Module 1: Introduction to Information

Storage
Upon completion of this module, you should be able to:
• Describe digital data, types of digital data, and information
• Describe data center and its key characteristics
• Describe key data center management processes
• Describe the evolution of computing platforms

© Copyright 2015 EMC Corporation. All rights reserved. Module 1: Introduction to Information Storage 1
The Growth of the Digital Universe
• The digital universe is created and defined by software
– Digital data is continuously generated, collected, stored, and
analyzed through software
• The digital universe generates approximately 4.4 trillion GB of
data annually(44 in 2020) by International Data Corporation
(IDC)
– Proliferation of IT, Internet usage, social media, and smart
devices adds to data growth
• The Internet of Things (IoT) is also adding to data growth
– IoT is made up of Internet-connected equipment and sensors

© Copyright 2015 EMC Corporation. All rights reserved. Module 1: Introduction to Information Storage 2
Why Information Storage and Management?
• Organizations are dependent on continuous and reliable access
to information
• Organizations seek to effectively store, protect, process,
manage, and leverage information
• Organizations are increasingly implementing intelligent storage
solutions
– To efficiently store and manage information
– To gain competitive advantage
– To derive new business opportunities

© Copyright 2015 EMC Corporation. All rights reserved. Module 1: Introduction to Information Storage 3
What is Digital Data?

Digital Data
A collection of facts that is transmitted and stored in electronic form, and
processed through software.

Video

Laptop
Text 10101011010 11101011011 11101110100

00110101110 10011101001 11100100010

10101010101 01110111011 10111011101

Desktop Photos Internal or

Digital Data
External Storage

Tablet and Mobile

© Copyright 2015 EMC Corporation. All rights reserved. Module 1: Introduction to Information Storage 4
 Types of Digital Data

• Data that has no inherent structure and is

Unstructured usually stored as different types of files.
• E.g. Text documents, PDFs, images, and videos
Increasing Growth

• Textual data with erratic formats that can be

Quasi-Structured formatted with effort and software tools
• E.g. Clickstream data
p===================
• Textual data files with an apparent pattern,
Semi-Structured enabling analysis
• E.g. Spreadsheets and XML files

• Data having a defined data model, format,

Structured structure
• E.g. Database

© Copyright 2015 EMC Corporation. All rights reserved. 5

What is Information?

Information
Processed data that is presented in a specific context to enable useful
interpretation and decision-making.

• Example: Annual sales data processed into a sales report

– Enables calculation of the average sales for a product and the
comparison of actual sales to projected sales
• New architectures and technologies have emerged for
extracting information from non-structured data

© Copyright 2015 EMC Corporation. All rights reserved. Module 1: Introduction to Information Storage 6
Information Storage

• Information is stored on storage devices on non-volatile media

• Types of storage devices:
– Magnetic storage devices: Hard disk drive and magnetic tape
– Optical storage devices: Blu-ray disc, DVD, and CD
– Flash-based storage devices: Solid state drive, memory card, and USB
thumb drive

• Storage devices are assembled within a storage system or “array”

– Provides high capacity, scalability, performance, reliability, and security

• Storage systems along with other IT infrastructure are housed in a

data center

© Copyright 2015 EMC Corporation. All rights reserved. Module 1: Introduction to Information Storage 7
What is a Data Center?

Data Center
A facility that houses IT equipment including compute, storage, and
network components, and other supporting infrastructure for providing
centralized data-processing capabilities.

• A data center comprises:

– Facility: The building and floor space where the data center is
constructed
– IT equipment: Compute, storage, and network equipment
– Support infrastructure: Power supply, fire detection, HVAC, and
security systems

© Copyright 2015 EMC Corporation. All rights reserved. Module 1: Introduction to Information Storage 8
Key Characteristics of a Data Center

Availability

Data Integrity Security

Manageability

Performance Capacity

Scalability

© Copyright 2015 EMC Corporation. All rights reserved. Module 1: Introduction to Information Storage 9
Key Data Center Management Processes
Management Process Description
Monitoring Continuously gathering information on data center
resources
Reporting Presenting the details on resource performance,
capacity, and utilization
Provisioning Configuring and allocating resources to meet the
capacity, availability, performance, and security
requirements
Planning Estimating the amount of resources required to
support business operations
Maintenance Ensuring the proper functioning of resources and
resolving incidents

© Copyright 2015 EMC Corporation. All rights reserved. Module 1: Introduction to Information Storage 10
Evolution of Computing Platforms

PLATFORM 3
Cloud Big Data Mobile Social
BILLIONS OF USERS Mobile Devices MILLIONS OF APPS

PLATFORM 2

LAN/Internet Client/Server
HUNDREDS OF MILLIONS OF USERS PC TENS OF THOUSANDS OF APPS

PLATFORM 1

Mainframe, Mini Computer

MILLIONS OF USERS Terminals THOUSANDS OF APPS

© Copyright 2015 EMC Corporation. All rights reserved. Module 1: Introduction to Information Storage 11
First Platform
• Based on mainframes Data Center
– Applications and databases hosted
centrally Mainframe
– Users connect to mainframes through (Applications
and data)
terminals
• Challenges with mainframes
– Substantial CAPEX and OPEX
• High acquisition costs
• Considerable floor space and energy Terminals
requirements

© Copyright 2015 EMC Corporation. All rights reserved. Module 1: Introduction to Information Storage 12
Second Platform
Data Center
• Based on client-server model
– Distributed application architecture Web Server Application Server Database Server
– Servers receive and process requests
for resources from clients
– Users connect through a client
program or a web interface Request
LAN/WAN
Response

• Challenges with client-server model

– Creation of IT silos
– Hardware and software maintenance
overhead
Clients
– Scalability to meet the growth of (Client software or web browser)
users and workloads

© Copyright 2015 EMC Corporation. All rights reserved. Module 1: Introduction to Information Storage 13
Third Platform

CLOUD BIG DATA MOBILE SOCIAL

The four Pillars of the Third Platform

• The four pillars are transforming the way organizations are

using technology for business operations

© Copyright 2015 EMC Corporation. All rights reserved. Module 1: Introduction to Information Storage 15
 Module 1: Summary
Key points covered in this module:
• Digital data, types of digital data, and information
• Data center and its key characteristics
• Key data center management processes
• Evolution of computing platforms

© Copyright 2015 EMC Corporation. All rights reserved. Module 1: Introduction to Information Storage 17
 This slide intentionally left blank.

© Copyright 2015 EMC Corporation. All rights reserved. 19

 This slide intentionally left blank.

© Copyright 2015 EMC Corporation. All rights reserved. 20