VALUEIMPRESSION
GUIDELINES
A guideline for publishers
Start with ValueImpression
1. Signing up 6. Ad Format
2. Submit website 7. Optimization
3. Add [Link] file 8. Payment
4. Preparation 9. Communication
5. Implementing
1. Signing up
Fill in all the account
informations
1. Signing up
Update profile information
After successfully signed up,
you will be forwarded to our
member dashboard. Here,
there is a notification asking
you to update your profile.
Clicking on the Update Now
button, you will be moved to
another form to fill out your
information.
1. Signing up
Detail Information
If you are an organization,
please choose the type
account as "Organization" and
fill out your organization
information; otherwise,
please choose your account
as "Individual" and fill out the
owner's name of the domain
in your account;
Then clicking on the "Confirm
and submit" button to finish
and your member portal will
be shown totally.
Dashboard Overview
Your member portal is divided into 10 sections including:
Dashboard: Your account revenue will be shown here for today, yesterday,
and this month. Statistics are updated daily in real-time.
Report: You can see the detailed report for each website and each ad format
for every day in this section.
[Link] Manager: This section shows you the status of [Link] on each of your
sites, the missing lines of [Link] that you need to add, and how to redirect
your [Link] to ours to update our [Link] automatically.
Dashboard Overview
Ad Blocked Analytics: In case your users use the adblocker extension, you
can create a notification to ask them to turn off this extension for your
website by using this feature. It also shows you the statistics of impression
and revenue that your site earns from users who turned off their adblocker.
Blocked page: You will find all of the pages that were blocked by our demand
partner and the reason for the blocking; just check this section and fix the
issue on each page, then send a request to your account manager, we can
help you re-audit these pages and continue monetizing them.
Dashboard Overview
Profile: In this section, you can find your information in our system and
update if having any changes.
Billing: This is where you update your payment information.
Payments: Here you can find all of your pending payments.
Change Password: You can change the password here.
2. Submit website
Click to Sites tab on the
sidebar
2. Submit website
Add new website
Sites: This section allows you
to submit your websites to
our system, create ad tags,
and take ad tags to
implement on your sites.
Click on the "Add site" button
to subscribe your website to
our system.
2. Submit website
Add new website
The window will ask you to fill
out your domain name and
select the category it belongs
to. It also has a note section
for you to provide more
information about your
website.
Clicking on the blue save
button, you successfully
submit your site to
Valueimpression.
3. Add [Link] file
3. Add [Link] file
Adding our [Link] to your root domain
[Link] (Authorized Digital Sellers) is a text file launched by the Interactive
Advertising Bureau (IAB) to fight illegitimate publishers' fraud. So, every site
owner who wants to monetize their audience must integrate [Link] to their
site. In order to serve ads by Valueimpression, you need to add our [Link] to
your root domain.
For example, if your domain is [Link], our [Link] should appear in the url:
● [Link]
You will receive Valueimpression's [Link] for each of your domains by your
Account Manager.
3. Add [Link] file
[Link] line
OTE: If you already have an [Link] file integrated with other ad networks,
please just include all of our [Link] lines to that original [Link].
In case you are working with Google Adsense and haven't had an [Link] file,
in addition to integrating our [Link] to your root domain, you should add
your Google Publisher ID also to that file.
The Google Publisher ID looks like this:
● [Link], pubXXXXXXXXXXXXXXXX, DIRECT, XXXXXXXXXXXXXXXX
3. Add [Link] file
[Link] line
In another way, you can
redirect your [Link] to
ours.
In the [Link] Manager
section, at the "Action"
column, clicking on the
paper icon, we show you 3
ways to redirect your
[Link] to ours with the
detailed instruction, you can
refer to it. It's very simple
and easy to do.
4. Preparation
4. Preparation
Review and preparation
Once you submit your
website to our system,
the site is in the pending
status. At this point, your
Account Manager will
verify that your website
does not belong to any
of the categories of
forbidden/illegal content Once approved, the status of your submitted site will be
and has big enough changed into approval like the screenshot above.
traffic.
5. Implementing
Make the ads live on website
5. Implementing
Implementing our tags directly into your websites
Once your site is
approved and [Link] is
added to your site, it's
time to integrate our
tags directly on your
website to start serving
our ads. In the "Sites"
section, just click on the
manage tag button (<>), Clicking on the blue ADD button, you will be able to create new
the ad tags for your ad tags for your site yourself. Clicking on the orange "COPY
TAG" button, you will get our ad tags for each format and size.
website will be shown.
5. Implementing
Header JS and Ad Tag
Ad tags for each site including 2 sections: Header JS and Ad tag. To serve
Valueimpression ad, you have to add our "Asynchronous" header js to your site's
<head> </head> firstly. Then, choose the ad tags sizes and ad formats that you
want to serve to integrate directly on your site where you want to display ads.
Please note that each tag is created separately for a certain domain, so they
should ONLY be placed on the website for which they were created. Otherwise, ad
tags won't work.
With banner ad tags, you can use 1 tag multiple times on a single page. However,
in case you want to check the performance of each ad placement, you should use
the different ad tags for different placements.
6. Ad Format
6. Ad Format
Display Banner Ads
This ad unit is similar
to basic Banner Ads
with supported sizes
300x250, 728x90,
160x600, 970x250,
320x50,.... It is desktop
and mobile friendly
and recommended for
all sites.
6. Ad Format
Smart Banner Ad Unit
This ad unit appears
slider and sticky at the
bottom of the screen.
It's mobile and desktop
friendly.
6. Ad Format
Interstitial Ad Unit
This ad unit appears
interstitially between
pages.
6. Ad Format
Outstream Video Ad Unit
This Ad Unit will be
displayed on the
bottom right/left of the
screen as a slider. It's
recommended for all
sites to have the best
performance.
6. Ad Format
Outstream Native Ad Unit
This is another version
of Outstream Video
Ads but it will display
where you want.
6. Ad Format
Instream Video Ad Unit
This Video Ad displays
in the Video or Flash
content of the
webmaster.
6. Ad Format
Discovery Video Ad Unit
This Ad Unit is like
discovery content
added to your website.
7. Optimization
7. Optimization
Active-viewability is important
After choosing the suitable ad unit for your site, it's best to place ads in a
location where your visitors can easily see them. Active-viewability is an
important stat in advertising and affects your site's performance so much. The
higher the active-viewable rate, the more profitable you earn.
In addition to ad placements, the number of ads on a single page is also very
important. Too many ads not only do not help you increase your ad revenue
but also reduces your users' experience on your site. It even reduces your
revenue for the long term due to the rejection from advertisers and your
visitors leaving your site.
7. Optimization
How many ads per page is the best?
Optimization is the key to help you increase your revenue. We do not advise
you to only place a certain number of ads on your page. The number of ads
on a single page depends on how long is your content. We advise you to
maintain only 2-3 ad units in users' active view on desktop and 1-2 ad units
in users' active view on mobile. Sticky ad unit is recommended but we should
only have 1 sticky ad unit per page.
When your site got approval from Valueimpression platform, you will have an
account manager and this AM will help you with the best recommendations to
improve your site's performance.
7. Optimization
A 2-week trial is recommended
NOTE: Once our tags are integrated correctly on your site, ads will be
displayed on your website but maybe not frequently in the first few hours.
Please contact your account manager to start the optimization process on
your website.
It will take us from 7 to 14 days to take your inventory to all the largest Ad
exchanges, so we strongly recommend you at least a 2-week-trial to test our
platform.
8. Payment
8. Payment
Payment terms and conditions
Valueimpression provides 5 payment methods including PayPal, Payoneer,
Bitcoin Cash (BCH), wire transfer, and Bitcoin (BTC). The minimum threshold
for the first 3 methods is $100 and for the rest one is $1000.
Early in the month, our system will automatically generate a pending payment
for your previous month's revenue. You will receive your payment within 15
days after the scheduled date of that pending payment. In case your pending
payment hasn't met our minimum threshold, it will be held in our system and
sent to you along with your next months' revenue.
For any questions or advice, do
9. Communication not hesitate to get in touch with
your account manager via email
or our support email:
info@[Link]