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DVST Module 4

This document outlines a course on Data Visualization and Storytelling, emphasizing the importance of combining data, visuals, and narrative to effectively communicate insights. It details how data storytelling simplifies complex information, captures audience attention, supports decision-making, and improves communication. Additionally, it highlights the steps involved in data storytelling and provides examples of visual storytelling.

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diwakarsrd28
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7 views65 pages

DVST Module 4

This document outlines a course on Data Visualization and Storytelling, emphasizing the importance of combining data, visuals, and narrative to effectively communicate insights. It details how data storytelling simplifies complex information, captures audience attention, supports decision-making, and improves communication. Additionally, it highlights the steps involved in data storytelling and provides examples of visual storytelling.

Uploaded by

diwakarsrd28
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd

MODULE – IV

Data Visualization and Story Telling


Course Name: DATA VISUALIZATION AND STORY TELLING
Course Code : [23AIMLDE23]
Total Hours : 12
Prepared By:
Shahad P.
[Link]
Jain University, Bengaluru
Syllabus
Introduction to data storytelling, how to use data
storytelling, steps involved in data storytelling, smart data
story telling , use data storytelling to achieve goals, visual
storytelling examples.
1. Introduction to Data Storytelling
2. How to use Data Storytelling
➢ Data storytelling means presenting data in a way that tells a clear, engaging
story so people understand the insights and can make decisions. Instead of just
showing charts or numbers, you combine data + narrative + visuals.
Data + Visuals + Narrative = Data Storytelling

➢ Imagine a company report.


Without storytelling:
“Sales dropped by 25% in Q2.”
With data storytelling:
“Sales dropped by 25% in Q2 mainly due to reduced mobile traffic. After
improving the mobile app, sales increased again in Q3.”
The second one explains the story behind the numbers.

➢ The Power of Data Storytelling is the ability to combine data, visuals, and
narrative to communicate insights clearly and influence decisions.
2. How to use Data Storytelling
2. How to use Data Storytelling
➢ Simplifies Complex Data
Converts large datasets into easy-to-understand visuals like charts and graphs.
Helps identify patterns, trends, and relationships quickly.
Makes technical data understandable for both experts and beginners.
➢ Captures Audience Attention
Visual stories are more engaging than plain numbers.
Colors, icons, and graphs make information visually attractive.
Keeps the audience interested and focused during presentations.
➢ Supports Smart Decision-Making
Highlights important insights hidden in data.
Helps managers and engineers choose the best solution quickly.
Enables data-driven decisions instead of guessing.
2. How to use Data Storytelling
➢ Makes Data Memorable

People remember visual stories better than raw data tables.


Graphs and storytelling create a strong mental picture.
Important insights become easy to recall later.

➢ Improves Communication

Bridges the gap between technical experts and non-technical people.


Helps explain complex analytics results clearly.
Encourages better teamwork and understanding.
3. Steps involved in Data Storytelling
Data storytelling goes beyond presenting numbers; it involves adding
context, insights, and a relatable perspective to help an audience engage with
the information
4. Smart Data Storytelling
5. Use Data storytelling to achieve goals
6. Visual Storytelling examples.

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