Topic 4 Operations Management
Topic 4 Operations Management
(a) Choosing the method of production that will increase production and productivity.
(b) Ensuring quality of products
(c) choosing the best location for operations
Productivity
OR
𝑜𝑢𝑡𝑝𝑢𝑡
= 𝑛𝑢𝑚𝑏𝑒𝑟 𝑜𝑓 ℎ𝑜𝑢𝑟𝑠 𝑢𝑠𝑒𝑑
e.g. in 2003 a business produced 8 000 chocolate bars 500 employees were available. Calculate labor
productivity.
8 000
𝐿𝑎𝑏𝑜𝑢𝑟 𝑃𝑟𝑜𝑑𝑢𝑐𝑖𝑣𝑖𝑡𝑦 = 500
In 2004 12 000 bars were produced using 500 employees. Calculate labor productivity and suggest
reasons for the change as compared to 2003.
12 000
𝐿𝑎𝑏𝑜𝑢𝑟 𝑃𝑟𝑜𝑑𝑢𝑐𝑖𝑣𝑖𝑡𝑦 = 500
In 2010 6 000 bars were produced using 500 employees. Calculate labour productivity and suggest
reasons for the change.
6 000
𝐿𝑎𝑏𝑜𝑢𝑟 𝑃𝑟𝑜𝑑𝑢𝑐𝑖𝑣𝑖𝑡𝑦 = 500
The cost per unit is reduced because fixed costs will be spread over many units.
Profitability is increased because more goods will be produced at a lower cost.
The business will have competitive advantage by producing at a lower cost as compared to
competitors
Employees can be motivated if high profits are used to increase their salaries.
NB: Inefficiency means input output ratio is low. It also means productivity is low leading to high cost
per unit, loss of competitiveness and failure to satisfy orders.
It implies the use of human labour as compared to machinery. This means labour costs will dominate the
production costs. Usually, it is used when the business has limited capital, is serving a small market or if
it intends to create a hand-made image for its products. Labour intensive production may fail to produce
It implies use of machinery in the production process as compared to labour. The production costs will
be more machine related, output will be high and unit costs will be low. If the business uses this
method, it will benefit from:
Disadvantages
(1) The size of the market: if the market is large, capital intensive production will be appropriate
because more output will be produced.
(2) The image the business intends to create: if the business intends to create a handmade image,
labour intensive production will be appropriate.
(3) Availability of finance: if financial resources are available, the business will afford to buy
machinery, hence it will be capital intensive.
(4) Government laws: if the laws restrict the use of machinery at the expense of human labour. The
business must use labour intensive production.
(5) Nature if product: if the product is standardized or uniform, the business can be capital
intensive.
(6) Impact on the cost per unit: the business must use a method that is cost effective so that it will
have competitive advantage. This means the method that produces at lower cost per unit
should be employed. For example, the business produces calculators and is currently labour
intensive. If it employs 100 people who are paid $500 per month. If any given month 10 000
calculators are produced. Management is thinking of introducing machinery and it focused that
costs will be at $40 000 and output will be at 15 000 per month (calculators). Calculate
100𝑒𝑚𝑝𝑙𝑜𝑦𝑒𝑒𝑠 ×$500
= 1 000
= $5 per calculator
𝑇𝑜𝑡𝑎𝑙 𝑐𝑜𝑠𝑡 𝑜𝑓 𝑝𝑟𝑜𝑑𝑢𝑐𝑡𝑖𝑜𝑛
Cost per unitCapital = 𝑛𝑢𝑚𝑏𝑒𝑟 𝑜𝑓 𝑢𝑛𝑖𝑡𝑠 𝑝𝑟𝑜𝑑𝑢𝑐𝑒𝑑
$40 000
= 15 000
Advice: The business must adopt capital intensive production because it reduces the cost per unit by
$2.33 per unit.
Exercise:
Given that the number of employees is 200. Average wage is $ 600 per week. Total output per week 800
000 units. Calculate: (a) output per employee per week. (b) labour cost per unit.
Quality
It is the ability of the product to meet customer expectations or to serve its purpose (fitness for
purpose).
(1) It helps to reduce customer complaints which mean they can even recommend the quality
product to their friends. This will in turn help to increase sales.
(2) It helps to reduce reworking costs that is costs associated with amending faulty products. This
means the business will not waste time but concentrate on increasing good production.
(3) It helps to create and maintain the image of the business or brand loyalty. These customers will
continue to buy products made by the business which can lead to long product life cycles.
(4) It allows a business to charge a premium of high prices on its products. This will also increase
sales as customers may become less sensitive to price changes.
(1) loss of confidence by customer [k] so less sales [an] as customers look for alternative
suppliers (an)
(2) cost of rectification [k] e.g. rework products [an] which will increase costs and could lead
to lower profit [an]
(3) costs of fines/legal action [k]
0450/7115 BUSINESS STUDIES – WOGS 4
(4) damage to reputation/image [k] so it can cost the business when trying to rebuild los
image (an)
(5) inability to supply on time [k] so could lose important future orders [an].
NB: ensuring quality can increase the expenses of a business because quality controllers may need to be
employed, employees trained and high quality raw materials purchased or bought.
1) Training employees: this will improve quality because they will possess the skills required in
production. This means they will do the right thing the first time for example mix the ingredients
correctly , cut cloth pieces correctly or serve customers quickly
2) Inspection: The business can take samples of end product and test it for quality. If products are
not conforming to quality or to standards, the production process will be adjusted and faulty
products reworked for example a manufacturer ob beans can take a few bottles and test
whether the chemical composition is the right one.
3) Continuous improvement or Kaizen: This when an organization keeps on finding new ways of
doing things. The organization will not be satisfied with the status quality, this means the
production quality will be constantly revised and product quality will be improved.
4) Bench marking: it is when a business compares its products to those of the market leader and
tries to improve its products. This means the quality of market leader will be a standard or a
bench mark that has to be reached or surpassed.
5) Quality circles: it is a group of employees who volunteer to meet regularly so as to discuss
production problems and finding ways to improve them. This will help to improve the quality of
products because new ways will be employed in production.
Quality control refers to inspecting the final product and checking whether it is meeting standards. It is
more of reactive approach as corrections will be done after detecting/finding problems.
Quality assurance refers to setting up quality standards across the organization or at all stages of
production. It is a preventative approach to quality.
Controls
Concurrent controls – these are measures implemented along production process so as to ensure
quality. Goods will be inspected for quality as they will be running on the production line. It is also a
proactive quality approach.
Feedback controls – this involves inspecting of the final product for quality. Poor quality products will be
condemned and changes will be made in the production process. It is a reactive approach to quality.
Inventory management
Inventory refers to items (raw materials, work-in-progress and finished goods) held by the business for
use or for resale purposes. [CIE 15, P13, Q4b.] It includes raw materials, work- in- progress and finished
goods. The production manager must ensure that the business has right quantities of inventory at any
particular time.
(1) Capital is tied up in inventory which means the business may have cash flow problems.
(2) It increases storage expenses like insurance, warehouse rent, security costs which can reduce
profit.
(3) Inventory can become out of date or absolute which can reduce the profits of a business.
Production Methods
Advantages
Employees are motivated; hence, quality products are made. This is because they have the
sense of completion or they will be associated with the finished product.
Customer needs are satisfied which leads to more sales. This is because the goods will be toiler
made to meet their requirements.
Less capital is required to set up operations. This is because simple tools are used in operations.
Disadvantages
Cost per unit is usually high which means the goods may not be affordable to customers. This is
because the absence of the absence of economies of scale or short production runs.
It requires highly skilled employees which can increase labour costs. This is because the method
requires flexible employees who are able to perform a variety of operations.
Production is usually slow which means customer orders may not be satisfied on time. This is
because of the use of simple tools and varied designs.
Advantages
A variety of customer needs are met due to the production of varied products e.g. different
flavors of biscuits.
It gives some variety to workers’ jobs. So employees are motivated to produce quality products.
Disadvantages
Production time is lost due to change- overs since machines have to be re-set between
production batches.
Inventory levels are high which increases holding expenses of finished or semi-finished products.
Warehouse space is needed for stocks for stocks of raw materials and components.
flow implies a continuous (24 hour) movement of products along a line, continuous flow
means that products move from one operation to another without interruption
It is normally done for the production of fluids but solid and identical products e.g. cars can also
be assembled using this method
Each product will move from one stage to another independently.
Production is capital intensive.
The products are standardized/uniform/identical
The production line is divided into processes or units e.g. cleaning, filling, capping and labeling
it is an inflexible process
associated with high volumes of output
Production costs are low which means the products can be sold at a lower price, leading to high
sales. This is because the goods are produced in large quantities which help the business to
enjoy economies of scale.
Production is fast due to the use of machines. This means customers’ orders can be met quickly.
Unskilled labour is used which reduces labour costs since low pay and little training is needed.
Capital intensive production methods are used, therefore reducing labour costs, leading to
increased efficiency
The firms may benefit from economies of scale in purchasing
Time is saved, since there is no need to move goods from one part of the factory to another as
with batch production.
It leads to high output of standardized products hence leading to large volumes of quality
products
Disadvantages
Nature of the product – job production is used if a unique product specifically tailored to
customer requirements. Flow production can be used if it is possible to mass produce the
product.
Size of the market: if the market is large, flow production will be used because large quantities
of goods will be produced. BUT, if demand is higher and more products can be sold, but not in
very large quantities, batch production will be used. Small local markets or niche markets will be
served by businesses using batch or job production. International markets are served by
businesses using flow production.
The capital /financial resources available/ size of the business: if capital employed is limited, we
must use job production because it does not demand complex machines. Small businesses are
more likely to use job or batch production.
Availability of skilled labour : if skilled labour is available, the business can use job production as
it require employees with a variety of employees.
NB: A business can change from one form of production to another as time progresses. Such changes
may require additional capital and space and may also affect the level of motivation of employees.
Lean Production
These are techniques adopted by a business to improve efficiency and reduce wastage. Techniques
include just-in-time and continuous improvement. By adopting lean production, the business will:
Outsourcing/Subcontracting
It is when a business allows another to perform its operations, for example, a cell phone manufacturer
can allow another business to manufacture batteries or software on its behalf. The business can also
sub-contract another to provide transportation services to its employees or cleaning services or
accounting services. This means the business will concentrate on its core activities.
It increases the quality control costs because the business must inspect bought in components
from time to time to see whether they are conforming to requirements.
Customers may doubt the products quality if some of the components is supplied by businesses
with a bad reputation.
Production can be disrupted if suppliers are not reliable.
might result in loss of control of quality
might produce late delivery due to lack of reliability
higher costs to manufacturer due to profit margin of other firm
extra transport costs
the other firm could go out of business.
Quality of raw materials or services: this is because the quality of raw materials will affect the
quality of the final product.
Reliability of the supplier: this is important so as to avoid production stoppages.
Terms of trade: this is important because transport costs may be reduced if the supplier (local or
foreign) offers delivery. It may also help to preserve the liquidity position of the business if the
supplier offers credit supplies.
Prices charged: this is important because it will affect price of the final product.
Product range offered: a supplier with a wide product range is preferable because time is not
wasted switching from one supplier to the other.
INDUSTRY
Factor
Relocation
It refers to a process of moving operations to another place or area. This is done because of:
Production Cost
This is expenditure incurred in converting raw materials into finished goods or bringing products to their
present location or condition. Costs can be classified according to their behavior i.e. fixed and variable
elements.
Fixed costs
They do not vary or change with a change in output, that is, they remain the same over a given level of
activity, for example, rent, salaries for supervisors, depreciation.
Costs ($)
Fixed costs
0 1 2 3 Output
Variable Costs
0 1 2 3 Output
NB: the distinction between fixed and variable costs is important as it facilitates decision making, for
example when making pricing decisions, when finding ways of reducing costs, when preparing budgets
and under break-even analysis.
Total Costs
Costs ($)
Total Costs
0 1 2 3 Output
Where total variable costs = units produced ×variable costs per unit. For example, a business produces
textbooks and provided the following: rent = $1 000, paper cost per book = $2.00. the business
produced 2 000 books, calculate:
= $4 000
= 1 000 + 4 000
= $5 000
5 000
=
2 000
It is they study of the relationship between sales, fixed costs, total costs of production and output so
as to establish the break-even point. A break-even point is a point where a business does not make
profit or incur a loss. It is a point where sales revenue is equal to total costs. The point can be
determined graphically or by use of a formula.
Graphical Approach
Steps
NB: dollars will be shown on the y-axis and output on the x-axis.
For example, a business produces tables and provided the following information. Fixed costs = $500.
Selling price per table = $10 and variable costs per table = $5. The business sold 200 tables. Draw a
break-even chart.
Revenue/Costs
($)
PROFIT REGION
1 000
LOSS REGION
Margin of Safety
Break-even point
Margin of safety
It is a measure of how far a business will be from making a loss. It is calculated as follows: Maximum
output in units/dollars – break –even units/dollars. It is therefore an assessment of risk associated with
different levels of activity. A wide margin of safety is desirable as the business will not be close at
making a loss.
= 100 tables
= selling price per unit – [Fixed costs + variable cost per unit × units sold]
= $500
Fixed Costs
Break − even in units =
Contribution per unit
Break even in dollars = Break even units × Selling price per unit
= 100 × 10
= $1 000
Break even analysis is the study of the relationship between sales revenue, output and total costs. The
tool can be used to make decisions like choosing between options, price determination, choosing a
method of production and output determination.
Firstly, break even analysis can be applied when choosing between options. Generally, the option with a
low break -even point and a wide margin of safety is desirable. This is because it will be a less risk form
of investment because more profits will be realized. For example, given two products A and B as shown
below:
Sales revenue
Revenue/Costs Revenue/Costs
$ $ Sales revenue
In this case, product A will be desirable because of the low break- even point of 50 units as compared to
150 units for product B.
Another area of application is when determining prices. This is because management can study the
effects of reducing prices on the break-even point. If they decide to reduce the price, the break-even
point will be pushed further. This means the business will not make a profit quickly.
Break even can also be used when determining output. This is because it shows the profits that are
earned at different levels of activity. Generally, a high level of activity will help the business to earn
more profits. Management can therefore motivate employees by showing them a break even chart so
that they understand the need to increase output.
The method can also be used when choosing a method of production that is, between capital and labour
intensive production. Generally, capital intensive methods can help reduce total cost, but can also
increase fixed costs. Management can therefore analyze the overall effect of a method on cost
reduction and the break- even point.
HOWEVER, break even analysis can be of limited use because it is based on assumptions like: (i)
everything that is produced will be sold (ii) costs can be easily classified into fixed and variable costs (iv)
the goods are sold at one price and profits increase as output increases. This is not realistic in practice
because businesses can have closing inventory, profits may decrease as output continue to increase due
to diseconomies of scale and there are other factors which affect production and sales like employee
motivation and quality.
IN A NUTSHELL, despite the limitations, break even analysis is useful in making decisions but should be
used with other tools to achieve the best results.
When making decisions, a business may ignore fixed costs and just use variable costs. This is because
fixed costs are unavoidable, that is, they will be incurred even if there is no production. Such decisions
include make or buy, accept or reject a special order and close a department or drop a product.
This is when a business is considering stopping producing a product and start outsourcing. The business
must compare the buying in price and the marginal cost/variable cost of production. The general
principle is, we buy if – Buying in price is less than variable/marginal cost.
For example, a school produces bread and its variable costs per loaf are $0.60. The school has an option
to buy bread from Proton at $0.50 per loaf. Should the school make or buy? $0.50 versus $0.60
DECISIONS: we buy because the buying price is $0.1 lower than variable cost per unit. NB: other factors
like quality and the reliability of the supplier should be considered too.
A department or a product making a zero or negative contribution must be closed or dropped. This is
because it will not be contributing anything to the covering of fixed costs. For example, given:
Product A B C
Variable costs/unit 30 39 33
Selling Price/unit 40 41 30
Contribution calculations:
Product A B C
Selling Price/unit 40 41 30
Variable costs/unit 30 39 33
Contribution/unit 10 2 -3
Special Order
It is when customers offer to buy products at a price lower than the normal price. The business must
accept the order if special order price is greater than variable/marginal costs. Accept if special order
price/unit > variable/marginal cost per unit. That is, it must be positive contribution. It is normally
applied if a business has idle capacity. For example, a bakery has a maximum capacity of 100 000 loaves.
Normally it sells a loaf at $0.90. It is approached by a school with a request to buy 5 000 loaves at $0.65
NB: when making decisions, a business must also consider qualitative factors not just quantitative
information.