➢ Objective

➢ Market Scenario & Overview

➢ Market analysis
➢ Understanding Customer needs
➢ Goals & Targets
➢ Strategic Analysis
➢ Strategic Marketing
➢ Sales Pitching & Process
➢ Customer relationship management
➢ Unique Value Proposition
➢ S W O T Analysis
➢ New Business development Plan
➢To develop new business for existing product range , newly developed products, adding new
clientele in explored and untapped geographies for organic growth.

➢ To establish & develop the company's brand image , enhance top line sales and bottom line
profitability in due course of time.

➢ To develop niche & speciality products meeting stringent quality standards supported by transparent
business practice, technical support and long term sustainable business relationship with clients.

➢ To analyse existing business and derive Sales & Marketing strategies, Planning and execute the
process.

➢Short term goal is planned for 6 to 12 months & Long term goal is planned for 13-24 months approx.

➢Target Market for new business development includes already penetrated market for new products
positioning & Total Available Market (untapped territories).
Mass Market/
Followers
➢Differentiating amidst fierce competition : Focusing on those products & markets wherein other
level players have not penetrated, pursued and positioned themselves aggressively .

Early Adopters/ End of Life

➢Need to derive Unique Selling Proposition to position the products in the crowded Masterbatch
Pioneers
market in India.

Time
➢The global masterbatch market is poised to grow at a CAGR of 5.1% during 2023-2026. Keeping in mind the uncertainties of plastic industries , we need to
strive hard to retain the existing business and keep evaluating the fluctuating demand on different end use industries such as Automotive , Agricultural,
Construction, Household items, Healthcare, FMCG, Pharma, Textiles, etc.

➢The global market is primarily being driven by rapid industrialization, along with the growing demand for environment-friendly and innovative MB. Value
addition & performance enhancement using masterbatches is acting as another growth factor. Surplus polymer supplies , capacity addition of many
polymer producers coupled with growing trend of Packaging & Agricultural sectors are projected to drive the market demand for masterbatches further.

➢Indian Plastic Packaging Market size is expected to grow from USD 21.12 billion in 2023 to USD 24.59 billion by 2028, at a CAGR of 3.1% during the forecast
period (2023-2028). The growing preference for convenience and portability packaging continues to be a significant driver of rigid plastics in food
packaging. The flexible packaging market in India is estimated to grow at a CAGR of 12% between 2023 and 2027. The size of the market is forecast to
increase by USD 18.65 billion. The growth of the market depends on shift toward flexible packaging due to high logistics costs in India, the growing retail
industry in India, and an increase in demand for digitally printed packaging.

➢As a consequence of slow down in demand on polymer consumption and decreasing prices right from the beginning of this financial year , April’23
onwards, the productivity in many plastic converters have come down as many end-use industries have slowed down their offtake . Due to surplus supplies,
availability of feedstock , increase in conversion costs, tax rates, inventory costs, delayed receivables, etc has affected both top & bottom line for many
masterbatch manufacturers.

➢Economical product offerings from China, Vietnam besides Indian low cost MB manufacturers act as a restraint for the growth of the masterbatch market.
Although high market competition restricts the entry of new entrants, it’s possible for low-quality MB manufacturers to challenge these barriers. However ,
it’s difficult for established market players to cater to the growing demand countering price war in local market comprising >80% of SSI & MSME sectors.
 Projected Market share % by 2030
Others,
Key players & their strengths
5.2
1) Plastiblends – Product range, RnD, Pricing , Brand identity , Supply chain network, Sales force & OEM approvals. Construction,
FMCG, 15.31
2) Avient (Clariant+Polyone)–Products speciality in Color &Additive, RnD, Brand identity & OEM approvals . Household
20.25
3) Ampacet – Products speciality in White+Additive MB , Brand identity & OEM approvals
4) Lyondell Basell - Products speciality in White +Additive MB, Brand identity & OEM approvals.
5) Tosaf – Products speciality in Additives (UV), Brand identity & OEM approvals Packaging,
Automoti
37.12
6) Alok – Product range , RnD support , Brand Identity, Sales force & OEM approvals. ve, 22.13

7) Toyo – Product speciality in Color, Brand identity & OEM approvals.

8) Blend Colours – Product speciality in Black & Colour MB, Brand identity , Supply chain network &
Market share product wise % by
Sales force 2030
9) SCJ – Product range , Pricing , Brand identity, Supply chain network, OEM approvals & Sales force
10) Rajiv -Product range, RnD, Pricing , Brand identity, Supply chain network, OEM approvals & Sales force
Additive
11) Konkan -Product range,RnD,Pricing ,Brand identity, Supply chain network,OEM approvals & Sales force , 20.52% White ,
29.13%
12) Poddar – Specialised in Non woven, PET , fiber masterbatches , RnD, Tech support.
13) Americhem ( Precient) – Specialised in Non Woven,fiber,PET masterbatches, RnD , Tech support.
14) Welset Extrusions – Specialised in Masterbatches for Wire & Cable application, RnD & Sales force. Colour,
15) Bhavin(Coraplast)- Product range, Pricing, Sales network, Brand Identity, RnD 23.47% Black,
26.88%
➢ SHORT TERM GOALS :

Short term marketing planning is about hitting immediate marketing objectives which is often
about generating sales in the short term 6-9 months. The best way to achieve this is by marketing to our
existing customers with new / additional products ( Colours , Additives) & existing geographies (South &
partly – North & Central India) .

➢ LONG TERM GOALS :

A long-term marketing strategy includes planning for future growth and development for tenure beyond an
year . It takes into account factors like market trends, competition, customer behavior, and other important
things that affect how successful our company will be. Exports to Middle east, Africa , SAARC countries
could be our long term goal and strategically we can plan to market our products in those regions.

PROPOSED SALES TARGET FOR MASTERBATCHES (Dec 2023 to Dec 2024) * indicative
*Below data is based on presuming 6 necessary parameters (Price, Quality, Response, Supply & Tech support) for meeting
customer needs . Unforseen market demand fluctuations not considered, so figures are bound to vary for sure.
Months >> Dec’23 Jan’24 Feb’24 Mar’24 Apr’24 May’24 Jun’24 Jul’24 Aug’24 Sep’24 Oct’24 Nov’24 Dec’24
Qty (MT) 40 50 55 60 65 70 75 85 90 100 110 115 120
Value ([Link]) 0.64 0.8 0.88 0.96 1.04 1.12 1.2 1.36 1.44 1.6 1.76 1.84 1.92