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Module Seven focuses on building your personal brand, emphasizing its importance in networking and social capital. It addresses common concerns about self-branding, including where and how to develop a brand both online and offline. The module will cover branding fundamentals, online thought leadership, and bridging the gap between online and real-world personas.

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2 views3 pages

00 Transcript

Module Seven focuses on building your personal brand, emphasizing its importance in networking and social capital. It addresses common concerns about self-branding, including where and how to develop a brand both online and offline. The module will cover branding fundamentals, online thought leadership, and bridging the gap between online and real-world personas.

Uploaded by

Donovan El Speaker
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

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MODULE SEVEN

HOW TO BUILD YOUR BRAND

Transcript

Introduction

TRANSCRIPT
MODULE SEVEN : INTRODUCTION [Link] HOW TO BUILD YOUR BRAND
[Link]

Introduction

Throughout this course, we’ve been talking about the personal


touches that make your social capital uniquely “you.”
That “you-ness” is your personal brand, and it’s one of the most important
elements of great networking. Developing your personal brand is the focus
of this module.

We hear a lot about self-branding these days, but for many of us, developing
our personal brands still feels intimidating and confusing. For one thing, it
often sounds like a full-time job, just like networking does. How do we find
the time? Where do we focus our efforts? Do we self-brand before we network,
or develop our brands alongside our networking?

Self-branding can also sound superficial and even manipulative. Just the idea
might make you think of gaming your Google ranking, embellishing your
LinkedIn profile, and buying expensive clothes to dress the part.

Which brings up even more questions: Where do we self-brand? Online or in


person? On our websites or on third-party websites? Do we write guest posts
or tweet constantly? Do we make Vines or focus on Instagram?

We’ll be taking on these questions in the following topics.

First, we’ll cover the fundamentals of branding: what makes for a great brand,
how to identify a brand worth building, how to actually begin building it, and
how a brand should evolve over time. This will be your crash-course in the most
important principles of reputation-building and personal branding.

Then, we’ll turn to the meat of self-branding in the digital age: how to build
your brand online using thought leadership. We’ll talk about what kind of
thought leadership to create, where to share it, and which kinds of knowledge
to publish -- then see how the best thought leadership pulls all three types of
social capital together, and helps solidify your reputation online.

TRANSCRIPT 1 of 2
MODULE SEVEN : INTRODUCTION [Link] HOW TO BUILD YOUR BRAND
[Link]

Introduction

Finally, we’ll discuss you real-world brand: how to bridge the gap between
your offline and online personas, how to live up to your personal brand, and
how to develop a unique, compelling personal style that amplifies your brand
in the real world.

So let’s dive in!

TRANSCRIPT 2 of 2

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