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Assignment No. - 1

This document outlines an assignment for the B. Tech VIII Semester course on Digital & Social Media Marketing at KIET Group of Institutions. It includes five questions focusing on the role of digital marketing, marketing strategies, objectives of digital practices, differences between traditional and digital marketing, and current marketing trends. The assignment is structured according to Revised Bloom’s Taxonomy, indicating cognitive process levels and knowledge categories.

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7 views1 page

Assignment No. - 1

This document outlines an assignment for the B. Tech VIII Semester course on Digital & Social Media Marketing at KIET Group of Institutions. It includes five questions focusing on the role of digital marketing, marketing strategies, objectives of digital practices, differences between traditional and digital marketing, and current marketing trends. The assignment is structured according to Revised Bloom’s Taxonomy, indicating cognitive process levels and knowledge categories.

Uploaded by

harshchhillarprivate
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd

KIET Group of Institutions, Ghaziabad, U.P.

Department of Electronics & Communication Engineering


Su

Course: B. Tech, VIII SEM


(2024-25) Even Semester
Digital & Social Media Marketing (KOE-094)

ASSIGNMENT NO.- 1

Q. No. Questions Marks BL/KC

1 State the role of Digital Marketing in today’s scenario. 5 1/F

2 Show the significance of Marketing Strategies. 5 1/F

3 List the objectives of Digital Marketing Practices. 5 1/F

4 Outline differences between traditional and digital marketing. 5 2/C

5 Express latest trends in marketing. 5 2/F

• BL–As per Revised Bloom’s Taxonomy, Bloom’s Levels (BLs) are the cognitive process levels viz. 1.
Remember, 2. Understand, 3. Apply, 4.Analyze5. Evaluate and 6. Create
• KC –As per Revised Bloom’s Taxonomy, Knowledge Categories (KCs)areF-Factual, C-Conceptual, P–
Procedural, M-Metacognitive

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