CHAPTER 2 - METHODOLOGY
This chapter explains how the study was conducted and how the data were analyzed to determine the
feasibility of the proposed business.
I. RESEARCH DESIGN
📌 Required Length: 1–2 paragraphs (5–8 sentences each)
📌 Content Guide:
Paragraph 1:
Type of research design
Definition or brief explanation
Why it is appropriate for the feasibility study
Paragraph 2 (if needed):
How it helped answer the objectives
Type of data collected (quantitative/qualitative)
RUBRIC – Research Design (30 points)
Criteria Excellent (5) Good (3) Fair (2) Poor (1)
Clarity of Design clearly identified Identified but limited Mentioned but Not
Design x2 and well-explained explanation unclear identified
Justification Strong justification Moderate Weak No
aligned to objectives justification justification justification
II. RESEARCH SAMPLING
📌 Required Length: 2 paragraphs (6–8 sentences each)
📌 Content Guide:
Paragraph 1:
Target population, Location and Total population
Paragraph 2:
Sample size, Sampling technique and Justification of method
RUBRIC – Research Sampling (15 points)
Criteria Excellent (5) Good (3) Fair (2) Poor (1)
Population Clearly described and Mostly clear Limited details Not stated
Description appropriate
Sampling Clearly explained and Explained but weak Mentioned Not included
Technique justified justification only
Sample Size Appropriate and Appropriate but not Questionable No sample
justified justified size stated
III. RESEARCH INSTRUMENT
📌 Required Length: 2–3 paragraphs
📌 Content Guide:
Paragraph 1:
Type of instrument used
Paragraph 2:
Structure (parts/sections)
Type of questions
Paragraph 3:
Validation process
Reliability (if applicable)
RUBRIC – Research Instrument (15 points)
Criteria Excellent (5) Good (3) Fair (2) Poor (1)
Instrument Clear and detailed Clear but lacks Limited Not
Description depth description described
Structure Complete and Mostly complete Incomplete Missing
Explanation organized
Validation Clearly explained Mentioned only Weak Not included
explanation
IV. DATA GATHERING PROCEDURE
📌 Required Length: 2–3 paragraphs
📌 Content Guide:
Paragraph 1:
Permission and preparation
Paragraph 2:
Distribution process
Duration of data collection
Paragraph 3:
Ethical considerations (confidentiality, consent)
RUBRIC – Data Gathering Procedure (15 points)
Criteria Excellent (5) Good (3) Fair (2) Poor (1)
Logical Sequence Clear step-by-step Mostly clear Some steps Disorganized
explanation missing
Ethical Clearly discussed Mentioned Minimal Not
Considerations briefly included
Completeness All procedures explained Minor gaps Major gaps Incomplete
V. PLAN FOR DATA ANALYSIS
📌 Required Length: 1–2 paragraphs
📌 Content Guide:
Statistical tools used
Purpose of each tool
Software (if used)
RUBRIC – Plan for Data Analysis (10 points)
Criteria Excellent (5) Good (3) Fair (2) Poor (1)
Statistical Clearly identified and Identified but limited Incomplete Not
Tools x2 appropriate explanation included
Alignment Tools aligned with Mostly aligned Weak No
objectives alignment alignment
VI. TREATMENT OF DATA
📌 Required Length: 2–4 paragraphs + formula presentation
📌 Content Guide:
Present formulas
Define variables
Include interpretation scale
RUBRIC – Treatment of Data (15 points)
Criteria Excellent (5) Good (3) Fair (2) Poor (1)
Formula Accuracy Correct and complete Minor errors Incomplete Incorrect
Variable Clearly defined Partially defined Limited Not explained
Explanation
Interpretation Scale Complete and Minor issues Incomplete Not included
appropriate