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Class Notes

The document outlines a series of classes focused on digital marketing, including keyword research, color psychology, logo design, and social media marketing strategies. It emphasizes the importance of understanding different types of keywords, creating a unique selling point, and maintaining a consistent brand presence across platforms like Facebook and Instagram. Additionally, it provides resources for keyword tools and logo creation, along with practical tips for effective online marketing.

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3 views4 pages

Class Notes

The document outlines a series of classes focused on digital marketing, including keyword research, color psychology, logo design, and social media marketing strategies. It emphasizes the importance of understanding different types of keywords, creating a unique selling point, and maintaining a consistent brand presence across platforms like Facebook and Instagram. Additionally, it provides resources for keyword tools and logo creation, along with practical tips for effective online marketing.

Uploaded by

g1.eventplanners
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

18/08/2025

Morning class

Website name search - [Link]

Afternoon class

Keyword types

Short tail keyword

Mid tail keyword

Long tail keyword

SML

S DIGITAL MARKETING

M DIGITAL MARKETING SERVICES

L BEST DIGITAL MARKETING SERVICES IN BANGALORE FOR SMALL BUSINESS

WHAT IS KEYWORD RESEARCH

IT IS THE PROCESS OF IDENTIFYING THE WORDS AND PHRASES THAT ARE RELEVANT TO YOUR
CONTENT AND TARGETED AUDIENCE

EXAMPLE IF SOME ONE WANTS TO SEARCH

ABOUT MOBILES

THEN MOSTLY THESE ARE THE WORDS USER SEARCHING

PROBLEM ( SAMSUNG MOBILE DISPLAY PROBLEM )

PRICE ( BEST MOBILE UNDER 20K )

Brand ( which is the best brand for this year)

Reviews

Warranty DIFFERENT TYPES OF KEYWORD TOOLS

GOOGLE KEYWORD PLANNER ( FREE )

SEMRUSH

ANSWER THE [Link]

UBERSUGGEST

AHREFS
SEMRUSH – KEYWORD RESEARCH & DOMAIN OVERVIEW

19th Aug 2025

Color psycology

[Link]

color peleete

code is the color

[Link]

business usp

unique selling point

100% lead generation

Customer Support

Brands will have UNIQUE SELLING POINT

SWOT ANALYSIS

S – STRENGTH

W – WEEKNESS

O – OPPOURTUINITY

T- THREAT

Don’t show your WEEKNESS

We have to think about threats how to manage the same

20th Aug 2025

Logo – is your brand

A well designed logo builds trust by validating your professionalism and gets people to stick around.
It tells potential clients who you are, what you do, and how that benefits them. It communicates to
people with no prior knowledge or experience with your business that you do great work.

Standard logo size is 500pxlx500pxl

Postal size w x h1080x1080


Elements is google in canva

21ST Aug 2025

Ideogram ai – logo creation

DIFFERENT TYPES OF LOGO

VERTICAL LOGO

HORIZONTAL LOGO

ICON LOGO

TEXT LOGO

IN & OUT LOGO

SMM – SOCIAL MEDIA MARKETING

CONSISTENCY IS VERY MUCH IMPORTATNT

WE ARE AVAILABLE

CREATING POLLS

DATA ANALYSIS

SMM has purpose built data analytics that allow marketers to track the success of their efforts and
identify even more ways to engage.

By promoting content that drives engagement to extracting geographic information that makes
messaging resonate with users.

Activity

Name

Logo

Activity

22nd Aug 2025

Graduation Day

23rd Sunday – Holiday

24th Aug 2025

Facebook – Digital Marketing

2.23 billion monthly active user


Better SEO thanks to improved backlinks and online presence

Whatsapp messenger to communicate with customers

Native fb scheduling to maintain a consistent presence

ChatGPT is friend – it give professional result

Geminine – Official

Call to Action Button – CTA

Cover page is important for FB PAGE banner – 820*312 pixel (Mobile – 640pixel*360pixel)

In Cover Page

- LOGO
GRAPHIC DESIGN
CONTACT DETAILS
CONTENT
WEBSITE MAIL

28th Aug 2025

Instagram

Don’t use comma

Use separator

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