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Zepto is a rapidly growing Indian e-commerce and grocery delivery start-up founded in 2021, specializing in ultra-fast delivery of a wide range of products. The company has successfully positioned itself in the competitive grocery delivery market by focusing on customer satisfaction and logistics optimization. This study examines the challenges Zepto faces as a start-up amidst significant competition and the strategies it employs for business growth.

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Mohsin Ahmed
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3 views1 page

Model Abstract

Zepto is a rapidly growing Indian e-commerce and grocery delivery start-up founded in 2021, specializing in ultra-fast delivery of a wide range of products. The company has successfully positioned itself in the competitive grocery delivery market by focusing on customer satisfaction and logistics optimization. This study examines the challenges Zepto faces as a start-up amidst significant competition and the strategies it employs for business growth.

Uploaded by

Mohsin Ahmed
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

CHALLENGES AND GROWTH STRATEGIES IN NEW VENTURE CREATION

WITH REFERENCE TO ZEPTO, HYDERABAD

*NAME OF THE STUDENT


(227823672XXX/217024672XXX)
MBA IV SEMESTER,
VISHWAVISHWANI SCHOOLOF BUSINESS /
VISHWA VISHWANI INSTITUTE OF SYSTEMS AND
MANAGEMENT
HYDERABAD.
Email Id:
** Dr S Sreekanth
PROFESSOR
VISHWAVISHWANI INSTITUTE OF SYSTEMS AND
MANAGEMENT
HYDERABAD.

ABSTRACT:
Zepto is a fast-growing Indian e-commerce and grocery delivery start-up founded in
2021. The company offers a wide range of products, including fresh produce, household items,
snacks, and personal care goods. By optimizing logistics and focusing on customer satisfaction,
Zepto has gained a strong foothold in the competitive grocery delivery market, positioning
itself as a leader in the emerging segment of quick-commerce (q-commerce).The company has
made a significant impact in the hyper local grocery delivery space by focusing on ultra-fast
delivery, promising to deliver groceries within 10 minutes of placing an order. Zepto's goal is to
make shopping for essentials faster, more convenient, and more reliable. Zepto's target market
is young, tech-savvy customers who value time and convenience. So, this study focuses on the
challenges of Zepto started as the start-up in spite of huge competition with e-commerce
platforms and strategies used for growth of the business.
Keywords: Zepto, Challenges, Customer centric and Growth Strategies

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