PRODUCT DEVELOPMENT:
Product development is defined as the process of conceptualizing, designing, creating,
producing, introducing and delivering new products and services to consumers or improving on
the old. It is the very first stage of introduction of new style.
Product development is the process of designing, creating and marketing new products or
services to benefit customers. The process involves several stages such as identifying a market
need, researching the competition, ideating a solution, developing a product roadmap, and
building a minimum viable product
Product development is the process where that sketch or design is converted in to a 3D form
garment, with all technical and aesthetic approach keeping in mind. The purpose of the product
development process is to certify that the supplier understands and adheres to the specifications
established for a specific product.
Fashion product development is influenced by several factors that shape the design, production,
and overall development process. Here are some key factors that determine fashion product
development:
1. Market Trends and Consumer Demand: Fashion product development is greatly
influenced by market trends and consumer demand. Understanding and analyzing current
and future trends, consumer preferences, and buying behaviors help determine the
direction and appeal of the product being developed.
2. Target Market and Customer Segmentation: The target market and customer
segmentation play a crucial role in determining the design, features, price point, and
marketing strategy for the fashion product. Different market segments may have varying
preferences and needs, requiring tailored product development approaches.
3. Brand Identity and Positioning: The brand identity and positioning guide the product
development process. Whether the brand is known for luxury, affordability,
sustainability, or innovation, it shapes the design aesthetic, quality standards, and overall
attributes of the product.
4. Seasonal and Fashion Calendar: The fashion industry operates on a seasonal calendar,
with different collections and product launches corresponding to specific seasons. The
development process is influenced by the timing and requirements of the fashion calendar
to ensure timely delivery and alignment with market demand.
5. Production and Manufacturing Capabilities: The available production and manufacturing
capabilities influence the product development process. Factors such as production
capacity, technological capabilities, sourcing of materials, and manufacturing expertise
impact the design choices, complexity, and feasibility of the product.
6. Cost and Pricing Considerations: Cost considerations play a significant role in fashion
product development. Factors like material costs, labor expenses, manufacturing
processes, and desired profit margins impact the design decisions, choice of materials,
and overall product features.
7. Technological Advancements: Advancements in technology have a profound impact on
fashion product development. From digital design tools to 3D prototyping and sustainable
manufacturing processes, technological innovations influence the efficiency, speed, and
sustainability of the development process.
8. Sustainability and Ethical Considerations: Increasingly, sustainability and ethical
practices are key factors in fashion product development. Brands and consumers are more
conscious of environmental impact, ethical sourcing, and fair labor practices. Integrating
sustainable and ethical considerations into the product development process has become
crucial.
9. Legal and Regulatory Requirements: Compliance with legal and regulatory requirements
is essential in fashion product development. Aspects like safety regulations, labeling
requirements, intellectual property rights, and international trade laws must be considered
during the design, production, and marketing phases.
10. Competitive Landscape: The competitive landscape within the fashion industry impacts
product development. Understanding competitors' offerings, market positioning, pricing
strategies, and unique selling points helps in developing products that differentiate and
stand out in the market.
These factors, along with creative vision, market insights, and strategic decision-making,
collectively shape the fashion product development process, ultimately leading to the creation of
successful and market-appropriate fashion products.
Steps involved in product development
1. Market research: Gather information on market trends, consumer preferences, and
competitive landscape to understand the market demand.
- Information on demand: Identify the specific demand for the product in terms of
style, features, and pricing.
- Information on problems related to the product to be developed: Identify any
existing issues or challenges related to the product that need to be addressed.
- Consumer needs: Understand the needs and preferences of the target consumers to
develop a product that meets their expectations.
2. Designers collection: Create a collection of designs that align with the identified market
trends and consumer needs.
- Copying from models/fashion sketching: Sketch or create fashion illustrations to
visualize the designs and ensure accurate representation.
- Historical design: Draw inspiration from historical fashion designs to create
unique and innovative products.
- Creativity: Foster creative thinking to develop original and appealing designs that
stand out in the market.
3. Style selection: Choose the most suitable style or combination of styles for the product
based on market research and consumer preferences.
- Adapting: Modify or adapt the design based on feedback, feasibility, and
technical requirements.
4. Designing: Develop detailed technical drawings or specifications that define the
construction, measurements, and other design elements of the product.
5. Working drawing establishment: Create precise working drawings that serve as
guidelines for pattern making and garment assembly.
6. Pattern drafting and development: Translate the design into pattern pieces that will be
used to cut the fabric and assemble the garment.
7. Assembly of garment: Cut the fabric according to the patterns and sew the garment
together following the established design and construction techniques.
8. Laying/spreading and cutting: Lay out the fabric in preparation for cutting and then
accurately cut the fabric according to the patterns.
9. Sewing and finishing: Stitch the fabric pieces together using appropriate sewing
techniques, and complete the garment with finishing touches like hemming, closures, and
embellishments.
10. Packaging: Determine the packaging requirements and design suitable packaging to
protect and present the finished product.
These steps encompass the major stages of fashion product development, from market research
and design conception to production and packaging. Each step contributes to creating a market-
ready fashion product that meets consumer needs and aligns with current trends.