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Individual Assignment

The document outlines an individual assignment for students at Bahir Dar Polytechnic College, focusing on various aspects of marketing and business practices. It includes questions on customer-oriented marketing, the importance of marketing research, components of marketing information systems, and strategies for competitive analysis. Additionally, it requires students to observe financial record-keeping practices in nearby enterprises and reflect on their findings.

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Bekalu Alem Molla
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5 views1 page

Individual Assignment

The document outlines an individual assignment for students at Bahir Dar Polytechnic College, focusing on various aspects of marketing and business practices. It includes questions on customer-oriented marketing, the importance of marketing research, components of marketing information systems, and strategies for competitive analysis. Additionally, it requires students to observe financial record-keeping practices in nearby enterprises and reflect on their findings.

Uploaded by

Bekalu Alem Molla
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Institution Name Document No.

ባህር ዳር ፖሊ ቴክኒክ ኮሌጅ


BDPTC/133-01
BAHIR DAR POLYTECHNIC COLLEGE
Issue No. Page No.
Title: Individual Assignment Page 1 of 1
B1

1. Today, most leading companies are developing customer-oriented approach towards marketing. List and
describe the ways marketers use marketing concept/philosophies to satisfy customers.
2. Why do businesses conduct marketing research?
3. List and explain marketing information system components?
4. Discuss the process of marketing research?
5. Write by giving examples the three data collection methods?
6. Select three similar businesses around your area and conduct competitive marketing analysis?
7. Assume, you have a small beauty salon and have sufficient clients at present time. Someone by observing
your success wants to open nearby area another beauty salon to share your market. What strategy would
you follow to retain your present clients and attract others to be effective in your business?
8. Select any product or service you want to start for business and prepare marketing plan about your price,
place, promotion, market segmentation, positioning and differentiation.
9. If you observe market environment, prices are sometimes increasing and decreasing, what would be your
observation results for this fluctuation. Explain
10. Go to nearby enterprises and observe their financial record keeping practice and Write your observation
in a paper using the following checklist.
a. The money you invest in your business
b. How much money does your business receive?
c. How much money does your business pay out?
d. How much has been sold on credit?
e. How much does your business owe?
f. Agreements and contracts between your business and its suppliers or customers
g. How you monitor the progress of your business.
h. Identify Business strength and weakness in record keeping
I. What you learn from the business.

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