Society of Business
Business Baazigar‘26
Architecting the Next Growth Sector Play for an Indian
Brand’s Ecosystem Expansion
Problem Statement
The traditional boundaries between what a company does and what a
consumer is, have begun to dissolve. We no longer just buy products;
we adopt ecosystems that define our identity, our daily rituals, and
our financial security. However, as markets saturate and consumer
aspirations shift, even the most successful companies must ask:
"How do we stay relevant?"
To solve this conundrum, you have to architect the next evolutionary
phase for one of these Indian brands-
MuscleBlaze, Lahori Zeera, or
Razorpay.
Your task is to map their journey into an entirely new sector,
ensuring that this expansion doesn't just add a product line but
fundamentally redefines the company's value to the customers.
Your solution must answer the following five core questions:
1. Why is this new sector the right play for the company? Explain how
this move fits their "DNA" while taking them in a new direction.
2. What does the landscape of this new industry look like? Tell us
about the trends and the players that define this space and where
you see a gap that no one else has filled.
3. How will you introduce the company to this new market in a way
that makes people pay attention? Describe your "Go-To-Market"
plan.
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4. How do you turn this big idea into a working business? Provide a
detailed roadmap for your rollout and what would your goals be.
5. Why is this a smart bet for the company’s goals and long-term
financial health?
Submission Guidelines:
• Deliverable Format: 6-8 slider deck (excluding Title, Executive
Summary, and Appendix).
• Participation: Individual only.
• Scope: Choose one company and focus on expansion into one
sector only.
• Use charts, data points and visuals to support your analysis. All
data points must be hyperlinked to credible sources in the Appendix.
- Priority will be given to out-of-the-box but relevant ideas in
selecting the new sector.
Eligibility: UG 1Y and 2Y
Deadline: 25th january
(Attempt only one of the three PS)