1.

VOCABULARY

UNIT 1: THE BUSINESS OF BUSINESS

1. sustainable development: phát triển bền vững
2. social responsibility: trách nhiệm xã hội
3. ethical practices: hành vi đạo đức (của doanh nghiệp)
4. value proposition: cam kết giá trị
5. innovation progress: đổi mới sáng tạo
6. competitive advantage: lợi thế cạnh tranh
7. economic growth: tăng trưởng kinh tế
8. risk management: quản lý rủi ro
9. market share: thị phần
10. customer satisfaction: sự hài lòng của khách hàng
11. competitor: đối thủ cạnh tranh
12. stakeholders: các bên liên quan
13. transparency: minh bạch
14. sole proprietorship (n): doanh nghiệp tư nhân/công ty 1 thành viên
15. enterprise (n): công ty cổ phần
16. liability (n): trách nhiệm pháp lý
17. conduct (v): tiến hành, thực hiện, chủ đạo, kiểm soát
18. entity (n): thực thể

C. Complete these sentences using the word partnerships in Exercise A.

1. Effective (Hiệu quả) ......risk management...... practices (Tiến hành) help us
predict (dự đoán) and reduce potential threats (mối đe dọa) to the business,
ensuring (đảm bảo) its stability (sự ổn định) and resilience (khả năng phục hồi).
2. We need to analyze our competitors's strategies (chiến lược) to maintain (duy
trì) our .....customer satisfaction.......
3. The ......social responsibility...... of a business includes providing
employment, eliminating discrimination (xóa bỏ phân biệt đối xử), avoiding
pollution, etc.
4. Our ....competitive advantage...... lies in ( nằm trong ) our advanced
technology, which allows us to offer superior products (sản phẩm cao cấp ) that are
unmatched (chưa từng có) in the market.
 5. Companies need to focus on .......sustainable development.... to minimize
(giảm thiểu) environmental impact (sự va chạm) and ensure a positive (tích cực)
legacy (di sản) for future generations (thế hệ).
6. Our competitor is lowering prices (hạ giá) right now in an attempt (nỗ lực) to
regain (lấy lại)....market share.......
7. ....Value proposition... is a statement (lời tuyên bố) that describes (mô tả)
the value that a company or product offers to the customer including unique selling
points, benefits, and costs.
8. Increases in capital goods ( vốn hàng hóa), labor force (lực lượng lao động),
technology, and human capital (nguồn lực con người) can all contribute to
..economic growth....

UNIT 2: THE ORGANIZATION OF WORK

1. headquarter: trụ sở chính
2. plant: thiết bị, nhà máy
3. outlet: cửa hàng bán chính hãng = store
4. subsidiary: công ty con
5. warehouse: kho hàng
6. administration: quản lý kinh doanh
7. sales office: văn phòng bán hàng
8. R&D: nghiên cứu và phát triển ( research and development )
9. call center: trung tâm hỗ trợ thông tin
10. HR: quản lý nhân sự ( Human resources )
11. recruitment procedure: thủ tục tuyển dụng
12. company policy: chính sách công ty
13. warehouse manager: quản lý kho
14. customer support: hỗ trợ khách hàng
15. management style: phong cách quản lý
16. director (giám đốc ): one of the managers in charge of an activity,
department, or an organization: giám đốc
17. CEO: Chief ( người đứng đầu) Executive ( điều hành ) Officer: the highest
ranked position in a company; the main person responsible for leading a company
and providing overall( tổng thể ) direction (định hướng): giám đốc điều hành
18. COO : Chief Operating Officer: the manager in an organization who is
responsible for day-to-day operations: giám đốc vận hành
 19. parent company : a company that controls other subsidiary companies: công
ty mẹ
20. resign: to voluntarily leave a job or position ; từ chức

B. Complete these sentences using the words and phrases in exercise A.

Make changes where necessary.
1. The new tax framework (khung thuế mới ) is an attempt to make our country
a more attractive location for company ...headquarters...
​ - tax heaven : thiên đường thuế ( Example : Hong Kong )
2. ..HR.. department focuses on dealing with employees, for example,
recruiting them, training them, dealing with their problems, and managing their
records (hồ sơ).
3. Three ..sales office... cover (bao phủ) the various regions of France with
international offices in Frankfurt, Milan, and Madrid.
4. Masan is an 80%-owned.....subsidiary... of Phuc Long Coffee and Tea.
5. ...R&D... allows a company to stay ahead of its competition by catering (đáp
ứng) to new wants or needs in the market.
6. Zara is one of the biggest clothing retail chains that has 152....outlets....
around the world.
7. The ...call center..... often handles (xử lí) customer inquiries (những yêu
cầu) and provides support services around the clock.
8. Our company’s ...plant.... is well known for producing high-quality
automobiles with the latest technology.

C. Match a noun from Column A with a noun from Column B to complete

each of the following sentences.
1. The .....recruitment procedure.... involves initial screening (sàng lọc ban
đầu), interviews, and assessment tests (những bài kiểm tra đánh giá) to ensure the
selection (lựa chọn) of highly qualified candidates.
2. Our company should review the ...company policy..... because many
employees are using personal devices and doing personal tasks during working
hours.
3. We should recruit (tuyển dụng) a new .....warehouse manager....... who is
responsible (chịu trách nhiệm) for overseeing (giám sát) the safety policies (chính
sách an toàn) and ensuring timely deliveries (giao hàng kịp thời)
4. To build good customer relationships, we should have the .....customer
support.... team that is available 24/7 to address any urgent (cấp bách) issues and
concerns (bận tâm) of customers. (để giải quyết mọi vấn đề cấp bách và quan tâm
của khách hàng)
- address

5. Our CEO is well known for his ....management style... of empowerment

(trao quyền) and delegation (sự ủy thác, phân công), letting employees take the
initiative (sáng kiến, chủ động) in their work.

UNIT 3: GETTING THE WORK DONE

1. productivity: năng suất
2. efficiency: hiệu quả
3. morale: sự tự tin, nhiệt tình ( confidence, enthusiasm)
4. output: sản lượng
5. motivation: động lực
6. prioritization: sự ưu tiên
7. intrinsic motivation: động lực nội tại
8. goal setting: thiết lập mục tiêu
Goal set : đặt mục tiêu
9. job security: đảm bảo việc làm
Security = protect : bảo vệ, đảm bảo…
10. financial rewards: đãi ngộ tài chính
Rewards = treatment : đãi ngộ
11. self-actualization: khẳng định bản thân
Actualization : hiện thực hóa
12. paid holidays: ngày nghỉ có trả lương
13. belonging needs: nhu cầu xã hội
14. time blocking: phân phối thời gian làm việc
15. subsistence: sinh kế
Sistence : Sự kiên trì
16. autocratic (ˌôdəˈkradik): chuyên quyền, độc tài
17. authoritarian (əˌTHôrəˈterēən): người độc đoán
18. decentralization (ˌdēˌsentrələˈzāSH(ə)n): sự phân quyền
19. commitment: sự cam kết, quyết tâm
20. delegation (ˌdeləˈɡāSHən): sự ủy thác
 21. egoistic: tính vị kỷ ( ích kỷ )

B.
1. the act of doing something for the inherent satisfaction of the activity rather
than the desire for a reward ( intrinsic motivation)
2. the process of defining specific, measurable, achievable, relevant, and
time-bound objectives ( goal setting )
3. the assurance an employee has that they can continue working their current
job for the foreseeable future( job security )
4. monetary incentives that an employee earns as a result of good performance
( financial rewards )
5. the fact of using your skills and abilities and achieving as much as you can
possibly achieve ( self-actualization )
6. days that employees get off from work and still get paid for ( paid holidays )
7. the desire for social relationships and being accepted by one’s colleagues (
belonging needs )
8. the process of dividing your day into blocks of time for specific tasks ( time
blocking )
C. Complete the sentences with words from Exercises A and B.
1. Zero-hours contracts offer workers little or no...job security.. .
2. ..Paid holidays.... play an important role in the work-life balance of
employees.
3. Implementing (thực thi) ...time blocking... can help you create a clear
roadmap (lộ trình) of what needs to be done and when.
4. When you pursue (theo đuổi) an activity for the pure enjoyment of it, you are
doing so because of ..intrinsic motivation....
5. Studies have found that recognition (sự công nhận), autonomy (quyền tự trị),
and opportunities for growth and development can be just as important as
..financial rewards.... in job satisfaction.
6. Successful ...goal setting..... requires not only defining (xác định) the desired
outcome but also breaking it down into smaller, actionable steps.
7. ....Self-actualization.. involves the pursuit of excellence and enjoyment;
whichever people choose to desire ( mong muốn ) and emphasize (nhấn mạnh ).
 8. Human beings are social creatures by nature, and satisfying their
...belonging needs.... is crucial (chủ yếu) for their overall well- being and mental
health.

UNIT 4: THE WORLD OF TECHNOLOGY

1.​ real-time: thời gian thực, xử lý và truyền thông tin ngay lập tức
2.​ simultaneous translation: dịch song song
3.​ sensor technology: công nghệ cảm biến
4.​ artificial intelligence: trí tuệ nhân tạo (AI)
5.​ digital business: doanh nghiệp kĩ thuật số
6.​ wireless earphones: tai nghe không dây
7.​ voice recognition: nhận dạng giọng nói
8.​ neat features: những tính năng ấn tượng
9.​ census: điều tra
10.​stakeholder: bên liên quan
11.​centralize: tập trung hóa
12.​automate: tự động hóa
13.​simulation: mô phỏng
14.​teach-savvy : am hiểu công nghệ
15.​clever = intelligent : thông minh

B. Choose the correct answer.

1. AI stands for artificial .....................
a) intellect b) intelligence c) interest d) imagination

2. Phones, tablets and laptops are digital .....................

a) instruments b) materials c) devices d) services

3. Somebody who is good at using technology can be described as .....................

a) tech-savvy b) tech-clever c) tech-intelligent d) high-tech

4. ChatGPT is a .....................
a) company b) chatbot c) computer d) robot
5. You can download mobile apps on your phone or tablet. ‘‘App’’ is short for
.....................
a) approach b) apparatus c) application d) appliance

C. Complete the sentences with word partnerships from Exercises A and B.

1. ...Chat GPT.... is a natural language processing tool driven by AI technology that
allows you to have human- like conversations.
2. The ....simultaneous translation..... feature on my phone has been a lifesaver (vị
cứu tinh) when traveling abroad.
3. The ..voice recognition.... technology in my car allows me to make hands-free calls
and send text messages while driving.
4. Some ...neat features.. of the new smartphone include facial recognition, wireless
charging, and a high-quality camera.
5. ....Artificial intelligence.... is the simulation (sự mô phỏng) of human intelligence
processes by computer systems.
6. ....Sensor technology... is a technology that detects and responds (phát hiện và
phản hồi) to some type of input from the physical environment.
7. ....Real - time.... data processing is essential for many applications, such as stock
trading and weather forecasting.

UNIT 5: PEOPLE AND MARKETS

​ 1. Market leader: DN dẫn đầu thị trường
2. Market challenger: DN thách thức thị trường
3. Market follower: DN theo sau thị trường
4. Market nicher: DN khai thác thị trường ngách
5. Market segmentation: phân khúc thị trường
6. Market positioning: định vị thị trường
7. Market skimming: chiến lược giá hớt váng (giá cao ngay ban đầu)
8. Market saturation: bão hòa thị trường
9. Market research: nghiên cứu thị trường
10. brand stretching: mở rộng thương hiệu
- stretch = broaden
[Link] channel: kênh phân phối
12. price elasticity: độ co giãn của giá
 13. sales representative: đại diện bán hàng
14. demand generation: tạo nhu cầu
15. marketing collateral: công cụ hỗ trợ tiếp thị
16. customer retention: chiến lược giữ chân khách hàng
17. churn rate: tỷ lệ khách hàng rời bỏ
18. affiliate marketing: tiếp thị liên kết
19. Analyze ( verb ) phân tích => Analysis ( noun ) phân tích

1. a marketing strategy where a company uses its existing (hiện có ) brand name to
enter new product categories ( thể loại ) or target new market segments - brand
stretching ( stretch (v) kéo dài ) : mở rộng thương hiệu
2. a series of intermediaries (người trung gian), such as wholesalers (nhà bán sỉ),
distributors (nhà phân phối), retailers (nhà bán lẻ), and online marketplaces (
thị trường trực tuyến), who facilitate (tạo điều kiện) the movement of goods or
services from the point of production to the point of consumption. –
distribution channel
- Facilitate : tạo điều kiện
- mediary : trung gian => inter-mediary : người trung gian
- wholesalers (nhà bán sỉ ) >< retailers ( nhà bán lẻ )
- distributors ( nhà phân phối )

3. the responsiveness ( sự đáp ứng) or sensitivity ( sự nhạy cảm ) of consumer

demand for a product or service to changes in its price.- Price elasticity ( sự đàn
hồi ) – elasticity of demand/ supply.
- responsive ( adj ) phản ứng nhanh nhẹn
- sensitive ( adj ) nhạy cảm .Ex: Actually, I’m a sensitive person. When I’m a child,
suffered psychological harm such as threats, insults, and humiliation. So I
don’t like touch to me.
4. an individual (cá nhân) or a team of professionals ( chuyên nghiệp ) who are
responsible for representing ( đại diện ) a company’s products or services to
potential customers. Sales representative ( đại diện bán hàng )
- individual (noun) cá nhân = personal = ( private = secret ) = particular = several
(riêng tư, cá nhân )
​ - professional (adj) chuyên nghiệp
​ - careers = profession = vocational =occupation ( nghề nghiệp )​
 ​ - represent ( verb ) đại diện
​ 5. the process of creating and nurturing interest in a company’s products or
services in order to generate demand and ultimately drive sales ( thúc đẩy danh
số bán hàng ). – demand generate ( tạo ran nhu cầu )
6. any digital ( tài liệu kĩ thuật số ) or printed material ( in ấn ) used to communicate
or promote ( quảng bá ) a company’s brand message ( thông điệp thương hiệu ),
products, or services. – marketing collateral ( công cụ hỗ trợ tiếp thị )
- collateral ( noun ) tài sản thế chấp
- promote ( verb ) khuyến khích = encourage ( verb )
7. a company’s ability to turn customers into repeat ( lặp lại ) buyers and prevent (
ngăn chặn )them from switching to a competitor . – customer retention ( duy trì
khách hàng )
- repeat ( v ) lặp lại => repeat buyers = customer retention
- prevent ( v) ngăn chặn
- switch ( v) công tắc => switch off = tourn off ( tắt )
- switched : chuyển đổi = change. Switching : chuyển mạch
8. the percentage ( noun : phần trăm ) of customers who stop using a product or
service over a specific period of time ( khoảng thời gian ) – churn rate ( tỉ lệ
khách hàng rời bỏ )
9. a performance-based marketing strategy where businesses reward individuals or
other businesses for each customer they bring in through their own marketing
efforts – affiliate marketing ( liên kết tiếp thị )
- effort (noun) nỗ lực
- performance (noun) hiệu suất

C. Complete these sentences with word partnerships from Exercises A and

B.
1. Common ......market segmentation......criteria (tiêu chuẩn) include
demographics (nhân khẩu học), psychographics (tâm lí học), geographic
location ( vị trí địa lí ), and behavior patterns ( mô hình hành vi ).
2. Effective communication, persuasion skills ( kĩ năng thuyết phục ), and
product knowledge are essential ( thiết yếu ) for success as a ...sales
representative....... ( Ex: HÀ Linh, Phạm Thoại,… )
3. The goal of ....demand generation.... is to create a steady (ổn định) flow of
qualified leads for the sales team to convert into customers.
4. ....Market positioning..... is crucial (chủ yếu ) as it helps differentiate a
brand from others, creates a unique place for it in the market, and ultimately
influences consumer preferences (sở thích) and purchase ( = buy: mua)
decisions.
5. Lack of personalized communication (sự giao tiếp được cá nhân hóa),
rewards programs, excellent customer service, and ongoing customer support (
hỗ trợ khách hàng liên tục ) may lead to a high ......churn rate.......
6. The aim of ....market skimming...... is to maximize profits by targeting
customers who are willing ( sẵn sàng ) to pay a premium for the product’s
unique features or benefits.
7. .....Brand stretching...... requires careful consideration to ensure that the
new product or market aligns (phù hợp) with your own value system,
positioning, and customer expectations ( mong đợi ).
8. A good .....distribution channels..... help companies effectively manage
inventory (kiểm kê), reduce costs, and provide value-added services such as
packaging, promotion ( khuyến mãi ), and after-sales support.
9. There are various forms of .....market collateral........., including brochures
(tài liệu quảng cáo), flyers (tờ rơi), product catalogs, sales presentations, case
studies, white papers, infographics, videos, social media posts, and more.
10. .....Customer retention..... is crucial ( chủ yếu ) for businesses as it leads to
increased customer loyalty ( lòng trung thành của khách hàng ), repeat
purchases, positive word-of-mouth (truyền miệng tích cực), and long-term
profitability.
11. Often, increased competition among existing players and the need to sustain
(duy trì) growth may arise (nổi lên) as a result of......market saturation........,
prompting (thúc giục) companies to explore ( khám phá ) new markets or
develop innovative strategies.
12. .....Affiliate marketing....... is widely used in e-commerce ( thương mại
điện tử ) and becomes a popular way for individuals and businesses to generate
income (thu nhập) online.

UNIT 6: PRODUCTS AND STRATEGIES

[Link] features: đặc điểm sản phẩm
[Link] endorsement: chứng thực sản phẩm (từ những người nổi tiếng)
[Link] recall: thu hồi sản phẩm
[Link] placement: chiến lược nhúng sản phẩm (chèn quảng cáo tinh tế
không dễ nhận biết)
[Link] differentiation: sự khác biệt, đặc trưng hóa sản phẩm
[Link] branding: xây dựng, quảng bá thương hiệu
[Link] life cycle: chu kỳ, vòng đời sản phẩm
[Link] bundling: tích hợp sản phẩm
[Link] launch: ra mắt, giới thiệu sản phẩm
10. seasoned: dày dặn kinh nghiệm
11. insight: cái nhìn sâu sắc, hiểu rõ 1 vấn đề nào đó
12. capitalize: nắm bắt cơ hội ( take the chance )
13. inevitable: không thể tránh được
14. sustain: duy trì
15. expertise: chuyên môn
16. linear: tuyến tính
17. allocate: phân bổ

D. Complete these sentences with word partnerships from Exercise C.

1. With the rise of online streaming platforms ( nền tảng phát trực tiếp ) and
social media, ....product placement.... opportunities have expanded beyond
(vượt ra ngoài) traditional media channels, offering businesses new ways to
reach their target market.
2. Timing ( time ) is a critical factor ( yếu tố quan trọng ) in a successful
....product launch......., as businesses aim to maximize sales and gain a
competitive edge ( = competitive advantage )
3. By focusing on .....product differentiation...., businesses can establish (thiết
lập) a competitive advantage and attract customers who are seeking something
different or better than what’s currently available (những thứ hiện có).
4. ....Product bundling ( combo )....... can be an effective strategy for
attracting new customers, as it offers convenience ( tiện lợi ) and cost savings
compared to purchasing individual items separately. ( mua riêng các mặt hàng
riêng lẻ )
5. Understanding the ....product life cycle..... is essential for businesses to
effectively plan their marketing strategies and ‘allocate (phân bổ) resources
accordingly ( tương ứng )
6. As it provides social proof and validation ( thẩm định ) of a product’s quality
and effectiveness, ....product endorsement......... plays a crucial role ( vai trò
quan trọng ) in attracting and engaging ( hấp dẫn ) customers. ( sales
representative )
7. When a ....product recall........ occurs, companies need to communicate
transparently (một cách minh bạch) with their customers, regulators (cơ quan
quản lí), and the public to maintain (duy trì ) trust and minimize negative
consequences (hậu quả).
8. Effective .....product branding....... helps businesses build trust and loyalty
among customers, leading to increased sales and customer retention (giữ chân
khách hàng).
9. Understanding customer needs and preferences (sở thích) is essential in
determining ( xác định ) the right ......product features...... to develop,
ensuring that it meets market demands (đáp ứng nhu cầu thị trường) and
satisfies target customers.
TỔNG HỢP
 GLOSSARY A-Z
●​ administration (quản lí kinh doanh ) (n) /ədˌmɪn.əˈstreɪ.ʃən/ the part of an
organisation that manages its activities
●​ affiliate marketing ( liên kết tiếp thị ) ( (n) /əˈfɪlieɪt ˈmɑːkɪtɪŋ/ a
performance-based marketing strategy where businesses reward individuals or
other businesses for each customer they bring in through their own marketing
efforts
●​ app (n) /æp/ = application (n) ( ứng dụng ) /ˌæplɪˈkeɪʃn/ a program designed to
do a particular job; a piece of software
●​ artificial intelligence ( trí tuệ nhân tạo AI ) (n) /ˌɑːtɪfɪʃl ɪnˈtelɪdʒəns/ the
simulation of human intelligence processes by machines, especially computer
systems
●​ belonging needs ( nhu cầu của xã hội ) (n) /bɪˈlɒŋɪŋ niːdz/ the desire ( mong
muốn ) for social relationships and being accepted by one’s colleagues
●​ brand stretching ( mở rộng thương hiệu ) (n) /brænd ˈstretʃɪŋ/ a marketing
strategy where a company uses its existing brand name to enter new product
categories or target new market segments
●​ call center ( trung tâm cuộc gọi ) (n) /ˈkɔːl sentər/ an office in which a large
number of people work using phones
●​ ChatGPT (n) /ˌtʃæt dʒiːpiːˈtiː/ a computer program created by Open AI™ that
uses artificial intelligence to answer questions and carry out tasks given to it by
people
●​ churn rate ( tỷ lệ khách hàng rời bỏ ) (n) /tʃɜːn reɪt/ the percentage of customers
who stop using a product or service over a specific period of time
●​ company policy ( chính sách công ty ) (n) /ˈkʌmpəni ˈpɑːləsi/ guidelines
(hướng dẫn ) and principles adopted ( nguyên tắc thông qua ) by a company to
regulate and guide the behavior of its employees and operations
●​ competitive advantage ( lợi thế cạnh tranh ) (n) /kəmˈpetətɪv ədˈvæntɪdʒ/ the
conditions ( điều kiện ) or a particular thing that make a business more
successful than the businesses it is competing with
●​ customer retention ( chiến lược giữ chân khách hàng ) (n) /ˈkʌstəmə(r) rɪˈtenʃn/
a company’s ability to turn customers into repeat buyers and prevent them from
switching to a competitor
●​ customer satisfaction ( sự hài lòng của khách hàng ) (n) /ˈkʌstəmər
ˌsætɪsˈfækʃn/ the happiness derived from ( có nguồn gốc từ ) a business’s
products, services, or experiences
●​ customer support (n) /ˈkʌstəmər səˈpɔːrt/ services provided by a business to
assist (= support ) customers, address inquiries ( = questions = concerns ), and
resolve issues ( = problem ), contributing to overall customer satisfaction
●​ demand generation (tạo ra nhu cầu ) (n) /dɪˈmɑːnd ˌdʒenəˈreɪʃn/ the process of
creating and nurturing interest in a company’s products or services in order to
generate demand and ultimately drive sales
●​ digital business (n) /ˈdɪdʒɪtl ˈbɪznəs/ the process of applying digital technology
to reinvent ( tái tạo lại ) business models and transform a company’s products
and customer experiences
●​ digital device (n) /ˌdɪdʒɪtl dɪˈvaɪs/ a piece of physical equipment that uses
digital data
●​ distribution channel (n) /ˌdɪstrɪˈbjuːʃn ˈtʃænl/ a series of intermediaries, such as
wholesalers, distributors, retailers, and online marketplaces, who facilitate ( tạo
điều kiện ) the movement of goods or services from the point of production to
the point of consumption.
●​ economic growth (n) /ˌiːkəˈnɒmɪk ɡrəʊθ/ an increase in the economy of a
country or an area ( increase real GDP )
●​ efficiency ( hiệu quả ) (n) /ɪˈfɪʃnsi/ the ability to do something or produce
something without wasting materials, time, or energy
●​ ethical practice (n) /ˈeθɪkl ˈpræktɪs/ conducting ( tiến hành ) business in an
honest ( trung thực ), fair, and morally responsible manner, following ethical
principles ( nguyên tắc ) and values
●​ financial reward ( hoa hồng ) (n) /faɪˈnænʃl rɪˈwɔːd/ monetary incentive (khích
lệ ) that an employee earns as a result of good performance
●​ goal setting (n) /ɡəʊl ˈsetɪŋ/ the process of defining specific, measurable,
achievable and relevant and time-bound objectives
●​ headquarters (n) /ˈhedkwɔːrtərz/ a place from which an organisation is
controlled
●​ HR (n) /ˌhjuːmən rɪˈsɔːrsɪz/ human resources – the department in a company
that is responsible for dealing with employees
●​ innovation progress (đổi mới tiến bộ ) (n) /ˌɪnəˈveɪʃn ˈprɑːɡres/ the progress of
the introduction of new ideas, products, processes, or business models
●​ intrinsic motivation ( động lực nội tại ) (n) /ɪnˈtrɪnzɪk məʊtɪˈveɪʃn/ the act of
doing something for the inherent ( vốn có ) satisfaction of the activity rather
than the desire for a reward
●​ job security( bảo đảm việc làm ) (n) /dʒɒb sɪˈkjʊərəti/ the assurance an
employee has that they can continue working their current job for the
foreseeable ( có thể thấy được ) future
●​ management style (n) /ˈmænɪdʒmənt staɪl/ the approach ( tiếp cận ) and
methods (phương pháp) a manager employs to lead, organize, and direct a team
or organisation
●​ market challenger (n) /ˈmɑːkɪt ˈtʃælɪndʒə(r)/ a company or brand that actively
and aggressively seeks (look for ) to challenge the market leader’s position
●​ market follower (n) /ˈmɑːkɪt ˈfɒləʊə(r)/ a company or brand that chooses not to
compete forcefully with the market leader but instead follows their strategies
and actions
●​ market leader (n) /ˈmɑːkɪt ˈliːdə(r)/ a company or brand that holds the largest
market share in a particular industry or market segment
●​ market nicher (n) /ˈmɑːkɪt niːʃə(r)/ a company or brand that targets a specific,
smaller segment of the market
●​ market positioning ( định vị thị trường ) (n) /ˈmɑːkɪt pəˈzɪʃənɪŋ/ the process of
establishing an image or identity for a product or brand in the minds of
consumers
●​ market research (n) /ˈmɑːkɪt rɪˈsɜːtʃ/ the process of gathering and analyzing
information about a target market or industry
●​ market saturation ( bão hòa thị trường ) (n) /ˈmɑːkɪt ˌsætʃəˈreɪʃn/ a situation in
which a product or service has reached its maximum potential within a specific
market
●​ market segmentation (n) /ˈmɑːkɪt ˌseɡmenˈteɪʃn/ the process of dividing a
broader market into distinct subgroups based on specific characteristics, needs,
or behaviors
●​ market share (n) /ˌmɑːrkɪt ˈʃer/ the amount that a company sells of its products
or services compared with ( so với ) other companies selling the same things
●​ market skimming (n) /ˈmɑːkɪt skɪmɪŋ/ a pricing strategy used by businesses to
set high initial prices for new products or services
●​ marketing collateral (n) /ˈmɑːkɪtɪŋ kəˈlætərəl/ any digital or printed material
used to communicate or promote a company’s brand message, products, or
services
●​ morale (n) /məˈrɑːl/ the amount of confidence and enthusiasm, etc. that a
person or a group has at a particular time
●​ motivation (n) /ˌməʊtɪˈveɪʃn/ the reason or reasons one has for acting or
behaving in a particular way
●​ neat feature (n) /niːt ˈfiːtʃə(r)/ impressive quality of a product or service
●​ outlet = store (shop) (n) /ˈaʊtlet/ a store that sells a particular company’s
products or products of a specific type
●​ output ( sản lượng ) (n) /ˈaʊtpʊt/ the amount of something that a person, a
machine or an organisation produces
●​ paid holiday ( ngày nghỉ phép ) (n) /peɪd ˈhɒlədeɪ/ day that employees get off
from work and still get paid for
●​ plant (nhà máy, xưởng ) (n) /plænt/ a factory in which a particular product is
made, or power is produced
●​ price elasticity ( co giãn giá ) (n) /praɪs ˌiːlæˈstɪsəti/ the responsiveness ( sự đáp
ứng ) or sensitivity ( nhạy cảm ) of consumer demand for a product or service
to changes in its price
●​ prioritization (sự ưu tiên ) (n) /praɪˌɒrətaɪˈzeɪʃn/ the act of putting tasks,
problems, etc. in order of importance, so that you can deal with the most
important first
●​ product branding ( xây dựng thương hiệu sản phẩm ) (n) /ˈprɒdʌkt ˈbrændɪŋ/
the process of creating and promoting a unique identity and image for a
specific product
●​ product bundling (combo) ( gói sản phẩm ) (n) /ˈprɒdʌkt ˈbʌndlɪŋ/ a technique
in which several products are grouped together and sold as a single unit for one
price
●​ product differentiation ( sự khác biệt hóa sản phẩm ) (n) /ˈprɒdʌkt
ˌdɪfəˌrenʃiˈeɪʃn/ a process used by businesses to distinguish ( phân biệt ) a
product or service from other similar ones available (có sẵn ) in the market
●​ product endorsement ( chứng thực sản phẩm ) (n) /ˈprɒdʌkt ɪnˈdɔːsmənt/ the
practice of using a well-known individual, such as a celebrity or influencer, to
promote and recommend a particular product or service
●​ product feature ( đặc điểm nổi bật của sản phẩm ) (n) /ˈprɒdʌkt ˈfiːtʃə(r)/ the
specific characteristic, attribute, or functionality of a product that provides
benefits to the customer
●​ product launch ( phát hành sản phẩm ) (n) /ˈprɒdʌkt lɔːntʃ/ the introduction of a
new product into the market, involving various marketing activities and
strategies
●​ product life cycle ( vòng đời sản phẩm ) (n) /ˈprɒdʌkt ˈlaɪf saɪkl/ the length (
chiều dài ) of time from a product first being introduced to consumers until it is
removed from the market
●​ product placement (n) /ˈprɒdʌkt ˈpleɪsmənt/ a marketing strategy in which
branded products or services are featured prominently within various forms of
media, such as movies, TV shows, music videos, or video games
●​ product recall ( thu hồi sản phẩm ) (n) /ˈprɒdʌkt rɪˈkɔːl/ a process in which a
company retrieves and removes a product from the market due to safety
concerns, defects, or regulatory issues
●​ productivity ( năng suất ) (n) /prɒdʌkˈtɪvəti/ the rate at which goods are
produced or work is completed
●​ R&D (n) /rɪˈsɜːtʃ dɪˈveləpmənt/ research and development – the department of
a business that is in charge of research and development of products and
services
●​ real-time (n) /riːəl ˈtaɪm/ processing and transmitting information instantly
●​ recruitment procedure ( thủ tục tuyển dụng )( (n) /rɪˈkruːtmənt prəˈsiːdʒər/ the
official process of attracting, screening, and selecting qualified individuals for
job positions
●​ risk management ( quản lí rủi ro ) (n) /rɪsk ˈmænɪdʒmənt/ the activity of
calculating ( tính toán ) and reducing risk, so that an organization does not fail
or lose money
●​ sales office (n) /seɪlz ˈɒfɪs/ the office of a business that is responsible for
selling its goods or services
●​ sales representative ( đại diện bán hàng ) (n) /seɪl ˌreprɪˈzentətɪv/ an individual
or a team of professionals who are responsible for representing a company’s
products or services to potential customers
●​ self-actualization ( khẳng định bản thân ) ( (n) /ˌself ˌæktʃuəlaɪˈzeɪʃn/ the fact
of using your skills and abilities and achieving as much as you can possibly
achieve
●​ sensor technology ( công nghệ cảm biến ) ( (n) /ˈsensə(r) tekˈnɒlədʒi/ a
technology that uses sensors to acquire information by detecting the physical,
chemical, or biological property quantities and convert them into readable
signal
●​ simultaneous translation ( dịch song song ) (n) /ˌsɪmlˈteɪniəs trænzˈleɪʃn/ a form
of translation in which the interpreter translates into the target language as
quickly as possible while the speaker is still speaking in the source language
●​ social responsibility ( trách nhiệm xã hội ) (n) /ˈsəʊʃl rɪˌspɑːnsəˈbɪləti/ the
responsibility of businesses to benefit society and the environment beyond just
maximizing profits
●​ subsidiary (n) /səbˈsɪ[Link].i/ a company that is controlled by another company.
●​ sustainable development ( phát triển bền vững ) (n) /səˈsteɪnəbl dɪˈveləpmənt/
conducting business with a focus on the long-term effect on the environment,
society, and the economy
●​ tech-savvy (am hiểu công nghệ ) (adj) /ˌtek ˈsævi/ somebody who is good at
using technology
●​ time blocking (n) /taɪm ˈblɒkɪŋ/ the process of dividing your day into blocks of
time for specific tasks
●​ value proposition ( cam kết giá trị ) (n) /ˈvæljuː ˌprɑːpəˈzɪʃn/ the value a
company promises to deliver to customers
●​ voice recognition ( nhận diện giọng nói ) (n) /ˈvɔɪs rekəɡnɪʃn/ the ability of a
machine or program to receive and interpret dictation or to understand and
perform spoken commands
●​ warehouse ( nhà kho ) (n) /ˈ[Link]ʊs/ a large building for storing things before
they are used
●​ warehouse manager ( quản lí kho ) (n) /ˈwerhaʊs ˈmænɪdʒər/ a person who is
responsible for overseeing the efficient and effective functioning of a
warehouse
●​ wireless earphones ( tai nghe không dây ) (n) /ˈwaɪələs ˈɪəfəʊnz/ a type of
audio device that allows users to listen to music or audio without the need for
physical wires
2. LISTENING (LMS+SÁCH)

UNIT 1 (LMS)
PART 1
Good morning everyone and welcome to the faculty of business studies. I'd like
to start a day by asking a rather simple question: What is business? Of course, like
many simple questions, it's quicker to ask the question, then to give an answer. Right,
let's take the word business first. First we need to make sure that it is a commercial
business we are talking about here because the word business can mean something
more general. So what happens in commercial business, people sell things don't they?
I think everyone would agree with that and other people buy these things don't they?
So if I advertise my car in the newspaper and someone buys it, is that business?, the
answer is no business is about a lot more than this.

PART 2
So what does business involve? What do people in business do? Well, let's take
a company that makes chocolate. Someone has to look after the production processes
from ordering, and storing the raw materials, the coco beans, sugar, and so on, to
controlling the number of chocolate bars produced in the factory, and deciding on the
best production methods. This is the area of operations management. Another
important aspect is finding out what the consumers want through market research,
then prices have to be fixed and the chocolate advertised and promotions planned.
These functions are performed by the marketing department. Businesses employ
people, of course, so some people work in the area of human resources, which is
concerned with looking after the employees. This means hiring and firing people,
making contracts, questions of health and safety, industrial relations, equal pay and so
on. Naturally money is a key element in business and so financial management is a
highly important function, finance people pay attention to the flow of money in and
out of the business, and also provide information about the businesses performance.
Finally, the company may also have a research and development section that
concentrates on developing new products. So we can see that there is a variety of jobs
to be done in business and it's very important of course, that people doing these
different jobs cooperate and work very closely together. For example, if the marketing
people do their work well, they may increase the demand for the products. So the
operations managers may have to rethink their production methods to produce more
goods. You have noticed I'm sure that I've been talking about what people do in
business and this gives us an idea about how to answer our original question, what is
business? So now perhaps we should ask the question a little differently: what does a
business do? In other words, we are asking what are the activities that a business
organization engages in.

PART 3
We can look at business activity from the point of view of a process in which
something is changed from one state to another. Taking the chocolate company is our
example, what has to happen in order that you can buy a bar of chocolate from a shop.
The answer is that the company buys in raw materials, the coco, sugar, etc. And then
in the factory the workers use them to make the chocolate bars. Then the bars are
packaged and sent to a shop so you can buy one. However, we can think of raw
materials as inputs that is they are needed to go into the manufacturing process. These
raw materials go through a transformation during the production processes. They are
mixed together, and they turn into solid chocolate. Finally, at the end of the
manufacturing process, they come out as nicely packaged but of chocolate so we can
call the chocolate bars the outputs. So you can see that at a simple level we have a
basic model which explains the manufacturing process.

PART 4
Actually, we can use this model, input transformation, output to look at all
aspects of business. To do this, we have to apply these concepts to more than just the
transformation of raw materials into finished products. Let's take input first. Actually
the list of what we could put into these categories is almost endless. To think about it,
suppose you want to start a business and you have what seems like a good idea. Let's
say you want to set up a food bar, selling lunchtime, sandwiches and snacks, before
you even start making the food, you will have to carry out some market research,
make a business plan, learn about food, regulations and hygiene, design the food items
and the food making process, find money to start the business by or to suitable
building, rearrange the building to suit the business, invest in equipment and
machinery by store the raw materials higher and train staff to help make and sell the
food and so on. So we can see that inputs include more things than just warm
materials. They're planning and decisions, time and space, investment equipment,
training, all the skills and abilities of the people involved, one view groups, these
different kinds of inputs into four main factors of production. Firstly, land, which
includes both the buildings or premises and natural resources. Secondly, labor, that is
the people who work in the business. Thirdly, capital, which includes both the money
invested, and also the equipment and machinery, owned by the business. And finally,
enterprise, enterprise refers to the fact that someone and entrepreneur has to develop a
business idea, and then work to put it into effect. Next, let's think about outputs one
type of output is consumer goods, these are sold to the general public if they are things
that last a long time such as furniture, cars, computers, etc. They are called durable
goods or if they can be consumed soon after purchase like food, newspapers, petrol,
we call these things non-durable. Another rather different kind of output is services,
but I mean things like banking, transport hairdressing, and so on. Recently services
have become a very important area of business activity. Services are intangible. In
other words you can't touch them, and they don't last like durable goods. They are not
things that you can own or use. Instead, a service provides people with some kind of
non-material, benefit or help.

UNIT 2 (SÁCH)
TRACK 2.2.1
Hello. Thank you for calling the ABC recruitment line. Here are some details for our
current internship position. We're seeking a talented and motivated Technology
Developer Intern position. This position works closely with our team of professionals,
collaborating on exciting initiatives, and acquiring valuable skills in the technology
sector.
For this position, you should be a last-year student studying a related university degree
in Computer Science, Information Technology, or Software Engineering. You need to
have a solid understanding of programming concepts and proficiency in one or more
programming languages.
You must be able to work without supervision and must be flexible when working
with others. Other needed skills are communication, interpersonal, organizational, and
time-management skills. Joining this internship has many benefits including a
monthly allowance, hands-on experience working on meaningful projects, and the
potential for future career development. To apply, please submit your résumé, cover
letter, and any relevant portfolio or project work to hr@[Link].

TRACK 2.2.2
Welcome to ABC Technologies! I am Teressa from PR, and I am glad to be here to
give you an overview of our organizational structure. First of all, ABC is a leading
technology company dedicated to innovation, cutting-edge solutions, and transforming
industries. With a strong commitment to excellence, we try to make a positive impact
through technological advancements and drive toward a more connected and efficient
future.
Now, let's start here in Administration, we have Monica Favel as Administrative
Director with two officers reporting to her. In the Marketing Department, Antonio
Balmain is the Business Development Manager, and he has a team of four reporting
directly to him including the two salesmen, Maria Smith and Batiste Rodrigo. Moving
on, we have the Art Director - Jessie, and Saidah Hussain - the PR Officer. As we're
just a small company, the organization is simple for the moment, but we're growing
fast, so that will change as we hire new staff. For example, right now we don't have an
HR Department, but we have Eliza Cotton - Our Office Manager, who takes care of
HR. She also looks after finance, and she has two accountants working under her.
As you all probably know, ABC Technologies was founded in 2005 by Larry Warner,
our CEO,and David Chang, who's now COO - Chief Operating Officer. Basically,
David runs the business on a day-to-day basis. Larry deals with strategy, he's often
away at our parent company in Singapore. Anyway, there are three other department
heads who all report to David. Roxanne Kent is our IT Manager in charge of IT and
technical support. She joined four months ago when our old IT Manager resigned.
Roxanne also has a web developer and two support engineers reporting to her. The
biggest department here is R&D. Peter Parker is a department head and he has seven
research scientists in the lab. Peter also coordinates our development programs. We
have Evelyn Monroe who manages the Engineering Department, and she's responsible
for building our product package. She has a team of three: two software engineers and
a technical writer. So, basically, that's it. Does anyone have any questions?

TRACK 2.3.1 (J=JENNY, R=ROGER)

I: Good morning! How are you today?
R: Good morning! I'm doing well, thank you. How about you?
J: I'm doing great. Have you noticed how lovely the weather is today?
R: Absolutely! It's such a beautiful day. The clear sky and gentle wind really make it
enjoyable.
J: I completely agree. It puts everyone in a good mood and makes the workday more
enjoyable.
R: Definitely. It's a great way to start the day and brings positive energy to the office.
Plus, it's a refreshing change from the recent rainy days we've had.
J: Absolutely. I find that a good weather day like this can boost productivity and
motivation. It's easier to stay focused and engaged when the atmosphere is so pleasant.
R: Well, I hope the weather stays this way for the rest of the week. It's been a pleasure
chatting with you. Have a productive day!
J: Thank you! You are too. Let's make the most of this beautiful day. Take care!

TRACK 2.3.2 (M = MARIA, A = ANTHONY)

M: Hey, Anthony! It's great to see you again.
A: Hi, Maria. How have you been?
M: I'm doing well, thanks. It feels like ages since we last met. Wasn't it at that trade
show in Paris?
A: Yes, you're right. It's been a while. So, how have things been going for you?
M: Things have been going well. I made a change last year and now I'm working in
finance. I really enjoy the new role. A: That's good to hear. Congratulations on the
transition. By the way, I got promoted last year.
I'm now the Head of Human Resources, leading a team of 50 people.
M: Wow, that's fantastic! You've made significant progress in your career.
A: Thank you. I'm excited about the new responsibilities and challenges.
M: Speaking of exciting news, guess what? I finally passed my driving test! It took me
three attempts, but I did it.
A: Really? That's amazing! Congratulations on getting your license.

TRACK 2.3.3 (CR = CHRIS RAWLINSON, KB = KATHERINE BALDWIN)

CR: Hi, I'm Chris Rawlinson.
KB: Hi, Chris. Nice to meet you. I'm Katherine Baldwin.
CR: Which part of the group are you working for?
KB: I've just joined ACB. We specialize in market research. And you?
CR: I'm with Booz & Co.
KB: I'm not very familiar with Booz & Co. What kind of projects do you typically
work on?
CR: Well, we're primarily an outsourcing business. We provide companies and
organizations with a wide range of services, including IT, office equipment, travel, and
even cleaning services.
KB: Ah, I see. Is Booz & Co a relatively new company?
CR: No, we're a well-established company. We were founded in the mid-1990s and
have been experiencing rapid growth ever since. We're organized into four divisions
and currently employ over 8,000 people. Our headquarters are in Sydney, and we have
offices in California, Rio, and Shanghai, so we've grown to be quite substantial.
KB: That's impressive. It sounds like Booz & Co has made a significant impact in the
industry.
CR: Thank you. We've worked hard to establish ourselves and build a strong
reputation in the market.

TRACK 2.3.4 (E = ERIC, N = NINA, C = CHARLES)

E: Charles, I'd like to introduce you to Nina. She's joining us from our subsidiary and
will be working with us for the next 6 months.
N: Hello, Charles. Nice to meet you.
C: Pleasure to meet you too.
E: Nina is fluent in French, which will be incredibly helpful when communicating
with our European customers. One more thing, she's passionate about playing golf, so
you two should have plenty to discuss.
C: That's fascinating! While I'm still a beginner, I absolutely love golf. I'm sure we'll
have some great conversations. Let me show you your workspace. It's just this way.
By the way, would you like some tea or coffee?

UNIT 3 (LMS)
PART 1
Good morning everybody, a key issue in the area of productivity is motivation.
The reason for this is that motivation can affect productivity both positively and
negatively. As we know, a measurement of the productivity of a company is in fact the
measurement of its efficiency, or in other words, the size of its output in relation to its
input. Of course, a company can improve its efficiency by investing in more modern
equipment, but that's not my concern today. A company's most valuable resource is its
employees and so in the next two lectures, I want to consider how a management and
behavior of employees can impact on productivity. One way to achieve productivity
gains in a company is by somehow getting people to work harder or in better more
efficient ways. So today we are consider two different theories, which try to explain
how people are motivated at work.

PART 2
What makes somebody do something? What drives people to work to the best
of their ability? Do you work because you enjoy it, or because you will get some
benefit from doing it?. Perhaps for example, you will get some money or someone
will admire you. Abraham Maslow, a famous American psychologist believed that we
do things because we have needs and that these needs drive our behavior. What are
our most basic needs, the things we need before anything else clearly our most basic
needs are physical. That is we need food, warmth and shelter. Maslow pointed out. We
generally try to satisfy these needs first before we consider doing anything else. In the
1950s, Maslow developed a hierarchical model of motivation in which physical needs
are at the bottom of the hierarchy. You can see this model and figure one, once we
have enough food, Shelford, etc. We can start to think about ensuring our safety needs.
Safety here means being in a safe and secure environment with no worries or
anxieties. If we feel safe and secure then our attention shifts to our social needs.
People are social beings, and they want to be able to socialize and communicate with
other people to have friends and a sense of belonging. In addition to this people need a
strong sense of self-esteem, which means that things like confidence, status, and
recognition for their achievements are important. Finally at the top of the IRR of
needs comes self actualization by this is achieving your full potential, developing, and
learning so that you become a skill, and as capable as you can be. How do these ideas
work in business? Well, physical needs are met by the pay for work, and the actual
working environment pay is turned into accommodation of food. For example, safety
needs can be seen as things like having a job secured, having a clear job description,
having a clear structure of accountability. In other words, safety does not mean safety
just for now, but for the future too, social needs a satisfied in the workplace by aspect,
such as communication working with others in multi disciplinary teams, social after
work, self-esteem can be achieved in the workplace through recognition for
achievements through having power over others, or being trusted by others. Finally
self actualization occurs when people develop new skills or take on new challenges
they buy in increasing and developing their capabilities.

PART 3
In the 1950s, an American psychologist called Frederick Hertzberg carried out
some research and the job satisfaction, and he came up with a two factor theory of
motivation at work. First down the aspects of work which contribute to job
satisfaction. These are achievement, recognition for achievement, interesting work
responsibility and advancement. The last one means not just promotion, but a sense of
progressing. It is important to know that these things are about the job itself, not the
material rewards for the job. These job satisfaction elements Hertzberg said were
motivators, because they improve people's motivation at work; however, some aspects
of work can make people unhappy, Hertzberg called these the hygiene factors. These
are basically concerned with the working environment, and consist of the following
company rules and policies, supervision pay in personal relations and working
conditions. The hygiene factors don't motivate people, but they can cause
dissatisfaction and have a negative impact on motivation. For example, low pain
makes people angry and frustrated. On the other hand, what really gets people to
perform better is not so much better pay, which people quickly get used to that job
enrichment to motivate people, you need to give them interesting work or
responsibilities which challenge them. People need to be allowed to feel in control of
their work.
PART 4
So let's summarize Hertzberg's ideas then. There are two factors which
managers need to be in mind. Firstly, there are motivators which actually encourage
people to achieve more. Secondly, there are dissatisfies, which are those aspects of
work that cause people to become demotivated. Hertzberg called these hygiene factors
because he saw them as aspects which have to be cleaned up before we can expect
people to be motivated. They are not motivators in themselves. Nobody would say I
love my job because I get a lot of holidays, but they may will complain if they don't
get much holiday, that's enough for now. Next time we'll have a look at the way in
which management systems can improve people's performance. In particular I want to
talk about the concept managers, management by objectives, so I don't forget to do
some research on this topic before you come.

UNIT 4 (SÁCH)
TRACK 4.2.1
Computers have become an integral part of research and development in many
industries. They can help speed up the research process by organizing and storing
data, running simulations, and helping to analyze results. They can also be used to
develop new products and processes, and to test and improve existing ones. In many
cases, research and development would not be possible without computers.
Businesses can use computers to conduct research on industry trends, patents,
trademarks, potential clients, and competitors by using search engines and proprietary
databases. Graphics, video, and audio are all currently used in media production on
computers.

TRACK 4.2.2
One of the most important roles of computers in development is data storage.
Computers can store vast amounts of data that can be used to help plan and track
development projects. Data can be collected from a variety of sources, including
surveys, censuses, and satellite imagery. This data can be used to create models that
help planners understand the factors that affect development and how to best utilize
resources.
Computers can also be used to communicate with stakeholders in development
projects. Stakeholders can be located anywhere in the world, and computers can be
used to send and receive information quickly and efficiently. This communication can
help ensure that everyone is on the same page and that projects are proceeding as
planned.
Besides, computers can be used to monitor development projects. By tracking
progress and collecting data, computers can help identify problems and potential areas
for improvement. This information can be used to make adjustments to projects,
ensuring that they are as successful as possible.
And finally, computers are being used for almost every activity today, whether it is
personal or business-related. Because computers assist the businesses in making the
processes more automated, they are becoming more and more independent. Having
one centralized inventory, rather than opening branches in every city, makes doing
business easier. Computer programs handle a variety of tasks, such as ticket booking
and money transfers, increasing the number of transactions. It is not uncommon for an
automated system to make a few mistakes; however, if this happens, it is largely due
to human error. Data sharing has become much easier in recent years as a result of the
simple link between two computer systems.

TRACK 4.2.3
Social computing has numerous advantages. Social networking sites make it easier for
employees to communicate with one another and with the corporation as a whole. As
a result, face-to-face interactions and a sense of belonging to the broader corporate
community can be enhanced.
Among the social networking sites are Twitter, Facebook, LinkedIn, and Googlet.
These websites allow employees to exchange information, ideas, and opinions. As a
result, you can improve your workplace collaboration and communication skills.
Social computing can also be used to reduce employees' time spent on their own.
Employees can share information and ideas and increase their efficiency by
connecting with others. By doing so, they can cut down on their time and increase
their productivity.

TRACK 4.3.1 (V = VINCENT, T = TRACY)

V: Hi, Tracy. How are you doing?
T: Hi, Vincent. I'm doing well, thanks for asking. How about you?
V: I'm good too, thank you. I'm calling because I won't be able to make our
appointment tomorrow.
T: Oh, really? What happened?
V: Unfortunately, I have to attend an urgent meeting with my manager tomorrow. I'm
sorry for the inconvenience.
T: No worries. Is there any other day that works for you?
V: How about next Wednesday at 2pm?
T: That's fine for me. Thanks for letting me know.
V: You're welcome. I'll send you an email to confirm the new date and time.
T: Sounds good. Thanks again.
V: No problem. Have a great day!

TRACK 4.3.2 (R = RICK, J = JENNIFER)

R: Hi, Rick speaking.
J: Hello, Rick. It's me Jennifer. I'm currently on a business trip to Singapore and I need
to stay an extra day. Unfortunately, my hotel is full. Can you help me arrange a
different flight and a night at another hotel?
R: Oh, I'm sorry to hear that. Let me check what I can do for you. Can you please give
me your booking reference number?
J: Sure, it's XYZ123.
R: Thank you. I see that your original flight is fully booked. However, I can arrange a
different flight for you that departs tomorrow at 10am and arrives in Tokyo at 3pm.
You will have to take a connecting flight from Tokyo to your final destination. Is that
okay with you?
J: Yes, that works for me. What about the hotel?
R: I have found a room for you at the Marina Bay Sands Hotel. It's a 5-star hotel
located near the airport. The room rate is $200 per night. Would you like me to book it
for you?
J: Yes, please. That sounds great.
R: Alright, I have made the necessary arrangements. You will receive an email with
your new flight details and hotel reservation. Is there anything else I can help you
with?
J: No, that's all. Thank you so much for your help.
R: You're welcome. Have a safe trip!

UNIT 5 (3 PARTS)
PART 1
Good morning everyone. This morning we're going to begin the topic of
marketing. In this first talk, I'm just going to give you an overview of a few key
concepts, and then other aspects will be dealt with within the next few lectures. Also
in your seminars and assignments, you'll be able to cover all the important points in
more detail. So let's see, yes, just start with we need to consider. Firstly, what
marketing is? In other words, why do businesses engage in marketing? And secondly,
why is marketing so important? After that I'll talk about market research, because
businesses need good information on which to base their marketing strategy. Part of
this involves analyzing markets, so then I'll discuss some basic characteristics of
markets, and I'll finish by mentioning some different types of markets.

PART 2
Actually, marketing is arguably the most important aspect of management. You
can manage your staff in your production process as well but if nobody buys your
products, your business will fail. So it follows that a business has to satisfy customers'
needs if it's going to make a profit. So that's what marketing is all about, it's not just
advertising, marketing is all the processes involved in supplying customers with the
right products at the right time and at the right price. But what are the needs of
customers? Of course there are many products that people always need but really
successful companies identify gaps in markets and create new markets with new
products. What I mean is they anticipate consumers' requirements, a good example of
this is those little packets of sticky notes they're called Post-it notes. They were
invented by the three M company in 1977. I don't know extremely popular, which is
not surprising because they're incredibly useful. We never knew we needed them until
three M came up with them.

PART 3
Anyway ah to return to the main point. Fundamentally successful marketing is
about having accurate data so that customers' needs can be met. So what is it that
marketers need to know? Well, first they must begin by analyzing the market. For
example, it's essential to identify basic characteristics of the market, such as its size
and which companies are the market leaders. That is to say we need to look at the
share of the market which each company has. Naturally it's the name of all companies
to become the market leader or to have the top selling brand in a particular field. If we
take the sports shoe market in the US as an example, you can see the size statistics on
the slide. As you can see in 2006, this market was worth nearly $12 billion per year, in
terms of sales, it had annual sales of more than 370 million pairs of sports shoes and
what's more it seems to be getting bigger too. Before the 1970s, buying a pair of
running shoes was a simple matter, but these days there's a huge variety. They are
different running shoes for men and women, light and heavy people, different sports,
different foot shapes, and so on. Uh, where was I? Oh, oh yes, we also need to be clear
about the type of market. One way to categorize the type of market is to think about
whether the product is aimed at a mass market, like toothpaste for example, which
everyone needs or is it more suitable for a niche market. By that I mean a small part of
a larger market. For example, vacations for people over 50 is a niche market inside the
huge vac Imarket, in other words is the product aimed at one narrow category of
customer.

UNIT 6 (SÁCH)
TRACK 6.2.1 (I = INTERVIEWER, J = JANE)
I: Good day, everyone! Today, we have the pleasure of speaking with Jane Smith, a
seasoned product manager with over a decade of experience in the field. Jane, thank
you for joining us.
J: Thank you for having me. I'm excited to be here and share my insights on the
product life cycle.
I: Fantastic! Let's dive right in. Could you explain what the product life cycle is and its
different stages?
J: Certainly! The product life cycle refers to the journey a product takes from its
introduction to consumers until its eventual discontinuation. There are four generally
accepted stages in the product life cycle: introduction, growth, maturity, and decline.
1: Fascinating! Could you walk us through each stage and explain the role of a
product manager in each phase?
J: Absolutely! In the introduction stage, the product manager plays a crucial role in
launching the product into the market. This involves significant investments in
advertising and marketing to create awareness and highlight the product's features and
benefits. The product manager closely monitors consumer response and gathers
feedback to make judgments the product's potential success. During the growth stage,
the product manager focuses on capitalizing on the increasing consumer demand and
sales. They may invest heavily in advertising and promotion to outshine competitors.
This stage also involves expanding the market and attracting new customers. The
product manager ensures customer satisfaction and encourages repeat purchases.

TRACK 6.2.2 (J = JANE)

J: Moving on to the maturity stage, the product manager faces the challenge of a
largely saturated market. They must navigate declining sales and find ways to reduce
production and marketing costs. At this point, the product manager may develop new
or alternative products to target different market segments. Lastly, in the decline stage,
the product manager faces the inevitable decrease in demand and rapid sales drop.
Although they may try to prolong the product's lifespan, ultimately, it will be
discontinued from the market. The product manager's role here is to manage the
decline and make strategic decisions regarding the product's future.

TRACK 6.2.3 (I = INTERVIEWER, J= JANE)

I: Thank you for that comprehensive explanation. What are some challenges product
managers typically face throughout the product life cycle?
J: Product managers face a range of challenges at each stage of the product life cycle.
In the introduction stage, the challenge lies in creating awareness and generating
interest in a new product. Competition and market saturation are key challenges
during the growth stage, requiring innovative marketing strategies to stay ahead. In the
maturity stage, the challenge is to sustain profitability in a saturated market while
exploring new opportunities. Finally, in the decline stage, the challenge is to manage
the product's discontinuation and possibly transition to new offerings.
I: It's clear that product managers play a critical role in each phase. Thank you for
sharing your expertise. Any final thoughts on the topic?
J: Thank you for having me. It's been a pleasure to be here and share my knowledge. I
would like to leave your audience with one final thought. The product life cycle is not
a linear process.
It's important for product managers to constantly monitor and analyze market trends,
consumer behavior, and competition to make informed decisions at each stage. By
staying proactive and adaptable, product managers can navigate the challenges and
seize opportunities that arise throughout the life cycle. Remember, the key to success
lies in understanding the needs and wants of your target audience and delivering
products that exceed their expectations.
I: Thank you once again for joining us today. Your insights have been invaluable. We
wish you continued success in your product management career.

TRACK 6.3.1 M = MARIO, S = SIMON, E = EMMA, J = JOHN, H = HELEN, R

=ROBERT, L=LAURA)
M: Good morning, everyone. Thank you for joining this meeting. Helen has proposed
that we increase the marketing budget. Now, I'll go round the table and ask if you
agree or disagree with it. Starting with Simon.
S: Well, I'm afraid that I don't. It's too much money. I understand the importance of
marketing, but considering our current financial situation, I think it would be wiser to
allocate our resources elsewhere.
M: Thank you, Simon. Anyone else? Emma?
E: At the moment, I doubt that spending more money on marketing will improve the
situation.
So, no. I think we should focus on optimizing our existing marketing strategies before
making any further investments. Do you agree with me, John?
J: Um ... Sorry, Emma but I completely agree with the proposal. Marketing is
fundamental for the future of our company. By increasing the marketing budget, we
can reach a wider audience and generate more leads, ultimately leading to increased
sales and revenue. I think Helen and I have the same thoughts.
H: That's exactly what I think. It's too important not to do. Our competitors are
investing heavily in marketing, and if we want to stay ahead, we need to do the same.
It's an investment in our
future success.
S: I know what you mean, but I think there's a problem. At the moment, with the
current economic situation, it's out of the question because we don't have any extra
money. Why don't we prioritize marketing efforts without increasing the budget?
M: Thank you, Simon. Robert, you have done some research into this. Would you like
to share something?
Robert: In my opinion, I don't have a problem with the proposal. So, I agree. Investing
in marketing can lead to significant returns, especially if we target the right audience
and optimize our campaigns for maximum impact.
M: Thank you, Robert. How do you feel about that, Laura?
L: It sounds interesting, but I think we should wait before making any decisions. We
need more data and insights to determine the effectiveness of our current marketing
initiatives and assess the potential impact of increasing the budget.
M: Thank you, everyone. These are all great suggestions. How about taking some time
to further explore these options and reconvene at our next meeting. Thank you all for
your valuable input.

3. ĐÁP ÁN SÁCH VÀ LMS

LINK TÀI LIỆU (Tiếng Anh COB)

4. WRITING
ĐỀ THI SẼ ĐỔI CÁC THÔNG TIN, CHỈ GIỐNG CẤU TRÚC NÊN MỌI
NGƯỜI CHỈ NÊN THAM KHẢO FORM BÀI, LẤY THÔNG TIN TRÊN ĐỀ
BÀI THI, TRÁNH HỌC THUỘC LÒNG HẾT Ạ!!!

UNIT 1: A JOB OFFER EMAIL

TASK A
A. Selig and Lind Solutions is a multinational electronics company. The company
is looking for a new Project Manager to form a team to conduct a survey of Selig
and Lind’s customer service to retail outlets in six major Asian countries. Write a
job offer email to a successful candidate, considering the following information:
Candidate: Emma McGonagall
Job position: Project Manager
Company name: Selig and Lind
Start date: 25 August.
Accept the offer by 15 August.
Sender Name: Emily Harris
Sender Job title: Head of HR
Mail/phone: emharris@[Link]/041 246 9273

Suggested answer 1
Dear Ms. McGonagall,

Congratulations on your offer from Selig and Lind! We are delighted to offer you the
Project Manager with a start date of 25 August.

As discussed during the interview, please find attached your detailed offer letter. If
you choose to accept this offer, please sign, scan, and email your letter to me at
emharris@[Link] by the end of this week – 15 August.

Please find attached the company policies and benefits for your preference.

In the meantime, please feel free to contact me through email or by calling me directly
at 041 246 9273 if you have any questions or concerns.

We look forward to hearing from you and hope you’ll join our team!
Best regards,
Emily Harris
Head of HR

Suggested answer 2

Dear Ms. McGonagall,

I am thrilled to extend to you an official offer for the position of Project Manager at
Selig and Lind Solutions. We are confident that your expertise and enthusiasm will be
invaluable to our team. Your start date will be on the 25th of August.

Enclosed, you will find your detailed offer letter outlining the terms and conditions of
your employment. We kindly ask that you review, sign, and return the letter to me via
email at emharris@[Link] by the 15th of August to confirm your acceptance.

Additionally, I have attached information regarding our company policies and

employee benefits for your convenience. Should you have any questions or require
further clarification, please do not hesitate to reach out to me either through email or
by phone at 041 246 9273.

We are excited about the prospect of you joining our dynamic team and contributing
to our ongoing success in the Asian market.

Looking forward to your positive response.

Best regards,

Emily Harris​
Head of HR

TASK B

B. You are Emma McGonagall. Write an email reply to the job offer:

B.1. Decline

Dear Ms. Harris,

Thank you for offering me the position of Project Manager at Selig and Lind. After
careful consideration, I regret to inform you that I must decline the offer.

I truly appreciate the time and effort invested in the interview process and hold your
company in high regard. However, I have decided to pursue opportunities that better
align with my long-term career goals.

I apologize for any inconvenience caused by my decision, and I genuinely wish you
and the team at Selig and Lind continued success.

Thank you for your understanding.

Best regards,

Emma McGonagall

B.2.1 Accept

Dear Ms. Harris,

I am waiting to accept the position of Project Manager at Selig and Lind. Thank you
for this opportunity. I look forward to joining the team.

I am impressed by the company's commitment to innovation, the positive work

environment, and the opportunities for growth and development. I have carefully
reviewed the employment agreement and agree with the terms and conditions
outlined. I will sign the agreement and provide any additional documentation or
information required for onboarding by August 25.

Please let me know if there are any final steps I need to take before that date. Thank
you again.

Best regards,

Emma McGonagall

B.2.2 Accept

Dear Ms. Harris,

I am delighted to accept the position of Project Manager at Selig and Lind. Thank you
for this wonderful opportunity. I am eager to join the team and contribute to our
collective success.

I am highly impressed by Selig and Lind’s dedication to innovation, the positive work
environment, and the extensive opportunities for professional growth and
development. After reviewing the employment agreement, I am pleased to confirm
that I agree with the terms and conditions outlined. I will sign the agreement and
provide any conditional documentation or information required for onboarding by
August 25.

Please let me know if there are any additional steps I need to complete before my start
date. Thank you once again for this opportunity.
Best regards,

Emma McGonagall
UNIT 5: AN INVITATION LETTER

TASK
As Chairman of WECARE Foundation, write a letter to invite Oliver Jackson (a
renowned businessman) to the annual fund - raising banquet. Your email should
include the following parts and details.
1. Background information
- Name: WECARE Foundation (private nonprofit organization)
- Established: 10 years ago
- Missions:
• promote the development of young people in achieving their full physical
and intellectual potential (tiềm năng trí tuệ)
• educate the public about the importance of being responsible citizens (những
công dân có trách nhiệm)

2. Invitation
- Place: Springfield Hotel, 154 Sussex Gardens, Hyde Park, London
- Time: Thursday, December 24, from 8pm
- Objectives: raising $1,000,000 to
• upgrade the equipment at the local Children’s Medical Center
• provide scholarships for five needy Springfield High School students
• recruit volunteers for forthcoming charity events

3. Call to action
- RSVP by December 17 (RSVP là viết tắt của một cụm từ tiếng Pháp, là
"Répondez s'il vous plaît", với ý nghĩa là "Vui lòng trả lời, xác nhận". Cụm
từ này thường xuất hiện ở cuối các văn bản đề nghị, các thiệp mời,...)
Suggested answer 1
Dear Mr. Jackson,
As you may be aware, WECARE Foundation is a private nonprofit organization
which was established 10 years ago. Our mission is to promote the development of
young people in achieving their full physical and intellectual potential. In working
to achieve this aim, we also strive to educate the public about the importance of being
responsible citizens of the world.

On behalf of WECARE Foundation, I am honored to invite you to the annual

fund-raising banquet, which will be held at Springfield Hotel, 154 Sussex Gardens,
Hyde Park, London on Thursday, December 24, from 8pm. This year, our expectation
is to raise $1,000,000 to upgrade the equipment at the local Children’s Medical Center.
With this financial support, we will provide scholarships for five needy Springfield
High students, who are not otherwise able to afford a college or university. Besides,
we also wish to take this opportunity to recruit volunteers for our forthcoming charity
events.

Kindly RSVP by December 17. We would appreciate your presence in the occasion.

Regards,
Vincent Bolloré
Chairman
WECARE Foundation
Suggested answer 2
Dear Mr. Jackson,

I am writing to extend a heartfelt invitation to you on behalf of WECARE Foundation,

a nonprofit organization for a decade-long. Our mission is to promote the development
of young people in achieving their full physical and intellectual potential. In addition
to this, our foundation diligently works to educate the broader community about the
importance of being responsible

It is with great pleasure that we invite you to join us at our annual fundraising
banquet, an event that serves as a cornerstone in our efforts to further our mission.
This distinguished occasion will take place at the Springfield Hotel, situated at 154
Sussex Gardens in the serene vicinity of Hyde Park, London onThursday, December
24th, commencing at 8 p.m. This year, our primary objective is to raise $1,000,000 in
funds. Firstly, we will upgrade the essential equipment at our local Children’s Medical
Center. Additionally, we aim to extend a helping hand to five deserving students from
Springfield High School by awarding scholarships. Furthermore, we are eager to offer
an opportunity to join our network of volunteers, we want to recruit volunteers for
forthcoming charity events.

In anticipation of your attendance, we kindly request that you RSVP by December

17th, allowing us to make necessary arrangements for your participation.

Your presence at this event would be truly appreciated, and we earnestly hope to have
the honor of welcoming you to our banquet.

Warm regards,

Vincent Bolloré

Chairman

WECARE Foundation
Suggested answer 3
Dear Mr. Jackson,

I hope this letter finds you well.

On behalf of WECARE Foundation, I am delighted to extend an invitation to our

annual fundraising banquet. Established ten years ago, our mission is to promote the
development of young people in achieving their full physical and intellectual
potential. In working achieve the aim, we also strive to educate the public about
the importance of being responsible citizens

The event will take place at the Springfield Hotel, 154 Sussex Gardens, Hyde Park,
London, on Thursday, December 24th, starting at 8 p.m. We aim to raise $1,000,000
to upgrade equipment at the local Children’s Medical Center, provide scholarships for
five students in need from Springfield High School, and recruit volunteers for future
charity events.

Kindly RSVP by December 17th. We would appreciate your presence the occasion.

Best regard,

Vincent Bolloré

Chairman
WECARE Foundation

5. TẶNG KHÓA HỌC MOS

LINK TÀI LIỆU (Tài liệu MOS 2019)

6. SAMPLE TEST
LNK TÀI LIỆU (tài liệu TACN COB1 free)