Semester (Group)

Project
MK101E (Principles of
Marketing)

Students need to form groups of 6-8 members each by themselves.

Consequently, it is not the Professor's responsibility to assign groups for
students. Instead, it is your responsibility as a student to join a group of your
choice.
Each group will be required to use the essential elements of the course and
particularly in reference to the marketing mix tool to design, locate, promote,
and price a new product or service in Morocco.
You will deliver a presentation to the class using a maximum of 15
PowerPoint slides.
In addition to the PowerPoint presentation, you will also submit a printed
report and preferably using MS word (maximum 24 pages).

Students must submit their report in hard copy to my office no later than March
12, 2026. In addition, you must also send a soft copy by email on or before the
same deadline.

If you submit your report after the deadline, you will lose 10 points.
Also, if more than 40% of your report is written using Gen-AI tools, you will lose
20 points. Please make sure your work is submitted on time and shows your own
effort.

You have a budget of 120,000 Moroccan Dirhams (MAD) to use for your
marketing project, and you must spend it carefully. You are not allowed to
borrow extra money or go over the budget, and if you spend more than
120,000 MAD, you will lose 10 points from your grade. Your report should
explain how you plan to use this money wisely for different marketing
activities.

What the report entails:

 A report explaining your product or service.

 You should highlight the main competitors in the marketplace. Explain
who they are, what products or services they offer, and how they compare to
your business. This will show that you understand the competition and can
plan how to make your product stand out.
 You must explain why you have chosen the product/service and why you
think your customers will want it. You need to explain the factors that helped
you decide this.
 A promotion plan for this product. This should include where you plan to
promote your product and include examples of the type of advertising you wish
to use. You must explain why you have chosen these methods.
 You need a breakdown of the costs of your product and an explanation of
how this has helped you reach the price you are selling your product at.

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 You must explain where you plan to sell your product. To make your plan
stronger, you can also add a map showing the location of your business and
include an example page from your company’s website. These details will help
show both the place and the way customers can reach your business.
 You need to highlight the factors that could affect the success of your
product or service in the marketplace using tools such as SWOT and/or PEST.

Note:
Your product must be realistic and must be something that a new business
would do.

The total cost must not exceed the financial budget of 120,000 MAD. If it
does, your project will be penalized with a 10-point deduction.

Don’t forget to mention the name of your new business/company in the report,
as well as the vision and mission of the business/company.

The team that produces the best report and/or presentation with the
best explanation of their marketing project will get the best grade.

The total mark allocated for this group project is 60%. Students will receive
different grades based on their ability to answer questions on the day of the
project defence.

The report must be written in Times New Roman. The font size for the title of
the paper should be 12, while the rest sections should be 11 for headers and
10 for the sentences and references. Required spacing is 1.5.

One final thing, as this is a hypothetical competition, I will advise that different
groups keep their new product or service secret to themselves and without
disclosing to members in other groups until the class presentation.

Lastly, do refer to the following Table of Contents as an inspiration for your

report writeup.

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Tables of contents:
[Link].........................................................................................................................................................................1
[Link] of Company and Reason for choosing Company and different factors influencing the decision......................2
2.1 Overview of Company (Note: Put the name of your company/brand here)........................................................ 2
2.2 Key Competitors in the Marketplace……………………………………………………… …………………… 4
2.3 Why we chose Morocco as the Market for Company X.........................................................................................6
2.4 Factors influencing the Decision to choose Company X.........................................................................................6
2.5 Idea behind Company X............................................................................................................................................8
[Link] Plan for Company X.........................................................................................................................................9
3.1 Promotion Rationales................................................................................................................................................9
[Link] breakdown of Company X and its Role in determining the selling price.................................................................11
4.1 Pricing Strategy........................................................................................................................................................11
4.2 How Costs Have Influenced Price..........................................................................................................................11
4.3 Role of Cost Breakdown in Determining the Selling Price..................................................................................11
4.4 Locating the Business.............................................................................................................................................. 11
4.5 Website Design.........................................................................................................................................................13
4.6 Successful examples from key competitors............................................................................................................13
[Link] Affecting the Success of Compnay in the Morrocan Market..............................................................................14
5.1 SWOT Analysis...............................................................................................................................................................14
5.2 PEST Analysis................................................................................................................................................................20
[Link]........................................................................................................................................................................ 23
[Link].........................................................................................................................................................................23

Wishing every one of you all the best in the semester project report and far
beyond!