Writing with Impact – Workshop 1
ULBS / UPES | Spring 2026
Consolidation Task – Week 1 Portfolio Submission
Task Overview
Role: Executive Director, International NGO
Objective: Write a formal appeal email to multinational corporations, inviting them to consider
CSR (Corporate Social Responsibility) partnerships. The email must demonstrate persuasive
and credible writing by incorporating:
• A formal, professional tone throughout
• Measurable impact data and evidence-based claims
• Clear demonstration of economic benefit for the partner
• Minimal emotional language – factual and purpose-driven
• A focused structure: purpose → key information → action
Completed Assignment
To: Corporate Partnerships Team, [Multinational Corporation Name]
From: Executive Director, Global Horizons NGO
Subject: Strategic CSR Partnership Proposal – Driving Measurable Social and Economic
Impact
Dear [Recipient Name],
Purpose
I am writing on behalf of Global Horizons NGO to invite [Company Name] to explore a
structured CSR partnership that delivers quantifiable social outcomes aligned with your
corporate sustainability objectives. Our organisation has a 12-year track record of implementing
education and skills development programmes across 14 countries, directly benefiting over
280,000 individuals in underserved communities.
Why Partner with Global Horizons
A partnership with Global Horizons offers [Company Name] the following measurable and
strategic advantages:
• Verified Impact Reporting: We provide annual third-party audited impact reports, offering
transparent accountability for all invested funds.
• Workforce Pipeline: 63% of programme graduates enter formal employment within six
months, creating a talent pipeline in emerging markets relevant to your operational
regions.
• ESG Metric Alignment: Our programmes contribute directly to UN SDGs 4 (Quality
Education) and 8 (Decent Work), strengthening your ESG reporting credentials.
• Brand Visibility: Partners receive co-branding opportunities across all programme
communications, reaching an engaged audience of 1.2 million stakeholders annually.
• Tax Efficiency: Corporate contributions qualify for CSR tax deductions under applicable
jurisdictions, reducing net cost while maximising community impact.
Proposed Partnership Structure
We propose an initial one-year engagement at a minimum investment of USD 150,000, which
will fund vocational training for 600 individuals in [region relevant to your operations]. A detailed
programme prospectus, including projected outcomes and monitoring frameworks, is available
upon request. We welcome the opportunity to tailor the partnership scope to align with your
strategic priorities.
Requested Action
I would welcome a 30-minute introductory call at your earliest convenience to discuss this
proposal in detail. Please contact our Partnerships Coordinator, Ms. Sarah Okello, at
partnerships@[Link] or +44 20 7890 1234 to schedule a meeting. Alternatively, I
am available to respond directly to any preliminary questions by return email.
We look forward to the possibility of a productive partnership that creates shared value for your
organisation and lasting change for the communities we serve.
Yours sincerely,
Alexandra Mbeki
Executive Director
Global Horizons NGO
[Link]@[Link]
+44 20 7890 5678
Writing Techniques Applied
This email demonstrates the key principles covered in Workshop 1:
• Structure: The email follows a clear purpose → key information → action requested
framework, as outlined in Slide 11.
• Specificity: Vague language is replaced with precise data (e.g., '280,000 individuals',
'63% employment rate', 'USD 150,000') to establish credibility.
• Measurable outcomes: Each benefit to the corporate partner is quantified, reinforcing
persuasion through evidence rather than emotion.
• Controlled tone: The language remains formal and professional throughout, avoiding
emotional appeals or informal hedging.
• Strategic repetition: The organisation name and key value proposition are reinforced
naturally without redundancy.
• Active voice: Sentences are structured with active verbs ('I am writing', 'We propose',
'Please contact') to maintain authority and directness.
Writing with Impact | Workshop 1 Portfolio Submission | ULBS / UPES Spring 2026