Good morning everyone.
Today, I would like to present Chapter 1:
Introduction to E-commerce.
First, what is E-commerce?
E-commerce refers to the buying and selling of goods, services, or
digital content through digital technologies. To be considered e-
commerce, there are two important conditions. First, the transaction
must be conducted through digital platforms such as the Internet,
websites, or mobile applications. Second, it must involve a commercial
transaction between a buyer and a seller where an exchange of value
takes place.
For example, when we buy a product on Shopee and pay for it online,
that is an e-commerce transaction.x
Next, let's look at the difference between E-commerce and E-
business.
E-business is a broader concept. It refers to the use of digital
technologies to support internal business processes such as
communication, inventory management, and information systems.
These activities do not always generate direct revenue.
In contrast, E-commerce focuses on transactions with external parties
such as customers, suppliers, or business partners. The key difference
is that E-commerce always involves an exchange of value, while E-
business may simply support business operations.
Now, let's discuss the technological foundations of E-
commerce.
There are three main technologies.
The third is the Mobile Platform, which allows people to use
smartphones and tablets to access online services anytime and
anywhere
The first is the Internet, which allows businesses and customers to
exchange information and complete transactions online.
The second is the World Wide Web, or the Web, which enables users to
access websites and online stores.
==> Together, these technologies create the infrastructure that makes
modern e-commerce possible.
Another important topic is the unique features of E-commerce
technology.
There are eight key features.
First, ubiquity, which means people can shop anytime and
anywhere with Internet access.
Second, global reach, allowing businesses to sell products around
the world.
Third, universal standards, which reduce transaction costs because
everyone uses common Internet standards.
Fourth, richness, meaning information can be delivered through
text, images, audio, and video.
Fifth, interactivity, which allows direct communication between
businesses and customers.
Sixth, information density, giving customers access to large
amounts of accurate information.
Seventh, personalization and customization, where businesses can
recommend products based on customer preferences.
Finally, social technology, which enables users to create and share
content through social media platforms.
These features make E-commerce more convenient and customer-
focused than traditional commerce.
Next, let's examine the major types of E-commerce.
The first type is B2C, or Business-to-Consumer, where businesses sell
directly to consumers. Amazon is a good example.
The second type is B2B, or Business-to-Business, where companies sell
products or services to other companies. This is actually the largest
segment of E-commerce in terms of transaction value.
The third type is C2C, or Consumer-to-Consumer, where individuals buy
and sell directly with each other through online platforms such as eBay.
We also have Mobile Commerce, which involves transactions conducted
through mobile devices.
Another type is Social E-commerce, where buying and selling activities
occur through social media platforms such as TikTok Shop and
Facebook Marketplace.
Finally, Local E-commerce focuses on location-based services and deals
offered by nearby businesses.
Among all these types, B2B is the largest, while B2C is the most
familiar to everyday consumers.
Now, let's move on to the major types of E-commerce.
The first type is B2C, or Business-to-Consumer. In this model,
businesses sell products or services directly to consumers. This is the
most common form of e-commerce that people encounter in their daily
lives.
The second type is B2B, or Business-to-Business. In this model,
businesses sell products or services to other businesses. This is the
largest e-commerce sector in terms of transaction value because
transactions are often conducted on a large scale.
Next is C2C, which stands for Consumer-to-Consumer. This model
allows individuals to buy and sell directly with one another through
online platforms.
We also have Mobile Commerce, which involves transactions conducted
through mobile devices.
Another type is Social E-commerce, where buying and selling activities
occur through social media platforms such as TikTok Shop and
Facebook Marketplace.
Finally, Local E-commerce focuses on products, services, and deals
based on a user's geographic location.
In conclusion, E-commerce is the use of digital technologies to conduct
commercial transactions. It is supported by the Internet, the Web, and
mobile platforms, offers several unique advantages over traditional
commerce, and continues to grow through technological innovation.
Thank you for listening. I am happy to answer any questions.