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Sampling Methods With Examples

The document outlines various sampling techniques used in research, including Simple Random Sampling, Systematic Sampling, Cluster Sampling, Purposive Sampling, Quota Sampling, Convenience Sampling, and Snowball Sampling. Each technique is explained with examples and best use cases, highlighting their applicability based on population size, bias considerations, and research objectives. The document serves as a guide for BBA level students to understand and apply these sampling methods effectively.

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3 views2 pages

Sampling Methods With Examples

The document outlines various sampling techniques used in research, including Simple Random Sampling, Systematic Sampling, Cluster Sampling, Purposive Sampling, Quota Sampling, Convenience Sampling, and Snowball Sampling. Each technique is explained with examples and best use cases, highlighting their applicability based on population size, bias considerations, and research objectives. The document serves as a guide for BBA level students to understand and apply these sampling methods effectively.

Uploaded by

fa9224350
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Sampling Techniques with Examples & Usage

(BBA Level)

1. Simple Random Sampling


Explanation: Every individual has equal chance.
Example 1: A teacher selects 10 students using lottery.
Example 2: A company randomly selects 20 employees using software.
Best Use: Best when population is small and no bias is needed.

2. Systematic Sampling
Explanation: Select every k-th individual.
Example 1: Survey every 5th customer entering a store.
Example 2: Choose every 10th name from employee list.
Best Use: Best when you have a list and need quick method.

3. Cluster Sampling
Explanation: Select whole groups (clusters).
Example 1: Select 3 schools and survey all students.
Example 2: Choose 2 cities and study all households.
Best Use: Best for large and geographically spread populations.

4. Purposive Sampling
Explanation: Select specific people based on purpose.
Example 1: Interview only senior managers.
Example 2: Choose experienced doctors for research.
Best Use: Best when expert opinion is required.

5. Quota Sampling
Explanation: Select fixed number from each group.
Example 1: Survey 50 males and 50 females.
Example 2: Take 30 students from each department.
Best Use: Best when representation is needed but not random.
6. Convenience Sampling
Explanation: Select easily available people.
Example 1: Survey classmates.
Example 2: Interview people in a shopping mall.
Best Use: Best for quick and low-cost research.

7. Snowball Sampling
Explanation: Participants refer others.
Example 1: One freelancer refers other freelancers.
Example 2: A respondent introduces more participants.
Best Use: Best for hard-to-reach or hidden populations.

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