ADITI VATS 9999035708

vatsaditi8@[Link]

EXECUTIVE DIGEST

Human resource and Marketing professional with five years’ experience in HR Manager and marketing
strategy, digital marketing, brand management for both start-ups and large corporations. Expert as HR
manager and marketing strategy. Areas of expertise include:

Human Resource Management Training & Development IT Recruitment

Employee Welfare Succession Planning Hr Manager
Management
Performance Management Compensation Structure HR strategies
Payroll Recruitment, Talent Acquisition Search Engine Marketing
Management/operation Digital Marketing Strategy
System Implementation Email Marketing Social Media Marketing
Industrial Relations Campaign Management Web Analytics and Reporting
Statutory Compliances Search Engine Optimization Customer Relationship
Management

CORE COMPETENCIES

 Managerial Skills:

 Sourcing the best talent from diverse sources after identification of manpower requirement
 Planning human resource requirements such as conducting selection interviews; supervising staffing,
recruitment, induction program, contract negotiations, discipline, policy & procedures, separation
management-attrition analysis, exit interview, full & final settlement.
 Managing reward & recognition program, employee grievance and query resolution
 Directing & executing: 360° feedback & coaching of senior professionals, managers and leaders.
 Successfully managed all HR related aspects acquisition and integration.
 Proficient in setting up various meetings –All hand meeting, seminars , events , customer visits and other ,
taking minutes of meeting (MOM)and further follow ups.
 Streamlined new employee hire process by eliminating non-value driving activities and negotiated
favourable rates with vendors thus saving the recruiting costs.
 Demonstrated excellence in driving HR initiatives to realize bottom line results, realigning HR policies in the
pursuit of objectives of leading organization and enhancing employee relations to create an amicable &
transparent environment
 Expertise in overseeing administrative activities and liaising with govt. authorities for instituting HR & IR
operations
 Proficient in ensuring statutory compliance and inspection under P.F., E.S.I., Bonus, Payment of Wages Act,
Employment Exchange / Factory Act and State Rules
 Proven abilities in handling life-cycle of recruitment process involving pre-screening interviews, RPO, post-
recruitment & joining documentation, headhunting, job portals & recruitment channels, tracker & process
metrics, KRAs, TAT and SLA
 Skilled in managing Performance Management & Appraisal System involving offer, appointment,
confirmation & relieving letters, training & induction, HR audits and attrition
 A creative thinker, problem solver, communicator and decision maker who effectively balances the needs of
employees with the organizational mandate.
 Strategic Planning
 Playing key role in the core team of a successful start-up, setting the course and established the
team as a Digital Marketing CoE .
 Analysed user data in various businesses to identify opportunity to create new revenue channel
leveraging existing product capabilities for significantly higher rates of revenue.
 Collaborated with executive management team to define and execute a new strategic digital
marketing plan, focused on the company’s brand, to counteract a severe economic downturn.
 Researched and collected critical consumer data that enabled leadership to focus on most popular
products with greatest potential.

COMPUTER PROFICIENCY:
KNOWLEDGE OF MS-WORD, MS EXCEL, POWER POINT,ERP,SALESFORCE AND OTHER HR SOFTWARE
JOB PROFILE:

HUMAN RESOURCE ASPECT

1) Recruitment/ Selection
 Understanding Manpower Requisition from The Concerned Department
 Understanding The Requirement and Accordingly Drafting a Job Description
and Getting It Approved from Concerned Department
 Posting The Job Vacancy On Naukri Portal and Sourcing Candidates That
Match the Desired Skills.
 Screening The Candidates by Conducting Telephonic or Personal Interviews.
 Encouraging The Employees to Provide Reference for Better Prospects.
 Arranging for Technical/Non Technical Interviews and Coordinating with
Concerned Person/Department
 Major exposure of recruitment is in IT for all Junior, Middle & senior level.
 Communicating The Employment Status to The Applied Candidates
 Doing A Background Verification of the Selected Candidate
 Maintaining and Updating Database of the Candidates.

2) Induction and On-Boarding

 Responsible for Complete Joining and Orientation, When A Particular
Candidate Is Finalized and Selected, Issuing The Offer Letter.
 Informing Concerned Departments About the New Joinee Through Email
and Introducing Him/Her to The Team and Manager
 Filing Relevant Documents of the New Joinee.
 Coordinating with It Team to Get His Email Id Made
 Conducting Induction Training and Explaining the New Joinees Regarding the
Company Policy.
3) Attendance Management
 Reconciling The Attendance of Head Office and Branch Offices On Daily Basis
Using the Hr. Software.
 Preparing Monthly Muster Roll, Monthly Overtime for Payroll Processing.
4) Leave Management
 Keeping Track of All the Leaves, Half Leaves, Late Comings and Client
Visits/On Duty.
5) Employee Engagement
 Planning Events or Activities On Occasions, Getting Those Approved by
Senior Management and Implementing Those.
 Maintaining I D Cards of Employee
 Preparing and Sending Hr. Related Circulars
 Ensuring That All the Employees Have Their Medical Insurance Done.
 Issuing Salary Slips When Required by Employees
 Preparing Bank Letters/Bonafide Letters When Required by Employees
 Conducting Software Trainings
6) Vendor Management
 Providing Database and Coordinating with Vendor to Ensure That the
Employees Receive Their Visiting Cards On Time.
 Providing Database and Coordinating with Vendor for Renewal/New
Medical Insurance.
 Coordinating with Vendor Regarding the Problems/Issues Related to Hr.
Software
 Coordinating with Vendor Regarding the Problems/Issues Related to
Biometric Machine.
7) Database Management
 Maintaining Employee Files and Ensuring All the Required Documents Are
Available.
 Maintaining The Updated List of Total Manpower Strength in Excel Format
and in Hr Software
8) Payroll Management
 Preparing Monthly Muster Roll, Monthly Overtime for Payroll Processing.
 Preparing Reimbursement and Deduction Data.
 Generating Salaries.
9) Exit Management
 Conducting Exit Interviews and Exit Formalities
 Issuing Experience Letter
10) Business development
 Identifying new sales leads
 Pitching products and/or services
 Maintaining fruitful relationships with existing customers
 Researching organisations and individuals online (especially on social
media) to
 identify new leads and potential new markets
 Researching the needs of other companies and learning who makes
decisions
 about purchasing
 Contacting potential clients via email or phone to establish rapport and set
up meetings
 Planning and overseeing new marketing initiatives
 Attending conferences, meetings, and industry events
 11) Employee Relations & Welfare
 Evaluating the degree of an employee's positive or negative attachment to
their job, colleagues & organization that profoundly influences their
willingness to learn at work
 Developing & implementing employee friendly policies / programs like
annual day, picnics, get-together, events and other corporate social
activities
12) Digital Marketing
 Managing new customer acquisition and existing customer engagements
through compelling digital marketing campaigns, leveraging appropriate
channels for target audiences
 Help determine key, actionable customer segments for both existing and
new, potential customers by analysing internal and external data,
including competitor and market information
 Optimize digital channels including email, web advertising, social media,
and mobile, and leverage best practices such as social marketing,
SEO/SEM, and retargeting
 Align digital campaigns with traditional direct/ indirect email response
programs
 Analyse results, conduct campaign tests, and apply learning to continually
improve programs
 Develop and implement social media plan aimed at involving new
audiences online, driving engagement. Amplifying pre-event word-of-
mouth and during-event advocacy across Twitter and Facebook.
 Executed and measured PPC campaigns using Google Adwords and
Facebook Ads. This included landing page design, A/B testing and
remarketing, and resulted in over 30 new leads per month and hundreds
of registrations for marketing events.
 Partner with Internal Support team to enhance company websites and
other digital assets to increase awareness, reach, and engagement from
potential and existing customers, partners, and other sponsors
 Contribute to multimedia and other website and social marketing content
to drive increased revenues and support
 Heading the digital marketing team, overseeing the hiring, development
and day-to-day work of team members.
WORKING EXPERIENCE:

 Present Experience: Confidential. [ March 2017 –Till Date]

Currently handling two teams one HR department & other is Digital Marketing

Designation: HR Manager

 Previous Experience: Mirketa Software [Link] as Assistant manager( HR and Digital

marketing/BDE) [January 2014- March 2017]

 Previous Experience: HCL Info Systems Ltd as [Link], [June 2012- January 2014]
EDUCATIONAL QUALIFICATIONS:
 Completed Bachelor of technology (B. Tech) from GBTU
 MBA (HR) pursuing from Symbiosis – Distance Learning
SIGNIFICANT HIGHLIGHTS:
 Received the Best Performer Award for the month of Jun 2016
 Received the Best Performer Award for the month of September 2016
STRENGTHS:
 Able to work independently or as a part of a team.
 Able to lead a team.
 Ability to work in varied professional environment.
EXTRA CURRICULAR / ACTIVITIES:
 Participated in cultural activities at college level.
 State level Champion in Basket ball and Net ball
PERSONAL DETAILS:
 Date of Birth : 18 June
 Sex : Female
 Marital Status : Unmarried
 Nationality : Indian
 Father’s Name : Mr. S.K Vats
 Languages known : English and Hindi

Declaration:
I hereby declare that the above–mentioned information is correct up to my knowledge and I bear the
responsibility for the correctness of the above-mentioned particulars.

Place: Ghaziabad

(Aditi Vats)