POLO NATIONAL HIGH SCHOOL

Senior High School Department

1101 PVES Compound, Palasan,
Valenzuela City
SURVEY QUESTIONNAIRE
Control No. The Relationship Between Social Confidentiality:
__________ Media Influencers and the All information furnished in this
Purchasing Decisions of Grade form shall be kept STRICTLY
12 ABM Strand Students in Polo CONFIDENTIAL
National High School

Dear Sir/Ma’am:

I am a student of the Academic Strand in Accountancy, Business, and Management (ABM) at Polo
National High School (PNHS), Valenzuela City, currently conducting a research study entitled “The
Relationship Between Social Media Influencers and the Purchasing Decisions of Grade 12 ABM
Strand Students in Polo National High School.”

In connection with this, the researcher would like to invite you to serve as the respondents of this study.
Your participation in this research study will be highly appreciated and rest assured that you will not be
liable to anything when you become part of this study.

Your responses will be handled with utmost confidentiality in accordance with the Data Privacy Act of
2012 and will be used only for the purposes of this study.

Thank you so much for your cooperation and support.

Respectfully,

Trixie Nicole Austria, Davegian Busuego, Kretschem Dela Cruz, James Steven O. Gaupo, Chriszarina
Andrhea L. Manas, Mikaira Sophia Oriane, Raniel Salvilla, and Kathlene Triste
Researchers

Part 1. Assessment of the Social Media Influencers

Direction: Kindly give your honest assessment regarding the assessment of the Key Process Consolidator
(KPC) application using the given rating scale below. Write a check (/) on the number of scales that
correspond to your assessment.

Legend
4 Strongly Agree (SA)
3 Agree (A)
2 Disagree (D)
1 Strongly Disagree (SD)

1.1 Content & Authenticity 4 3 2 1

1. I trust influencers who give honest reviews. ☐ ☐ ☐ ☐

2. I believe influencers more when they tell the truth about products. ☐ ☐ ☐ ☐

3. I like influencers who share real experiences with products. ☐ ☐ ☐ ☐

4. I trust influencers who show both good and bad sides of a product. ☐ ☐ ☐ ☐

5. I believe influencers who use the products they promote. ☐ ☐ ☐ ☐

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 POLO NATIONAL HIGH SCHOOL
Senior High School Department
1101 PVES Compound, Palasan,
Valenzuela City
6. I find influencers more convincing when they are natural, not ☐ ☐ ☐ ☐
scripted.

7. I follow influencers who are open about sponsorships. ☐ ☐ ☐ ☐

8. I trust influencers who stay true to their values. ☐ ☐ ☐ ☐

9. I believe influencers who do not exaggerate product claims. ☐ ☐ ☐ ☐

10. I trust influencers who explain products clearly. ☐ ☐ ☐ ☐

11. I find influencers more reliable when they avoid false information. ☐ ☐ ☐ ☐

12. I value influencers who promote products that fit their lifestyle. ☐ ☐ ☐ ☐

13. I trust influencers who share how they discovered a product. ☐ ☐ ☐ ☐

14. I am more likely to buy from influencers who are honest. ☐ ☐ ☐ ☐

15. I believe influencers who are authentic gain more trust. ☐ ☐ ☐ ☐

1.2 Audience Engagement & Relationship Building 4 3 2 1

1. I feel more motivated to buy when I engage with influencers online. ☐ ☐ ☐ ☐

2. I support influencers I feel loyal to. ☐ ☐ ☐ ☐

3. I buy products from influencers who interact with their followers. ☐ ☐ ☐ ☐

4. Talking with influencers makes me more interested in their ☐ ☐ ☐ ☐

products.

5. I feel connected to influencers who are relatable. ☐ ☐ ☐ ☐

6. I trust brands endorsed by influencers I like. ☐ ☐ ☐ ☐

7. Influencers’ engagement makes me try new products. ☐ ☐ ☐ ☐

8. I feel closer to influencers who reply to comments. ☐ ☐ ☐ ☐

9. I trust influencers who interact often with their followers. ☐ ☐ ☐ ☐

10. I feel valued when influencers notice their audience. ☐ ☐ ☐ ☐

11. I buy products from influencers who make interactive posts. ☐ ☐ ☐ ☐

12. I trust influencers who build long-term relationships with followers. ☐ ☐ ☐ ☐

13. I feel loyal to influencers who appreciate their audience. ☐ ☐ ☐ ☐

14. I support influencers who talk meaningfully with followers. ☐ ☐ ☐ ☐

15. I believe influencers with strong audience bonds are more ☐ ☐ ☐ ☐

persuasive.

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 POLO NATIONAL HIGH SCHOOL
Senior High School Department
1101 PVES Compound, Palasan,
Valenzuela City

1.3 Brand Collaboration & Promotion 4 3 2 1

1. Sponsored posts and giveaways make me interested in products. ☐ ☐ ☐ ☐

2. Seeing influencers use a brand helps me decide to buy. ☐ ☐ ☐ ☐

3. I buy products when influencers work with famous brands. ☐ ☐ ☐ ☐

4. I trust influencers who promote brands they really use. ☐ ☐ ☐ ☐

5. I am convinced when influencers explain product benefits. ☐ ☐ ☐ ☐

6. I see influencer-brand collaborations as proof of credibility. ☐ ☐ ☐ ☐

7. I try products promoted in influencer giveaways. ☐ ☐ ☐ ☐

8. I trust influencers who give discount codes. ☐ ☐ ☐ ☐

9. I am convinced when influencers show how a product works. ☐ ☐ ☐ ☐

10. I value influencers who promote brands that fit their content. ☐ ☐ ☐ ☐

11. I buy products promoted in influencer-sponsored events. ☐ ☐ ☐ ☐

12. I trust influencers who work with brands regularly. ☐ ☐ ☐ ☐

13. I am persuaded when influencers promote products with clear ☐ ☐ ☐ ☐

partnerships.

14. I trust influencer promotions more when they show product demos. ☐ ☐ ☐ ☐

15. I buy products promoted by influencers with trusted companies. ☐ ☐ ☐ ☐

Part 2. Assessment of the Purchasing Decisions

Direction: Kindly give your honest assessment regarding the assessment of the Key Process Consolidator
(KPC) application using the given rating scale below. Write a check (/) on the number of scales that
correspond to your assessment.

Legend
4 Strongly Agree (SA)
3 Agree (A)
2 Disagree (D)
1 Strongly Disagree (SD)

2.1 Need Recognition & Motivation 4 3 2 1

1. I realize I need a product after seeing it online. ☐ ☐ ☐ ☐

2. I feel motivated to buy when influencers show product use. ☐ ☐ ☐ ☐

3. I see a need when influencers explain how a product helps. ☐ ☐ ☐ ☐

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 POLO NATIONAL HIGH SCHOOL
Senior High School Department
1101 PVES Compound, Palasan,
Valenzuela City
4. I learn about new products from influencers. ☐ ☐ ☐ ☐

5. I feel motivated when influencers talk about product benefits. ☐ ☐ ☐ ☐

6. I see a need when influencers share their own experience. ☐ ☐ ☐ ☐

7. I notice product trends through influencer posts. ☐ ☐ ☐ ☐

8. I feel motivated when influencers show lifestyle improvements. ☐ ☐ ☐ ☐

9. I see a need when influencers compare products. ☐ ☐ ☐ ☐

10. I learn product features from influencer reviews. ☐ ☐ ☐ ☐

11. I feel motivated when influencers show product uniqueness. ☐ ☐ ☐ ☐

12. I see a need when influencers use products in real life. ☐ ☐ ☐ ☐

13. I notice demand for products through influencer posts. ☐ ☐ ☐ ☐

14. I feel motivated when influencers show affordable prices. ☐ ☐ ☐ ☐

15. I see a need when influencers connect products to trends. ☐ ☐ ☐ ☐

2.2 Evaluation of Alternatives and Influence 4 3 2 1

1. I compare products suggested by different influencers. ☐ ☐ ☐ ☐

2. I check product options based on influencer reviews. ☐ ☐ ☐ ☐

3. I consider many influencer opinions before buying. ☐ ☐ ☐ ☐

4. I am influenced when influencers compare products. ☐ ☐ ☐ ☐

5. I look at pros and cons shared by influencers. ☐ ☐ ☐ ☐

6. I consider influencer credibility when choosing products. ☐ ☐ ☐ ☐

7. I check influencer advice with other sources. ☐ ☐ ☐ ☐

8. I compare products when influencers show them side by side. ☐ ☐ ☐ ☐

9. I am influenced when influencers explain why one product is better. ☐ ☐ ☐ ☐

10. I consider influencer expertise when evaluating products. ☐ ☐ ☐ ☐

11. I compare products when influencers talk about quality. ☐ ☐ ☐ ☐

12. I trust influencers who give honest comparisons. ☐ ☐ ☐ ☐

13. I evaluate products when influencers show durability. ☐ ☐ ☐ ☐

14. I consider influencer trust when choosing products. ☐ ☐ ☐ ☐

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 POLO NATIONAL HIGH SCHOOL
Senior High School Department
1101 PVES Compound, Palasan,
Valenzuela City
15. I am influenced when influencers explain product value. ☐ ☐ ☐ ☐

2.3 Purchase & Post-Purchase Behavior 4 3 2 1

1. I buy products recommended by influencers I follow. ☐ ☐ ☐ ☐

2. I trust influencers less if their product fails my expectations. ☐ ☐ ☐ ☐

3. I buy products quickly if promoted by influencers I like. ☐ ☐ ☐ ☐

4. I share feedback if I am happy with a product I bought. ☐ ☐ ☐ ☐

5. I consider influencer price suggestions when buying. ☐ ☐ ☐ ☐

6. I buy products right after seeing influencer promotions. ☐ ☐ ☐ ☐

7. I share satisfaction with friends if influencers influenced my ☐ ☐ ☐ ☐

purchase.

8. I avoid buying again if influencer recommendations disappoint me. ☐ ☐ ☐ ☐

9. I repurchase products endorsed by influencers I trust. ☐ ☐ ☐ ☐

10. I give feedback to influencers about products I bought. ☐ ☐ ☐ ☐

11. I recommend products to others if influencers influenced me. ☐ ☐ ☐ ☐

12. I avoid products promoted by influencers if past purchases failed. ☐ ☐ ☐ ☐

13. I buy products again if influencers continue positive promotion. ☐ ☐ ☐ ☐

14. I share negative feedback if products do not meet expectations. ☐ ☐ ☐ ☐

15. I consider influencer credibility when deciding to repurchase. ☐ ☐ ☐ ☐