SIKKIM MANIPAL UNIVERSITY

SIKKIM MANIPAL INSTITUTE OF TECHNOLOGY

DEPARTMENT OF MANAGEMENT STUDIES
BACHELOR OF BUSINESS ADMINISTRATION (BBA)

THREE-YEAR FULL-TIME DEGREE PROGRAMME

(applicable from Batch 2024-25 onwards)
VISION
Global Leadership in Human Development, Excellence in Education and Healthcare.

MISSION
Develop professionals of excellent technical caliber in the field of Health Sciences,
Engineering, Management and Social Sciences with a humane approach capable of
shouldering the responsibility of building the nation and being globally competent.

OBJECTIVES
· To support, promote and undertake the advancement of academics
· To promote use of ICT and modern education technologies.
· To encourage research, creation and dissemination of knowledge.
· To facilitate extension and community service.
· To empower people of Sikkim and contribute to human development in Northeast.
· To create environmental and social responsibilities among students and employees
· To ensure steady growth of the University.

SIKKIM MANIPAL INSTITUTE OF TECHNOLOGY

VISION
To achieve eminence in the field of quality technological education and research.
MISSION
To develop SMIT into an Institution of Excellence capable of producing competent
techno-
managers who can contribute effectively to the advancement of the society.
OBJECTIVES
o To provide wholesome education to meet the intellectual aspirations of the students.
 To equip students with techno-managerial skills to enable them to take their
assigned role in the industry.
 To inculcate essential ethics and values to meet the spiritual needs to the students.
 To provide a sound institutional environment nurturing emotional strength,
healthy mind, body and resilience amongst the students.
 DEPARTMENT OF MANAGEMENT STUDIES

VISION
To develop the Department of Management Studies as a centre of excellence in management
education through quality education, training, research, innovation which will eventually nurture
employability and entrepreneurship.

MISSION

· To bridge the gap between theory and practice in the knowledge economy.
· To develop knowledgeable leaders with high degree of integrity and ethics.
· To undertake research and innovation for catering to the emerging societal needs.

OBJECTIVES
· To prepare students to detect, formulate and resolve real life and industrial
problems with their knowledge of management.
· To develop managerial and research skills to perform assigned roles.
· To infuse high ethical and moral values among students to meet their career objectives.
· To provide a healthy, sound, and challenging environment to attain holistic
management education as per the requirements of the industry.

BACHELOR OF BUSINESS ADMINISTRATION (BBA) PROGRAM

EDUCATIONAL OBJECTIVES (PEOs)

· Graduates will be able to make decision and apply suitable quantitative and
qualitative methods in unravelling business problem.
· Graduates will have a foundation to pursue professional careers and take up higher
education.
· Graduates will be able to acquire core business knowledge.
· Graduates will be able to comprehend global perspectives of business.
· Graduates will be able to initiate entrepreneurial ventures.
· Graduates will be able to incorporate social and ethical aspects in business.

PROGRAM OUTCOMES (POs)

 To provide the basic and essential knowledge regarding various fields of management.
 · To impart basic skills and aptitude to the students for taking up any activity in
a dynamic business environment.
· To inculcate global view of the business establishments and their functional activities.
· To provide basic understanding of the specialized branches of management
like marketing, operations, human resource, finance and systems.
· To advance the ethos of entrepreneurship among students.

PROGRAM SPECIFIC OUTCOMES (PSOs)

· Graduates are acquainted well with the concepts and principles of Management required
for understanding and solving practical industrial problems of current interests.
· Graduates are initiated to work on Innovative Ideas that will eventually motivate them to
pursue Higher Studies and Research in Management.
· Graduates can function in a Multidisciplinary Environment by being able to associate and
integrate their domain knowledge with other disciplines.

DURATION OF THE COURSE

· The BBA course is of three-year duration extended over six semesters.
· The student shall undergo an internship project study at the end of second year.
· The student shall be allowed a maximum of six years (twelve semesters) of
duration to become eligible for award of the BBA degree, failing which
he/she shall have to register once again as a fresh candidate.

COURSE STRUCTURE
All six semesters are common to all.

INTERNAL ASSESSMENT
· Internal marks shall be based on quizzes/sessionals/assignments/oral
examination/ presentation and seminars conducted at respective intervals.

SUMMER TRAINING
 Students will undergo summer training at the end of IV semester.
· A project report shall be submitted to the Department and the programme
coordinator shall fix the responsibility of evaluating the reports.
· Based on the training report, a viva-voce shall be conducted.
· Examiners will be appointed to conduct the viva-voce.
· A minimum of 40 marks is required to pass in the viva-voce examination
 CREDIT REQUIREMENT
· It is compulsory to complete a minimum of 20 out of 41 credits for students to become
eligible to be promoted from first year to second year.
· From second year to third year, minimum credit requirement is 49 out of 81 credits
· If a student fails to obtain required credit, then he/she will not be promoted to the higher
year.
Undergraduate (03 Years)
Minimum number of Credits to be earned for Promotion
Promotion criteria are applicable for year-wise promotion
st
1 year to second Year 50% of the total credit in first year
nd rd
2 Year to 3 year 60% of the total credit up to second year
Final Year 100%

Undergraduate (04 Years)

Minimum number of Credits to be earned for Promotion
· Promotion criteria are applicable for year-wise promotion
st
1 Year to second Year 50% of the total credit in first year
nd rd
2 Year to 3 year 60% of the total credit up to second year
rd th
3 Year to 4 year 70% of the total credit up to third year
Final year 100%
 BBA Semester I
Sl No. of Hours/Week Total
Codes Category Subject Name
No Lecture Tutorial Practical Credits
Principles and Practice of
1 BA102A1 Major 3 3
Management
Major/
2 BA103A1 Multidisciplinar Financial Accounting 3 1 4
y
3 BA104A1 Major Business Economics 3 3
Minor/
4 BA105A1 Business Law 3 3
Value Added
Skill MS Application for
5 BA101A4 1 1
Enhancement Business
BA101A7/ Research Orientation /
6 Value Added 1 1
GN201A1 UHV
Skill
7 1 1
Development Pre-placement Training
Open Elective I/ Subjects:
8 3 1 4
Major I/II/III/IV/V/VI/VII
Total Credit 20

BBA Semester II
Sl No. of Hours/Week Total
Codes Category Subject Name
No Lecture Tutorial Practical Credits
Major/
Human Resources
1 BA106A1 Multidisciplinar 3 3
Management
y
2 BA107A1 Minor Business Environment 3 3
Organization
3 BA108A1 Minor 3 3
Behaviour
Major/
4 BA109A1 Multidisciplinar 3 1 4
y Business Finance
Skill Business
5 BA110A1 2 2
Development Communication
BA102A7/ Research Seminar I/
6 BP101A1 / Value Added COI/ Yoga, Sports and 1 1
PE108A4 Fitness
Skill Pre-placement
7 1 1
Development Training
Open Elective II/ Subjects:
8 3 1 4
Major I/II/III/IV/V/VI/VII
Total Credit 21
st
First year Total Credit: 41: Promotion Criteria: 50% of total credit earned in the 1 year.
i.e 50%*41= 20.5 credits round off to = 20 credits
 BBA Semester III
Sl No. of Hours/Week Total
Codes Category Subject Name
No Lecture Tutorial Practical Credits
1 BA201A1 Minor International Business 3 3
Major/
2 BA202A1 Multidisciplinar Entrepreneurship and 3 3
y Small Business
Accounting for
3 BA203A1 Major 3 3
Management
Major/
4 BA204A1 Multidisciplinar Marketing 4 4
y Management
Research Seminar II/
BA201A7/ Behaviour
5 Value Added 1 1 2
GN301A1 Management/ Nepali/
Sanskrit
Skill
6 1 1
Development Pre-placement Training
Open Elective
Subjects:
7 III/ 3 1 4
I/II/III/IV/V/VI/VII
Major
Total Credit 20

BBA Semester IV
Sl No. of Hours/Week Total
Codes Category Subject Name
No Lecture Tutorial Practical Credits
Business Policy and
1 BA205A1 Major 3 3
Strategy
Major/
2 BA206A1 Multidisciplinar 3 3
y Marketing Research
3 BA207A1 Minor Marketing of Services 2 2
4 BA208A1 Minor Consumer Behaviour 2 2
Minor Teamwork and
5 BA209A1 2 2
Leadership
Research-Based
6 BA202A7/ Value Added Learning I / Foreign 1 1 2
Language
7 Skill Pre-placement Training 1 1
Open Elective Subjects:
8 3 1 4
IV I/II/III/IV/V/VI/VII
 Total Credit 19
nd
Till Second year total Credit: 80; Promotion Criteria: 50% of total credit earned up to 2 year.
i.e 50%*80= 40 credits
BBA Semester V

No. of Hours/Week Total

Sl No Codes Category Subject Name
Credits
Lecture Tutorial Practical
Research-Based
1 BA301A7 Value Added 2 2
Learning & Seminar I
Minor/
2 CA**** 3 3
Multidisciplinary E-Commerce
Marketing
Minor/
3 BA301A1
Multidisciplinary
Communication and 3 3
Advertising
Minor/ Logistics & Supply
4 BA302A1 3 3
Multidisciplinary Chain Management
Banking and
5 BA303A1 Major 3 3
Insurance
Skill Pre-placement
6 2 2
Development Training
Open Elective V/ Subjects:
7 3 1 4
Major I/II/III/IV/V/VI/VII
Total Credit 20

BBA Semester VI
No. of Hours/Week Total
Sl No Codes Category Subject Name
Lecture Tutorial Practical Credits
Research-Based Learning &
1 BA303A7 Value Added 2 2
Seminar II
International Marketing
2 BA304A1 Minor 3 3
Management
3 BA305A1 Minor Rural Marketing 3 3
Management of Financial
4 BA307A1 Major 3 3
Services
5 BA308A1 Major Taxation 3 3
Skill
6 2 2
Development Pre-placement Training
Open
Subjects:
7 Elective VI / 3 1 4
I/II/III/IV/V/VI/VII
Major
Total Credit 20
Till Third year total Credit: 120; Promotion Criteria: 100% of total credit
earned up to 3rd year.
i.e. 100%*120= 120 Credit

BBA Semester I

Principles & Practice of Management

BA102A1 Credit: 3 (L-3, T-0, P-0)

Questions to be set: 05 (All Compulsory)

Course Objectives: The objective is to provide an understanding of basic concepts, principles

and practices of management. The aim is to inculcate the ability to apply multi-functional
approach to organizational objectives.

Pre-requisites: No Departmental Prerequisites required

Course Outcomes (CO): On Successful Completion of the course students will be able to:

CO1: Analyze effective application of PPM knowledge to diagnose and solve organizational
problems and develop optimal managerial decisions.
CO2: To analyze the concept of management and its functions and evolution of management
theory & familiarize with different schools of management thoughts.
CO3: Demonstrate the ability to plan, organize, direct, lead and communicate effectively
CO4: To analyze and isolate issues and formulate best control methods
CO5: Demonstrate the roles and skills of a manager.
Module Topics Hrs CO PO

Module 1: Introduction of Management: Definition, nature, 7 1 3

Introduction of functions, process, scope and significance of
Management Management.
Module 2: Difference between management and administration. 7 2 3
Evolution of Levels of management. Evolution of management
Management thought. Different school of management thoughts.

Module 3: Planning and organization: Nature, objectives and 8 3 3

Planning and significance of planning. Steps of planning. Decision
Organize making. Span of control. Authority and Organizational
structures. Directing: Effective directing, Supervision
Motivation. Different theories of motivation-Maslow,
Hertzberg, Vroom, Job satisfaction
Module 4: Controlling and coordination: Elements of managerial 7 4 3
Control control, Control systems, Management control
Methods techniques, Coordination concepts, Importance,
 Principles and techniques of coordination.
Module 5: Managerial roles & skills. 7 5 3
Managerial
roles

Text Books:
1. Principles & Practice of Management: VSP Rao & PS Narayana
2. Principles of Management: T Ramasamy
3. Principles of Management -Concept & Cases: Rajesh Viswanathan

Financial Accounting
BA103A1 Credit: 4 (L-3, T-1, P-0)

Questions to be set: 05 (All Compulsory)

Course Objectives: The course aims to introduce the students to the world of finance. It will
assist in having a basic knowledge of financial accounting concepts such as principles, policies,
concepts, and conventions and help the students to prepare a few financial statements.

Pre-requisites: No Departmental Prerequisites required

Course Outcomes (CO): On Successful Completion of the course students will be able to:

CO1: Demonstrate the role of accounting in business in economic world.

CO2: Explain the principles of accounting and book-keeping.
CO3: Ability to apply Principles and procedures underlying the accounting process.
CO4: Apply accounting rules in determining financial results and preparation of financial
statement
CO5: Determine the processes of billing in business and banking transaction.
Module Topics Hrs CO PO

Module 1: Users of Accounting Information; Limitations of 8 1 4

Role of Accounting; Basic Terminologies. GAAP; Accounting
accounting Concepts; Accounting Conventions; Accounting
Policies. Accounting Standards; IFRS. Meaning of
Double Entry Accounting; Accounting Trail;
Transactions and Events; Meaning and Rules of Debit
and Credit
Module 2: Meaning and definition of Accounting and Book- 10 2 4
Bookkeeping Keeping; Accounting Process; Objectives of
Accounting; Difference between book-keeping and
 accounting. Branches of Accounting.

Module 3: 10 3 4
Application of Journalizing, features and uses
Accounting Posting to Ledger; Accounting Equation
Module 4: Trial Balance: Features and Objectives; Methods; 10 4 4
Financial Errors and their rectification; Preparation of Trial
Statement Balance
Module 5: Financial Statements- Components; Needs; Importance 10 5 4
Financial of Trading Account; Profit and Loss Account; Balance
Statement Sheet; Preparation of Financial Statements.
Text Books:
1. Financial Accounting: Dr. A. K. Singhal and Prof. H.J. Ghosh Roy
2. Financial Accounting: A. Mukherjee and M Hanif
3. Basic of Accounting : Rajni Sofat and Preeti Hiro
4. Practice in Accountancy: Basu & Das

Business Economics
BA104A1 Credit: 3 (L-3, T-0, P-0)

Questions to be set: 05 (All Compulsory)

Course Objectives: The objective is to provide the knowledge of economic theories and their
application for managerial decision.

Pre-requisites: No Departmental Prerequisites required

Course Outcomes (CO): On Successful Completion of the course students will be able to:

CO1: To familiarize the students with the basic concept of microeconomics.

CO2: To make student understand the demand and supply analysis in business applications
Department of Management Studies
CO3: To familiarize students with the production and cost structure under different stages of
production.
CO4: Enable students to understand the pricing and output decisions under various market
structure. Design different bus structure used in computer.
CO5: To be able to use the economic techniques in practical business life
Module Topics Hrs CO PO

Module 1: Business cycle: Meaning, Phases, Theories, and its 6 1 2

Microeconomic practical implication. Inflation and recession: Meaning,
s Concept Types and theories, Economic growth: Meaning and
 factors
Module 2: Demand analysis: Meaning of demand; Determinants of 6 2 2
Demand and demand; Assumptions of Law of demand; Exceptions to
Supply Law of demand; Reasons for change in demand.
Elasticity of Demand: Meaning, types & measurement,
Demand Forecasting: Meaning, types and techniques,
Supply: Meaning, types, law of supply & elasticity of
supply.

Module 3: Cost and Production Analysis: Different concept of cost, 6 3 2

Production and Production Analysis: Meaning, Production function
Cost Structure (long & short run), Cost-Output relationship, Law of
constant returns, Law of increasing returns, Law of
decreasing returns.
Module 4: Pricing under different market conditions: Nature of 6 4 2
Pricing and markets, Pricing under perfect, monopoly and
Output monopolistic market conditions,
decisions

Module 5: Profit management and appropriation, Meaning and 6 5 2

Profit theories, Economic versus accounting profit, factors in
Management profit measurement.

Text Books:
1. Paul Keat, Philip Young: Managerial Economics
2. J. Maheshwari: Business Economics

Business Law
BA105A1 Credit: 3 (L-3, T-0, P-0)

Questions to be set: 05 (All Compulsory)

Course Objectives: The objective is to provide knowledge about important laws and regulations
relevant to Business and Corporate World.

Pre-requisites: No Departmental Prerequisites required

Course Outcomes (CO): On Successful Completion of the course students will be able to:

CO1: To familiarise the Basic and broad knowledge in business laws in management. Ability to
apply concepts, principles and theories to understand simple business laws.
CO2: To make aware of the different business laws.
CO3: To aware of the Indian business laws and its impacts on businesses.
 CO4: Recognize legal and ethical issues when making business decisions
CO5: Identify the nature and classification of contracts
Module Topics Hrs CO PO

Module 1: Meaning and Importance of Business Laws, Laws and 6 1 4

Business Law Business managers, Government and Business
basics Relationship in India.
Module 2: The Sale of Goods Act, 1930: Contract of Sale, Essential 6 2 4
Different of Contract of Sale, Sales agreement and Agreement to
Business laws sale, Conditions and Warranties, Passing of Property in
Goods, Transfer of Title by Non - Owners, Performance
of Contract of Sale, Duties and Rights of Parties, Breach
of Contract of sale, Auction sale.

Module 3: Indian Partnership Act, 1932: Definition of partnership, 6 3 4

Indian Partner, Firm, Kinds of Partnership, Duties and Rights of
Partnership Act partners, Dissolution of a firm, Minor as a partner.
1932

Module 4: Negotiable Instrument Act, 1881: Definition and 6 4 4

Negotiable Essential features of Negotiable Instruments, Types of
Instrument Act, Instruments and Endorsement. Parties to Negotiable
1881 Instrument. Consumer Protection Act- Provisions related
to Consumer Production & Redressal of Consumer
Grievances.
Module 5: Indian Contract Act, 1872: Proposal, Acceptance, 6 5 4
Contracts Promise, Consideration Capacity to Contact,
Performance of Contracts, Discharge of Contracts,
Breach of Contracts, Remedies Against Breach of
Contract, Indemnity and Guarantee, Bailment and
Pledge, Contract of Agency.

Text Books:
1. Kuchal MC- Mercantile Law
2. Kapoor ND - Mercantile Law
3. Shukla MC - A Manual of Mercantile Law

MS Application for Business

 BA101A4 Credit: 1 (L-0, T-0, P-1)

Objective: At the end of this course, students will be able to apply advanced functions in MS
Office to implement e-procedures with the use of computers and digital devises.
Prerequisites: No Departmental Prerequisites required
Course Outcomes (CO): On Successful Completion of the course students will be able to:

CO1: Demonstrate ability to apply professional formatting to spreadsheets.

CO2: Preparation of meaningful charts as a method of synthesizing data.
CO3: Demonstrate ability to apply conditional formatting and create tables as a method of
synthesizing data.
CO4: Demonstrate ability to utilize advanced formulas and functions to present the results of
data analysis.
CO5: Enhance creativity and critical thinking skills through project-based learning.
Module Topics Hrs CO PO

Module 1: Experiment 1 3 1 2
Formatting Introduction to excel, entering and editing data, creating
and copying formulae, creating functions easily,
formatting: inserting/deleting rows/columns, changing
fonts, colors and borders.
Experiment 2
Merging and aligning cells, printing: page break
preview, using page layout view, headers and footers,
freezing print titles.
Experiment 9
The four parts of a format, scaling numbers, dates and
times: how dates and times are stored, useful date/time
functions, formatting dates and times
Module 2: Experiment 3 3 2 2
Charts Charts: selecting data, quick ways to create charts,
formatting your chart.
Module 3: Experiment 4 3 3 2
Conditional Basic tables: table styles, using calculated columns.
formatting and Header rows and total rows, sorting and simple
tables filtering.
Experiment 5
Advanced excel using range names: using if conditional
functions.
Module 4: Experiment 6 3 4 2
Advanced Using VLOOKUP functions
Formula and Experiment 7
functions Creating, sorting and filtering lists/tables of data.
 Experiment 8
Creating pivot tables, Number formatting: Creating
custom formats
Experiment 10
Creating/using cell rules, data bars and colour sets,
styles and themes, how themes work, using the default
styles, creating custom styles
Experiment 11
Validation and protection: setting cell validation,
protecting cells/worksheets.
Grouping and outlining, cell comments, range names
and absolute references: absolute references ($ symbol),
fixing only the row/column, creating range names,
labelling ranges automatically
Experiment 12
Excel Functions: Mathematical Functions, Text
Functions, Logical & Reference Functions Date & Time
Functions Financial Functions, Information Functions.
Experiment 13
IF and LOOKUP functions: the conditional (if)
function, nested ifs, lookup tables,
Experiment 14
Advanced Tables, Removing duplicates, Advanced
filters
Experiment 15
Pivot tables: creating pivot tables, swapping rows,
columns and pages, grouping fields, drill-down, slicers,
pivot table slicers,
Experiment 16
Regression and trend lines
Experiment 17
Using arrays
Module 5: Problem Solving Assignment 3 5 2
Projects

Texts Books / Reference

1. John Walknbach, Excel Bible, Wiley, PAP/CDR edition
2. John Walkenbach, Excel Power Programming with VBA (Mr. Spreadsheet's Bookshelf)
Wiley; PAP/CDR edition

Research Orientation
BA101A7 Credit: 1 (L-0, T-0, P-1)

Objective: Research orientation focuses on developing a considerable impact on students'

attitude towards research and research motivation. The student will also learn to identify a
research problem or develop a research question. He will have to observe people or things, visit
places, read print materials, or consult experts to find the research problem that is right for the
chosen area of interest. At the end of the semester, he will be assessed on the basis of the work.

UHV
GN201A1 Credit: 1 (L-0, T-0, P-1)
As per the syllabus provided by concern department/ cell

Pre-placement Training
Credit: 1 (L-0, T-0, P-1)
Topics Details
Industry Visits Industry visits at nearby Industries to be
carried out for the students to have a flavour
of the industry.

BBA Semester II
 Human Resources Management
BA106A1 Credit: 3 (L-3, T-0, P-0)

Questions to be set: 05 (All Compulsory)

Course Objectives: The objective is to develop an understanding of the Management of Human

Resource with reference to various aspects of Personnel Management and Industrial Relation.

Pre-requisites: No Departmental Prerequisites required

Course Outcomes (CO): On Successful Completion of the course students will be able to:

CO1: To familiarize the understanding of the concept of human resource management and to
understand its relevance in organizations.
CO2: To enable the necessary skill set for application of various HR issues.
CO3: To analyze the strategic issues and strategies required to select and develop manpower
resources.
CO4: To integrate the knowledge of HR concepts to take correct business decisions.
CO5: To acquire the ability to handle employee issues and evaluate the new trends in HRM
Module Topics Hrs CO PO
Module 1: Concepts of Human Resource Management: An Introduction, 6 1 4
Human Resource Personnel Functions and Organizational Goals
Management
Module 2: Personal Personnel Management: Definition, Objectives, 6 2 4
Management Significance, Qualities of Personnel Managers

Module 3: Human Human Resource Planning: Meaning and nature of 6 3 4

Resource Planning Human Resource Planning, Theory and Practice.
Recruitment, Selection and Placement, Induction
Training, Development and Growth
Module 4: HR Work Study: Job Design and Appraisal, Job 6 4 4
concepts for business Description, Job Analysis and Evaluation, Job
decisions enrichment, Performance Monitoring and Appraisal
Methods, Motivation and Productivity.
Wage and salary Administration: Wage policy,
Concept and Remuneration, Factors affecting
Wages and Wage Fixing Machinery.
Module 5: Employee Industrial relations: concept and significance of 6 5 4
Issues and new trends Industrial Relations, Trade Unions, Concept,
Objectives and functions of Trade Unions.
Collective Bargaining, Dispute Resolution and
Grievance settlement, Employee Discipline
Regulatory Mechanism, Suspension, Dismissal,
 Retrenchment, Industrial Conflicts and resolutions,
Role of Trade Unions in Collective Bargaining.

Text Books:
1. Flippo, EB -Principles of Personnel Management
2. Yoder Dale -Personnel Management and Industrial Relations
3. Strauses, Gand -Personnel, The Human and Problems in Mgt.& Sayles LR
4. Singh, Chhabra-Personnel Management and Industrial Relations & Taneja

Business Environment
BA107A1 Credit: 3 (L-3, T-0, P-0)

Questions to be set: 05 (All Compulsory)

Course Objectives: The objective is to educate the students on the role of business in modern
society. Emphasis is placed on the significant relationship between business and the India's
social, legal, political, economic, financial and fiscal environment

Pre-requisites: No Departmental Prerequisites required

Course Outcomes (CO): On Successful Completion of the course students will be able to:

CO1: To Familiarize students with the nature of business environment and its components.
CO2: To enable students to understand business and society.
CO3: To enable students to examine how different factors and trends in the external
environment are likely to impact business.
CO4: To help the students to know the different environment like, political, technological, legal
and economic environment in the business.
CO5: To educate students about the Role of Government in Economic Planning and various
regulatory ACTs.
Module Topics Hrs CO PO

Module 1: Business Environment and Society Concept: Nature and 6 1 3

Business Significance of Business environment,
Environment
Module 2: Social responsibility of Business, Business ethics, 6 2 3
Business and Business and Culture
society
Module 3: Economic and non-economic factors, interaction matrix 6 3 3
External
factors impact
 on Business

Module 4: Business and Economy: Economic System, Capitalism, 6 4 3

Different Socialism, Mixed Economy, Features of Indian
Environment Economy, Public sector, Private sector, Mixed
Economy: Meaning, features, Roles in Indian Economy
and its problems. Small scale industries: Concept,
significance, Issues and Priorities, MSME Act
Module 5: Role Business and Government: Role of Government in 6 5 3
of Government Economic Planning in India, Different five years plans,
Introduction to Industrial Policy Resolution 1948,
Industrial Policy Resolution, 1956, New Industrial
Policy, Privatization, Liberalization and Globalization
and their Implications on Indian Economy. Business and
Law: Provisions under Companies Act, 1956 relating to
setting up of a Company, MRPT Act: provisions Under
the MRTP Act relating to Restrictive trade Practices and
Unfair trade Practices, Consumer Protection Act: Silent
Features of the Consumer Protection Act relating to
Consumer protection in India. International Business
Environment - an overview International Economic
Groupings: GATT, W.T.O., UNCTAD, World Bank,
IMF, European Union.

Text Books:
1. Cherunilam Francis - Business Environment
2. 2 Ghose A N - Indian Economy-Its Nature and Problems
3. 3 Agarwal A N - Emerging Dimensions of Indian Management

Organization Behavior
 BA108A1 Credit: 3 (L-3, T-0, P-0)

Questions to be set: 05 (All Compulsory)

Course Objectives: The objective is to develop an understanding of an individual personality

and motivational aspect and their impact on an organization. It also aims to develop skills in
team building, leadership, managerial effectiveness and conflict resolution.

Pre-requisites: No Departmental Prerequisites required

Course Outcomes (CO): On Successful Completion of the course students will be able to:

CO1: Understand the concept of OB.

CO2: Understand and apply different techniques of personality, motivation, attitudes.
CO3: Understand and apply different techniques of group dynamics, leadership style.
CO4: Understand the concept of organizational structure.
CO5: Understand the concept of organizational change.
Module Topics Hrs CO PO

Module 1: Concept Organization and its Analysis, Nature of Organization, 6 1 3

of Organization Scope and significance of Organization Behavior,
Behavior Relevance O.B. in To-days Business Environment.
Individual Dimensions of Organizational Behavior: Nature
of Human Behavior Perception, Learning and Behavior
Modification.
Module 2: Personality, attitudes, Motivation, Socio-cultural Factors 6 2 3
Personality, and Behavior Dynamics of Groups. Interactive Dimension
attitudes, of group dynamics
Motivation
Module 3: Organizational Behavior: International Behavior, Group 6 3 3
Techniques of Dynamics and Behavior, Power, Authority, and Politics,
group dynamics, Leadership, Communication, Organizational conflicts,
leadership style Organizational Climate.
Module 4: Structural Dimensions of Organizational Behavior: 6 4 3
Organizational Organization Theory. Determinates of Organization
structure Structure, Designing of organization Structure, Forms of
Organization structure, Bureaucratic Organization.
Module 5: Organizational Effectiveness and change: Organizational 6 5 3
Organizational effectiveness, Organizational change, and Development.
change Major Forces of change, Types of change, Reaction to
Change, Developing Support for change.

Text Books:
 1. Organizational Behavior, Mc Shane, Van Glinow, Sharma- McGraw Hill Companies
2. Organizational Behavior, Stephen P Robbins , Pearson Prentice Hall
3. Organization Theory and Behaviour, BP Singh, TN Chhabra, Dhanpat Rai & Co,.(P)Ltd
4. Organizational Behaviour, Bhattacharyya, Oxford University Press

Business Finance
BA109A1 Credit: 4 (L-3, T-1, P-0)

Questions to be set: 05 (All Compulsory)

Course Objectives: It aims to develop skills for making financial decisions in practical
situations and knowledge of the type and characteristics of problems and their possibility of
occurring from different perspectives.

Pre-requisites: No Departmental Prerequisites required

Course Outcomes (CO): On Successful Completion of the course students will be able to:

CO1: Develop skills for making financial decisions in practical business situations.
CO2: Aquaint the students with the knowledgement of financial statement analysis
CO3: Educate students the concept of time value of money
CO4: Educate students to critically make various financial decisions
CO5: Aquaint students with concepts of leverage.
Module Topics Hrs CO PO

Module 1: Business finance-conceptual foundation, Finance 8 1 4

Financial Functions in Business, Corporate Finance. Nature and
decisions in Scope of Financial Management, Objectives of Financial
Business Management, role of Financial Management and
Financial Manager in Business Organizations, Forms of
Business Organizations, regulatory Framework.
Module 2: Financial Statement Analysis and Capital Budgeting: 8 2 4
Financial Ratio Analysis, Trend Analysis, comparative analysis.
Statement Importance of capital budgeting, various techniques of
Analysis capital budgeting.

Module 3: Time Cost of Capital: Time Value of Money, Meaning and 8 3 4

value of money Importance of Cost of capital, Measurement of Cost of
Debt, Preference Share Capital, Equity shares and
Retained Earnings, Overall Cost of Capital of the Firm,
Capital Rationing. Cost of Debt, Cost of Preference
shares. Debentures, Convertible Debentures, Relative
 Merits and Limitations. Financial Securities,
Characteristics of Different Securities,
Module 4: Capital Structure: Meaning of Capital Structure. 8 4 4
Guidelines for Guidelines for Capital Structure Planning. Operating
financial Leverage, Financial leverage
decisions
Module 5: Dividend Policy and Retained Earnings: Dividend- 8 5 4
Concept of Payout Ratio, Managerial Considerations in determining
Leverage Dividend Payout, Factors Affecting Dividend Policy,
Dividend Stability, Dividend policy and share Valuation
Traditional Position, Walter Model, M-M Position.

Text Books:
1. Financial Management: Khan, M Y
2. Financial Management: Prasana Chandra
3. Financial Management: G. Sudershan Reddy

Business Communication
BA110A1 Credit: 2 (L-2, T-0, P-0)

Questions to be set: 05 (All Compulsory)

Course Objectives: The objective of the course is to acquaint the students with knowledge of
the communication mechanism (written as well as verbal) required in the corporate world in its
day-to-day functioning.

Pre-requisites: No Departmental Prerequisites required

Course Outcomes (CO): On Successful Completion of the course students will be able to:

CO1: To acquaint the students with the knowledge of the communication written as well as oral
required in the corporate world in its day-to-day functioning.
CO2: To enable the students to understand the complexity of communication in an organization
CO3: To enable the students to write standard business letter and business report
CO4: To enable the students to make a good powerpoint presentation using the top end features
CO5: To enable the students to write a perfect Cirriculum Vitae with a good cover letter

Module Topics Hrs C PO

O
 Module 1: Reading and Listening skills: Creative writing: Skills of essay 4 1 2
Written and writing and précis writing. Basic forms of communication:
oral Communication models, communication process, barrier and
communication bottlenecks in communication, corporate communication:
Module 2: Formal and informal communication networks, Grapevine, 4 2 2
Formal and non-verbal communication. Importance of communication in
informal business world.
communication
Module 3: Oral communication, public speaking, body language, 4 3 2
Business Letter presentation before the group, factors affecting presentation,
writing and effective listening, intervene skills, arranging and participation
report in group discussion, seminars and conferences.

Module 4: Letter writing: Principles, structure, planning, drafting, writing, 4 4 2

PowerPoint re-writing, editing, different types of letters, memos in business
presentation communication, modern office techniques used in business
communication.
Module 5: Report writing: Writing skills, planning, drafting, writing, re- 4 5 2
Curriculum writing, editing, different types of business reports, structure,
Vitter steps towards writing of different types of business reports,
style of report

Text Books:
1. Dr. P N Readdy: Essentials of Business Communication
2. Namita Gopal: Business communication

Research Seminar - I
BA102A7 Credit: 1 (L-0, T-0, P-1)

Objective: A research problem is ambiguous at the beginning. To have a vivid picture of the
fundamental research, the student will have to read various publications to become aware of the
earlier works already done in the chosen area. At the end of the semester, he will be assessed
based on a seminar review of related literature.

COI
XXXXX Credit: 1 (L-0, T-0, P-1)
As per the syllabus provided by concern department/ cell

Yoga, Sports and Fitness

PE108A4 Credit: 1 (L-0, T-0, P-1)
As per the syllabus provided by concern department/ cell

Pre-placement Training
Credit: 1 (L-0, T-0, P-1)
Topics Details
Public Speaking Each student will be required to take active
participation in public speaking and have a
proper understanding of Corporate Dress
Corporate Dress Code codes. Teachers to ensure that each student
have gone through the process.

BBA Semester III

 International Business
BA201A1 Credit: 3 (L- 3, T- 0, P- 0)

Questions to be set: 05 (All Compulsory)

Course Objective:

The objective is to impart knowledge and skills of analysis of operational processes of the
business between two or more nations.

Prerequisites: No Departmental Prerequisites required

Course Outcomes (CO): On Successful Completion of the course students will be able to:

CO1 To enable the students to understand the concepts in international business with respect to
foreign trade/international business
CO2 To help students to apply the current business phenomenon and to evaluate the global
business environment in terms of economic, social and legal aspects and understand
International economic grouping.
CO3 To enable students to analyze the principle of international business and strategies adopted
by firms to expand globally
CO4 To enable students to Integrate concept in international business concepts with functioning
of global trade
CO5 To educate students to critically evaluate and analyze various theories and models that
contributes in the overall understanding of the discipline.

Module Topics to Topics Hrs. CO PO

be covered
Module 1: In class
Influences of International Business (IB), Stages 6 1 3
Overview of of internationalization, Difference between
International domestic business and international business,
Business Modes of entry, Goals of IB, Theories of
international trade: Absolute cost advantages,
Competitive cost Advantages, Factor
endowment, product life cycle, Problems in IB.
Assignment To be provided in the class
Topics
Module 2: In class Social, cultural, technological, economical and 6 2 3
International political, Globalization and multinational
Business corporations, Introduction to FEMA
Environment Assignment To be provided in the class
Topics
Module 3: In class GATT, WTO, ECM, IMF, IBRD, IDA, IFC, 6 3 3
Role of UNCTAD, Recent Trends in World trade, Direct
International Foreign Investment.
Institutions Assignment To be provided in the class
 Topics
Module 4: In class Balance of Payment, Role of Documentation in 6 4,5 3
Export and International trade, Export Pricing, Methods of
import Policy International Payments, Pre and post shipment
credit.
Assignment To be provided in the class
Topics
Module 5: In class NAFTA, SAARC, ASEAN, EU 6 4 3
Regional Assignment To be provided in the class
Economic Topics
Groupings

Text Books:
1. International Business, Hill & Jain, Tata McGraw Hill
2. International Business, P Subba Rao, Himalaya Publishing House
3. International Business, K Ashwattappa, Tata McGraw Hill

Entrepreneurship and Small Business

BA202A1 Credit: 3 (L-3, T-0 , P-0 )

Questions to be set: 05 (All Compulsory)

Course Objective: The objective is to provide adequate knowledge to the students

for setting up small scale business venture and to inculcate a spirit of
entrepreneurship amongst them.
Prerequisites: No Departmental Prerequisites required.

Course Outcomes (CO): On Successful Completion of the course students will be able to:

Acquire insight into suitability of the entrepreneurial approach in start-ups,

CO1 existing businesses and corporate work processes.
Understand traits, characteristics and importance of interpersonal-skills and
CO2 motivational aspects for working in team especially for start-ups.
Understand and apply business idea generation and business plan floating
CO3 through structured/unstructured processes.
Acquire information and gather a general idea about small business formation
CO4 and avenues for funding through govt. & financial institutions.

CO5 Develop an awareness of entrepreneurship and orientation towards enterprising

approach that is suitable for corporate roles as well as in startups or small businesses.
 Module Topics to Topics Hrs. CO PO
be covered
Module 1: In class
Characteristics of Entrepreneur, Concept of 6 1, 2 5
Definition of Entrepreneurship- Conceptual model. Views
Entrepreneurship of Schumpeter, walker And Drucker,
Entrepreneurship Culture, Traits of a true
Entrepreneur, difference between
Entrepreneur and Manager, entrepreneurial
Motivation- Motivation Factors. Motivation
Theory. Definition of Small Business
Assignment To be provided in the class
Topics
Module 2: In class Ownership Structure and Organizational 6 3 5
The Benefits and Frame work, Sole Proprietorship.
Opportunities of Partnership, Corporations, Advantages and
small Business Disadvantages, Evaluation the existing
Ownership Business, The Potential Drawbacks of
Entrepreneurship, forms of Ownership.

Assignment To be provided in the class

Topics
Module 3: In class Problems Related to Financial Management, 6 3 5
Problems Operational Management and Marketing
Related to Management in Small Scale Enterprises.
Small Scale Assignment To be provided in the class
Enterprises. Topics
Module 4: In class IFCI, ICICI, IDBI, EXIM Bank, UTI, LIC, 6 4 5
Role of Financial GIC, SIDBI, NSSIC, SFCs, Commercial
Institution Bank in Entrepreneurial Development
Assignment To be provided in the class
Topics
Module 5: In class Different Governmental Agencies Providing 6 5 5
Role of Guidance, Assistance to Small Scale
Government Industries, General Problems of Small-Scale
Industries in India
Assignment To be provided in the class

Texts Books:

1. Entrepreneurship, Madhurima Lall, Shikha Sahai Himalaya Publishing House

2. Entrepreneurship Development, Gordon and Natarajan, Himalaya Publishing House
3. Entrepreneurship and Small Business Management, BS Bhatia & G S
Bhatia, Deep & Deep Publications Pvt Ltd.
Accounting for Management

BA203A1 Credit: 3 (L-3, T-0, P-0 )

 Questions to be set: 05 (All Compulsory)

Course Objective: The objective is to offer an introduction towards the fundamentals of

management accounting and get the students familiar with various aspects of cost accounting and
their terminologies like- cost-volume-profit analysis, budgeting, standard costing, variance
analysis.

Prerequisites: Basic understanding of Financial Accounting

Course Outcomes (CO): On Successful Completion of the course students will be able to:

CO1 Acquire insights into the concepts of management accounting.

CO2 Develop an understanding into the preparation and analysis of cost sheet.
Develop skills for making financial decisions in practical business situations
CO3 through break-even analysis, cost analysis
CO4 Enable the understanding and analysis of Budgeting and Budgetary Control
CO5 Develop an understanding into Standard Costing and Variance analysis

Module Topics to Topics Hrs. CO PO

be covered
Module 1: In class Nature, scope, Significance, and functions of 6 1, 2 4
Introduction to accounting, Management Accounting VS
Management Financial Accounting Management accounting
accounting VS Cost Accounting. Cost sheet, various
component of cost sheet, Preparation of cost
sheet, Cost appropriation and absorption
Assignment To be provided in the class
Topics
Module 2: In class The Break -Even Point, on the P/V Graph, Uses 6 3 4
Break-even of Break Analysis. Cost-Volume- profit
Analysis Relationship, its Uses and Limitations
Assignment To be provided in the class
Topics
Module 3: In class Opportunity Cost, Decision to make or Buy, 6 3 4
Cost Decision to Accept a Special order
Analysis for Assignment To be provided in the class
Decision Topics
making
Module 4: In class Budgeting as a Tool, Uses and organization of 6 4 4
Budgeting and the Budgeting, Limiting Budget factors, The
Budgetary Budgeting Process, step in Budget Preparation,
Control Types of Budgets
Assignment To be provided in the class
Topics
 Module 5: In class Standard Costing and Variance analysis: 6 5 4
Problems Standard Costing VS Historical Costing, Types
related to Cash of Standards, Concept of Variance Analysis,
and Flexible Computation of Material, Labour Variance
budget Assignment To be provided in the class
Topics

Texts Books:

1. A Textbook of Accounting for Management : Prof. H.J. Ghosh Roy

2. A Textbook of Accounting for Management: Dr. A. K. Singhal
3. Cost Accounting: Jawahar Lal & Seema Srivastava

Marketing Management

BA204A1 Credit: 4 (L-4, T-0, P-0)

Questions to be set: 05 (All Compulsory)

Course Objective: The objective is to develop an understanding of the basic

concepts of Marketing, its functions and relevance for managers in modern world.
Prerequisites: No Departmental Prerequisites required
Course Outcomes (CO): On Successful Completion of the course students will be able to:

Understand the basic structures of a market and the foundational concepts of functions
CO1 of Marketing and its relevance to managers.
Identify the changes in business environment and understand the changing needs
CO2 of customers.
Acquire insights into the concepts of consumer behaviour, customer segments
CO3 and various approaches towards catering to a market.
Ability to use identify and apply various marketing tools/frameworks like
CO4 PESTEL, SWOT, Porter’s 5 forces, 4Ps for decision making.
Apply the fundamental marketing and management concepts in various
CO5 multidisciplinary projects in industry.

Module Topics to Topics Hrs. CO PO

be covered
Module 1: In class Definition, Nature, Scope and Importance of 8 1, 2 4
Introduction Marketing, Marketing Mix and Marketing
Environment. Meaning and Dimensions of
 Market, Market segmentation
Assignment To be provided in the class
Topics
Module 2: In class Meaning and Its Importance, consumer Buying 8 2,3 4
Consumer Behavior, Determinants of Consumer Behavior
Behavior Assignment To be provided in the class
Topics
Module 3: In class Meaning, Role, Product Planning and process, 8 3,4 4
Product and Product Life Cycle, Product- Market Integration,
Pricing Product- positioning, Branding, Packaging.
Pricing: Meaning, Role, Theory and Practice of
Pricing Management.
Assignment To be provided in the class
Topics
Module 4: In class Meaning, Role, Profile of advertising in India, 8 4 4
Advertising Management of advertising. Channels of
and Channels Distribution: Channel of Distribution Meaning,
of Distribution Role, Classification, Factors Governing Choice
of Channels and Intermediaries. Physical
Distribution, Market Organization, Physical
Distribution, Meaning, Objective, Organization,
Role and Relevance of Physical Distribution,
Physical distribution Management
Assignment To be provided in the class
Topics
Module 5: In class Organization for Marketing Evaluation of 8 5 4
Marketing Marketing Organization, Principle of
Organization Organization Design, Organizational problems.
An Overview of Global Marketing, Rural
Marketing, Services Marketing, Marketing
Challenges in 21st Century
Assignment To be provided in the class
Topics
Texts Books:

1. Marketing Management: VS Ramaswamy, S Namakumari, Macmillan

Publisher India Ltd.
2. Marketing Management: Philip Kotler, Kevin Lane Keller, Abraham Koshy,
Mithileshwar Jha, 13th edition, Pearson Education.

Research Seminar - II
BA201A7 Credit: 2 (L-1, T-0, P-1)
Objective: A research design is the blueprint of the research that has been undertaken. It is
the framework of research methods and techniques chosen by a student. The design allows the
student to hone on research methods that are suitable for the subject matter. At the end of the
semester, he will be assessed based on the framework of research methods and techniques
chosen for the selected topic through a seminar.

Behaviour Management
GN301A1 Credit: 2 (L-1, T-0, P-1)
As per the syllabus provided by concern department/ cell

Nepali
XXXXX Credit: 2 (L-1, T-0, P-1)
As per the syllabus provided by concern department/ cell

Sanskrit
XXXXX Credit: 2 (L-1, T-0, P-1)
As per the syllabus provided by concern department/ cell

Pre-placement Training
Credit: 1 (L-0, T-0, P-1)
Topics Details
Group Discussion Each student will be required have to take
active participation in GD. Teachers to ensure
that each students have gone through the
process.

BBA Semester IV

Business Policy and Strategy

BA205A1 Credit: 3 (L-3, T- 0, P- 0)

Questions to be set: 05 (All Compulsory)

Course Objective:

The objective is to develop an understanding of the concept of corporate strategy-

formulation, implementation and its evaluation.

Pre-requisites: Basic understanding of the principles and practices of management.

Course Outcomes (CO): On Successful Completion of the course students will be able to:

CO1 Understand the concept of corporate strategy-formulation, implementation and

its evaluation.
CO2 Understand of the concept of decision making and to implement them.
CO3 Understand the concept of strategic options.
CO4 Understand the concept of organization structure and resource allocation.
CO5 Understand the concept of strategic control

Module Topics to Topics Hrs. CO PO

be covered
Module 1: In class Introduction to Business Policy and Strategic 6 1 1
Introduction to Management, Bell’s Framework, Strategy
Business Policy Formulation, Implementation and Evaluation,
and Strategic Evolution of Strategic Management, Nature,
Management and Scope of Business Policy, Parameters of
Policy, Levels of Strategy.
Assignment To be provided in the class
Topics
Module 2: In class BCG Portfolio Matrix, , Planning Process, 6 2 1
Levels of SMART Goal, Types of Plans, Mission,
Strategy, Vision, Objective and Goal, Strategic Decision
Statretegic Making, Types of Decisions, Group Decision.
Planning Assignment To be provided in the class
Topics
Module 3: In class Stability Strategy, Growth or Expansion 6 3 1
Major Strategy, Retrenchment Strategy, Combination
Strategic Strategy, Diversification Strategy, Acquisition
Options vs Joint Venture vs Strategic Alliances, Factors
Influencing Choice of a Strategy, Tests of
Winning Strategy, Turnaround Strategy,
Growth Strategy, Judgment for Business
Growth.
Assignment To be provided in the class
Topics
 Module 4: In class
Strategy and Organizational Structure, 6 4 1
Implementation Different types of Organizational Structure,
of Strategy Means of Resource Allocation, Factors
affecting Resource Allocation, Formulation of
Functional Strategies and their significance.
Assignment To be provided in the class
Topics
Module 5: In class Definition, Nature and Purpose, Barriers in 6 5 1
Strategy Evaluation, Types of Strategic Control.
Evaluation and Assignment To be provided in the class
Control Topics

Texts Books:

1. Strategic Management: A Book on Business Policy/Corporate Planning,

Francis Cherunilam, Himalaya Publishing House.
2. Business Policy and Strategic Management, Azhar Kazmi, TATA McGraw
Hill.
3. Strategic Management and Competitive Advantage, Bamey and Hesterly,
Pearson Education
4. Global Strategic Management, Neeta Baporikar, Himalaya Publishing House.

Marketing Research

BA206A1 Credit: 3 (L- 3, T- 0, P- 0)

Questions to be set: 05 (All Compulsory)

Course Objective:

The objective is to introduce the students with the fundamental techniques in Marketing
Research, relevant to the modern business world.

Pre-requisites: Basic understanding of Marketing Management

Course Outcomes (CO): On Successful Completion of the course students will be able to:

CO1 To understand concept of marketing research and learn to define marketing problem in
its environmental context.
CO2 To understand marketing research design and learn to develop exploratory and
conclusive research designs
CO3 To understand concepts of measurement and scaling and lean to
develop/evaluate questionnaires and form designs.
CO4 To understand and undertake sampling design and procedures including sampling
size and prepare for fieldwork.
CO5 To understand and undertake data analysis for hypotheses testing and prepare final report.
 Module Topics to Topics Hrs. CO PO
be covered
Module 1: In class Introduction, Definition, Importance, scope 6 1, 2 4
Market and Limitations of Market Research,
Research Objectives, Types of Research planning and
Designing Research.
Assignmen To be provided in the class
t Topics
Module 2: In class Introduction to Secondary Data Source and their 6 2,4 4
Secondary and Types, Methods of Data Collection, Data
Primary Data Preparation-Validation, Editing, Coding
Collection Tabulation and Cross Tabulation of Data, Data
Analysis and Interpretation, Hypothesis Testing,
Univariate and Bivariate Data Analysis,
Multivariate Data Analysis. Sampling -
Introduction to Sampling, Sampling Process,
Sampling Designs, Sample Size, Application of
Sampling,
Assignmen To be provided in the class
t Topics
Module 3: In class Steps involved in Questionnaire Construction, 6 3 4
Questionnair Questionnaire Designs, Attitude Measurement,
e Design and Types of Scales for Attitude Measurement.
Construction Assignmen To be provided in the class
t Topics
Module 4: In class Product Research, Utility of Market Research to 6 4 4
Application of Brand Positioning and Market Segmentation
Marketing Analysis, Distribution Research, Advertising
Research and sales Promotion Research, Sales Control
Research, Financial Research and Strategic
Planning.
Assignmen To be provided in the class
t Topics
Module 5: In class Role of the Report, Types of Reports, Contents of the 6 5 4
Presentation reports, Personal Presentation of the Report, Follow-
and Follow- through.
Through
Assignmen To be provided in the class
t Topics

Texts Books:

1. Marketing Research, Malhotra, Pearson

2. Research Methodology, R. Panneerselvam
 Marketing of Services

BA207A1 Credit: 2 (L- 2, T- 0, P- 0)

Questions to be set: 05 (All Compulsory)

Course Objective:

The objective of the course is to familiarize the students with concepts, theories and techniques
in the field of Service Marketing.

Pre-requisites: Basic understanding of Marketing

Course Outcomes (CO): On Successful Completion of the course students will be able to:
CO1 Familiarize the students with the unique characteristics, growth and importance of Services
Marketing.
CO2 Understand further workings of additional three P’s specific to the nature of service marketing
CO3 Understand the changes in the overall market and customer expectations in terms of services.
CO4 Ability to identify service gap possibilities in the process of service quality delivery.
CO5 Understand the unique aspects of marketing in some key service-based industries.

Module Topics to Topics Hrs. CO PO

be covered
Module 1: In class
The Nature of Services Marketing-Introduction, 4 1 4
Introduction: Definition and Characteristics of Services,
Classification of Services, Evolution of Services
marketing, Importance of Services Marking in
Indian Economy.
Assignment To be provided in the class
Topics
Module 2: In class The Services Marketing Mix, Importance of 7 4 2 4
The Services Ps in Services Marketing. The Services
Marketing Mix Marketing- The People Component, Services
and the Importance of the People Component,
Using People to Differentiate Services, Internal
Marketing, Employee Motivation and
Implication for Service Delivery.
Assignment To be provided in the class
Topics
Module 3: In class Market Segmentation, Selection Of Market And 4 3,4 4
Market Positioning Of Services, Quantity and Quality
Segmentation Of Services, Determinants Of Quality and
, Positioning Quantity.
Assignment To be provided in the class
 Topics
Module 4: In class
Financial services with special reference to 4 5 4
Application of Banking, Mutual Fund, Portfolio Management
the Services, Consultancy Services, Education and
Components of Training Services.
Marketing of Assignment To be provided in the class
services Topics
Module 5: In class Hospitals, Marketing of Tourism, Travel and 4 5 4
Application of transport Services.
the Assignment To be provided in the class
Components of Topics
Marketing of
Services

Texts Books:

1. Services Marketing and Management: Audrey Gilmore

2. Services Marketing Management: Peter Mudie, Angela Pirrie

Consumer Behavior

BA208A1 Credit: 2 (L- 2, T- 0, P- 0)

Questions to be set: 05 (All Compulsory)

Course Objective: The objective is to make students aware of the behavior of the consumers in
different situations which is an important component of Marketing.

Prerequisites: Basic understanding of Marketing.

Course Outcomes (CO): On Successful Completion of the course students will be able to:

CO1 To acquaint students with Consumer Behavior concepts and applications.

To enable the students to Identify and explain factors which influence
CO2 consumer behaviour.
To enable students to demonstrate the ability to analyze the complexities of
CO3 buying behavior and use the same to formulate successful strategies.
To create an understanding of the group influences and consumer behavior in cultural
CO4 and contextual environment.
To educate the students about internal dynamics such as personality, perception,
CO5 learning motivation and attitude.

Module Topics to Topics Hrs. CO PO

be covered
Module 1: In class Nature and Scope of Consumer Behavior, 4 1 4
Introduction to importance of Study of Consumer Behavior,
 Consumer Types of Buying Behavior
Behavior Assignment To be provided in the class
Topics
Module 2: In class Needs and Buyer Motivation, Personality Self 4 2,4 4
Factors Concept and Consumer Behavior, Consumer
influencing Perception, Consumer Attitudes, Consumer as a
Consumer Learner. Group Dynamics and Consumer
Behavior Reference Group, Family as Consuming Unit,
social Factors-Social and Cultural Environment
of Consumer-Economic, Demographic, Cultural,
Sub-Cultural and Cross Cultural Influence,
Social Class and social Stratification.

Assignment To be provided in the class

Topics
Module 3: In class Pre and Post Purchase behavior, Purchase 4 3 4
Consumer Process, Rationality in Buying, Models of
Decision Consumer Decision Making.
Process Assignment To be provided in the class
Topics
Module 4: In class Nicosia, Howardsheth, Engel, Blackwell Kollat 4 4 4
Models of Model, Organization Buying Behavior.
Buying Assignment To be provided in the class
Behavior Topics
Module 5: In class Need and Importance, Mechanism of Consumer 4 5 4
Consumer Satisfaction and Dis-satisfaction, Repeated
Satisfaction Buying, Brand and shifting Loyalty, Opinion
Leadership, Complaint Behavior.
Assignment To be provided in the class
Topics

Texts Books:

1. Consumer Behaviour: Rajesh Bhatt

2. Consumer Behaviour: C. L. Tyagi, Arun Kumar
3. Consumer Behaviour: Schiffman & Kanuk

Teamwork and Leadership

BA209A1 Credit: 2 (L- 2, T- 0, P- 0)

Questions to be set: 05 (All Compulsory)
Course Objective: No management course can be completed without a detailed coverage of
leadership and its nuances. The subject of leadership-in conceptual form as well as its practice is one
of the most crucial areas and must be conceptualized by all students.

Prerequisites: No departmental prerequisites required

Course Outcomes (CO): On Successful Completion of the course students will be able to:

CO1 To make students aware of the concept and role of team and team building
CO2 To be able to contributing effectively as a team member
To understand the source and contours and practice of leadership; trends in
CO3 leadership and its styles.
To be able to lead themselves and others in the achievement of organizational goals
CO4 in global environment
To be able to apply knowledge of Team and Leadership theories and practices to
CO5 solve business problems.

Module Topics to Topics Hrs. CO PO

be covered
Module 1: In class Teamwork and High-Performance Teams, 4 1, 2 2
Introduction to Introduction to Teamwork, Factors Contributing to
Teamwork High-Performance Teamwork, Common Factors of
High Performance Teams, Theoretical Framework,
Characteristics, Features, or Attributes of
Effectively Functioning Teams, Team Definition,
Purpose, and Goals, Talent, Skills, and Ethics,
Incentives, Motivation, and Efficacy, Leadership,
Conflict and Communication, Power &
Empowerment, Norms and Standards
Assignment To be provided in the class
Topics
Module 2: In class Theoretical Concepts of Leadership, Trait Theory, 4 3 2
Leadership Behavioural Theory, Theory X and Theory Y,
Theories: Other Theories on Leadership, Leadership Styles,
Autocratic, Persuasive, Consultative, Democratic,
Delegative Leadership.
Assignment To be provided in the class
Topics
Module 3: In class Leadership in Business Organizations, Dynamics 4 4 2
Leadership between Leadership and Management, Leadership
and Qualities, Leadership Examples in Business
Management World, Leadership Styles in India, Creating a
Sense of Mission, Engaging through transparency
and accountability, Empowering through
communication, Invest on Training, Emotional
Intelligence, Evaluating Emotional Intelligence,
 the Five Components of Emotional Intelligence at
Work, Learning Emotional Intelligence.
Assignment To be provided in the class
Topics
Module 4: In class Planning, Trust, Connection, Empowerment, 4 4 2
Critical Aspects Priorities, Growth and Legacy Leadership
of Leadership Techniques, Vision, Inspiration, Momentum,
Preparing for Leadership, Leading and Managing
Teams. Leadership Lessons: Embrace change, Get
Employees to Perform at High Levels, Hire the
Right People, Lessons from Indian Business
Leaders, Future of Leadership, Changes in
Organizational Structures, Leaders for New
Organizations, Leadership at All Levels, A New
Paradigm of Leadership, Leader Integrator,
Attitudes of Leaders.
Assignment To be provided in the class
Topics
Module 5: In class Historical and contemporary international events, 4 5 2
Global trends and processes that affect global leadership,
Leadership Analysing leadership theories in the context of
Perspective globalization and leadership abroad, Universal
characteristics of good and bad leadership.
Assignment To be provided in the class
Topics

Texts Books:
1. Robert H. Palestini, (2009) Leadership Theory To Practice: A Game Plan
For Success As A Leader: Rowman& Littlefield Education
2. Peter G Northouse Authentic Leadership Theory And Practice: Origins,
Effects And Leadership: Theory And Practice, 5/e, Sage South Asia,
3. William L. Gardner, Bruce J. Avolio, Fred O. (2005) Development - Walumbwa,Jai

Research Based Learning- I

BA202A7 Credit: 2 (L-1, T-0, P-1)
Objective: The actual study begins with the collection of data. Data can be collected through a
questionnaire, observations, or literature. At the end of the semester, the student will be
evaluated based on the data collected.

Foreign Language
XXXXX Credit: 2 (L-1, T-0, P-1)
As per the syllabus provided by concern department/ cell

Pre-placement Training
Credit: 1 (L-0, T-0, P-1)
Topics Details
Internshalla Profile This is beneficial for students to find proper
Internship
Certified Courses In: Each student will be required to do a
 MS Office minimum number of certified courses (as
 AI Tools approved by department) from Online forums
 Salesforce like NPTEL, Coursera, etc. Teachers to
 Lead Square ensure that each students have the minimum
 Ozontel number of certificates.
 HRMs
 Tally
 Digital Marketing

BBA Semester V

Research Based Learning & Seminar I

BA301A7 Credit: 2 (L-0, T-0, P-2)
Objective: This is the heart of the research procedure, where the research findings are done
based on qualitative or exploratory research using statistical tools to interpret the results of the
research. The results of this analysis are then reviewed and summarized in a manner directly
related to the research questions. At the end of the semester, the student will be appraised based
on data analysis.

E-Commerce

CA10181A Credit: 3 (L-3, T-0, P-0)

Questions to be set: 05 (All Compulsory)

Course Objectives: The objective of the course is to learn the process of e-commerce, its tools
and channels and related issues in implementing e-commerce practices. Students will be familiar
with the mechanism of conducting business transactions through different media platforms. An
overview of Digital Marketing will also be provided during the conduction of the course.

Pre-requisites: No departmental prerequisites required

Course Outcomes (CO): On Successful Completion of the course students will be able to:

CO1: To Understand the basic concepts of E-Commerce, its framework, infrastructure and
technical aspects
CO2: To Understand the concepts of electronic payment system and digital payment system.
CO3: To Understand the concepts of B2B E-Commerce, supply chain coordination and internet
retailing, concepts of CRM, computer-based education and training
CO4: To understand the impact of E-Commerce on business
Module Topics Hrs CO PO

Module 1: Framework, applications; network infrastructure 6 1 3

Introduction (including internet), internet commercialization;
to Electronic factors affecting e-commerce; business and
Commerce technologies dimensions of e-commerce
Module 2: Electronic payment system, interorganizational 6 2 3
Application commerce & infra organizational commerce, EDI,
Value-added network; digital library; smart card,
credit card and emerging financial instruments
Module 3: B2B e-commerce; e-procurement, supply-chain 6 3 3
B2B coordination; on-line research; organizing for
online marketing. Internet retailing; multi channel
retailing, channel design; selling through online
intermediaries
Module 4: introduction to mobile commerce : benefits of 6 4 3
Mobile mobile commerce; mobile commerce framework:
 commerce Internet advertising. Security advertising &
marketing in the internet, introduction to marketing
& CRM, consumer search & resource discovery,
computer based education & training, digital
copyrights.
Module 5: Agents in electronic commerce 6 5 3
Search
engines &
directory
services

Text Books:
1. E-Commerce: Schneider P. Gary. Perry. [Link]
2. Internet Marketing & E-commerce: Hanson & Kalyanam
3. Electronic Commerce: Bharat Bhaskar
4. Understanding E-Commerce: Kosiur

Marketing Communication and Advertising

BA301A1 Credit: 3 (L-3, T-0, P-0)

Questions to be set: 05 (All Compulsory)

Course Objectives: The objective of the course is to make the students think creatively and
understand the world of advertising and communication.

Pre-requisites: Basic understanding of Marketing Management

Course Outcomes (CO): On Successful Completion of the course students will be able to:

CO1: To make the students think differently and understand the world of advertising and
communication

CO2: To make the students understand advertising as a communication tool. The ability to apply
the objectives of advertising while designing and Ad
CO3: To make the students design an Ad creative enough to make an impact to sell the product/
service it promotes.
CO4: To make the students use creative mind to solve marketing problems
CO5: To make the students run marketing campaign making an appropriate budget for the same
Module Topics Hrs CO PO
 Module 1: Nature of Communication Process and its Different 7 1 3
Communication Elements, Obstacles in Communication Process, Role
Process of Communication Process, Role of Communication
Process in Perception,

Module 2: Importance and Applications of Communication 7 2 3

Learning in and Process in Marketing, Different Elements of
Attitude change Promotional Mix and Communication Process Relevant
Communication
to them, Communication Process in Corporate Image
Process in
Marketing Building, Advertising and Consumer Psychology.

Module 3: Definition, Objectives, Functions, Classifications of 8 3 3

Advertising Advertising, Advertising as a Tool of Communication,
Social and Economic aspects of Advertising,
Advertising Department and Agencies
Module 4: Setting advertising Objectives, DAGMAR Approach, 10 4 3
Setting Continuous Advertising Planning
advertising Programme, Message And Copy, Message Strategy and
Objectives Message Design, Elements Of Advertisement, Copy
Developing Effective Advertising Copy, Creativity and
Visualization in Advertising.
Module 5: Role of Media in Advertising, Comparative Study of 4 4 3
Media Planning Different Advertising Media, Media Choice, Allocation
Of Budget For Advertising, Approaches and Procedures
for Determining the Size of the Budget.
Module 6: Social And Economic Aspects of Advertising, 4 5 3
Social And Productivity of Advertising, Its Contribution to
Economic Economic Development and standard of Living,
Aspects of Ethics and Advertising
Advertising

Text Books:
[Link] Advertising, Promotion and Marketing Communication : Kenneth Clow
[Link]: Principles and Practice: Wells Burnett Morairty

Logistics and Supply Chain Management

BA302A1 Credit: 3 (L-3, T-0, P-0)

Questions to be set: 05 (All Compulsory)

Course Objectives: To introduce the fundamental concepts and familiarize the students with the
issues in core functional areas in logistics and supply chain management.

Pre-requisites: No departmental prerequisites required

Course Outcomes (CO): On Successful Completion of the course students will be able to:

CO1: To develop a fundamental grasp of logistics and supply chain management's role in
business and its importance.
CO2: To get a better understanding of how supply chain drivers contribute to firms redefining
value chain excellence.
CO3: Understand the significance of logistics as a basic function in the transportation and
warehousing industries
CO4: To improve analytic and critical reasoning abilities and knowledge for the purposes of
supply chain planning, and operation.
CO5: Learn about the most recent developments in supply chain management. Apply current
supply chain theories, practices and ideas via the use of case studies and other problem-based
learning scenario
Module Topics Hrs CO PO

Module 1: Supply Chain Management –Concept, 6 1 3

Supply Chain objectives, significance, Process view of a
Management, supply chain cycle and push pull view,
Drivers/component Facilities, Inventory, Transportation,
s of supply chain Information, Material Handling, Achieving
tradeoff between customer service and cost

Module 2: Physical distribution –Definition, Importance, 6 3 3

Distribution participants in physical distribution process,
channel, Marketing Channels – Definition and
Industrial Goods & Importance, Different forms of channels -
Services channel Unconventional channels - Channels for
Consumer goods
Industrial Goods & Services – Integrated
Marketing Channels – Horizontal, Vertical,
Multi-channel, Functions of Marketing
Channels, Channel Management – Channel
Selection Process & criteria, Performance
appraisal of Channel Members - Channel
 Conflicts & Techniques to resolve channel
conflicts
Module 3: Supplier Management, Management Supplier 6 4 3
Procurement Selection, Tendering, E-Tendering,
Negotiation; Warehouse and Dispatch
Management - Types of Warehousing,
Warehouse Layout Docking and Marshalling,
Warehouse Safety Management
Module 4: Need and Types of Inventory - Costs associated 6 3 3
Inventory with Inventory– Basic EOQ Model – EOQ with
discounts; ABC Analysis - (Numerical
expected on Basic EOQ, EOQ with discounts
& ABC), Stacking and Racking Systems.
LIFO, FIFO
Module 5: Green Supply Chain Management, Role and 6 5 3
Current trends in Future of IT in the Supply Chain, Customer
Supply chain Relationship Management, Supplier
management Relationship Management, E-Business and the
Supply Chain; E-Business in Practice

Text Books:
1. Supply Chain Management by Sunil Chopra, Peter Meindl & D.V. Kalra
2. Inventory Management by L.C. Jhamb
3. Principles and Practices of Costing by Sunita Pokharna, Success Publications, Pune
4. Sales and Distribution Management by Krishna K. Havaldar & Vasant M Cavale
5. Purchasing and Supply Management by Dobler and Burt
6. Supply Chain Management Best Practices by David Blanchard
7. Channel Management & Retail Management by Meenal Dhotre

Banking and Insurance

BA303A1 Credit: 3 (L-3, T-0, P-0)

Questions to be set: 05 (All Compulsory)

Course Objectives: The objective is to impart knowledge about the evolution and role of the
banking
sector in India. Responsibilities and functions of RBI and commercial banks, methods of
granting loans and advances, meaning, purpose and principles of insurance will be highlighted
during the conduction of the course.
Pre-requisites: No departmental prerequisites required

Course Outcomes (CO): On Successful Completion of the course students will be able to:

CO1: To enable the students to understand the evolution and basics of Indian financial systems
and its components
CO2: To enable the student to know about banking structure, function, modes of financing, to
categorize and analyze banker – customer relationship.
CO3: To understand the concept of insurance and its evolution
CO4: Enable students to have a practical understanding of various types of Insurance and
understand insurance operations both in life as well as general insurance
CO5: To develop a practical understanding of regulations, documentations & processing of life
insurance proposal forms, claim settlement and surrender of life insurance policy.
Module Topics Hrs CO PO

Module 1: Evolution of Banking System, Definition of 6 1 3

Banks and Bank, Types and functions of Banks, Structure
Banking System of commercial banks in India, Central Banking,
Functions of Central Bank (Reserve Bank of
India)
Module 2: Corporate Banking, Retail Banking, 6 2 3
Banking sectors International Banking, Electronic Banking,
Priority sector lending, Loans and Advances,
Export credit.
Module 3: Definition, Nature, Evolution, Role, and 6 3 3
Insurance Importance of Insurance,
Module 4: Life Insurance Contract, General insurance 6 4 3
Types of contract, Health Insurance, Meaning, Nature,
insurance Cause, Types, and methods, Insurance pricing,
Contract Reserves Investment of Funds
Module 5: Meaning, Nature and types, Progress of Life 4 4 3
Reinsurance, Insurance, Meaning, methods and types, Tax
Underwriting Benefit and Insurance, Rural Insurance in India.
Business in India Policy servicing and claims settlements

Text Books:
1. Financial Institution and Markets: S. Gurusamy
2. Financial Management: I. M. Pandey

Pre-placement Training
 Credit: 2 (L-0, T-0, P-2)
Topics Details
CV building Each student will be required have their CV,
Interview Questions & Answers official photo and Mock Interviews done.
Mock Interview Teachers to ensure that each student have
Photo Shoot gone through the process.

BBA Semester VI

Research Based Learning & Seminar II

BA303A7 Credit: 2 (L-0, T-0, P-2)

Objective: A Research report is prepared by each student after analyzing the information
gathered and submit the same to the department. At the end of the sixth semester, each student
will have to face an interview wherein his or her knowledge and skill acquired related to research
shall be examined. The Viva-Voce shall be conducted jointly by a group of faculty experts, and
the total assigned mark is 100 without any break-up ratio and a minimum pass mark of 40 is
required to clear the said Viva-Voce.

International Marketing Management

BA304A1 Credit: 3 (L-3, T-0, P-0)

Questions to be set: 05 (All Compulsory)

Objective: This paper is to make the students familiar with the scenario under which various
companies survive in international arena. The techniques of entering such market will be
beneficial to understand the penetration process and survival in global market.

Prerequisites: Basic understanding of Marketing Management

Course Outcomes (CO): On Successful Completion of the course students will be able to:
CO1: To enable the students to understand the techniques of entering international market.
CO2: To enable the students to understand the scenario under which various companies and its
products are surviving in international arena.
CO3: To enable the students to segment international market according to the most suitable
segmentation
CO4: To enable the students, understand the export-import polices of India, The USA, The EU,
and China.
CO5: To enable the students, get an in-depth knowledge of product Innovation and global
collaboration with the help of mandatory webinars, conferences and live interviews.
Module Topics Hrs CO PO

Module 1: Basic Concept and the Environment, Difference 6 1 3

Introduction to between Domestic Marketing and International
International Marketing, Scanning of International Marketing
Marketing Environment, Scope and Size of International
Marketing.
Module 2: International Marketing Selection and 6 2 3
International Segmentation, entry options and Strategies,
Marketing International Marketing Planning, Coordination
and Control.
Module 3: International Product Policy and Planning, 6 3 3
International Product Development, Product Life Cycle.
Product Policy International
and Planning, Pricing Policy, Pricing Objectives, Determination
Pricing Policy and Pricing Strategy.
Module 4: International Distribution Channels, Selection and 6 4 3
 International Management of Distribution Channels,
Distribution International Promotion.
Channels
Module 5: Marketing Communication, Developing 6 5 3
Marketing Promotional Mix for Foreign Markets
Communicatio
n

Text Books:
1. International Marketing Management: Text and Cases by U C Mathur
2. International Marketing: Rakesh Mohan Joshi
3. International Marketing: P.K Vasudeva
4. International Marketing-Analysis and Strategies: Sak Onkvisit and John Snow
5. Global Marketing

Rural Marketing

BA305A1 Credit: 3 (L-3, T-0, P-0)

Questions to be set: 05 (All Compulsory)

Objective: The course aims to enable the students to understand the difference between urban
and rural markets and their marketing strategies. It includes size, nature, segmentation, channels,
communications, and sales promotions relevant to Indian rural markets. It helps in having
knowledge of Agri-products and their market base as well.

Prerequisites: Basic understanding of Marketing Management

Course Outcomes (CO): On Successful Completion of the course students will be able to:
CO1: Understand the importance of rural markets and recognize the difference between urban
and rural markets.
CO2: Recognize the relevance of rural marketing under changed socio-economic and
demographic profile of rural customers.
CO3: Understand the synchronization of the 4P’s and 4A’s of rural marketing to recognize the
marketing strategies in rural markets.
CO4: Ability to understand the dynamics of pricing, distribution and promotion of various
FMCG, Consumer durables and financial services in rural areas.
CO5: Acquire insight into the market for agricultural inputs, equipment and agri-products.
Module Topics Hrs CO PO

Module 1: Overview of Rural Marketing, Nature, Concept and 6 1 3

 Overview of Scope of Rural Marketing, The People, the
Rural Purchasing Power, Buying Pattern, socio- Cultural,
Marketing Economic and Other Environmental factors
affecting Rural marketing. Characteristics of Rural
Market, Problems of Rural market.
Module 2: Difference between Rural and Urban Market. 4 A’s 6 2 3
Difference approach: challenges of rural market, Rural
between Rural Marketing Model, evolution of rural marketing.
and Urban
Market
Module 3: Segmentation, Targeting and positioning in rural 6 3 3
Segmentation, market, 4p’s of Rural Market, Attitude and Behavior
Targeting and Pattern of Rural Consumers, Marketing of consumer
positioning Durables and Non Durable Goods and services in
Rural Markets with special Reference to Product
planning and Media Planning.
Module 4: Planning of Distribution channels, Organizing 6 4 3
Planning of Personnel selling in Rural Markets, Marketing of
Distribution Agricultural Inputs with special Reference to
channels, Fertilizers, Seeds, Agricultural Implements and
Tractors.
Module 5: Product Life Cycle in Rural Marketing Thompson 6 5 3
Product Life Rural Marketing Index, Sericulture, Floriculture,
Cycle in Rural Impact of IT revolution in Rural Market.
Marketing

Text Books:
1. Rural Marketing, Text and Cases, C.S.G. Krishnamacharyulu, Lalitha Ram
2. Rural Marketing, Pradeep Kashyap, Sidartha Raut, Biztantra.
3. Organising Rural Business Policy-Planning and Management, Raja Gopal

Management of Financial Services

BA307A1 Credit: 3 (L-3, T-0, P-0)

Questions to be set: 05 (All Compulsory)

Course Objectives: The course acquaints the student with the analytical framework for a range
of financial products and services offered by various financial institutions and agencies in India.

Pre-requisites: Basic understanding of Finance.

Course Outcomes (CO): On Successful Completion of the course students will be able to:
CO1: Acquaint with a conceptual framework of the Indian financial system, various constituents
of the system, and their recent developments and challenges.
CO2: Have an analytical understanding of financial services including factoring, international
factoring, and forfaiting.
CO3: Examine and evaluate leasing and hire purchase services and critically differentiate
between them.
CO4: Demonstrate a broad understanding of the activities and functions of merchant bankers
and underwriters in India and their role in preparing for public issues and other related activities.
CO5: Have an analytical understanding of financial services associated with venture capital and
credit rating.

Module Topics Hrs CO PO

Module 1: Introduction, concept, features, functions, 6 1 1

Financial institutions providing financial services,
Services constituents of the financial services market, recent
trend in the financial sector.
Module 2: Factoring: Definition, types, factoring mechanism, 6 2 4
Factoring and factoring cost, legal aspects, benefits, differences
Forfaiting between bills discounting & factoring,
characteristics of international factoring,
mechanism of international factoring, needs, and
benefits.
Forfaiting: Definition, pricing of a forfaiting
transaction, mechanism, difference between
forfaiting & factoring.
Module 3: Leasing: Definition, types, procedural aspects, 6 3 4
Leasing and legal aspects, advantages and disadvantages, myths
Hire Purchase about leasing, difference between leasing and
installment sales.
Hire Purchase: Definition, features, differences
between leasing and hire purchases, legal position.
Module 4: Merchant Banking: Definition, functions, scope, 6 4 4
Merchant types, categories, eligibility criteria for the
Banking and merchant banker.
Underwriting Underwriting: Definition of underwriting, types,
 benefits/ functions, underwriting agencies,
obstacles.
Module 5: Venture Capital: Definition, features, process, 6 5 4
Venture stages, exit mechanisms.
Capital & Credit Rating: Concept and origin, significance,
Credit Rating types, credit rating agencies, rating process, rating
methodology, reasons of failure.

Text Books:
1. Merchant Banking and Financial Services :Dr. S. Gurusamy, Publisher : Thomson
2. Financial Services : M. Y. Khan, Publisher : Tata Mc Graw Hill

Taxation
BA308A1 Credit: 3 (L-3, T-0, P-0)

Questions to be set: 05 (All Compulsory)

Course Objectives: The objective of this is to familiarize on various taxation norms, policies,
tax liability applicable for an assessee. The student to understand taxation system in India (Direct
& Indirect) and to compile mandatory legal requirements related to tax in. The major focus will
in Direct tax with special emphasis on Goods and Service Tax

Pre-requisites: Understanding of law related to direct and indirect tax.

Course Outcomes (CO): On Successful Completion of the course students will be able to:
CO1: Acquire conceptual knowledge of direct and indirect taxation principles and policies
CO2: Understand the fundamental concepts of direct taxation through sections and sub-sections
related to various sources of income.
CO3: Compute the income and taxation under the five heads of incomes under the Income Tax
Act, 1961
CO4: Develop the skills of solving cases related to real life events concerning direct and indirect
taxation pertaining to various heads of income.
CO5: Enunciate the concepts of GST and compliances related to documentation under the
Indirect tax regime.
Module Topics Hrs CO PO

Module 1: Principles underlying certain concepts as regards to 6 1 1

Fundamental determination of assesses, taxable income, concept
of Taxation and definition of income, exemption from charge
 of income tax, determination of residential status of
individual, Indian Income and Foreign Income.
Module 2: Provision of income tax law relating to income 8 2 3
Provision of with special emphasis on Income from Salary.
income tax Concepts of allowances, retirement benefits and
law perquisites. Concept and calculation of gross total
income, net income, deductions and tax liability.
Module 3: Provision of income tax law relating to rest of the 8 3 4
Provision of income heads under direct taxation (primary and
income tax fundamental topics only)
law relating

Module 4: Concept and calculation of advance tax, tax 4 4 1

Advance Tax collected at source and tax deducted at sources.
Module 5: Introduction to GST, various concepts of GST, 4 4 3
Introduction when and what types of goods and services are
to GST, charged under Goods and Services Tax, Goods and
Services which are exempted from GST, GST
Rates, GST registration and various other GST
implications, filing of GST returns.
Text Books:
1. “Students Guide to Income Tax”, by Dr. Monika and Dr. Vinod Shinghaniya, Taxmaan
Publication, ISBN: 81-8054-529-7 (recent addition)
2. Income Tax Low and Practice - Chandra M Income Tax Law and Practice by Mahesh Chandra
and Anju Jain, Pragati Publication ISBN: 9788173071638, 8173071632

Pre-placement Training
Credit:2 (L-0, T-0, P-2)
Topics Details
Internship Students will be required to do Internship as
per the institution norms. Teachers to ensure
that the students are doing their internship and
providing reports accordingly.
LinkedIn Profile Each student will be required have their
Naukri Profile, etc. Online presence at the Job networking sites.
Teachers to ensure that each student have
opened their accounts.
SIKKIM MANIPAL UNIVERSITY
SIKKIM MANIPAL INSTITUTE OF TECHNOLOGY
DEPARTMENT OF MANAGEMENT STUDIES

SCHEMA
BACHELOR OF BUSINESS ADMINISTRATION WITH RESEARCH
 FOUR YEAR BBA PROGRAMME WITH RESEARCH WITH AN OPTION FOR EXIT
AT THE SUCCESSFUL COMPLETION OF THIRD YEAR

DURATION OF THE COURSE

 The BBA course is of four-year duration extended over eight semesters.
 For first three years, each semester will have sixteen weeks of course work plus two
examination weeks. The last two semesters will be for research study.
 The student shall undergo a summer project study at the end of second year.
 The fourth year will be for research-based study with examinations, seminar, and project
work. Students will be awarded ‘Bachelor of Business Administration (BBA) with
Research’.
 There is an option to exit at the successful completion of third year where students will be
awarded ‘Bachelor of Business Administration (BBA)’.
 The student shall be allowed a maximum of six years (twelve semesters) of duration to
become eligible for award of the ‘BBA’ degree, failing which he/she shall have to register
once again as a fresh candidate.
 The student shall be allowed a maximum of eight years (sixteen semesters) of duration to
become eligible for award of the ‘BBA with Research’, failing which he/she shall have to
register once again as a fresh candidate.

INTERNAL ASSESSMENT
 Internal marks shall be based on quizzes / sessional (two) / assignments / oral examination /
seminars / project work conducted in respective subjects.

SEMINAR:
 Students will present a topic on the research area as decided to present in seminar at the end
of BBA VII semester.
 Examiners will be appointed to evaluate the student.

RESEARCH WORK
 Each student is required to undertake a research-based project during VIII semester.
 On completion of the project, the project report shall be submitted by the student and each
student shall have to do a presentation on his/her project.
 Examiners will be appointed to evaluate the project report and conduct the viva-voce
accordingly.

COURSE STRUCTURE

 All six semesters are common to all and course contents remains the same.
 The course schema of the last two semesters is indicated here-under:

BBA-SEMESTER VII
Teaching Total
No. of Hours /week
Department Credits
Sl. Subject Code Subjects Lecture Tutorial Practical
No
1 BA 10152A Research Methodology R&D Cell 4 0 0 4
Research Publication & R&D Cell
2 BA 10153A 2 0 0 2
Ethics
Research Project & -
3 BA 10702A 0 0 14 14
Seminar
Total Credit 20
BBA-SEMESTER VIII
Teaching Total
No. of Hours /week
Department Credits
Sl.
Subject Code Subjects Lecture Tutorial Practical
No
Research Internship / -
1 BA 10602A 0 0 20 20
Dissertation
Total Credit 20