Second Year B.
Tech - Semester IV
Year and Semester
(Mechanical Mechatronics Engineering)
Course Category Multidisciplinary minor (MDD)
Title of Course Product Design & Development
Contact
Credits
L T P Hrs/Week
Teaching Scheme
02 -- -- 02 02
MSE ISE/CA ESE Total
Examination Scheme
30 10 60 100
Course Objectives: The objectives of the course is
1. To provide students with a foundational understanding of product design, including product
classification, life cycle, product mix, and the modern product development process.
2. To introduce students to the foundational principles of conceptual design, including concept
generation, selection, embodiment, industrial design processes, robust design methodologies
such as Taguchi Designs and Design of Experiments (DOE), and design optimization
techniques.
3. To provide students with an understanding of design principles that enhance
manufacturability and assembly, emphasizing maintainability, environmental considerations,
product costing, legal factors, social issues, and engineering ethics.
4. To introduce students to the principles and methodologies of Value Engineering and Value
Analysis, including their definitions, methodologies, case studies, and economic analysis
techniques.
5. To introduce students to the principles of ergonomics and aesthetics in product design,
focusing on human factors, man-machine interaction, and creative techniques.
6. To introduce students to the principles and practices of concurrent engineering, including
rapid prototyping, product design tools, computer-aided manufacturing (CAM) interfaces,
and an overview of patents and intellectual property (IP) acts.
Course Outcomes:
COs At the end of successful completion of the course, the student will be Blooms
able to Taxonomy
CO1 Explain the classification and specifications of products, the stages of the
product life cycle, the concept of product mix, and the modern product II
development process.
CO2 Apply robust design principles, including Taguchi methods and Design of
III
Experiments (DOE), to optimize product designs
CO3 Explain the methods of designing for manufacturing and assembly, including
II
considerations for maintainability and environmental impact.
CO4 Define the concepts of Value Engineering and Value Analysis, and describe
I
their methodologies.
CO5 Explain the concepts of gross human anatomy, man-machine interaction,
and the elements of aesthetics such as size, texture, color, and comfort II
criteria.
CO6 Explain the concepts of concurrent engineering and rapid prototyping, and
describe the use of drafting/modeling software and CAM interfaces in II
product design.
SYLLABUS
Unit No Content Hours
Introduction:
Classification/ Specifications of Products.
Product life cycle. Product mix.
Unit 1
Introduction to product design. [05]
Modern product development process.
Innovative thinking.
Conceptual Design:
Generation, selection & embodiment of concept.
Product architecture.
Unit 2
Industrial design: process, need. [04]
Robust Design: Taguchi Designs & DOE.
Design Optimization
Design for Mfg. & Assembly:
Methods of designing for Mfg. & Assy.
Designs for Maintainability.
Designs for Environment.
[05]
Product costing.
Unit 3
Legal factors and social issues. Engineering ethics and issues of society related to
design of products.
Value Engineering / Value Analysis:
Definition. Methodology. [04]
Unit 4
Case studies.
Economic analysis: Qualitative & Quantitative.
Ergonomics / Aesthetics:
Gross human autonomy.
Man-Machine interaction.
Unit 5 Concepts of size and texture, colour, Comfort criteria. [05]
Psychological & Physiological considerations.
Creativity Techniques: Creative thinking, conceptualization, brain storming, primary
design, drawing.
Concurrent Engineering:
Rapid prototyping.
Unit 6 Tools for product design – Drafting / Modeling software. [05]
CAM Interface.
Patents & IP Acts. Overview, Disclosure preparation.
Note - The ISE/CA is simple, practical and engaging assignments unit-wise. These assignments are
short, case-based to ensure students grasp the key concepts without being overwhelmed.
Unit-1
What are the main types of products based on their classification?
Why are product specifications important in product development?
Define the product life cycle and briefly describe its stages.
What is meant by a product mix? Give a real-world example.
Explain the term “product design” and its significance.
What are the main stages of the modern product development process?
What is innovative thinking, and how does it help in product design?
Unit-2
Generate two different design concepts for the product (add simple sketches if possible).
Select the better concept using a simple comparison or selection method (e.g., pros and cons).
Break the product into main components/functions (write as a list or simple block diagram).
Mention one industrial design improvement (e.g., better grip, appearance).
Suggest one robustness improvement (e.g., better material, tolerance) using simple logic.
Identify one parameter to optimize (e.g., weight, cost) and explain why.
Unit-3
Describe at least two methods or strategies used in DFMA.
Explain the key principles of designing products for manufacturing and assembly (DFMA).
How do these strategies help in reducing product cost and improving quality?
Explain how design choices impact product maintenance.
Give an example of a product that is easy to maintain and explain why.
How does designing for the environment benefit both society and industry?
Describe any one method used in DFE (e.g., material selection, recyclability).
Unit-4
Define the following terms: a) Value Engineering, b) Value Analysis
What are the main objectives of Value Engineering?
List at least three goals of applying VE in product design or manufacturing
List and briefly explain the key steps involved in the Value Engineering / Value Analysis
methodology. Use a flowchart if possible.
Unit-5
Explain „Gross Human Autonomy‟ and its importance in product design.
What do you understand by „Man-Machine Interaction‟?
Give an example of a product where user interaction plays a key role in the design.
Discuss the role of size, texture, colour, and comfort in aesthetics.
Briefly differentiate between psychological and physiological considerations in ergonomics.
List and explain any two creativity techniques used in the design process.
Unit-6
What is Rapid Prototyping and how does it support concurrent engineering?
Give one example of a product that benefits from rapid prototyping.
Name any two drafting or modeling software used in product design.
Briefly explain how such software helps designers work collaboratively and efficiently.
What is the CAM (Computer-Aided Manufacturing) Interface?
Explain how it connects design and manufacturing in the product development cycle.
What are Patents and Intellectual Property (IP) Acts? Why are they important in product design?
What is a Disclosure Document in the context of patents?
What basic information does it contain?
References:
Reference Books
"Product Design and Development" – Karl T. Ulrich, Steven D. Eppinger, Tata McGraw-Hill, New Delhi,
1
2003.
2 "Product Design: Fundamentals and Methods" – N. J. M. Roozenburg, J. Eekels, N. F. M. Roozenburg,
John Wiley & Sons, 1995.
3 "Product Design: Techniques in Reverse Engineering and New Product Development" – Kevin Otto,
Kristin Wood, Pearson Education, New Delhi, 2004.
4 "Value Engineering" – L. D. Miles, McGraw-Hill.
5 "Successful Product Design" – B. Hollins, S. Pugh, Butterworths, London.
TEXTBOOKS:
Textbook Books
“Product Design and Value Engineering”, Dr. H. R. Thakkar, Dr. M. A. Bulsara, Charotar Publishing
1
House Pvt. Ltd., 2015.
2 “Value Engineering: A Plan for Invention”, Richard Park, CRC Press, 1999.
3 “Product Design for Manufacture and Assembly”, Geoffrey Boothroyd, Peter Dewhurst, Winston A.
Knight, CRC Press, 2010.
4 “Concurrent Engineering: Tools and Technologies for Mechanical System Design”, Edward J. Haug,
Springer-Verlag, 1993.
5 “Concurrent Engineering in Construction Projects”, Chimay Anumba, John M. Kamara, Anne-
Francoise Cutting-Decelle, Routledge, 2007.