Chapter 5: Cost-Volume-Profit Relationships
1. What is CVP Analysis?
• CVP helps managers answer big questions:
o How many products should we sell?
o What price should we charge?
o What happens if costs change?
• It shows how sales, costs, and profits are connected.
CVP looks at 5 things:
1. Selling price
2. Sales volume
3. Unit variable costs
4. Total fixed costs
5. Mix of products sold
2. Key Assumptions
CVP works under some “rules of the game”:
• Selling price stays constant.
• Costs are split into variable (change with activity) and fixed (stay the same).
• Sales mix is constant (same proportion of products).
• Units produced = units sold (no inventory changes).
3. Contribution Income Statement
Instead of the traditional format, CVP uses the contribution format:
Example: Racing Bicycle Company (RBC) sells 500 bikes:
• Sales = $250,000
• Variable expenses = $150,000
• Contribution margin (CM) = $100,000
• Fixed expenses = $80,000
• Net operating income = $20,000
Contribution Margin = Sales – Variable Costs It shows how much is left to cover fixed
costs and profit.
4. Contribution Margin Per Unit
• Selling price per bike = $500
• Variable cost per bike = $300
• Contribution margin per bike = $200
Each bike sold adds $200 to cover fixed costs and profit.
5. Break-Even Point
Break-even = the point where profit = 0. Formula:
Profit=(Unit CM×Q)−Fixed Expenses
Example:
• Fixed expenses = $80,000
• Unit CM = $200
• Break-even units = $80,000 ÷ $200 = 400 bikes
If RBC sells 400 bikes, it just covers costs (no profit, no loss).
6. Contribution Margin Ratio (CM Ratio)
Formula:
CM Ratio=Contribution MarginSales
Example:
• CM = $100,000
• Sales = $250,000
• CM Ratio = 40%
Every $1 of sales gives $0.40 contribution margin.
7. Changes in Costs, Price, and Volume
CVP helps managers see what happens if things change:
• Increase advertising → higher fixed costs, need more sales.
• Better materials → higher variable costs, but maybe more sales.
• Lower price → smaller CM per unit, need more sales.
• Commission-based pay → variable costs increase, fixed costs decrease.
Managers can use incremental analysis (shortcuts) to quickly see the impact.
8. Special Decisions
• Target profit → How many units to sell to earn a specific profit.
• Special orders → Selling extra units at lower price if it adds profit.
• Sales mix changes → Choosing which products to push more.
Story Summary
Imagine a bicycle shop :
• Each bike sold adds $200 to cover rent and profit.
• The shop needs to sell 400 bikes to break even.
• If it sells 500 bikes, it earns $20,000 profit.
• Managers can play with prices, costs, and advertising to see how profits change.
• CVP is like a calculator that shows the path from sales → costs → profits.