Planning an oral
presentation
D ATA C O M M U N I C AT I O N C O N C E P T S
Hadrien Lacroix
Curriculum Manager
Presentation strategy
DATA COMMUNICATION CONCEPTS
Chapter 4
How to build a compelling oral presentation?
Plan and build presentation slides
Avoid common mistakes
Present effectively
DATA COMMUNICATION CONCEPTS
Plan a presentation
Before building slides: Plan!
Presentation structure
Purpose
Audience
Message
1 Schwabish J. Better Presentations. Columbia University Press. 2017.
DATA COMMUNICATION CONCEPTS
Purpose
What type of presentation?
Informative
Current number of negative and positive ratings and words associated with negative
reviews
DATA COMMUNICATION CONCEPTS
Purpose
What type of presentation?
Informative
Instructional
How to build the model for sentiment analysis
DATA COMMUNICATION CONCEPTS
Purpose
What type of presentation?
Informative
Instructional
Persuasive
Follow-up actions to revert the current situation of high number of negative ratings
DATA COMMUNICATION CONCEPTS
Audience
Who is the audience?
Technical colleagues
Managers or executive team
Customer
DATA COMMUNICATION CONCEPTS
Audience
Who is the audience?
How big is the audience?
Small meeting
Meeting with 10 members of the financial team
Conference or large meeting
Meeting with 100 employees from the software development department
Workshop
Technical workshop for 30 customer's IT employees
DATA COMMUNICATION CONCEPTS
Message
What is the central message?
After one week: 90% forgotten
==> What do we want to stick?
Opening statement
Capture audience's attention
Negative ratings scare customers away from our website
DATA COMMUNICATION CONCEPTS
Message
What is the central message?
Open statement
Central message
One sentence
Delayed shipping is the main cause of negative reviews and immediate actions are
needed to revert the situation.
DATA COMMUNICATION CONCEPTS
Message
What is the central message?
Open statement
Central message
Closing statement
Sums up presentation and strengthens central message
There is a decrease in sales. Negative reviews have been increasing. Delayed shipping
is causing negative ratings. Actions are needed to revert situation.
DATA COMMUNICATION CONCEPTS
Structure
Introduction
Provide background information
Catch audience attention
Glimpse of presentation content
DATA COMMUNICATION CONCEPTS
Structure
Introduction
Methods, analysis and model outputs
DATA COMMUNICATION CONCEPTS
Structure
Introduction
Methods, analysis and model outputs
Conclusions and takeaways
Refers back to the introduction
Contains call-to-action statement or/and next steps
DATA COMMUNICATION CONCEPTS
Outline
Graphs and visuals
Sections (five or less smaller parts)
1. Reason for analysis
2. Exploratory analysis
3. Sentiment analysis
4. Conclusions
5. Follow-up actions
DATA COMMUNICATION CONCEPTS
Keep time in mind!
How long do you have?
DATA COMMUNICATION CONCEPTS
Let's practice!
D ATA C O M M U N I C AT I O N C O N C E P T S
Building
presentation slides
D ATA C O M M U N I C AT I O N C O N C E P T S
Hadrien Lacroix
Curriculum Manager
From planning to building
Slides
Support story
Short, dynamic
DATA COMMUNICATION CONCEPTS
From planning to building
Slides
Support story
Refined slides
Slide count or timing = bad metric
DATA COMMUNICATION CONCEPTS
From planning to building
Slides
Support story
Refined slides
Slide count or timing = bad metric
One message per slide
1 [Link]
DATA COMMUNICATION CONCEPTS
Color
Convey meaning
Readability
DATA COMMUNICATION CONCEPTS
Color
No more than 3 colors
Good contrast between words and background
Inclusive
Color deficiency
Example: green and red
DATA COMMUNICATION CONCEPTS
Fonts
Serif vs sans-serif
Context
Support
Size
DATA COMMUNICATION CONCEPTS
Fonts
Several fonts
Spacing of letters and lines
Bold, italic and sizes
DATA COMMUNICATION CONCEPTS
Text slide
Too much text
Audience reads instead of listening
1 Schwabish, J. Better Presentations . Columbia University Press. 2017.
DATA COMMUNICATION CONCEPTS
Text slide
Main points
Don't dual purpose the slide deck
DATA COMMUNICATION CONCEPTS
Text slide
Less text
Headline
Highlight main point
Specific and concise
Big size
DATA COMMUNICATION CONCEPTS
Text slide
Less text
Headline
Layering approach
Breaks complex slide into smaller points
DATA COMMUNICATION CONCEPTS
Text slide
Less text
Headline
Layering approach
Breaks complex slide into smaller points
Present each point on its own
DATA COMMUNICATION CONCEPTS
Text slide
Less text
Headline
Layering approach
Breaks complex slide into smaller points
Present each point on its own
Displayed together
DATA COMMUNICATION CONCEPTS
Visualization slide
Replace many sentences
DATA COMMUNICATION CONCEPTS
Visualization slide
Replace many sentences
Use layering and highlighting
DATA COMMUNICATION CONCEPTS
Visualization slide
Replace many sentences
Use layering and highlighting
Headline (if needed)
DATA COMMUNICATION CONCEPTS
Visualization slide
Replace many sentences
Use layering and highlighting
Headline (If needed)
One or two full-size graphs
One message per slide
No overcrowding
DATA COMMUNICATION CONCEPTS
Let's practice!
D ATA C O M M U N I C AT I O N C O N C E P T S
Delivering the
presentation
D ATA C O M M U N I C AT I O N C O N C E P T S
Hadrien Lacroix
Curriculum Manager
Recap
Before building slides: plan!
Build slides that support story
DATA COMMUNICATION CONCEPTS
Practice
Write script
Don't memorize
Become familiar with content
Anticipate follow-up questions
DATA COMMUNICATION CONCEPTS
Practice
Prepare
Rehearsal
Stand up
Use the slides
Speak out loud
Detect distracting patterns (um, so, like, basically, actually)
Find linking statements
Answer to Q&A
DATA COMMUNICATION CONCEPTS
Deliver the presentation
Be aware of emotions
Confidence vs. unsure
DATA COMMUNICATION CONCEPTS
Deliver the presentation
Short attention span
Talk to audience (not _at_ them)
Develop a relationship
DATA COMMUNICATION CONCEPTS
Deliver the presentation
Be aware of emotions
Talk to audience
Timing
Use allocated time
DATA COMMUNICATION CONCEPTS
Deliver the presentation
Be aware of emotions
Talk to audience
Timing
Pace
DATA COMMUNICATION CONCEPTS
Deliver the presentation
Be aware of emotions
Talk to audience
Timing
Pace
Open up for questions
During or at the end of the presentation
DATA COMMUNICATION CONCEPTS
An effective oral presentation
Talk to the audience
Less is more
Consistent and persistent take-home message
Practice
Prepare to answer follow-up questions
DATA COMMUNICATION CONCEPTS
Let's practice!
D ATA C O M M U N I C AT I O N C O N C E P T S
Avoiding common
errors
D ATA C O M M U N I C AT I O N C O N C E P T S
Hadrien Lacroix
Curriculum Manager
Recap
Plan
Prepare and practice
Deliver
DATA COMMUNICATION CONCEPTS
Length
Ineffectively long presentations
Attention span
Around 20 minutes
Leave time for Q&A
DATA COMMUNICATION CONCEPTS
Purpose
State the purpose at the beginning
Better understanding
Better story impact
DATA COMMUNICATION CONCEPTS
Guide audience
Sequence of information
Keep audience's attention
Do not leave all findings to the end
DATA COMMUNICATION CONCEPTS
Audience involvement
Engage and involve audience
DATA COMMUNICATION CONCEPTS
Audience involvement
Engage and involve audience
Strong introduction
Good morning! My name is Hadrien, and I'm here today to present how negative ratings
are impacting the company profits.
DATA COMMUNICATION CONCEPTS
Audience involvement
Engage and involve audience
Strong introduction
State key assumptions
DATA COMMUNICATION CONCEPTS
Audience involvement
Engage and involve audience
Strong introduction
State key assumptions
Ask questions
Know answer
Hook for next slide
DATA COMMUNICATION CONCEPTS
Audience involvement
Engage and involve audience
Strong introduction
State key assumptions
Ask questions
Reiterate to main idea
DATA COMMUNICATION CONCEPTS
Body language
What matters is the message...
...but the speaker is at the center of the presentation
DATA COMMUNICATION CONCEPTS
Body language
What matters is the message...
...but the speaker is at the center of the presentation
Emphasis by natural gesture and movements
Move hands or point at slide
Smile or make a facial expression
DATA COMMUNICATION CONCEPTS
Body language
What matters is the message...
...but the speaker is at the center of the presentation
Emphasis by natural gesture and movements
Attracts attention
Posture can convey confidence
DATA COMMUNICATION CONCEPTS
Body language
What matters is the message...
...but the speaker is at the center of the presentation
Emphasis by natural gesture and movements
Attracts attention
Supports message
DATA COMMUNICATION CONCEPTS
Voice tonality
Use different voice tonalities
DATA COMMUNICATION CONCEPTS
Voice tonality
Use different voice tonalities
Speed
Fast: urgency, excitement, and emotion
Slow: importance, and new ideas introduction
DATA COMMUNICATION CONCEPTS
Voice tonality
Use different voice tonalities
Speed
Volume
Live: speak loud
Online: check mic
DATA COMMUNICATION CONCEPTS
Voice tonality
Use different voice tonalities
Speed
Volume
Intonation
DATA COMMUNICATION CONCEPTS
Let's practice!
D ATA C O M M U N I C AT I O N C O N C E P T S
Congratulations!
D ATA C O M M U N I C AT I O N C O N C E P T S
Hadrien Lacroix
Curriculum Manager
What you've learned - chapter 1
Importance of data storytelling
DATA COMMUNICATION CONCEPTS
What you've learned - chapter 1
Importance of data storytelling
Translate results for non-technical stakeholders
Craft stories that impact the decision-making process
DATA COMMUNICATION CONCEPTS
What you've learned - chapter 2
Select right data and statistics
Audience persona
DATA COMMUNICATION CONCEPTS
What you've learned - chapter 2
Select right data and statistics
Audience persona
Choose appropriate visualization
DATA COMMUNICATION CONCEPTS
What you've learned - chapter 3
Types of reports
How to structure a clear report
Reproducibility
DATA COMMUNICATION CONCEPTS
What you've learned - chapter 4
Planning and building a presentation
Importance of practicing and rehearsing
Best practices and common mistakes when delivering a presentation
DATA COMMUNICATION CONCEPTS
Next piece
DATA COMMUNICATION CONCEPTS
Congratulations!
D ATA C O M M U N I C AT I O N C O N C E P T S