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Cold Calling Script

The document is a sales script for Dynasty Holdings, designed to help sales associates effectively engage with property sellers. It emphasizes the importance of mindset, building rapport, and understanding the seller's motivations and pain points. The script includes specific phrases and rebuttals to use during calls, as well as guidelines for gathering property information and securing follow-up actions.

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dayyanmu989
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0% found this document useful (0 votes)
5 views7 pages

Cold Calling Script

The document is a sales script for Dynasty Holdings, designed to help sales associates effectively engage with property sellers. It emphasizes the importance of mindset, building rapport, and understanding the seller's motivations and pain points. The script includes specific phrases and rebuttals to use during calls, as well as guidelines for gathering property information and securing follow-up actions.

Uploaded by

dayyanmu989
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

DYNASTY HOLDINGS

THE SAILOR SCRIPT — V2.0

Master this script.


Learn it until it flows smoother than rum at midnight.
Follow it word for word and you'll close seven-figure deals with this script alone.
BEFORE YOU SET SAIL — MINDSET CHECK

Before you ever dial, check these mental boxes:

• You are the solution — They need YOU, not the other way around.
• Confidence is king — If you don't believe in your offer, neither will they.
• Detach from the deal — Plenty of fish in the sea. If they say no, another deal waits
beyond the horizon.
• Talk like a shipmate — Imagine you already closed a deal with them months ago. Talk
like an old partner you trust with your life.
• Speak slow as the tide — Slow enough it feels slightly awkward. The slower you go, the
more trust you build.

SECTION 1 — THE HOOK

"Hey... is this [Seller Name]???"

(If yes:) "[Seller Name]? Hey, this is [Your Name]. I was calling about that property on 123
Main Street..."

NOTES
• Sound slightly confused when you talk. It breaks the sales pattern and keeps you from sounding
like a telemarketer.

SECTION 2 — DROPPING ANCHOR

"Wanted to see if you were open to a cash offer on it."

NOTES
• Talk casually — not like a salesman.
SECTION 3 — CANNONS READY — REBUTTALS

Rule: You never hang up first. If they haven't hung up, they're still in the fight.

Here are your go-to rebuttals if they say "not interested":

1. Curiosity: "Don't you at least want to know what your property's worth in today's
market?"
2. Cash on Deck: "I've got cash sitting here ready to buy a house. We can close in two
weeks. Wouldn't hurt to at least hear the number, right?"
3. Neighbor Angle: "I understand. Your neighbor down the street said the same thing... until
they heard my cash offer. Then they signed the agreement."
4. Call-Out: "You popped up on the tax delinquent list. I'm an expert at helping people in
your situation. Give me 60 seconds and I'll show you how."

SECTION 4 — X MARKS THE SPOT — MOTIVATION

We are not buying properties. We're selling solutions. Forget the roof. Forget the repairs.
Forget the property. The goal here is to find the WHY.

"Tell me a little about what you've got going on."

(Pause — say nothing. Let them fill the silence.)

NOTES
• Your goal: Find the pain. Stay on the pain until they leave it, not you.

SECTION 5 — DIGGIN' FOR TREASURE — THE PAIN

Rules for this section:


• Ask open-ended questions to get them talking more.
• Ask follow-ups that make them feel the pain. The more emotionally filled the
conversation, the more motivated they become.
• Be their therapist. Let them talk, don't rush them.

Examples of Emotional Follow-Ups:

• If they mention a death: "Isn't it hard living in a house where every day reminds you of
that person?"
• If they mention repairs: "That must be overwhelming, seeing things break faster than you
can fix them, right?"
• If they mention taxes: "That's got to feel like a huge weight on your shoulders every day,
doesn't it?"
• If they mention medical bills: "I can't imagine how stressful that must be, dealing with
health stuff on top of everything else..."

Keywords to Listen For:

• Divorce
• Death
• Job loss
• Moving / relocation
• Taxes / foreclosure / behind on payments
• Tired of being a landlord
• Too many repairs / can't afford upkeep
• Medical bills / health problems
• Inherited the house / don't want it

When you hear these words — dig in.

SECTION 6 — RAISING THE SAILS — EXPECTATION SETTING

"Okay, thanks for sharing all that with me. Here's what I'm going to do: I work as an
acquisition associate for the company, and I partner with a local contractor who actually
does the work on the houses we buy. My job is to gather everything we need, then run it by
him so we can get the final approval on the price."

(Pause briefly.)

"And by the way, if we do come back tomorrow and your property is approved for
purchase... are you 100% ready to move forward so we don’t waste anyone’s time?"
(Pause briefly.)

NOTES
• Positions you as the helpful go-between, not the bad guy giving lowball offers.
• Local partner adds credibility if you're virtual: "I work with someone in the area who knows the
market and does the repairs."
• Gives you a valid reason to step away and 'fight for a better number.'
• The 100% ready question locks in verbal commitment before you negotiate.

SECTION 7 — THE TREASURE MAP — ASKING PRICE

"Wonderful. How much were you hoping to get for the property?"

(Pause — say nothing. Let them answer.)

SECTION 8 — READING THE SEAS — PROPERTY CONDITION

After you have their asking price, ask about the condition. You don't need to evaluate anything
— just gather information accurately so our team can.

"Okay, just a couple more quick questions so I can give my local partner a full picture. You
don't have to be exact, just a general idea of the condition."

"When was the property last remodeled? Was it never remodeled? Straight out of the 80s?
Or is it HGTV-beautiful?"

"Starting from the front door, imagine you're giving me a virtual tour of the property — how
does it look as you walk through?"

Quick Checklist — Ask About Each of These:


• Roof
• Foundation
• Plumbing
• HVAC
• Electrical

Condition Rating Guide — Use This to Score What You Hear:

SCO CONDITION WHAT TO LISTEN FOR


RE
Move-In "Just remodeled," "like new," no mention of repairs, seller is proud of the
5 Ready home.
Good Minor wear and tear. Maybe one small issue. "Mostly updated," "just needs a
4 little TLC."
Fair Multiple systems need work. "Roof is older," "HVAC hasn't been touched in
3 years," dated kitchen/bath.
Poor "Everything needs updating," mold/water damage mentioned, foundation
2 concerns, major repairs noted.
Distressed Abandoned, fire/flood damage, unlivable condition, structural issues, seller
1 says "gut job."

NOTES
• You are NOT evaluating the property — you are SCORING what the seller describes.
• Write down the score and include it in your notes when you submit the call.
• Your team of experts will do the real evaluation once photos are received.

SECTION 9 — SEND IT TO THE CREW — PHOTO REQUEST

YOUR JOB IS NOT TO EVALUATE THE PROPERTY.


Your job is to get the photos to the team. That's it. The experts handle the rest.

Once you have the property condition info, ask the seller to send photos to our team email:

sellmeyourproperties@[Link]
"Perfect. Here's what I'm going to do — I'm going to pass everything you've told me to my
local partner and our team of specialists who evaluate these properties every day."

"To speed things up, could you shoot over a few photos of the property to our email? It's:
sell-me-your-properties at outlook dot com. I'll spell it out: S-E-L-L-M-E-Y-O-U-R-P-R-O-P-
E-R-T-I-E-S at outlook dot com."

(Confirm they have it correct.)

"Just snap a few from the outside and a couple inside — doesn't have to be perfect. Our
team will take it from there and put together a real number based on what they see."

"Once they’ve had a chance to go through everything, someone from our team will reach
out to you tomorrow with everything you need. What’s the best time to reach you tomorrow
— morning or afternoon?"

(Pause — let them confirm.)

"Oh, by the way — do you have any number in mind for the property? Like, a ballpark of
what you’d be looking to get for it? Doesn’t have to be exact, just whatever you’ve got in
mind."

(Pause — let them answer. If they give a number, note it. If they say they don’t know, that’s
perfectly fine.)

NOTES
• Confirm the email address clearly — spell it out slowly if needed.
• Let them know it's just a few casual photos, not a professional shoot.
• The "team of specialists" framing adds credibility and sets up the callback naturally.
• Always lock in the exact callback time before hanging up — get morning or afternoon, then note it
in your submission so the team knows when to call.
• If they give a number for the property, log it exactly — this is gold for the backend team when
preparing the offer. If they don’t know, no problem, just note that too.

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