DIGITAL MARKETING With AI (ONLINE)

Class # 1 Orientation Instructor Sign: Date:

●​ Introduction to Digital Marketing

●​ Why Digital Marketing
●​ Career Opportunities of Digital Marketing

Class # 2 Introduction To Social Media marketing Instructor Sign: Date:

●​ Introduction to Facebook Marketing

●​ Importance of a Facebook page for businesses
●​ How to create and optimize Facebook Page for Business
●​ Optimizing page settings and information
●​ Exploring the various features of a Facebook business page

Class # 3 Introduction To Canva Design Instructor Sign: Date:

●​ Overview of Canva
●​ Designing for different screen sizes and devices
●​ Working with fonts and text effects, Creating visually appealing text elements
●​ Editing photos and images, Applying filters and effects
●​ Working with layers, shapes, and text
●​ [Link]

Class # 4 Introduction To Content Marketing Instructor Sign: Date:

●​ Introduction to Broadcasting Channel

●​ Content Strategy
●​ Exploring ChatGPT for content generation
●​ Technical Content vs. Creative Content
●​ Content Strategies and Posting
●​ Generating creative posting ideas
●​ Creating a content calendar for consistent posting
●​ Setting an optimal posting schedule

Class # 5 BUSINESS MANAGER /Portfolio AND AD ACCOUNT Instructor Sign: Date:

●​ Defining the responsibilities and roles of a digital marketing BUSINESS

MANAGER/Portfolio and Ad Account Manager
●​ Step-by-step guide to setting up a BUSINESS MANAGER/Portfolio account.
●​ Account verification and security measures.
 ●​ Setting up ad accounts within the BUSINESS MANAGER/Portfolio.
●​ Understanding different ad account settings.
●​ New Ad account vs Old Ad Account
●​ Exploring different roles in BUSINESS MANAGER/Portfolio (Admin, Advertiser, Analyst,
etc.). Assigning roles and permissions.

Class # 6 Practical Practice For Business Instructor Sign: Date:

●​ Market Research
○​ Geotargeting
○​ Audience Segmentation
○​ Audience Profiling and Buyer Persona
●​ Distribution Strategy
○​ Content Distribution
○​ Channel Segmentation
●​ Customer Feedback Analysis
○​ Customer relationship optimization
○​ Product Development
○​ Branding and Positioning

Class # 7 Instagram Marketing and Marketing Strategy Instructor Sign: Date:

●​ Instagram Marketing
●​ Instagram Account Types
●​ Instagram Account Growth Strategy
●​ SWOT Analysis
●​ Marketing Mix (4P+7P)
●​ FOMO Marketing
●​ Blue Ocean & Red Ocean Strategy
●​ Push & Pull Marketing
●​ Marketing jargon

FACEBOOK ADS CAMPAIGN OPTIMIZATION AND

Class # 8 PRACTICAL PRACTICE FOR AD LIBRARY (AWARENESS Instructor Sign: Date:
CAMPAIGN)

●​ Understanding the Role of Facebook Ads in Digital Marketing.

●​ Introduction to the Facebook Ads Manager platform.
●​ Facebook Funnel building, Funnel stage
●​ AIDA Funnel Strategy
●​ Defining the purpose and goals of awareness campaigns.
●​ Exploring the impact of brand or cause awareness on audience perception.
 ●​ Exploring various channels for awareness campaigns (social media, email, influencers,
etc.).

FACEBOOK ADS CAMPAIGN OPTIMIZATION AND PRACTICAL

Class # 9 Instructor Sign: Date:
PRACTICE FOR AD LIBRARY (AWARENESS CAMPAIGN)

●​ Defining the Campaign, Ad Set, and Ad Structure

●​ How to Identify Lifetime Budget or Daily Budget
●​ Identifying and segmenting target audiences.
●​ Creating buyer personas for detailed targeting.

FACEBOOK ADS CAMPAIGN OPTIMIZATION(TRAFFIC,

Class # 10 Instructor Sign: Date:
ENGAGEMENT & LEAD CAMPAIGN )

●​ Defining the purpose and goals of traffic campaigns.

●​ Exploring the impact of increased website traffic on business objectives.
●​ Establishing measurable and realistic goals for traffic campaigns.
●​ Implementing remarketing to re-engage website visitors.
●​ Building effective partnerships for traffic campaigns.
●​ Defining the purpose and goals of lead generation campaigns.
●​ Exploring the impact of high-quality leads on business growth.
●​ Establishing measurable and realistic goals for lead generation campaigns.
●​ Identifying and segmenting target audiences for lead generation campaigns.

Create Stunning Websites with [Link]: No Coding

Class # 11 Instructor Sign: Date:
Required!

●​ Introduction to [Link]
●​ Signing Up for [Link]
●​ Creating a New Website
●​ Key Pantheon Features

Class # 12 FACEBOOK ADS Pixel TRACKING Part 01 Instructor Sign: Date:

●​ Introduction to Google Tag Manager

●​ Understanding Tag, Trigger, Variable, Template
●​ Introduction with Facebook pixel
●​ Manually adding the pixel code to your website Using Google Tag Manager

Class # 13 FACEBOOK ADS Pixel TRACKING Part 02 Instructor Sign: Date:

●​ Setup Facebook standard event [Initial checkout, Purchase]

 FACEBOOK ADS CAMPAIGN OPTIMIZATION
Class # 14 Instructor Sign: Date:
(`SALES AND COMMERCE MANAGER )

●​ Creating buyer personas to guide targeting strategies.

●​ Introduction To Commerce Manager
●​ Integration with Website for Data Feed
●​ Importance of Sales Campaigns in Business
●​ Create Sales Campaign
●​ Ad set Optimization
●​ Ad Scaling, Overlap and Fragmentation
●​ Creative Fatigue
●​ Learning Phrase
●​ Learning Limited

Learn Pinterest Marketing: A Visual Path to More Traffic &

Class # 15 Instructor Sign: Date:
Sales!

●​ What is Pinterest?
●​ Setting Up a Business Account
●​ Creating and Optimizing Boards
●​ Content Creation and Pin
●​ Driving Traffic and Leads
●​ Pinterest Analytics and Campaigns

LinkedIn Marketing and Creating a Career

Class # 16 Instructor Sign: Date:
Portfolio

●​ Introduction to LinkedIn Marketing

●​ Building a Strong LinkedIn Profile
●​ Optimizing Your LinkedIn Profile
●​ LinkedIn Content Strategy
●​ Content Creation and Distribution for LinkedIn Post
●​ LinkedIn as a Lead Generation Tool
●​ LinkedIn Networking Best Practices
●​ Networking and Relationship Building
 YOUTUBE MARKETING WITH EXTENSION FOR YOUTUBE
Class # 17 Instructor Sign: Date:
CHANNEL PLANNING FOR BEST IDEA

●​ Importance of YouTube in Digital Marketing

●​ Creating a YouTube Channel
●​ Optimizing Channel Settings
●​ Importance of Titles, Descriptions, and Thumbnails
●​ Developing a Content Calendar
●​ Keyword Research for YouTube Tools
●​ Understanding Copyright on YouTube
●​ Defining Your Target Audience
●​ Developing a Content Calendar

Class # 18 GOOGLE ADS INTRODUCTION AND SEARCH ADS Instructor Sign: Date:

●​ Introduction to Google Ads and its Importance

●​ Understanding Google Ads Account Structure
●​ Creating Compelling Search Ads
●​ Importance of Keywords in Google Ads
●​ Choosing the Right Keywords for Your Campaign

Class # 19 GOOGLE ADS AND DISPLAY CAMPAIGN Instructor Sign: Date:

●​ Keyword Matching Type

●​ Google Ads Extension
●​ Google Ads Bidding Strategy
●​ Creating Effective Display Ads

Class # 20 YOUTUBE ADS Instructor Sign: Date:

●​ Understanding Video Ads

●​ Types of video ads
●​ Integration with YouTube

Class # 21 Fiverr Marketplace 01 Instructor Sign: Date:

●​ Introduction to Fiverr
●​ What is Fiverr?
●​ Choosing a Niche
●​ Creating a Winning Fiverr Profile
●​ Optimizing Your Profile
●​ Offering Services and Gig Creation
Class # 22 Fiverr Marketplace 02 Instructor Sign: Date:

●​ Understanding Fiverr Algorithm

●​ Gig Marketing Outside Fiverr
●​ Delivering High-Quality Work
●​ Dealing with Clients Professionally
●​ Analytics and Growth
●​ Client Communication and Relationship Management
●​ Delivering High-Quality Services
●​ Optimising Gig Performance
●​ Make a professional gig using ChatGPT

Class # 23 Final Exam Instructor Sign: Date:

●​ Final Exam
 DIGITAL MARKETING With AI Context

❖​ Course Duration: 2.5 Months

❖​ Total Hours: 34.5 hours
❖​ Total Class: 23
❖​ Class Duration: 1.5 hours
❖​ Total Project: 10

Tools:
➢​ Meta Business Suite
➢​ Facebook Pixel
➢​ Google Tag Manager (GTM)
➢​ Wordpress
➢​ [Link]
➢​ Google Ads
➢​ Buffer
➢​ ZohoSocial
➢​ MonsterInsights
➢​ vidIQ
➢​ Tubebuddy
➢​ Google Spreadsheet
➢​ Canva
➢​ ChatGPT
➢​ Gemini
➢​ Co-pilot
➢​ Napkin
➢​ [Link]

Context:
●​ Foundations of Digital Marketing
●​ Content Writing, Copywriting and Design
●​ Sales Funnel and AI
●​ Facebook Ads & Business Manager Basics
●​ Facebook Tracking and Remarketing
●​ LinkedIn Marketing
●​ Google Ads
●​ Youtube Video Marketing
●​ Wordpress Ecommerce
 DIGITAL MARKETING With AI Project

Project No Project Name Marks

Project 01 Optimize and Setup Facebook Page with logo and cover photo 10

Project 02 Find 10 Quote of your favourite person and design with canva 10

Project 03 Setup & optimization instagram account 10

Project 04 Create facebook leads campaign 10

Project 05 Create facebook engagement campaign for post engagement 10

Prepare funnel strategy, budgeting, content strategy for mention

Project 06 10
product facebook ads

Project 07 Create and optimization youtube channel 10

Project 08 Create and setup personal linkedin profile 10

Project 09 Create google search ads 10

Project 10 Create video ads 10