for matches against other electronic
information. The individual percentage text matches may be used as
evidence in an academic misconduct investigation (see Section 12).

7. Late work will be subject to the penalties:

 Up to 7 calendar days late = 10 marks subtracted but if the assignment
would normally gain a pass mark, then the final mark to be no lower than
the pass mark for the assignment.
 More than 7 calendar days late = 1 mark awarded

8. In the case of exceptional and unforeseen circumstances, an extension of

up to 14 days after the assessment deadline may be granted. This must
be agreed by your Programme Leader, following a discussion the Module
Tutor. You should complete an Extension Request Form available from
your Tutor and attach documentary evidence of your circumstances, prior
to the published submission deadline.

Requests for extensions for periods longer than 14 calendar days must be made
using the Mitigating Circumstances procedures.

Requests for extensions which take a submission date past the end of the
module must also be made using the Mitigating Circumstances procedures.

See: [Link]
2022/mitigating- circumstances-regulations-and-procedures-2021-22/

Please note that the failure of data storage systems is not considered to be a
valid reason for an extension. It is therefore important that you keep multiple
copies of your work on different storage devices before submitting it.

12. Academic Misconduct

Academic misconduct may be defined as any attempt by a student to gain an

unfair advantage in any assessment. This includes plagiarism, collusion,
commissioning amongst other offences. In order to avoid these types of
academic misconduct, you should ensure that all your work is your own and
that sources are attributed using the correct referencing techniques. You can
also check originality through Turnitin.

Please note that penalties apply if academic misconduct is proven. See the
following link for further details:
[Link]
2021-2022/academic- misconduct-regulations-and-procedures-2021-
22/

1
0
 13. Assessments

Assessment Number 1
Assessment Type (and Report (70%) – Group – 30%, Individual –
weighting) 40%
Assessment Name Strategic Recommendations for Marketing and
Operations
Assessment Submission 21/03/2026
Date

Learning Outcomes Assessed:

LO1: Demonstrate a systematic and critical understanding of current and

emerging practices in marketing, operations, and new product development
LO2: Critically examine the role of market orientation in securing sustainable
competitive advantage
LO3: Critically evaluate and synthesise information and data from
appropriate sources and use these to make informed judgements in relation
to complex commercial business contexts

Assignment Task:

This assessment is a 5,000-word report comprising both group and individual

components. It is designed to assess your ability to develop, justify, and critically
evaluate a strategically coherent marketing and operations strategy for a new
product or service in a competitive, resource-constrained, and uncertain business
environment.

Students are expected to demonstrate strategic thinking, including the ability to

make and defend managerial trade-offs, integrate cross-functional perspectives, and
translate strategy into operationally feasible and commercially viable decisions.

Part A: Group Report – Strategy Formulation (2,500 words)

Working in groups, you will develop and justify a marketing strategy for a new
product or service. The chosen product or service should present a clear strategic
opportunity, involve meaningful operational decisions, and allow for critical
evaluation of trade-offs, feasibility, and execution risk. Products or services that are
speculative in nature, lack meaningful operational complexity, or cannot be
supported by credible market, cost, and implementation evidence are not suitable for
this assessment.
The product / service should include:
 Clear strategic positioning and value proposition
 Target market selection and justification
 Competitive and industry context
 Explicit consideration of strategic alternatives and trade-offs

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In addition, the group report must propose an overarching operations strategy that
enables the marketing strategy. The chosen product or service should present a clear
strategic opportunity, involve meaningful operational decisions, and allow for critical
evaluation of trade-offs, feasibility, and execution risk. Products or services that are
overly conceptual, lack operational substance, or do not permit evidence-based
analysis are not suitable for this assessment.
This should demonstrate:
 Strategic alignment between marketing objectives and operational capabilities
 Recognition of resource constraints, scalability, and execution risk
 Integration with broader organizational priorities (e.g. cost, quality, flexibility,
speed, sustainability)

The group report should focus on strategic choice, not description, and clearly
articulate why certain strategic options are prioritized over others.

Part B: Individual Report – Strategy Execution (2,000 words)

Individual Report Task Description (MBA Level)

Individually, you will build on the same product or service developed in the group
report. You are required to select one core area of operations and undertake in-depth
analysis. The chosen area must be strategically significant and essential to the
successful introduction and implementation of the new product or service.
Your analysis must translate the overarching operations strategy developed in the
group report into detailed, feasible, and evidence-based operational
recommendations that demonstrate senior-management level judgement.
For this individual component, you must select one of the following core areas of
operations, all of which are fundamental considerations when introducing a new
product or service:
1. Process / Service Design and Service / Product Delivery
2. Capacity and Demand Management
3. Supply Chain and Sourcing Strategy
4. Technology, Digitalisation, and Systems Enablement
5. Quality Management and Performance Control
6. Sustainability, Compliance, and Responsible Operations
Your individual report should:
 Demonstrate depth of analysis within the selected core area of operations
 Critically evaluate implementation challenges, constraints, and risks
 Justify recommendations using appropriate theoretical frameworks, industry
data, and managerial reasoning
 Explicitly consider operational trade-offs (e.g. cost vs flexibility, speed vs
quality, standardisation vs customisation, efficiency vs resilience)
You are expected to move beyond generic “best practice” descriptions and instead
demonstrate context-specific, evidence-based decision-making appropriate for senior
management, showing how operational choices enable the successful delivery of the
proposed product or service.

Format and Referencing:

1
2
A report of 4,500 words is required for this assessment (70% of the total
grade for the module). The report should be referenced using the Harvard
System and a complete list of references must be included. You can find out
about the Harvard System by visiting the website at:
[Link]
Techniques/Referencing/Level-2/[Link]

Minimum Secondary Research Source Requirements:

Level HE7 - It is expected that the Reference List will contain between fifteen
to twenty sources. As a MINIMUM the Reference List should include four
refereed academic journals and five academic books.

Specific Assessment Criteria:

(Please note that the General Assessment Criteria will also apply. Please see
Section 16).
Distinction (70% and above)
The group will demonstrate an excellent breadth and depth of knowledge of
marketing and operations strategy for this level. The strategies will illustrate
exceptional creative flair and a high level of originality. A comprehensively
justified strategy will be set out and the theory expertly linked to findings.
Individually, the recommendations for the selected areas of the operations
strategy will be expertly summarised and set out in a detailed plan. Extensive
research demonstrating use of a wide range of contemporary and seminal
sources will be evident. Academic writing style, English and referencing will
be excellent.

Merit (60% - 69%)

The group will demonstrate thorough breadth and depth of knowledge of

marketing and operations strategy for this level. The strategies will illustrate
creative flair and originality. A systematically justified strategy will be set out
and the theory linked to the findings. Individually, the recommendations for
the selected areas of the operations strategy will be good and set out in a
detailed plan. Research demonstrating use of a wide range of relevant
research sources will be evident. Academic writing style, English and
referencing will be good.

Pass (50% - 59%)

The group will demonstrate sufficient breadth and depth of knowledge of

marketing and operations strategy for this level. The strategies will illustrate
creativity and originality. A justified strategy will be set out but there will be
limited critique of research material to the findings. Individually, the
recommendations for the selected areas of the operations strategy will be
satisfactory and set out in a detailed plan. Research demonstrating use of a
range of relevant research sources will be evident. Academic writing style,
English and referencing will be satisfactory.
1
3
Fail (Below 50%)

Students who do not meet the requirements of the Pass criteria will not
successfully complete the assessment activity.
Advice:
Do not cut and paste phrases or paragraphs from published sources. You
should seek to use your own words to explain concepts and theory. If you
wish to refer to specific quotes from published sources then you must use
full Harvard presentation. See the link above for clear guidance. Do not
share work with other students.

Guidelines for the Preparation and Submission of Written Assessments

Written assessments should be word-processed in Arial or Calibri Light font

size 12. There should be double-spacing and each page should be numbered.

There should be a title page identifying the programme name, module title,
assessment title, your student number, your marking tutor and the date of
submission.
You should include a word-count at the end of the assessment (excluding
references, figures, tables and appendices).

Where there is a word limit the following penalty systems applies:

 Up to 10% over the specified word length = no penalty

 10 – 20% over the specified indicative word length = 5 marks
subtracted (but if the assessment would normally gain a pass mark,
then the final mark to be no lower than the pass mark for the
assessment).
 More than 20% over the indicative word length = if the assessment
would normally gain a pass mark or more, then the final mark will
capped at the pass mark for the assessment.

All written work should be referenced using the standard University of Bolton
referencing style– see:
[Link]

Unless otherwise notified by your Module Tutor, electronic copies of

assignments should be saved as word documents and uploaded into Turnitin
via the Moodle class area. If you experience problems in uploading your work,
then you must send an electronic copy of your assessment to your Module
Tutor via email BEFORE the due date/time.

Please note that when you submit your work to Moodle, it will automatically
be checked for matches against other electronic information. The individual
percentage text matches may be used as evidence in an academic
1
4
misconduct investigation.

Late work will be subject to the penalties:

 Up to 7 calendar days late = 10 marks subtracted but if the assignment

would normally gain a pass mark, then the final mark to be no lower than
the pass mark for the assignment.
 More than 7 calendar days late = this will be counted as non-submission
and one mark will be recorded.

Where assessments are graded Pass/Fail only they will not be accepted
beyond the deadline date for submission and will be recorded as a Fail.
Students may request an extension to the original published deadline date
as described below.

In the case of exceptional and unforeseen circumstances, an extension of up

to 14 days after the assessment deadline may be granted. This must be
agreed by your Programme Leader, following a discussion the Module Tutor.
You should complete an Extension Request Form available from your Tutor
and attach documentary evidence of your circumstances, prior to the
published submission deadline.

Extensions over 14 calendar days should be requested using the Mitigating

Circumstances procedure, with the exception of extensions for individual
projects which, at the discretion of the Programme Leader, may be longer
than 14 days.

Requests for extensions which take a submission date past the end of the
module (normally week 15) must be made using the Mitigating
Circumstances procedures.

Some students with registered disabilities will be eligible for revised

submission deadlines. Revised submission deadlines do not require the
completion extension request paperwork.

Please note that the failure of data storage systems is not considered to be a
valid reason for an extension. It is therefore important that you keep multiple
copies of your work on different storage devices before submitting it.

Academic Misconduct

Academic misconduct may be defined as any attempt by a student to gain an

unfair advantage in any assessment. This includes plagiarism, collusion,
commissioning (contract cheating) amongst other offences. In order to avoid
these types of academic misconduct, you should ensure that all your work is
your own and that sources are attributed using the correct referencing
techniques. You can also check originality through Turnitin.

1
5
Please note that penalties apply if academic misconduct is proven. See the
following link for further details:
[Link]

1
6
 Assessment Number 2
Assessment Type (and Oral Presentation (30%)
weighting)
Assessment Name A Critical Examination of the Role of Market
Orientation
Assessment Submission 30/03/2026
Date

Learning Outcomes Assessed:

LO4: Formulate and justify evidence-based strategic marketing and
operations plans to effectively respond to market opportunities and
challenges

Assignment Task:
This assessment consists of a 10-minute individual presentation that critically
examines the extent to which market orientation enables organizations to
achieve sustainable competitive advantage. You are expected to go beyond
descriptive discussion and instead evaluate competing perspectives, apply
relevant frameworks and evidence, and assess when, why, and under what
conditions market orientation is an effective strategic approach. Appropriate
organizational or industry examples should be used to support your analysis. The
presentation will be followed by a Q and A and is not part of the 10 minutes.

Format and Referencing:

A presentation of 10 minutes is required for this assessment (30% of the total

grade for the module). Supporting underpinning should be referenced using
the Harvard System and a complete list of references must be included. You
can find out about the Harvard System by visiting the website at:
[Link]
Development/My-Writing-
Techniques/Referencing/Level-2/[Link]

Minimum Secondary Research Source Requirements:

Level HE7 - It is expected that the Reference List will contain between fifteen
to twenty sources. As a MINIMUM the Reference List should include four
refereed academic journals and five academic books.

Specific Assessment Criteria:

(Please note that the General Assessment Criteria will also apply. Please see
Section 16).

Distinction (70% and above)

Your presentation will demonstrate an excellent breadth and depth of

knowledge of the role market orientation plays in securing a sustainable
1
7
competitive advantage for this level. The work will be relevant and
comprehensively address the requirements of the brief. The presentation
style and layout will be correct for this type of assessment. There will be
evidence of planning and the delivery will be logically structured. Where
relevant, there is effective inclusion of and reference to figures, tables and
images.

Merit (60% - 69%)

Your presentation will demonstrate thorough breadth and depth of knowledge

of the role market orientation plays in securing a sustainable competitive
advantage for this level. The work will be relevant and address most of the
requirements of the brief. The presentation style and layout will be correct for
this type of assessment. There will be evidence of planning and the delivery
will be logically structured. Where relevant, there is effective inclusion of and
reference to figures, tables and images.

Pass (50% - 59%)

Your presentation will demonstrate sufficient breadth and depth of knowledge

of the role market orientation plays in securing a sustainable competitive
advantage for this level. The work will address some of the requirements of
the brief, but on occasions the content may be irrelevant and superficial.

The presentation style and layout will be lacking for this type of assessment.
There will be evidence of planning but the presentation style, layout or
structure are lacking and figures, tables and images may not be clear,
relevant and/or referred to.

Fail (Below 50%)

Students who do not meet the requirements of the Pass criteria will not
successfully complete the assessment activity.

Unless otherwise notified by your Module Tutor, electronic copies of

assignments should be saved as word documents and uploaded into Turnitin
via the Moodle class area. If you experience problems in uploading your work,
then you must send an electronic copy of your assessment to your Module
Tutor via email BEFORE the due date/time.

Please note that when you submit your work to Moodle, it will automatically
be checked for matches against other electronic information. The individual
percentage text matches may be used as evidence in an academic
misconduct investigation.

Late work will be subject to the penalties:

 Up to 7 calendar days late = 10 marks subtracted but if the assignment

would normally gain a pass mark, then the final mark to be no lower than
1
8
 the pass mark for the assignment.
 More than 7 calendar days late = this will be counted as non-submission
and one mark will be recorded.

Where assessments are graded Pass/Fail only they will not be accepted
beyond the deadline date for submission and will be recorded as a Fail.
Students may request an extension to the original published deadline date as
described below.

In the case of exceptional and unforeseen circumstances, an extension of up

to 14 days after the assessment deadline may be granted. This must be
agreed by your Programme Leader, following a discussion the Module Tutor.
You should complete an Extension Request Form available from your Tutor
and attach documentary evidence of your circumstances, prior to the
published submission deadline.

Extensions over 14 calendar days should be requested using the Mitigating

Circumstances procedure, with the exception of extensions for individual
projects which, at the discretion of the Programme Leader, may be longer
than 14 days.

Requests for extensions which take a submission date past the end of the
module (normally week 15) must be made using the Mitigating
Circumstances procedures.

Some students with registered disabilities will be eligible for revised submission
deadlines. Revised submission deadlines do not require the completion extension
request paperwork.

Please note that the failure of data storage systems is not considered to be a
valid reason for an extension. It is therefore important that you keep multiple
copies of your work on different storage devices before submitting it.

Academic Misconduct

Academic misconduct may be defined as any attempt by a student to gain an

unfair advantage in any assessment. This includes plagiarism, collusion,
commissioning (contract cheating) amongst other offences. In order to avoid
these types of academic misconduct, you should ensure that all your work is
your own and that sources are attributed using the correct referencing
techniques. You can also check originality through Turnitin.

1
9
Please note that penalties apply if academic misconduct is proven. See the
following link for further details:
[Link]

1
5
14. General Assessment Criteria for Written Assessments Level HE7
% Relevance Knowledge Argument/Analysis Structure Presentation Written English Research/
Referencing

85- Directly relevant to Demonstrates an Presents an exceptional Coherently Exceptional Exceptionally well Sources accurately
100% title/brief. exceptional critique of key research articulated and presentational style written cited in the text.
Expertly addresses knowledge of theory material resulting in clear, logically & layout, answer with
Exceptional Quality

the assumptions of and practice for this original and illuminating structured. appropriate to the standard spelling An extensive range of
the title and/or the level. conclusions. Demonstrates type of assignment. and grammar. contemporary and
requirements of Insightfully interprets distinctive, insightful and An appropriate Effective Style is clear, relevant references
the brief. appropriate concepts creative solutions to complex format is used. inclusion of resourceful and cited in the reference
and theoretical models. problems. Produces figures, tables, academic. list in the correct style.
Demonstrates exceptional work that makes a plates (FTP).
originality in contribution to the
DISTINCTION

conceptual development of
understanding. knowledge and understanding in
the subject area.
70- Directly relevant to Demonstrates an Presents an excellent critique of Coherently Excellent Excellently written Sources accurately
84% title/brief. excellent key articulated presentational answer with cited in
knowledge of theory research material resulting in and style & layout, standard spelling the text.
Excellent Quality

Expertly addresses and practice for this clear, original and illuminating logically appropriate to the and grammar. A wide range of
the assumptions of level. conclusions. Demonstrates structure type of Style is clear, contemporary and
the title and/or the Expertly interprets insightful and creative thinking d. assignment. resourceful and relevant references
requirements of appropriate concepts solutions to complex problems. Effective academic. cited in the reference
the brief. and theoretical Produces excellent work that An appropriate inclusion of list in the correct
models. makes a contribution to the format is used. figures, tables, style.
Demonstrates development of knowledge plates (FTP).
originality in and understanding in the
conceptual subject area.
understanding.
60-69% Directly relevant to Demonstrates a Presents a cohesive critique of For the most part Very good Well written with Sources accurately
title/brief. sound knowledge key research material coherently presentational style standard spelling cited in the text.
of theory and resulting in clear and original articulated and & layout, and grammar. A range of
Addresses the practice for this conclusions. logically appropriate to the Style is clear contemporary
assumptions of the level. Demonstrates creative constructed. type of and academic. and relevant
MERIT

title and/or the Comprehensively solutions to complex assignment. references cited in

interprets appropriate problems.
Good Quality

requirements of the An appropriate Effective inclusion of the reference list in

brief well. concepts and Produces superior work that format is used. FTP. the correct style.
theoretical models. makes a contribution to the
Demonstrates development of knowledge and
originality in understanding in the
conceptual subject area
understanding
50-59% Generally Demonstrates an Presents some critique of key Adequate attempt The presentational Competently Key contemporary and
addresses the adequate knowledge research material resulting in at articulation and style & layout is written with relevant academic
assumptions of the of theory and original conclusions. Loss of logical structure. largely correct for minor lapses in sources are drawn

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 Some implications of
45-49% Some omissions evident inA limited amount of critique of keyLimited attempt at Some weaknesses in the Intermittent lapses Limited
in number of
issues explored. knowledge of theory research material with articulation and presentational style grammar and contemporary and
and practice at this description in places. Lacks problems with & layout. spelling. relevant sources
Some irrelevant and/or level. creativity. Some original structure. cited. Weaknesses in
Borderline Fail

superficial Insufficient understanding of conclusions. Some inappropriate use Style hinders clarity in referencing
arguments. appropriate concepts Some formatting of FTP. places and is not technique.
and theoretical models. errors. academic
Demonstrates some throughout.
conceptual understanding in
places.
Significant degree of Demonstrates weaknesses in basic argument is presented, but Poorly structured. Lack
For the type of Deficiencies in spelling
Inappropriate sources and
30-44% irrelevance to the title knowledge of theory too descriptive or narrative in of articulation. assignment the and grammar poor referencing
and/or brief. and practice for this style. Format deficient. presentational style make reading technique.
level. Limited originality and &/or layout is difficult in places.
Issues are addressed atLimited
a understanding and creativity. Conclusions are lacking.
FAIL

superficial level and application of concepts. not clearly stated. Simplistic or

in unchallenging FTP ignored in text or repetitious
terms. not used where style
clearly needed. impairs
clarity.
Fail

Relevance to the title Demonstrates a lack of basic Severely limited arguments.

Unstructured. For the type of Poorly written with absence of academic
<30% and/or brief is knowledge of either Descriptive or narrative Lack in of articulation. assignment the numerous sources and poor
intermittent or theory or practice for style with no evidence of presentational style deficiencies in referencing
missing. this level, with little critique and originality or Format deficient. &/or layout is grammar, technique.
evidence of conceptual creativity. lacking. spelling,
The topic is reduced to its understanding. Conclusions are sparse. FTP as above. expression and
vaguest and least style.
challenging terms.

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