TIARA G.
MOLARTO
JUBILEAH L. PASATIEMPO
This method involves analyzing documents such as reports, diaries,
or letters. These documents can provide insight into the
experiences, opinions, and behaviors of individuals or groups.
Document analysis can be used to complement other qualitative
data collection techniques and can help provide a historical
context to the research. However, document analysis can be
challenging if the documents are hard to access or interpret.
• Analysis is a laborious one
• Requires certain level of expertise
• Errors if data is based on secondary ones
• Can be expensive and time-consuming to set
up
• May not be feasible for studying certain
phenomena
• Ethical considerations need to be taken into
account when conducting experiments
• Challenging if documents are hard to access or
interpret
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• Data collection methods allow you to build strategies based on
insights instead of opinions. Whether you’re an entrepreneur,
data-driven marketer, researcher, or a student, gathering data
should be at the heart of your work.
• These methods help you choose the best technique for gathering
qualitative and quantitative data for your needs.
• Data collection methods and techniques are a powerful way to
analyze decisions, gain competitive advantages and make
improvements applicable for the study.