Bootstrapping:
Path Original Sample (STDE T-Stat p-Value 2.5% 97.5
Sample Mean V) istics s %
(O) (M)
Hedoni 0.247 0.245 0.108 2.287 0.023 0.045 0.441
c Value
>GPD
Answer:
"The bootstrapping analysis reveals that Hedonic Value has a positive direct effect
on Green Purchase Decisions (beta = 0.247). This relationship is statistically
significant because the t-statistic (2.287) is well above the threshold of 1.96, and the
p-value (0.023) is less than 0.05. Furthermore, the 95% bias-corrected confidence
interval [0.045, 0.441] does not include zero, confirming the stability and
significance of the path. Therefore, the hypothesis is fully supported."
💡 Question 1: Measurement Model Analysis (Outer Model)
Scenario: In a structural equation model evaluating consumer behavior, the construct "Green
Trust" yields the following outer model metrics:
● Indicator Loadings for its 4 items: 0.72, 0.68, 0.81, 0.35
● Average Variance Extracted (AVE) = 0.41
● Composite Reliability (CR) = 0.69
Question: Evaluate the reliability and convergent validity of this construct. What specific
diagnostic steps should the researcher take to fix the model?
💡 Question 2: Bootstrapping & Inner Model Interpretation
Scenario: Look at the following bootstrapping path analysis result derived from your study on
Generation Z's Green Purchase Decisions:
Path Original Standard T-Statistics p-Values
Sample (O) Deviation
(STDEV)
Env. 0.214 0.071 3.014 0.003
Advertising
>GPD
Green Trust 0.017 0.057 0.298 0.766
> GPD
Question: Interpret the statistical significance of both paths. State clearly whether the underlying
hypotheses are supported or rejected, and justify your answer using three distinct criteria from
the table.