Republic of the Philippines

Department of Education

PUBLIC TECHNICAL-
VOCATIONAL
HIGH SCHOOLS

Unit of Competency: Identify Business Opportunities

Module no.3 Module Title: Identifying Business Opportunities

 ACKNOWLEDGMENT

The Department of Education wishes to extend thanks and

appreciation to the representatives of the different Secondary
Technical-Vocational Schools who shared their expertise in developing
the Competency-Based Curriculum (CBC) and Competency-Based
Learning Materials (CBLM) on May 25-30, 2009 at the Marikina Hotel,
Marikina City.

This learning material was developed, enhanced and refined by

the following personnel:

Writeshop on the Development of CBC-CBLM

Writers:

MARYAN C. CABASAG
Solana Fresh Water Fishery School

MA. GENEFREDA M. CUANAN

Don Alejandro Roces Sr. Science – Technology High School

CECILIA C. BUNAO
Don Alejandro Roces Sr. Science – Technology High School

MA. JOSEFINA B. LUNA

E. Rodriguez Vocational High School

DAISY VILLANUEVA
Malolos Marine Fishery School

GAY BUENAVISTA
Muntinlupa Business High School

JEANNETH CUETO
Muntinlupa Business High School

OFELIA F. BERNARDO
Jones Rural School

ROLANDO M. CUBANGBANG
Jones Rural School
JESUSA C. IGLESIAS
San Jose National Agricultural And Industrial High School

LITO L. AGCAOILI
Alcala Rural School

Encoders:

WARREN LLOYD MANUEL

MARISOL E SALDIVAR

MIA LORAINE MANUEL

CARLO MAGPANTAY

Editor:

ESTRELLITA EVANGELISTA, Ed. D.

Facilitator:

ORLANDO MANUEL, Ph. D.

Cabaruguis National School of Arts and Trades

Writeshop on the Refinement and Enrichment of CBC-CBLM of

Entrepreneurship, June 5-7, 2009, Marikina Hotel, Marikina
City

MARYAN C. CABASAG
Solana Fresh Water Fishery School
Iraga, Solana, Cagayan
Region 02

MA. GENEFREDA M. CUANAN

Don Alejandro Roces Sr. Science – Technology High School
Roces Ave., Brgy. Obrero, Quezon City
NCR

CECILIA C. BUNAO
Don Alejandro Roces Sr. Science – Technology High School
Roces Ave., Brgy. Obrero, Quezon City
NCR
MA. JOSEFINA B. LUNA
E. Rodriguez Vocational High School
Nagtahan, Sampaloc, Manila

OFELIA F. BERNARDO
Jones Rural School
Jones, Isabela
Region II

ROLANDO M. CUBANGBANG
Jones Rural School
Jones, Isabela
Region II

JESUSA C. IGLESIAS
San Jose National Agricultural and Industrial High School
Alcala Cagayan
Region II

Encoders:

WARREN LLOYD MANUEL

Fairview, Quezon City

MARISOL SALDIVAR
Taguig City

EDUARDO PINEDA
Cauayan, Isabela

CARLO MAGPANTAY
Project 4, Quezon City

MIA LORAINE MANUEL

Fairview, Quezon City

Editor:

ESTRELLITA EVANGELISTA, Ed. D.

Facilitator:

ORLANDO MANUEL, Ph. D.

Cabaruguis National School of Arts and Trades
 Writeshop on the Finalization of CBC-CBLM of
Entrepreneurship
July 1-5, 2009, Marikina Hotel, Marikina City

MARYAN C. CABASAG
Solana Fresh Water Fishery School
Iraga, Solana, Cagayan
Region 02

MA. GENEFREDA M. CUANAN

Don Alejandro Roces Sr. Science – Technology High School
Roces Ave., Brgy. Obrero, Quezon City
NCR

Encoder:

MIA LORAINE MANUEL

Facilitator:

RENE GAOR DELFINO

Muntinlupa Business High School

Editors:

CAROLINA F. CHAVEZ
Principal II
Muntinlupa Business High School

AIDA T. GALURA – VSA II

Angeles City National Trade School

BEATRIZ A. ADRIANO
Principal IV
E. Rordiguez Vocational High School

CORAZON ECHANO, Ph.D.

Consultant
 TABLE OF CONTENTS

Module Title. Identifying Business Opportunities.................1

Pre-test...........................................................................................1

LO 1. Identify and Analyze the Existing Problems and Needs in the

Community where there are Business Opportunities ...........5
Let Us Study....................................................................................5
 How to Identify the Needs in the Community........................6
o Activity I.......................................................................7
o Activity II......................................................................7
How Much Have You Learned?........................................................9
Let Us Apply What You Have Learned.............................................10

LO 2. Select Appropriate Business Opportunities Based on the

Needs of the Community.......................................................12
Let Us Study....................................................................................12
 SWOT Analysis.......................................................................13
o Activity I.......................................................................14
How Much Have You Learned?........................................................14
Let Us Apply What You Have Learned.............................................15

LO 3. Prepare a Product Concept ...................................................17

Let Us Study....................................................................................17
 Five Ingredients that Define a Product..................................18
 Components of a Product......................................................18
 Product Life Cycle..................................................................19
 Designing a New Product.......................................................19
 Product Development Stages................................................20
 Idea Generation.....................................................................20
 Product Development Process...............................................20
 Sample of a Project Concept.................................................21
o Activity I.......................................................................23
o Activity II......................................................................24
o Activity III.....................................................................25
How Much Have You Learned?........................................................26
Let Us Apply What You Have Learned.............................................27

Post-Test.........................................................................................30

Key to Correction............................................................................33
 HOW TO USE THIS MODULE

Welcome to the Module “Identifying Business

Opportunities”. This module contains instructional materials and
activities for you to complete.

The unit of competency “Identify Business Opportunities”

contains the knowledge, skills and attitudes required for the course
Entrepreneurship.

You are required to go through a series of learning activities in

order to complete each of the learning outcomes of the module. Follow
these activities on your own and answer the Self-Check at the end of
each learning activity.
If you have questions, don’t hesitate to ask your teacher for
assistance.
 MODULE III

COURSE : ENTREPRENEURSHIP III

UNIT OF COMPETENCY : Identify Business

Opportunities

MODULE TITLE : Identifying Business

Opportunities

SUGGESTED DURATION : 12 hrs.

WHAT IS THIS MODULE ABOUT?

This module covers the knowledge, skills, attitudes and values

needed in identifying business opportunities.

WHAT WILL YOU LEARN?

At the end of this module, you should be able to:

a. identify and analyze the existing problems and needs in the
community where there are business opportunities;
b. select appropriate business opportunities based on the needs of
the community; and
c. prepare a product concept.

WHAT DO YOU ALREADY KNOW?

Pre-test

Let us find out how much you already know. Read and
understand the items being described below. Choose the letter of the
correct answer and write it in your quiz notebook.

1. The following statements tell how environmental scanning is

done.
Choose from the options the correct arrangement of the steps in
conducting environmental scanning.
1. Note down the needs of the people in the community.
2. For things and services needed, find out what are not
available and plan how to develop these into
entrepreneurial ventures.
3. Communicate with people through interviews,
observations and advertisements on what is new.
4. Check those items which are already available and think
how they may improve the packaging and quality.
a. 4,1,2,3 b. 3,1,4,2 c. 2,4,1,3 d. 1,4,2,3

1
2. The statistical study of human population and its distribution is
called _________.
a. demography
b. ecology
c. photography
d. psychology
3. Environmental scanning is the acquisition and use of
information about events, trends and relationships in an
organization’s external environment. New products or
materials
and new processes in doing things are vital aspects
of_______________.
a. ecological environment
b. educational environment
c. political environment
d. technological environment
4. As an entrepreneur, the first thing that you should find out are
the demands of the community. This refers to___________.
a. community needs
b. evaluation
c. industrial information
d. technology
5. How will you determine the needs of the people in your
community?
a. conduct an environmental scanning
b. make use of observations
c. make use of surveys and referrals
d. all of the above
6. The growth of industry always creates opportunities for
establishing an enterprise. This refers to ________.
a. industrial information
b. review of old projects
c. synchronization of plans
d. technology
7. Read technical and business journals. The underlined words
refer to ____________.
a. evaluation of development plans
b. industrial information
c. local specialized skills
d. review of old projects
8. Why is there a need for an entrepreneur to explore the
economic,
cultural, and social conditions of the community?
a. To determine the number of population in the
community
b. To discover the developed enterprise in the community
c. To find out the analytical skills among the professional
in the community
d. To identify the problems, needs and business
opportunities in the community
2
9. As an entrepreneur, how will you make your product more
useful and of good quality?
a. change the brand of the product into a new one
b. seek assistance from the government
c. use your creativity and imagination
d. none of the above
10. When you identify the demands of the people then you are
identifying the ______________.
a. Community Needs
b. Industrial Information
c. Local Specialized Skills
d. Technology
11. When there is competition, then there are ___________ in
business.
a. opportunities
b. strengths
c. threats
d. weaknesses
12. The acronym SWOT means _________.
a. Style, Wear, Operation, Tool
b. Strengths, Weaknesses, Opportunities, Threats
c. Store, Warehouse, On – line, Technology
d. all of the above
13. If the people in the community patronize your product, then
your business has ______________.
a. Operation
b. Strength
c. Threats
d. Weakness
14. Which of the following questions can be categorized as an
opportunity?
a. What could you improve?
b. What are the interesting trends you are aware of?
c. What obstacles do you face?
d. Is it accessible to all?
15. You encounter difficulty in hiring workers due to low salary.
This is classified as ________________.
a. opportunities
b. strengths
c. threats
d. weaknesses
16. Which of the following is not an ingredient that defines a
product?
a. brand promises
b. delivery processes
c. description and features
d. tangible elements
17. Anything that can be offered to a market that might satisfy a
want or need is called_______.
a. package
3
 b. product
c. service
d. technology
18. What business term describes the complete process of
bringing a new product to market?
a. business environment
b. new product development
c. product design
d. product development process
19. The producer’s view of a product is called__________.
a. feature of the product
b. product formulation
c. product concept
d. all of the choices
20. The following are the factors to consider in preparing a
product concept EXCEPT:
a. the costs
b. the market
c. the goods and services
d. the people

4
LESSON 1

IDENTIFY AND ANALYZE THE EXISTING PROBLEMS AND NEEDS IN

THE COMMUNITY WHERE THERE ARE BUSINESS OPPORTUNITIES

WHAT IS THIS LESSON ABOUT?

The lesson deals with the problems and needs identified in the
community where there are business opportunities.

WHAT WILL YOU LEARN?

At the end of the lesson, you should be able to:

1. conduct an environmental scanning where there are business
opportunities; and
2. identify and analyze the existing problems and needs in the
community.

LET US STUDY

Words to Study

Environmental Scanning is any of the various techniques

through which images/information are recorded or
gathered from conditions, situations and materials in
the particular environment.
Demography is the statistical study of human population and
its distribution.
Individual Interest is the skill or expertise of a person.
Technology means improved products or services.
Resources are available money, equipment and facilities.
Trend is a practice or interest that is very popular for a short
period of time
Goods are products that are brought and sold in the business.
Services are work done for others as an occupation or
business.
Technology is the system by which a society provides its
members with those things needed or desired.
Industrial is anything having to do with the business of
manufacturing products; excludes utility,
transportation, and financial companies.

5
 How to identify the needs of the
How would I know the needs of community?
our community? The initial step in identifying the
needs of the community is through
environmental scanning. This
can be done through:
 Interviews
 Sharing ideas with others
 Reading
 Observations
 Advertisement
Industrial Factors that can help identify the needs
Information in the community
-are newspapers,
technical and
business journals
that provide
techniques and Local Specialized Skills
information on -traditional skills of
business the people in the
opportunities community

Evaluation of
development plans
-developed plans
which are still possible
in the community

Technology
-are modern gadgets
which can be utilized
to identify business
opportunities
Review of old projects
in the community
-old projects may
become attractive
when market or
related production
factors have changed
6
ACTIVITY I

Who are the entrepreneurs in Identify at least five entrepreneurs in your

my community? community and describe what kind of
business each has. Then list one of their most
outstanding characteristics.

Name of Entrepreneurial Outstanding

Entrepreneur Venture Characteristics
1.
2.
3.
4.
5.

ACTIVITY II

Directions: Develop your own checklist for an

environmental scanning activity.
How to conduct environmental List down things which you think
scanning? you need to know from your
correspondents. The numbers
indicate the number of responses
to the same information you will
ask. Therefore, you will interview a
minimum of 3 and a maximum of 7 respondents. Good luck!

No. Inquiries 1 2 3 4 5
1
2
3
4
5
6
7

7
LET US REMEMBER

The needs and problems in the community are identified

through environmental scanning where there are business
opportunities.

HOW MUCH HAVE YOU LEARNED?

Directions: Choose the correct answer from the options under each item.
Write the letter of the correct answer in a sheet of paper.

1. The following statements tell how environmental scanning is done.

Choose from the options the correct arrangement of the steps in
conducting environmental scanning.
1. Note down the needs of the people in the community.
2. For things and services needed, find out what are not available
and plan how to develop these into entrepreneurial ventures.
3. Communicate with people through interviews, observations
and advertisements on what is new.
4. Check those items which are already available and think how
they may improve the packaging and quality.
a. 4,1,2,3 b. 3,1,4,2 c. 2,4,1,3 d. 1,4,2,3
2. The statistical study of human population and its distribution is
called _________.
a. demography
b. ecology
c. photography
d. psychology
3. Environmental scanning is the acquisition and use of information
about events, trends and relationships in an organization’s external
environment. New products or materials and new processes in
doing things are vital aspects of_______________.
a. ecological environment
b. educational environment
c. political environment
d. technological environment
4. As an entrepreneur, the first thing that you should find out are the
demands of the community. This refers to___________.
a. community needs

8
 b. evaluation
c. industrial information
d. technology
5. How will you determine the needs of the people in your community?
a. conduct an environmental scanning
b. make use of observations
c. make use of surveys and referrals
d. all of the choices
6. The growth of industry always creates opportunities for establishing
an enterprise. What does this imply?
a. industrial information
b. review of old projects
c. synchronization of plans
d. technology
7. Read technical and business journals. The underlined words refer to
____________.
a. evaluation of development plans
b. industrial information
c. local specialized skills
d. review of old projects
8. Why is there a need for an entrepreneur to explore the
economic, cultural, and social conditions of the community?
a. To determine the number of population in the community
b. To discover the developed enterprise in the community
c. To find out the analytical skills among the professional in the
community
d. To identify the problems, needs and business opportunities in
the community
9. As an entrepreneur, how will you make your product more useful
and of good quality?
a. change the brand of the product into a new one
b. seek assistance from the government
c. use your creativity and imagination
d. none of the above
10. When you identify the demands of the people then you are
identifying
the ______________.
a. Community Needs
b. Industrial Information
c. Local Specialized Skills
d. Technology

9
LET US APPLY WHAT YOU HAVE LEARNED

Directions: List down the goods and services that are available based on the
conducted environmental scanning. Then, categorize them as available and
not available; as well as those services which are available and not.

Goods available/not available in the community

Available Not Available

1.
2.
3.
4.
5.

Services available/not available in the community

Available Not Available

1.
2.
3.
4.
5.

The next step you will do is to list down the sample of goods and services identified
based on the needs of your community. In a scale of 1 – 5, rank those products and
services, depending on your interest, capability and resources. Rank 1 as the
highest point to consider; while 5 is the lowest point value.
Rank your concern according to: a) interest b) capability c) resources

TOTAL
GOODS/
INTEREST CAPABILITY RESOURCES POINT RANK
SERVICES
S
1.
2.
3.
4.
5.

RESOURCES:
 Learning Materials
 Hand – Outs/Flyers
 Writing Materials
 Camera

10
LESSON 2

SELECT APPROPRIATE BUSINESS OPPORTUNITIES BASED ON THE

NEEDS OF THE COMMUNITY

WHAT IS THIS LESSON ABOUT?

The lesson deals with the selection of appropriate business

opportunities based on the needs of the community.

WHAT WILL YOU LEARN?

At the end of the lesson, you should be able to:

1. select appropriate business opportunities based on the needs of the
community.

LET US STUDY

Words to Study

Strengths are the capital, knowledge, skill or other advantage that

a firm has or can acquire over its competitors in meeting the needs of
its customers.

Weakness is a defect or shortcoming which increases the risk of a

failure.
Opportunity means a good position, chance, or prospect, as for
advancement or success.
Threat is an indication or warning of probable trouble.
SWOT stands for Strengths, Weaknesses, Opportunities and Threats

After identifying the different business opportunities in your

community, you will now try to examine which opportunity to undertake. The
SWOT Analysis will help you select the appropriate business opportunities
based on the needs of your community.

11
What is SWOT Analysis?

SWOT Analysis is a planning tool used to understand the Strengths,

Weaknesses, Opportunities, and Threats involved in a project or in a
business.
i. It helps you develop your career in a way that takes best
advantage of your talents, abilities and opportunities in
your community.
ii. It helps you to focus on your strengths, minimize threats,
and take the greatest possible advantage of opportunities
available in your community.

SWOT ANALYSIS

O
S W P
T E P T
R A O H
E K R R
N N T E
G E U A
T S N T
H S I
S E
S
T
S I
E
S

 Is the business in
demand in your
community?

 Is the product new in

your community?  What obstacles do
you face?
 Is it accessible to all?
 What is your
competitor doing
 What could thatyou
youimprove?
should be
worried about?
 What should you avoid?
 Could any of your
 What factors would cause
weaknesses

 Where are the good

opportunities facing you?
12
 What are the interesting
trends you are aware of?
ACTIVITY I

Instructions: Select three businesses and

What are the opportunities that will interview the owner on which existing
help me decide to start a business? opportunity/ies influenced their decision to
start their business and what specific
opportunity they met.

o an unfilled want o a change

o a want for more o an annoyance
o a want for better o a problem

Name of Business Type of Business Type of Opportunity Specific Opportunity

met by the business
1.
2.
3.
4.
5.

LET US REMEMBER

SWOT Analysis is a tool for evaluating the strengths, weaknesses,

opportunities and threats which help you select the appropriate business
opportunities based on community needs.

HOW MUCH HAVE YOU LEARNED?

Directions: Choose the correct answer from the options under each item.
Write the letter of the correct answer in a sheet of paper.

1. When there is competition, then there is a___________ in business.

a. opportunity
b. strength
c. threat
d. weakness
2. The acronym for SWOT is _________.
a. Style, Wear, Operation, Tool
b. Strengths, Weaknesses, Opportunities, Threats
13
 c. Store, Warehouse, On – line, Technology
d. all of the above
3. If the people in the community patronize your product, then your
business has ______________.
a. Operation
b. Strength
c. Threats
d. Weakness
4. Which of the following questions can be categorized as an opportunity?
a. What could you improve?
b. What are the interesting trends you are aware of?
c. What obstacles do you face?
d. Is it accessible to all?
5. You encounter difficulty in hiring workers due to low salary. This is
classified as ________________.
a. opportunity
b. strength
c. threat
d. weakness

LET US APPLY WHAT YOU HAVE LEARNED

Directions: Read the story below and answer the given questions.

Nena’s Travails

Ever since Nena was a young girl, she always liked to sew. Her love for
sewing prompted her to set up a business which included a variety of sewing
activities. She was in business as a sole proprietor but later set up the
business as a corporation with three shareholders, one of them being herself.
She was the primary shareholder of the business since she was the primary
provider of service. Unfortunate family circumstances occurred which
prompted her to put practically all entrepreneurial businesses on hold. She
needed more reliable week-to-week steady income so she decided to find a
full time job working for someone else. Prior to making the new job decision,
Nena and the other owners liquidated the business.

Nena still had a lot of calls from people who wanted to do some work.
So, she started up the business again as a sole proprietor, using a “cottage
industry” help because of a lack of time to commit to the management
function.

It has been often suggested to Nena that she revive her business. She
would like to do so in the future. She does, though, like her full-time position.
If she starts up the business again, she needs additional financing to buy

14
necessary supplies and materials to make a competitive comeback into the
marketplace for “oversized handkerchiefs”. Her target market has been
tapped by small-time seamstresses since terminating her business.

Nena would very much like to start up the business again but wants to
find the right kind of business ownership for her business. At the present
time, she does know anyone who has the skills/interests to work with her as
a partner in the business. She does know of several people who would be
interested in putting money into the business if she decided to either go into
a partnership, with them being silent partners, or make it a corporation. Use
the problem-solving process to help Nena come up with a practical decision.

A. Literal Comprehension
1. What is Nena’s problem/challenge?
______________________________________________________________________________
2. List all possible alternatives that are available to Nena.
______________________________________________________________________________
3. What criteria should Nena use in evaluating the alternatives?
______________________________________________________________________________
Making Inferences
4. Why is there a need for Nena to start a new business?
______________________________________________________________________________
Critical Thinking
5. Why is selecting business opportunities important?
______________________________________________________________________________

B. Choose the appropriate business opportunities that can be identi fied based on
the given problem by putting a check mark on the second column of the table.
POSSIBLE BUSINESS OPPORTUNITIES
1. Retailing
2. Wholesaling
3. Merchandise/Products Servicing
4. Manufacturing
5. Fishery/ Agriculture

RESOURCES:

 References
 Computer
 LCD/OHP
LESSON 3

15
 PREPARE A PRODUCT CONCEPT

WHAT IS THIS LESSON ABOUT?

The lesson deals with the preparation of a product concept for a target
market.

WHAT WILL YOU LEARN?

At the end of the lesson, you should be able to:

1. identify the target market of the product;
2. select the materials needed in preparing a product concept; and
3. prepare a product concept and present it before a panel.

LET US STUDY

Words to Study

Market is a place where goods are offered for sale.

Packaging is the act of designing and producing the container
for a product.
Price is what you are going to charge your customers for the
products sold or services rendered.
Proponent is a person who makes a proposal or a proposition
for a product concept.

Can you identify these products?

What is a product?

16
 A product is anything that can be offered to a market that might satisfy
a want or need.

Five Ingredients that Define a Product:

 Tangible Elements – physical and technical characteristics of the
product
 Presumed Benefits – the expected experience that customers
seek if they use the product
 Delivery Processes – the service consideration and applications
of the product
 Brand Promises – the reputation, assurances, and uniqueness of
the product of the manufacturer
 Product Context – the relationship of the product with its use in
the environment

What are the components of a product?

PRODUCT

Brand (Name) Product idea Package

Physical Properties Description and Features Quality Level Service (Warranty)

Example of a Product and Its Components

Product Idea
Physical Properties: Liquid
Description: Aromatic Shampoo
Quality Level:
Service/Warranty: Manufacturing,/Expiry
date, etc.
Brand Name: Palmolive Natural Shampoo

17
Product Life Cycle

The Product Life Cycle (PLC) is based upon the biological life cycle.
For example, a seed is planted (introduction); it begins to sprout (growth); it
shoots out leaves and puts down roots as it becomes an adult (maturity);

SALES REVENUE
after a long period as an adult the plant begins to shrink and die out
(decline).

DEVELOPMENT

INTRODUCTION
PRODUCT LIFE CYCLE

MATURITY
GROWTH

DECLINE
DESIGNING A NEW PRODUCT
An effective design process:
 Matches products or service characteristics with customer
requirements
 Ensures that customer requirements are met in the simplest and
least costly manner
 Reduces the time required to design a new product or service
and
 Minimizes the revisions necessary to make a design

PRODUCT DEVELOPMENT STAGES

1. Idea Generation
2. Feasibility Study
3. Development and Testing of Product Design
4. Final Design and Process Plans

18
 IDEA GENERATION

Marketing
Department
Internal External sources
sources

Analysis of customer needs Market surveys

Suggestions coming from customer Suggestions coming

Contact staff from customers

Ideas from research and development Actions of competitors

PRODUCT DEVELOPMENT PROCESS

Suppliers R & D Customers

Marketing Idea Generation Competitors

Product Concept

19
Sample of a Product Concept

AUTOMATED WASTE
PROCESSOR

Rene Gaor Delfino

Muntinlupa Business High School

The target market of the product are:

 Households in Muntinlupa
 Schools
 The city and local government units
 junkshops

20
 Inventors
 Engineers
 Machinist

 The product can be sold any time since it is not

seasonal. However, the rainy season may be
the peak season to sell the product better than
summer days.

 Iron – flat bars, rods, tins – for mechanical parts

 Sensors
 Electromagnets
 Electronic components such as diode, resistors,
etc.
 Electronic circuits
 Plastic tubings, rubber

21
  The product will be designed to utilize recycled
materials thus, a minimum cost of production is
expected to be P2,200.00/unit
 Selling price is P3,000.00/unit

 Automated Waste Processor (AWP) is designed to

segregate waste into biodegradable and non-
biodegradable in the first phase
 The second phase will segregate the non-
biodegradable into metals, non-metals and other
solid waste
 The third phase will process and define
biodegradable into liquid waste which can be used or
further process into compost
 Automated Waste Processor (AWP) is expected to
lessen the garbage thrown into dumpsites, utilize or
recycle the non-biodegradable into useful materials
 Automated Waste Processor (AWP) will help cleaning
and greening the polluted environment in the urban

ACTIVITY I

Name your Product Directions: In this activity, popular slogans

are given. In the next column, list the
associated product or business, and in the
last column, indicate your opinion about the
quality of the slogan by writing YES or NO. Do
this in your quiz notebook.

National Slogans Name the Associated

Good Slogan?
Product/ Business
1. “ Better Things for
Better Living”
2. “ The Choice of a New
Generation”

22
3. “ We Deliver for You”
4. “ What You Want is
What You Get”
5. “ Be All that You Can
Be”
6. “ A Mind Is a Terrible
Thing To Waste”
7. “ Fly the Friendly
Skies”
8. “ It Does Your Body
Good”
9. “ Make a Run for the
Border”
10. “ I Love What You
Do For Me”

ACTIVITY II

Are you ready for an

interview?

1. How did you come up with your business idea?

___________________________________________________________________________
___________________________________________________________________________
2. What concepts did you have about business before starting your
business?

___________________________________________________________________________
___________________________________________________________________________
3. What key areas of knowledge do you need to gain after going into
business?
___________________________________________________________________________
___________________________________________________________________________
4. In what ways have friends and family members been helpful sources of
assistance?
___________________________________________________________________________
___________________________________________________________________________
5. How did you prepare your product concept?

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 ___________________________________________________________________________
___________________________________________________________________________

ACTIVITY III

Directions: Research your topic. Write the

Plan, Draft and Present information on note cards. Make a draft of your
presentation. Practice in front of a friendly
audience or mirror. Try to relax! Look up! Make
eye contact. Speak up!

Rehearsal Time
After writing a draft of your presentation, rehearse by yourself in front of a
mirror. Then ask two others to listen and evaluate your talk. Ask them to
complete the evaluation form below. Then, use their comments to rewrite
and improve your talk. Then, practice again before making your final
presentation.
Evaluator 1 Evaluator 2
1. Did my introduction grab your interest? ___________ ___________
2. Did I present my ideas logically? ___________ ___________
3. Were my visual aids useful? ___________ ___________
4. Did I speak clearly and slowly? ___________ ___________
5. Suggestions on how I can improve:
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________

LET US REMEMBER

A well – prepared product concept helps an

entrepreneur to start a business.
24
HOW MUCH HAVE YOU LEARNED?

1. Which of the following is not an ingredient that defines a product?

a. brand promises
b. delivery processes
c. description and features
d. tangible elements
2. Anything that can be offered to a market that might satisfy a want or
need is called ________.
a. package
b. product
c. service
d. technology
3. It is a business term which describes the complete process of bringing
a
new product to market.
a. business environment
b. new product development
c. product design
d. product development process
4. The producer’s view of a product is called__________.
a. feature of the product
b. product formulation
c. product concept
d. all of the choices
5. The following are the factors to consider in preparing a product concept
EXCEPT:
a. the costs
b. the market
c. the goods and services
d. the people

25
LET US APPLY WHAT YOU HAVE LEARNED

Directions: Prepare and present a product concept before a

panel, following the given templates.

PICTURES

The target market of the product are:






26











27
 









Resources:

 Computer Unit with Internet Access

 LCD/ Projector
 Writing Materials
 References

28
REFERENCES:

Teneza, Celedonia T., Ed.D., et. al., Technology and Livelihood Education I,
Shekina Publishing and Printing Press, Almanza, Las Piñas City 2006

Teneza, Celedonia T., Ed.D. , Technology and Livelihood Education, Business

Management III, Shekina Publishing and Printing Press, Almanza, Las Piñas
City 2006

International Labor Office, Training Manual for Small-Scale Entrepreneurs,

Generate Your Business Idea, pp. 19 - 28 ILO Publications, International
Labour Office, CH-1211 Geneva 22, Switzerland 2001

Villanueva-Rojo, Luz, Ed.D., et. al., Business Management III, pp. 54 – 62

Adriana Publishing Co., Inc. 2003

A Presentation on Product Planning and Development Delivered by Engr.

Enieleen J. Dozina, Product Analyst Petron Corporation, Oct 8, 2008

[Link]
[Link]
[Link]
[Link]
[Link]
[Link]
[Link]
[Link]
[Link]
[Link]

Post-Test
29
 Let us find out how much you already know. Read and understand the
items being described below. Choose the letter of the correct answer and
write it in your quiz notebook.

1. The following statements tell how environmental scanning is done.

Choose from the options the correct arrangement of the steps in
conducting environmental scanning.
1. Note down the needs of the people in the community.
2. For things and services needed, find out what are not available
and plan how to develop these into entrepreneurial ventures.
3. Communicate with people through interviews, observations
and advertisements on what is new.
4. Check those items which are already available and think how
they may improve the packaging and quality.
a. 4,1,2,3 b. 3,1,4,2 c. 2,4,1,3 d. 1,4,2,3
2. The statistical study of human population and its distribution is
called _________.
a. demography
b. ecology
c. photography
d. psychology
3. Environmental scanning is the acquisition and use of
information about events, trends and relationships in an
organization’s external environment. New products or materials
and new processes in doing things are vital aspects
of_______________.
a. ecological environment
b. educational environment
c. political environment
d. technological environment
4. As an entrepreneur, the first thing that you should find out are
the demands of the community. This refers to___________.
a. community needs
b. evaluation
c. industrial information
d. technology
5. How will you determine the needs of the people in your
community?
a. conduct an environmental scanning
b. make use of observations
c. make use of surveys and referrals
d. all of the above

30
6. The growth of industry always creates opportunities for
establishing an enterprise. This refers to ________.
a. industrial information
b. review of old projects
c. synchronization of plans
d. technology
7. Read technical and business journals. The underlined words
refer to ____________.
a. evaluation of development plans
b. industrial information
c. local specialized skills
d. review of old projects
8. Why is there a need for an entrepreneur to explore the economic,
cultural, and social conditions of the community?
a. To determine the number of population in the community
b. To discover the developed enterprise in the community
c. To find out the analytical skills among the professional in the
community
d. To identify the problems, needs and business opportunities in the
community
9. As an entrepreneur, how will you make your product more
useful and of good quality?
a. change the brand of the product into a new one
b. seek assistance from the government
c. use your creativity and imagination
d. none of the above
10. When you identify the demands of the people then you are
identifying the ______________.
a. Community Needs
b. Industrial Information
c. Local Specialized Skills
d. Technology
11. When there is competition, then there is a___________ in
business.
a. opportunity
b. strength
c. threat
d. weakness
12. The acronym SWOT stands for _________.
a. Style, Wear, Operation, Tool
b. Strengths, Weaknesses, Opportunities, Threats
c. Store, Warehouse, On – line, Technology
d. all of the above

31
13. If the people in the community patronize your product, then
your business has ______________.
a. Operation
b. Strength
c. Threat
d. Weakness
14. Which of the following questions can be categorized as an
opportunity?
a. What could you improve?
b. What are the interesting trends you are aware of?
c. What obstacles do you face?
d. Is it accessible to all?
15. You encounter difficulty in hiring workers due to low salary. This is
classified as ________________.
a. opportunity
b. strength
c. threat
d. weakness
16. Which of the following is not an ingredient that defines a product?
a. brand promises
b. delivery processes
c. description and features
d. tangible elements
17. Anything that can be offered to a market that might satisfy a want
or
need.
a. package
b. product
c. service
d. technology
18. It is a business term which describes the complete process of
bringing a new product to market.
a. business environment
b. new product development
c. product design
d. product development process
19. The producer’s view of a product is called__________.
a. feature of the product
b. product formulation
c. product concept
d. all of the choices
20. The following are the factors to consider in preparing a product
concept EXCEPT:
a. costs
b. market
c. goods and services

32
d. people

33
Key to Correction

Pre-Test and Post-Test

1. b
2. a
3. d
4. a
5. d
6. d
7. b
8. d
9. c
10. a
11. c
12. b
13. b
14. b
15. c
16. c
17. b
18. b
19. c
20. c

34