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Course Syllabus
OME354 Applied Design Thinking 3003
Course Objectives:
Introduce tools & techniques of design thinking for innovative product
development Illustrate customer-centric product innovation using on simple
use cases Demonstrate development of Minimum usable Prototypes
Outline principles of solution concepts & their evaluation
Describe system thinking principles as applied to complex systems
Course Outcomes:
Define & test various hypotheses to mitigate the inherent risks in product innovations.
Design the solution concept based on the proposed value by exploring alternate solutions to achieve
value-price fit.
Develop skills in empathizing, critical thinking, analyzing, storytelling & pitching
Apply system thinking in a real-world scenario
Apply system thinking principles to the complex systems
Programme Outcomes:
# PO
Engineering knowledge: Apply the knowledge of mathematics, science, engineering fundamentals, and an
a
engineering specialization to the solution of complex engineering problems.
Problem analysis: Identify, formulate, review research literature, and analyse complex engineering
b problems reaching substantiated conclusions using first principles of mathematics, natural sciences and
engineering sciences.
Design/development of solutions: Design solutions for complex engineering problems and design system
c components or processes that meet the specified needs with appropriate consideration for the public health
and safety, and the cultural, societal, and environmental considerations.
Conduct investigations of complex problems: Use research-based knowledge and research methods
d including design of experiments, analysis and interpretation of data, and synthesis of the information to
provide valid conclusions.
Modern tool usage: Create, select, and apply appropriate techniques, resources, and modern engineering
e and IT tools including prediction and modelling to complex engineering activities with an understanding
of the limitations.
The engineer and society: Apply reasoning informed by the contextual knowledge to assess societal,
f health, safety, legal and cultural issues and the consequent responsibilities relevant to the professional
engineering practice.
Environment and sustainability: Understand the impact of the professional engineering solutions in
g societal and environmental contexts, and demonstrate the knowledge of, and need for sustainable
development.
Ethics: Apply ethical principles and commit to professional ethics and responsibilities and norms of the
h
engineering practice.
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Individual and team work: Function effectively as an individual, and as a member or leader in diverse
i
teams, and in multidisciplinary settings.
Communication: Communicate effectively on complex engineering activities with the engineering
j community and with society at large, such as, being able to comprehend and write effective reports and
design documentation, make effective presentations, and give and receive clear instructions.
Project management and finance: Demonstrate knowledge and understanding of the engineering and
k management principles and apply these to one’s own work, as a member and leader in a team, to manage
projects and in multidisciplinary environments.
Life-long learning: Recognize the need for, and have the preparation and ability to engage in independent
l
and lifelong learning in the broadest context of technological change
Use data management techniques and algorithmic thinking for Software Design and Development
m
practices
Develop reliable IT solutions based on the expertise in Distributed Applications Development, Web
n Designing and Networking for various societal needs and entrepreneurial practices ethically:Matrix
algorithm can efficiently manipulate the data, however one like.
Manage multidisciplinary environments effectively through their interpersonal and analytical skills and be
o
responsible members and leaders of the society: Matrices are useful in any big data task
Articulation Matrix (CO PO Mapping):
PO PO PO PO PO PO PO PO PO PO PO PO PSO PSO PSO
# CO
1 2 3 4 5 6 7 8 9 10 11 12 1 2 3
Define & test various hypotheses to
1 mitigate the inherent risks in product 2 2 3 2 1 3 1 3 1 1 1 3
innovations.
Design the solution concept based on the
2 proposed value by exploring alternate 2 3 3 3 1 2 1 2 3 2 1 2 3
solutions to achieve value-price fit.
Develop skills in empathizing, critical
3 2 2 1 2 3 2 1 2 1 1 3 2 1 1 3
thinking, analyzing, storytelling & pitching
Apply system thinking in a real-world
4 2 2 2 3 3 1 3 1 1 2 2 1 3 2 3
scenario
Apply system thinking principles to the
5 2 2 2 3 3 1 3 1 1 2 1 1 3 2 2
complex systems
Course Content:
UNIT 1 9 Hours
Unit1 DESIGN THINKING PRINCIPLES
Exploring Human-centered Design - Understanding the Innovation process, discovering areas of opportunity,
Interviewing & empathy-building techniques, Mitigate validation risk with FIR [Forge Innovation rubric] -
Case studies
UNIT 2 9 Hours
Unit2 ENDUSER-CENTRIC INNOVATION
Importance of customer-centric innovation - Problem Validation and Customer Discovery - Understanding
problem significance and problem incidence - Customer Validation. Target user, User persona & user stories.
Activity: Customer development process - Customer interviews and field visit
UNIT 3 9 Hours
Unit3 APPLIED DESIGN THINKING TOOLS
Concept of Minimum Usable Prototype [MUP] - MUP challenge brief - Designing & Crafting the value
proposition - Designing and Testing Value Proposition; Design a compelling value proposition; Process, tools
and techniques of Value Proposition Design
UNIT 4 9 Hours
Unit4 CONCEPT GENERATION
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Solution Exploration, Concepts Generation and MUP design- Conceptualize the solution concept; explore,
iterate and learn; build the right prototype; Assess capability, usability and feasibility. Systematic concept
generation; evaluation of technology alternatives and the solution concepts
UNIT 5 9 Hours
Unit5 SYSTEM THINKING
System Thinking, Understanding Systems, Examples and Understandings, Complex Systems
References:
1. Steve Blank, (2013), The four steps to epiphany: Successful strategies for products that win, Wiley.
2. Alexander Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith, Trish Papadakos, (2014), Value
3. Proposition Design: How to Create Products and Services Customers Want, Wiley
4. Donella H. Meadows, (2015), “Thinking in Systems -A Primer”, Sustainability Institute.
5. Tim Brown,(2012) “Change by Design: How Design Thinking Transforms Organizations and Inspires
Innovation”, Harper Business.
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