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BA Class Notes

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4 views44 pages

BA Class Notes

The document appears to contain fragmented and unclear text, possibly related to various topics including music, sales, and product descriptions. It lacks coherent structure and context, making it difficult to extract meaningful information. Overall, the content seems to be a disorganized collection of phrases and ideas.

Uploaded by

ChandraKant Sharma
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
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says dq pounurarep sem salem oF dysuadord sou’ y aSem 0} Aysuadosd Parasuowap e yar suoned 0} siyounq AreuowNdwoo poplacid ouseD ayy 7e jwouofeueUT 241, "poonpoid sonuasas Suntze® jo junowe aya pur Ariel Jo uoneujwoUsp puv kovanbay ‘saoUasajoxd Suydejd srapjoupaes yo sprooar ydoy suiaysKs soymduroo ay, “Seqd jo yaaa afo\p UO paseq spremar ive cy soured aiqey pur sounppeur jo(8 3 sp2¥> sTaKp Asn. pur Jays(Rax 0} poBuInoaUs a1aM siowTES ‘ojjopsod sy ut joo) yuesioduay ue een preo dismay, ayy ‘Bayes Sepa|zewn payerSoj six jo ured sy. ssuouias ja(reur arpprucraddn pure appprat ‘seq [euoRIpER Sf apnfaxd jou sop ynq ssUIOISND TONYFE soFuTOk sprMo; paseo’ st eUUEY dumiz ay], pur sawoisn jojs uFearp puoySAy aanenny ayy siassey vzv|g duinay au, “oO Suungr ay wy Guadoud ,aosasnen,, © st TeyeHL RL BMT ‘AID omepY UT too sox0d jso8zey OM {HEM “AID owe Uf aotiesaud soleus © pey Auediwoo ayy, ,,, saniadoid ano wera fot uot ado ‘SoutoystD poner no souaredee dumay, oy SwySRUMURP snow suONLIedo ;UDIOUFO pu sjO1IU0> 3500 jo ymin ssapusfas w wai porduoo ssoueng WB req Bunedse; Aq AyqeIyoAd asvarou 04, $84 Kueduio aut 104 Jeo pays SIT ‘OTD pue wopsaig Bundy Jo Amarsuodsos jeuoNtppE 248 YO yoo) ‘ueusnEYD ‘dumsy, prevog “AueduiOD ayy 10) svak poo e yo sem G66} “SIE9S OM ssnotsoud ayy wu $9880] axp Jo do} uo uT Jo SIOWAYESS PAIEPHTOSUOD THAN nu wosupeuoe sues ‘loz Aer 0 ro% 09900 Wo 105 - WeuBOsE Jo eI UPL Yeura Jeuny el Joa fa SOEBLY eee SYM XiLdDM UA o8n 2 peEHOHEOLACO SAL ob ‘sur munanag 6 yee 9995 tpn eonorooyp Jo aSeuaoxed e se sunowe Bop deuny - v4 (duoD) Ary our Uo (poxcoopor zayo ayy 1 3800 apnppUF OU soop pue) yiuow aq ur stoworsn2 9} papiaoid sieyop dwo> junoury (duro) AzepuaLER,dWIOD ‘pour 243 20s oupseo aus J03 ameqeyoad yem>e — UMA paaresqo, -yuow ay vy £oyd sup wo paseq, 94 0} sxouroysno oy Jo Aartqeyoad oxp yoodso prnom am yoy eBes—H8 LO - UM (TEDHETOI)OYL ‘yruour » Sump s,yerregy poysra zawuoysnd e sop jenpraspul Jo yoquinw I~ SAECI JOH : ‘woqeunroyiT sya ommideo o1 psn aq o1 pey piv AypeSo s,yPLIEHT aL, "wroysdg yuoumaseueyy oMIse: ayp UO pamideo (sep aapnoostod ajdajnur aq we9) 84z - SIA, 50 "RUOU BU} TaAYO ANY Supmaepar sysan¥ jo 9-9), PIY #IOY ay} UE paseys OY SISORB JO % 9% [POE spuour uoRDa,s soqenrpur AqeardG Aguenb s08sey ou, your wmonzed v uy sysonB Jo roquiML au, - S}SINE) JO # Je acenaN UDF Ars801 eT HANNA ur owuprn Square, unos soon ar Exhibit2b New Business Program Analysis New Customers Month After Signup 2 Months After Signup 3 Months After Signup Sign-up Month Customers Theoretical ‘Customers Theoretical ‘Customers Cistomes Theoretical 1022 $31,992 125 108 er 44.673 133 138 25 45,291 135 128 208, 45,725 162 187 72 43,423 168 103 760 42.257 st 8 90 54,935, 178 15 1064 63,687 225 182 21,988 772 41,404 143 149 16, ‘13229 986 48,502 206 198 $22,123 $12,476 Customers Revenues, Brdionth — 3edMonth_tst-ard stMonth 2nd Month Srd Month 10% 31% 38% 33% 6 44 2 5 16 43 28 28 7 50. 54 st 4 49 40 28 16 48 48 ar 45 48 a7 44 7 82 45 a7 19 50 88 40 20% 50% 43% 48%, Source: Harah’sBnterteament ine ‘The first two columns report the number of new customers signed up in a particular month and the predicted worth of these customers. Offers, of varying type and value, were sent to each new customer that played at Harrah's, and were redeemable one month, two months and three months after their first visit. The following columns report the number of customers who came back to Harrah's in the subsequent months and predicted worth of these customers. For example, in April 1999, 1,022 new customers came to Harrahs. In May, 125 customers of these 1022 customers returned 0 Harrah's and their predicted worth was ‘compared to $31,992, the predicted worth of the 1022 customers who signed up in April Similarly, 103 of the customers who signed up in April in June, and 85 returned in July, with no demonstrable change in predicted worth for the pool. Each ‘month brought a new vintage of customers signing up. “This dovunents uri fr te ei n PGPMX UAE Guanes Anes by Pro Pain Kua Paria nan Is of Management Indore rom Oo 2014 Febuary 216, soon as: Exhibit 2c Loyalty Program (Frequency Upside}—Offer Behavior Change by Offer and Month, Report #of Hotel “Red Bef pee, Hof per per Theo Observed Ofer _Feriod Guess %S Tipe Guest Da Tip__Hows Bay __Win win a a a a ee) a 47 wo 327770 Sta Foo 28 B10 5 18685715406 pre |tarse 30710 ee) ese (1432) ars 4D e188 50si 100 Mays 938 HOH CC ee 9000 Base ‘Jun-s9 9323.08 T8868 (87.807 270.836, wees StS '2g? tT THz DED ‘Augoo 14828 4k tT BO a2 ,.000 Post | Sepso 166405818: TORN KTH ons = tse a? 5321S [Link] Novo 02,5 BY B.C ORO Boos 83 at wt 8a ta 90 Total 189 31% «eS OSD KS [Link] «87 «$607,256 S7aR4t0 | stioes 1% 209] "Toberead as, of the 959 customers who received an offer in June, 21 customers had patvonizad the Casio i January and 155 custome patronized be casino In July Note: Harrah's identified a list of potentially loyal customers who could increase the number of trips that they made to Harrah’s. An offer was sentto a total ‘of 953 customers in June, redeemable in July, August, and September. Each offer consisted of thvee individwal offers—one for each month, at an average incremental cost to Harrah's of $40 per each redeemed offer. The type and level of offer was similar in value and type to what the customer had historically received. The offer was different for customers of different perceived worth to Harrah's but was predouinately cash and food based. Exhibit 2c tracks the behavior of this pool of 953 customers before and after the offer was sent in June. While, on average, only 30 of these 953, customers were visiting Harrah's between January and May, the nuniber jumped fo an average of 150 per month during the subsequent months. The ‘theoretical win from these customers also increased accompanied with the increase in offer redemptions. Harrah's calculated the profitability of these programs by comparing the incremental theoretical wins to the incremental cost of the prograan. Source: Harrah’ Entertinaent ns “Ts cecumetic athe tor uo ery POPHX UAE Baines Ana y Pa Prat sr Paige ln Ist of Management doe om Ose 2018 Pebmury 2018 san. Report fof Hotel «Red Hof per Observed Comp. Comp Avg Avg. AVE. Petiod Guests % ___% ‘Trips __ Guest Wi) Amt %. Tip Day Hour Wun99 250% TH HR Sea 1% «© $87 S84 wurs9 Bat 333416 ww 01 45a Augo9 2640 2% Tt e810 Mk 89 Sep99 3020 23 8B 20001 «00s SB oss «5780 40100818 sigs sad BS Novo 2670 0 Sr? Be 39205318 tA Deca 21 7% 71 28 eos 688 AB 8D van00 2500 e283 2 sogs2 617 240 Fob-00 2470 BBL 39060 7,550 4063S Meroo 288 O77 6900819274 Ot Note: 2d tracks a group of customers rs were selected and mailed offers th ‘Ths documant i auhorzn for use only n PGP UNE / Business als by Prt rain Kursr Pana nn icemable in November, December, ani ended to capture a larger share of bud, ‘The offers provided an unconditional cash incentive for ‘ay-based incentive to increase play. For exarny high budget upside and sent additional offers soupon per month. Exhibit2e Retention Program—Offer Behavior Change by Offer and Month Trips Hous Ave, fof Holl ed Pof per per Observed Comp win per win per win per offer Guests Tips Gast Ba wit Amt Hone 5900 Oe 44% 18 2s sr son 913 14 25 38 308 0017 1a 24 55 aM 1 ot ts 24 56 ‘es 28 ts 22. 52 wo 0 9 14 16 st 44 10 25 5a oe 12 2a est.358 5 0 a 12 2a 00,992 38 0 13 25 ony 5 om 13 28 310873, es of 14 25 s ot 16 26 68 ° 2 14 26 w i071 20 14 26 ‘zoe ot eee 1 ee 14 27 e028 6 25881 at 13 27 635578 se 2as1 tat 13 28 535359562800 2 Total 53008 0% 20% 14 25 Sa80055 | 815165007 | s2027,261 ‘57 Source: Hara Entertainment ne. Note: “The report shown in Exhibit 2e summarizes the visitation pattems for « group of customers whose patronage was declining in the second half of 1998, ‘These customers had significantly reduced their aggregate frequency to Harrah's casinos. Based on their historical pattern of behavior, Harrah's had ‘expected to see them in December but hadnt. In order to reinvigorate relationships with these customers, Harrahs sent a direct mail offer to approximately 8,000 customers in January of 1999 that was redeemable in February, March and April. One cash coupon was sent per month, with the amount varying by customer worth. If these customers, returned to Harrah's, they were put into the loyalty-marketing program and managed according to their upside potential. The program seemed to be working even though the cost of the offer had gone up from $30 to $40. “he documents aor or se ony POPU UAE /Busass Anyi y Pek Pa Kumar Pai a ian nats ct Manger Indes Cer 2014 Fey 2016, Exhibit 2f Consolidation of Play (Theoretical win) by Customer Customer Ds ou oe os os 1998 au oo os on 1099) Attrition New Change $800 $700 $300 S- $1800 $800 $900--$900- «$200 $2,800 ° ° $1,000 - S 7 ~ 120 - 80 7 "200 0 1 - - 60 = 60 120 20 60 - 50 490 ° ° 70 - = - ~ ~ - 80 = 80 ° t = - 60 40, 60 160 - - - - - 1 ° - 60 120 220 400 150 70 80 ~ 300 0 ° - 40 ~ a 40 40 - 50 70 160 ° ° 80 80 7 ~ 160 60 60 80 80 280 0 ° = 1,200 2,000 500 3,700 - 2500 1,800 = 44000 =—«8,000 0 ° - 60 7 ~ 60 20 50 20 50 140 ° ° 80 - 40 60 200 120 80 220 - 420 o o - “0 40 40 120 50 50 50 50 200 ° 0 = | es = = 7 5 150 150 0 1 800 1,500 1,200, 800 © 4,900 1,001,500 1,200 = ,400«_5,200 0 ° 7.000 2,500 = = 9500 5,000 8,000 ~ 430 11,480 0 ° = - - ~ ~ 60 70 70 "200 0 1 - a - - 40 40 - 80 0 1 300 400 500) 900 900 700 400 2,900 ° ° 40 40 - 50 50 - - 100 ° ° 50 - = 40, 40 0 - 120 ° ° ~ 30 90 40 30 30 100 0 ° 400 €00 a - ~ 280 200 0 0 = 1,000 - ~ 600 280 = 880 0 ° 50 = - 100 ~ | 250 9 0 2,000 2,000 2,200, 2,100 3,000 8,800 9 ° ~ - 60 - 60 0 1 30 7 30 - - - 1 ° 20 40 50 ~ - - 1 ° 40 40 - 20 - 100 0 ° - = 0 - - os - 1 o 100 ~ 80 ~ 80 90 210 ° 0 es 60 30 40 50 49 430 0 0 30 ~ - 60 50 ~ 460 ° 0 a 4,000 3600 1,000 - 4,500 ° 0 80 70 ~ 7 - - 1 0 = - 200 = 7 600 ~ 600 ° 0 400 60 - 40 40 40 60 80 220 o ° 120 - = 200 7 200 100 90 0 ° 0 230 80 60 260 7 ~ 280 ° ° 150 “he document suerte ety PSP UAE! Suns Aiea by Prt Pain Kum Parr et non ret of Management Indo fom Onnbe 20140 Ferry 216, soon 22 Customer IDs. on oz Qs os 1998 ou 2 os Qe 1399 Attrition New Change 40 7 40 40 ®0 60 0 160 o ° 120 4a = in 120 io - - I 1 ° 7 2 - - 200 150 100 80 - 330 ° ° 130 43 0 40 7 140 - - 0 60 130 0 0 (10) “ - - - - 70 © 80 60 270 ° 1 ~ 48 400400, 500 1,700 800 800 700 500 2,800 ° a 4,100 48 ‘40 40 80 - 60 70 ~ 130 ° 0 50 47 50 7 50 40 ~ 40 260 a0 0 0 290 48 - - - - - - - ~ 120 420 0 1 ~ 49 = ~ 70 7 70 = 140 70 60 270 ° 0 200 50 - - - - 7 = 3,000 1,500 70 4570 ° 1 ~ 51 40 40 ~ 80 7 70 50 = 190 ° ° 52 6 120 - 180 = 150 - 20 230 0 o 53 120 6 - 240 - ~ - - s 1 ° 5a 40 ~ 30 ~ 70 40 50 50 40 180 ° ° 55 40 0 ~ ~ 100 50 60 90 50 250 0 ° 38 ~ - 60 ~ 60 7 50 - 70 420 0 0 sr 50 - - 100 150 40 60 70 70 240 0 0 38 60 40 7 ~ 100 80 7 - 50 490 0 0 59 ~ - - 70 70 60 - ~ = 60 0 ° 60 7 ~ - — 70 60 50 = 2 140 ° ° et 40 40 30 110 50 30 50 50 180 ° ° 62 50 60 - ~ 100 880, 500 400 600 2,980 o 0 63 20 - - 60 80 40 50 50 70 210 ° ° et 30 - 40 ~ 70 7 ~ = - - 1 ° 85 - - ~ - - - 200 200 200 600 ° 1 66 60 120 200 - 380 70 80 50 400 300, ° ° or 60 ~ 120 = 180 220 6 = 220 500, ° ° 68 150 ~ 80 230 100 140 200 80 520 ° ° 69 20 - 60 - 80 50 a 80 - 130 0 ° 7 120 - 80 200 200 - 220 - 420 o ° n 40 — 40 40 120 80 50 - 160 280 o ° 2 - 40 60 ~ 100 30 40 50 50 170 o 0 73 - 70 - 30 100 - 0 ~ - 80 0 0 7" ~ - - s 150 - 150 - 300 ° 1 — 5 60 a0 - 50 150 60 100 60 80 300 ° ° 150 76 800 400, 700 200 © 2,700 700 00 00 1,800 o 0 (900) 7 40 50 100 - 190 - - ~ - - 1 0 7a ~ - ~ - 80 - 70 ~ 180 o 1 - 73 400 ~ - 400 7 480 ~ 160 660 0 ° 260 80 400 400 - 1,400 220 1,500 1,400 = 3120 0 ° 4,720 ‘ne sccunont i autora er ute only PPK UAE / Busnes Annie y Pro Pin Kar Pani cen ee Margret - Indore rom Celeb 2044 Fabric 24 Customer IDs gu oe os Qe 1998 ou oe os oe 1999 Attrition _New a 400 | - - 400 ~ a 300 900 ° ° 22 - a = - = 80 80 80 7 310 0 1 23 a - - - - 80 = 50 - 130 0 1 = Ba ~ ~ 600 - 00 ~ 520 - - 520 0 ° wo 85 - 40 - 40 80 - = 820 - 320 ° 9 240 86 - — 200 ~ 200 - - 7 ~ ~ 1 ° - er 400500 - 00 1,500 500 700 600 00 2,400 o ° 8 Ba 7 200-400 670 - 500 ‘500 ° ° a3 = 3.900 2,200 = 5500 1,500 1400 —*1,500 2,000 6,400 0 ° 30 400 - “400 7 ‘200 7 ~ ~ 730, 780 0 ° 8 60 - ~ 30 90 50 50 - 400 o ° 2 - - = 1,000 1,000 320 260 ~ - 560 0 ° 93 1,000 - 400. = 1400 7 = 1,400 = 1,100 0 ° 94 = 600 400 = 4,000 - - - ~ 1 ° 9% _ = 200 - 200 100 260 - 80 440 ° ° 96 - - 50 - 50 40 50 - 60 150 ° 0 or - - — 1,000 1,000 s - ~ - 1 9 - 98 40 20 30 - 0 40 7 - 120 160 0 ° 70 99 = 2000 - 00, 200 = 1,100 1,800 0 ° 500) 100 50 ~ ~ 6 110 - 200 ~ - 200 ° 0 20 Average 176176 190 115 656 219 282 2a 165 885, Actes 52 47 45 36 86 60 a ot 52 88 Max 7,000 3900 4,000 «2.000950 5,000 6,000 8,000 4,000 11,480 Min 7 “ ~ 7 = | a = — Total 17,830 17,620 18.840 11,890 95,620 21,850 28,200 22,080 16,040 88,470 Sonic: Harrah's Entertainment ie “hs decamen is uted or use oly in PAPLIK UNE / Bunce Arai by Plain Kure Pangasinan Inst of Maragement- Ingram citer 2014 to Febriay 2018, ‘ice fern 1 poz 69290 Woy repy sweden oes Up. YE URE RUNY UReLs aa a SA BAY SHEE IN XbL4Da Y huo Sen 0, pezoune§)VEUNDER RL tz ~ofBC INS PN RUA “aE NIAEOPEATCD SAPMPATIAINO) oN “sey ul IY pus swags Sa 23005 Oeriles —Losiezs «so eea'ye$ = bsi'zes © -zar'cz$ saves pon OL veurs ees § GL s oe s cor § 23410 exes eomrs seuss sles sain s ueowewy eAneN, weees — oeae'z§ «= Guero $= ass © ozeL'D § ‘sywoqvonte cvavels — eeeo'zs GF 8OL'IS eves «SEH LIS ern zre'y zeeo'y s'905'6 vise oupsie Aug onueny seer'r veis'e veos'e vase yLo0'e dung 2599 927 goes rae = zONLS = OBL GS =— FONE S ‘BpeAen [eI0L, revowpeis Tear waar er 365 36er (com urs) 6661-s66t s0InS porn ou UE anuasoy BuRED TEL HANK uy ruowourevowa SEH Hoos Exhibit Harrahs Entertainment, Inc. Operations Source: Harrahs Entertainment Ie “Tie documents oreo fr we coy n POPHX URE / Buses Any by Pro Prati Kumar Panky at ndan tub of Management nde ron Cob 2014 to Febery 218, Ofc ate rede 8 Chat Opting Ofc Gay woven T 3. Vie Pred Se Vic Peder Dior rect Asst Brand Ope AT, Matketig (cee Asace a John Boushy Rich Minnan John Bruns Divan Pear Dron Pade Dison Preset Cental Dives ase Dron Now Oe & Rp Antony Sani “im Wilmot ing Soi WPeGM wea Peat Kana ly ati Cy LH Now oxen Nabe areas eeHieson Vr ont vPe GM SPE GM Pre Bua Cherokee I he ate Browne sey Tacs ay Rein Supe cM SWPE GM iF w Shreveport Chien ow U rein Tem bes ne Doneico a's ise Wane es onmer SP aM sre a tious wWFe aw rn loans Ls Vege Tem Yen VPs GM Pe OM Thien Sowteat “alg 100. ‘Tom 6-Demell Laighin Biles Vea oxt ve Vitor Matin We ow TD Gaye Gul eno Mish! Sie VF Msi VP Kittie Matting iy Sats sean 2s Exhibit Segment Communication Program Segment ‘Redemption Number wont Description Reinvestment Hotel Coupon ___Gosl of Contact Window __LetterTone 1 Leal edger ‘0, maybe ton prebsblydecit mal igh worth only 2 Local nontedger 0 probably doe ma 8 New bodner otmalto igh yos getbackfor second longer Introductory te 4 Nownoriodger ‘ghost yes gotback for acecond longer Ievodvetony Fp ae alodgar 5 oral vos ‘rarics longer twenty 6 higher yes shanks longer ‘onaly thanks, wantin the hota, rtforce th hotel asthe place tostay 7 orral yes thanks longer ‘eppreciatve thank our best guests leet 12 month, ledger 8 Exdetng, 2+ tipein higher yes hake longer “spprecaive Thank our best uosts, unt in ths hotel (hese guests hast 12 months, kay" stay wth compettors oe day rp quests) rotiodger ‘Sousce: Hacah’s Entertainment nc “The dccumntis ord fr ue ony in PGPUX UNE / unas Anais by Prot Pain Kiar Pana etinlan Iss of Manages Ios fom Cab 2014 Faby 2015, ‘102 ftengeoF vio eacR20 wa op NEADEUE Jo SMS LORE IBS EAH GE TO SOY sav KNEDA W Aue oer FEmICRNE LAOS SAL zz oom ube mag ss yey Avyd ftuo nod jr9q pynoo epreMaa mos sopwou? ypmun Ay suySeuN ysn{ “ayo O} Sey SEAIELT ey TE BEM, PSE seSeueyy jerauary pue WuepIsezg 24h, DUN, “sey 390°] JO 389g jaou [Link] 0} peg aos “éeje mos Jo ysour ayy aepY “UOrRNUBoves pue sprEme2 aajsnjox9 30 jana] brow s qezreyy 0} dn enour two nox souoos ay Puy “sked yf oxows yp ‘PIED § ENE, nog Buren Avid nos asow ayy ‘Te sayy ¢s,yeUeyy oF Aeyd ox jo azous UaAd HupIG 03 asus Pood ‘your yen 3} 3,usa0p Og 's,yeEREET welp 128g 40 soo SiOKe[d Teor SprEAIO: ApoqoL “aquAWoY, BHO :asaig ot sSSuruaddey perads Sunofuo uo yuna wes nos ‘onow puny “MuOW Yea Jo aIPPRE a AAU SCMWMTT HEVD wad ‘844s joy ue s[eoUs 105 sduso> ‘suunoosyp aafsnpxe Bujajaoen uo yO uwD NOK ozo du IF ast NOK asow AWE "PsPD [PID] HCL, nad asm nok woud Jauuses v sAoMyp 94,n0s s,yearERT Ty [SUKPeN IOVS an|g PuE AHN, ‘PHY 2UTIO auo s yeep Burkeyd gop’Z9g uo asnf ays ~vTOLEPIO ’SaSPIOD JO aIeH PITTA SV] 3E 304 POM. imo of€}3,uop mq BPISU! 19a UEYA FOHOY axe SuRAUINN pure LHe ay In “APISINO Pie> aq KEUr y gasyo axayaudue sso] 209 3198 Au “spuemar aygunyeA asap pesopua aaam Kejd juazar sno 105 upeBe nos yueUR OF, “[Link] Je SurXerd Aq yonl*** woyO axour ‘spreaios 20891q uDao ww TLMOs “AvM FUL “SHVUMVE OL AV UNOA THY DNRIG OL. 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