Executive Summary
1. MISSION
[Include a few sentences explaining why your business exists, the purpose your work serves
and the impact you want to make in your industry or community.]
2. COMPANY & MANAGEMENT
[Describe the basics of your company: location, age, owners’ history and experience.]
3. SERVICES
[Name the products and/or services your business sells and how they solve the problem your
customer has.]
4. THE MARKET
[Describe who you sell your offer(s) to and how large the market is.]
5. COMPETITIVE ADVANTAGES
[Summarize your business’s strengths over your competitors.]
6. FINANCIAL PROJECTIONS
[Summarize the key numbers for your business in the next one to five years.]
7. STARTUP FINANCING REQUIREMENTS
[How much money does the business need to achieve your stated projections in the next one to
five years?]