Questionnaire: Influence of Social Media Food Content on Dietary Habits
Among University Students in Bangladesh
Dear Participant,
This questionnaire is designed to collect information for a research study titled “Influence of
Social Media Food Content on Dietary Habits Among University Students in Bangladesh.”
Your responses will be kept confidential and used only for academic purposes.
Section A — Demographic Information (Self-developed)
Please tick the most appropriate answer
• A1. Age ☐ 18–20 ☐ 21–23 ☐ 24–26 ☐ 27+
• A2. Gender ☐ Male ☐ Female ☐ Prefer not to say
• A3. University Type ☐ Public ☐ Private
• A4. Current Level of Study ☐ 1st ☐ 2nd ☐ 3rd ☐ 4th ☐ Masters+
• A6. Area of Residence ☐ Urban ☐ Semi-urban ☐ Rural
• A8. Living Arrangement ☐ With family ☐ Hostel ☐ Mess ☐ Alone
• A9. Most Frequently Used Social Media Platform
☐ Facebook
☐ Instagram
☐ TikTok
☐ YouTube
☐ Other
• A10. Average Daily Time Spent on Social Media
☐ Less than 1 hour
☐ 1-3 hours
☐ 3-5 hours
☐ More than 5 hours
Section B — Social Media Exposure (SONTUS + SMUIS)
Please indicate your level of agreement with the following statements
No. Satements Strongly Disagree Neutral Agree Strongly
Disagree Agree
B1 I use social media several
times a day.
B2 Social media is part of my
daily routine.
B3 I spend considerable time
viewing food-related
content.
B4 I follow food bloggers and
influencers.
B5 I search for food reviews
or recipes online.
B6 I frequently watch food
reels and videos.
B7 I interact with food-
related posts.
B8
Social media keeps me
updated about food
trends.
B9 I use social media while
eating.
B10 Social media influences
my food choices.
Section C — Influence of Food Content
Please indicate your level of agreement with the following statements
No. Satements Strongly Disagree Neutral Agree Strongly
Disagree Agree
C1 Watching food content
makes me want to try new
foods.
C2 Food advertisements
increase my cravings.
C3 I order food after watching
food-related videos.
C4 Food influencers affect my
eating decisions.
C5 I consume more fast food
after exposure to food
content.
C6 Healthy food content
encourages healthy eating.
C7 I compare my eating habits
with influencers.
C8 Food trends influence my
purchasing behavior.
C9 I feel tempted to snack
while watching food
videos.
C10 Food content affects my
meal timing.
Section D — Dietary Habits (FFQ)
Please indicate how often you consume the following foods
No. Food Items Never/Rarely 1-3 1-2 3-6 Daily
times times times
per per per
month week week
D1 Fast food (burger, pizza,
fried chicken etc.)
D2 Sugary beverages
D3 Homemade meals
D4 Fruits
D5 Vegetables
D6 Packaged snacks/chips
D7 Street foods
D8 Sweets/desserts
D9 Tea/Coffee with sugar
D10 Late-night snacks
Section E — Eating Behavior (DEBQ Short Version)
Please indicate how often the following statements apply to you
No. Satements Never Rarely Sometimes Often Very
often
E1 I eat more when I feel
stressed.
E2 I have difficulty resisting
delicious food.
E3 I eat even when not
physically hungry.
E4 I snack while studying or
using social media.
E5 I intentionally limit food
intake to control weight.
E6 I eat more when bored or
lonely.
E7 The smell or appearance of
food makes me want to eat.
I lose control over eating
around tempting food.
E8 I feel guilty after overeating.
E9
I consciously avoid
unhealthy foods
10
.
Section F — Emotional Response After Watching Food Content
Please indicate your level of agreement with the following statements
No. Satements Strongly Disagree Neutral Agree Strongly
Disagree Agree
F1 Watching food content
makes me feel hungry.
F2 Food videos improve my
mood.
F3 I feel cravings after
viewing food-related
posts.
F4 I feel excited to try foods
shown online.
F5 Food content makes me
dissatisfied with my meals.
F6 I feel emotionally
connected to food
influencers.
F7 Food-related content
affects my appetite.
F8 I feel relaxed watching
food content.
F9 I become tempted to
purchase food after
promotions.
F10 Food content affects my
emotions and eating
mood.
Thank you for your valuable participation in this study.