MASTER OF BUSINESS

ADMINISTRATION (90 ECTS)

TABLE OF
CONTENTS

01. About upGrad

02. About International School of Management

03. About Master of Business Administration 90 ECTS

04. About Munich– The Land of Opportunities

05. About Germany as a Study Destination

06. About IMT Ghaziabad

07. upGrad Learning Experience

08. Week in the Life of a Learner

09. Curriculum

10. Study Abroad Curriculum

11. Program Details and Admission Process

ABOUT UPGRAD

upGrad is an online education provider that helps individuals develop their professional potential
in the most engaging learning environment. Online education is a fundamental and much-needed
disruption that will have a far-reaching impact. At upGrad, we are working towards transforming
this online education wave into a tsunami! We are taking a full-stack approach to leverage
content, technology, marketing and services to our quality education at scale in partnership with
universities abroad and academics for our rigorous and industry-relevant program.

Through our partnerships with universities abroad, we are building a portfolio of unique study
abroad programs, which will help parents and students leverage online learning to study flexibly
at an affordable cost for part of the program in India and then transfer to a foreign university
campus to complete their degree abroad. These programs reduce costs for students and parents
and provide potential opportunities for graduates to work in destination countries through
post-study work visas.

upGrad, in collaboration with IMT Ghaziabad, a renowned university, and International School of
Management, Germany is excited to offer a one-of-a-kind, academically rigorous and industrially
relevant Master of Business Administration (90 ECTS) program. Program faculty members have
more than 15 years of experience. The program covers the conceptual depths of topics such as
Marketing Management, Business Communication, Accounting and Finance, Business Strategy,
and much more.

Our aim is simple:

We strive to create
high-impact, on-campus
hands-on experiences that
prepare students for
meaningful and productive
careers.

Ronnie Screwvala
Co-Founder & Executive Chairman
ABOUT INTERNATIONAL SCHOOL
OF MANAGEMENT

The International School of Management (ISM) features among Germany's leading private
business schools. Founded in 1990, ISM has seven campuses in Munich, Dortmund, Cologne,
Frankfurt, Stuttgart, Hamburg, and Berlin and is home to over 3850 students.

A personal learning atmosphere and practical orientation are the key contributors to ISM's success
factors in tandem with intensive training of soft skills and teaching professional skills. This includes
exciting practical projects and internships and lecturers from the business world. These success
factors are reflected in all ISM's programs – Bachelor's, Master’s, and MBA.

The university is state-accredited, and all study programs are recognised by the quality of the
Accreditation Council and the Foundation for International Business Administration (FIBAA). ISM
has a professor-to-student ratio of 1:7, and by learning in small groups, students can get all their
queries answered, focus on their personal development goals, and be prepared for a prolific inter-
national career.

Rankings and Accreditation

• ISM is one of 106 universities included in U-Multirank for Germany.

• One of the best private German universities as per CHE Ranking.
• Featured by Trendence for excellent results in the fields of lecturer quality & practical
relevance.
• As per Universum, ISM ranks for international orientation & practical relevance.
• ISM has been state-approved indefinitely.
• The ISM is one of the first private universities nationwide, which has twice subsequently held
an Institutional Accreditation for over ten years.
• All the ISM programs bear the seal of the Quality of Accreditation Council.
Why Choose lSM?

• High-quality education: Top-ranked teaching and unlimited state accreditation (FIBAA). More
than 30 years of educational competence.
• Learn from the Industry Experts: German, international, and guest lecturers from the business
world.
• Diversity: Students of 84 nationalities; 30% international students
• Personal Teaching Atmosphere: small study groups focusing on interdisciplinary, practically
oriented content and case studies.
• Seven campuses in major German cities.

PLEASE REFER TO THE WEBSITE FOR TRANSFER ELIGIBILITY CRITERIA

ABOUT MASTER OF BUSINESS
ADMINISTRATION 90 ECTS

Master of Business Administration (90 ECTS) at ISM's Munich campus is a full-time program that
helps students sharpen their business acumen. The program amalgamates theoretical and practi-
cal approaches to instil expertise. The program is accredited by The Foundation for International
Business Administration Accreditation (FIBAA), which speaks for quality programs offered by the
university.

The core modules offered by the university includes Strategic Management, Risk Management,
Cross-Cultural Leadership, New Business Models, Data Science & Business Intelligence, etc. The

Why Pursue MBA at ISM?

• Students get an insight into the main elements of business, including management, finance,
accounting, marketing, and operations.
• The Master of Business Administration at ISM prepares students for today’s international
business world and its challenges.
• ISM offers a personalized learning atmosphere and customized support to its MBA students.
• ISM offers one-to-one career coaching to its MBA graduates, which helps them identify their
leadership type, and personality structure.
• ISM's alums have flourished as employees of Fortune 500 firms, the government, non-profit
organizations, and the private sector.
• ISM welcomes students from 84 nationalities, enriching students’ world view and perspectives.
ABOUT GERMANY
AS A STUDY DESTINATION
Germany is a country in the heart of Western Europe. In terms of providing quality education at an
accessible price for international students, low living expenses, and the availability of scholarships,
Germany stands out as a viable option for overseas students. Additionally, it provides a prac-
tice-oriented education, and its government has created provisions to allow students to work
part-time jobs.

Low-Cost Education:
Germany offers the lowest-priced courses in Europe and provides an array of scholarships for
international students.

Focus on Practical Pedagogy:

German universities focus on a practice-oriented approach to complement academic teaching.

Low Cost of Living:

Germany is the top choice for international students due to relatively lower living costs. Students
can work part-time for up to 20 hours a week or 120 full days a year to manage their expenses.

Job Opportunities:
As the fourth-largest economy in the world and the largest economy in Europe, Germany is a
magnet for students globally, whether they seek their fortune in Berlin's marketing sector, research-
ing the automotive innovations in Munich for BMW, or Frankfurt's financial sector.
ABOUT MUNICH
- THE LAND OF OPPORTUNITIES
Munich is the third-largest city in Germany and an excellent international student hub. In addition, it
is an important centre for tourism, business, technology, and innovation. Some of the reasons for
making Munich one of the most sought-after study destinations among students include:

Economic Hub:
Munich is an economic metropolis with tourism, mechanical and automotive engineering, electrical
engineering, software, and IT industries being the most significant economic sectors.

Job Opportunities:
Munich placed in the Top 15 worldwide for employer activity. The city hosts the headquarters of
well-known high-tech, electronics, and automotive companies, including BMW, Siemens, Infineon,
Allianz, and Munich Re Group.

Student-Friendly City:
Munich is ranked 2nd as per QS Best Student Cities Ranking® 2023.

Better Life:
Munich, Germany's third largest city, offers students a high standard of living at affordable prices

Rich Culture:
Munich boasts world-known museums like the Deutsche Museum, the Pinakothek der Moderne,
etc.
ABOUT IMT GHAZIABAD

Established in 1980, Institute of Management Technology Ghaziabad (IMT-G) is India’s premier

management school and is the fourth business school in the country accredited by the coveted
AACSB. Strategically located in Delhi-NCR region, IMT-G has distinct focus on cultivating leadership
through innovation, execution, and social responsibility. IMT Ghaziabad is the proud alma mater of
more than 300 C-suite executives.

Ranking in 2023-2024

Sr. No. 1. Survey

B School Ranking
1. Financial Times 92 in the World

2. The Times of India 5th Overall

3. Business Today 13th Overall 5th in Private

Why IMT Ghaziabad?

IMT-G Alumni : Prasoon Joshi/Rudratej Curriculum benchmarked with

Singh/Sachin Pilot & more global institutions
than 30,000 alumni across the globe
Over three decades of expertise
One of the top B - Schools of the
in conducting management
country
education programs

One of the four colleges in the country to be accredited with AACSB

UPGRAD
LEARNING EXPERIENCE

EXPERT FEEDBACK
AND LEARNING
• TA sessions
• Regular live sessions by experts to clarify concept related doubt
• Receive unparalleled guidance from industry mentors, teaching assistants and graders

Q/A FORUM
Peer-to-peer discussion forum where you can post your queries and your peers/faculty/teaching
assistants answer your queries within a day. Regular Q&A sessions with faculty to get clarification
on conceptual doubts.
WEEK IN THE
LIFE OF A LEARNER (YEAR 1)
Online learning has now become the go-to mode of learning where students across the globe are
using these platforms to their advantage, allowing them to reduce dependencies on physical
lectures. Here’s a sneak-peek at what a week of study looks like!

Core Curriculum
8 hours

Though practical learning will be our main focus, it is just as crucial to prepare our
learners to be industry-ready. Keeping the average attention span in mind, we have
developed short videos that cover the important topics, while ensuring that the
lectures don’t get monotonous.

Personality Development
2 hours

Communication is key. Considering the high amount of competition that exists today,
it is crucial for individuals to improve their communication skills to impress potential
employers. Our personality development modules are dedicated to soft skill develop-
ment.
30 mins - 1 hour

Networking & Mentorship

Online learning is no longer lonely. Students will get to interact with their peers via
various platforms like discussion forums. Every learner also gets a dedicated student
mentor to help them through their academic journey.

Case Studies & Assignments

3.5 - 4 hours

Practice makes perfect. Post module completion, students will receive soft copies of
the content they completed, so that they can revise it when required. Every week,
students will be given an assignment that needs to be completed within the stipulat-
ed time.
 Project Presentation
3 hours

Presentation of assignments will be done on a weekly basis which would be graded

by our teaching associates. Students will be provided with feedback to ensure
consistent growth.

Non-Graded Assignments + HBR Case Studies

Students will receive access to case studies from the Harvard Business Review. This
will help them understand and address real-world business problems, thereby
creating a practical and engaging learning environment.

We understand online is new but in this new age we have to change the way we
learn in order to adapt and accustom ourselves with ever-evolving business and its
demands, hence the vision of the program is directly coming from individuals who
have had experiences in various corporate domains, which helps us address the
expectation gap that generally is faced by young graduates when they try to enter a
company’s workforce.

Anandita Singh
Director - Academies
MASTER OF BUSINESS ADMINISTRATION
90 ECTS

Professional General Management Program From IMT Ghaziabad

MARKETING MANAGEMENT 3 WEEKS

• Fundamentals of Marketing
• Marketing Channels
• Marker Motion Simulation

ACCOUNTING AND FINANCE 3

4 WEEKS

• Accounting Fundamentals - I
• Accounting Fundamentals - II
• Project Evaluation
• New Heritage Doll Simulation

BUSINESS COMMUNICATION 3 WEEKS

• Fundamentals of Communication
• Building a Personal Brand
• Project

OB, HR MANAGEMENT AND LEGAL 3 WEEKS

• Organization Behaviour
• HR for non-HR Managers
• Lisa Benton Project

OPERATIONS AND SUPPLY CHAIN 3 WEEKS

• Strategic Planning in Supply Chain

• Sourcing
• Logistics and Distribution
• Global Supply Chain Management
BUSINESS ECONOMICS 3 WEEKS

• Microeconomics
• Macroeconomics
• Covid 19 Project

SALES AND DISTRIBUTION 3 WEEKS

• Fundamentals of Sales Management

• Channel Management
• Territory Management
• Castrol Project

ELECTIVE COURSE 3 WEEKS

• Market Research
• Business Analytics
• Accounting & Finance II
• Operations and Supply Chain Management
• HR Management
• Leadership & Decision Making

LEADERSHIP, ENGAGEMENT AND PEOPLE PERFORMANCE 3 WEEKS

• Attributes of a Leader
• Leading Teams
• Leading Organisations
STUDY ABROAD CURRICULUM

IELTS PREPARATION

• Preparation of IELTS Exams

ACADEMIC ENGLISH

• Language Development
• Academic Writing Skills
• Spoken Academic Communication
• Reading and Listening in Academic Context

RESEARCH METHODOLOGY

• Introduction to Research
• Research Sampling

ACADEMIC INTEGRITY & RESEARCH

• Introduction to Academic Integrity

• Introduction to Plagiarism
• Plagiarism: Advanced Understanding
• Ethical Considerations

ACADEMIC REFERENCING

• Academic Referencing
• Referencing Style Guides

FORMS OF ACADEMIC WRITING

• Different Forms of Long Format Writing

• Dissertation or Thesis Writing
• Writing SOPs
CRITICAL THINKING

• Being a Critical Thinker

• Reasoning Skills
• Persuasion
• Critical Thinking as a Life Skill

NETWORKING AND PROFILE BUILDING IN FOREIGN DESTINATIONS

• Networking
• Profile Building

FINDING JOBS AND INTERNSHIPS

• How to Find Jobs and Internships in Foreign Destinations

IMMIGRATION AND VISA RULES

FINANCING EDUCATION
2. MASTER OF BUSINESS ADMINISTRATION 90 ECTS, GERMANY

BUSINESS INTELLIGENCE AND DATA SCIENCE (MUNICH)

TRIMESTER 1 24 ECTS

Data Management
• Introduction to Data Science & Business Intelligence
• Database Systems & Information Integration
• ERP Systems

Computational Engineering
• IT Management
• Software Engineering
• Programming

Quantitative Methods
• Linear Algebra & Numerical Mathematics
• Structure-detecting Methods
• Structure-validating Procedures

Digital Business Structures & Processes

• Theory of the Firm
• Digital Process Management
• Digital Value Networks & Business Models
DIGITAL MARKETING (BERLIN CAMPUS)
Fundamentals of Digital Marketing
• Digital Business Models & Platform
• Economy
• Consumer/User Behavior
• Online & Social Media Recht

Marketing Strategy & Planning

• Digital Marketing Strategy & Brand Management
• Omni-Channel Marketing Planning
• Digital Marketing Games

Marketing Research
• Qualitative Market Research
• Advanced (quantitative) Market Research
• Marketing Analytics & Data-driven
• Marketing

Digital Marketing Dashboard

• Customer Relationship Management
• Customer Journey/User Experience
• Management
• Marketing Controlling
GENERAL MANAGEMENT (MUNICH CAMPUS)
Leadership Skills
• Cross Cultural Leadership
• Corporate Governance & Business Ethics
• Negotiation, Communication and Executive Presentations

Managing the Business in the International Environment

• Strategic Management
• Management in the Global Environment
• Managerial Economics

Internal Management
• Risk Management
• Crisis Management
• Change Management

TRIMESTER 2* 24 ECTS

Marketing
• Strategic Marketing (Spain)
• Digital Marketing
• Advanced Market Research

Finance & Accounting

• Corporate Finance
• Managerial Accounting
• Strategic Cost Management

Operations and Supply Chain

• Global Sourcing
• Supply Chain Management
• Project management

Note: *Complete Trimester 2 is waived on the basis of IMT Ghaziabad courses

 TRIMESTER 3 24 ECTS

Innovation
• Innovation Management
• New Business Models
• Design Thinking

IT-enabled Transformation
• Data Science & Business Intelligence
• IT-enabled Information Systems
• IT Management

Entrepreneurship
• Entrepreneurship
• Business Planning & Modelling
• Capstone Exercise

MASTER’S THESIS 18 ECTS

UPGRAD ABROAD
ONSHORE ALUMNI BENEFITS

Our support does not end up once you board a flight to your study destination but also continues
in the University you join. Once you reach the University, you will be provided following additional
support by upGrad Abroad:

• upGrad Abroad Onshore Buddy

Entering a foreign land can be a blissful experience when one knows that someone is always
there to assist in attuning to the culture and other important aspects related to the country.
With upGrad Abroad courses, the students will be entitled to one such service which is
onshore upGrad Abroad buddy.
As the name suggests, the onshore upGrad Abroad buddy will extend the support in many
ways like helping them with the orientation session, arranging the city tours, guiding you with
the local visa process, finding the accommodations, city registration, opening a bank account,
and other mandatory services.
Not only this, the onshore buddy will organize insightful sessions on destination country
cultures so that the students can easily get along with the local students at the university. The
onshore buddy will extend his support in finding part-time work at the university or outside
University (if allowed) and providing guidance on how to apply for a post-study work visa /
OPT (optional practical training).

• Extended upGrad Career Services

There are also extended career services offered by upGrad Abroad and that include building a
strong resume, organizing mock interviews, and providing guidance on the best practices to
find onshore jobs.

• Alumni Portal
As an upGrad Abroad student, the students are entitled to access the Alumni portal where
they can build a professional network with other upGrad Abroad Alumni for assimilating
information related to finding jobs or social integration.
ADMISSION PROCESS

Program Duration and Format

7 Months online | 12 months on-campus

SELECTION PROCESS

Application &
Shortlisting Block Your Seat
Document Submission

For information on Program Fees, Eligibility Criteria, and Start Dates,

we encourage you to visit our website.

For further details, contact:

admissions@[Link]

upGrad Education Private Limited

Nishuvi, 75, Dr. Annie Besant Road Worli, Mumbai - 400018
info@[Link]