Operation Management
Operation Management
What to cover:
Operation management
An area of management concerned with overseeing, designing and controlling the process of production
and re-designing business operations in the production of goods and services.
Operations management helps ensure that business operations are efficient [in terms of using few
resources as needed and effectively].
It’s concerned with managing the process that converts inputs into outputs.
It deals with how well a product performs its intended functions, the desirability of the product features
and reliability of the product.
This is the rate at which a company can generate sales quotes and how rapidly and often a company can
deliver its products.
It can also refer to the time required to manufacture one or more products and the time the company
needs to research and develop a new product.
It’s the desire of any firm to fill the customers’ satisfaction. The operation management has the
responsibility of producing and delivering its product to customer on time and according to a good cost
and price.
The operations will be flexible if the production lines can be made to deal with various products
requirements and if operations can adjust to new requirements.
5]. To record, monitor and review aspects of operations performance.
It identifies appropriate measures of performance that relate to internal and external factors that are
relevant to organizational competitiveness.
Operation cost is an important factor that’s affecting the final price of the product or service and how it
becomes affordable by the customer, which will finally affect the profitability of the business.
The lower the cost operations, the lower the price that can be given for the product or the higher profit
if no price competition is in place.
A transformation process is any activity or group of activities that takes one or more inputs, transforms
and adds values to them and provides outputs for customers.
• Direct and coordinate the establishment of production schedules and resources allocation to
meet customers’ needs.
• Budgets for and oversee expenditure towards staffing, raw materials purchasing, machine
maintenance etc.
• Set criteria for supply sources and establish approvals, standards and certification.
• Direct and formulate procedures and policies to ensure materials are available to support
production schedules and customer service targets.
• In aid with design and engineering departments; they seek ways to improve quality and reduce
costs of purchased materials.
• In aid with quality assurance, they liaise on matters of supply delivered quality and vendor rating
systems.
• In construction, they liaise with sales and marketing officers in conducting product forecasts and
demand.
Characteristics of a service
• Lack of ownership
• Intangibility
• Perish ability
Characteristics of a product
• Tangibility
1]. Characteristics
Manufacturing operations produce tangible goods, which are physical products that can be held and
seen. On the other hand, service operations provide certain intangible services that may not be easily
identifiable.
2]. Production environment
Manufacturing and service operation both plan the environment in which work takes place, but they
focus on different elements;
• Service operations on the other hand plan the environment according to how it affects
consumers.
In manufacturing environment, operation managers oversee the activities required to produce goods
from raw materials [ie managing the space to store the raw materials, the flow of materials etc].
4]. Inventory
Service firms unlike manufacturers do not hold inventory; they create a service when a client requires it.
Manufacturer’s produces goods for stock with inventory levels aligned to forecasts of market demand.
5]. Customers
Service firms do not produce a service unless a customer requires it, although they design and develop
the scope and content of services in advance of any orders [eg 12hrs consultancy]
Manufacturers can produce goods without a customer order or forecast of customer demand.
6].Labor.
A service firm recruits people with specific knowledge and skills in the service disciplines that it offers.
Service delivery is labor intensive and cannot be easily automated. Manufacturers can automate many
of their productions processes to reduce their labor requirement [eg use of robots]
Topic two
PRODUCT DEVELOPMENT AND DESIGN
What to cover;
Product;
Product development;- these are series of steps that include the conceptualization, design,
development and marketing of newly created or newly rebranded goods or services.
The objective of product development is to cultivate, maintain and increase a company’s market share
by satisfying a consumer demand.
• Due to competition.
Internal sources
These are the great way to find new ideas. Internal sources can be divided into two parts;
2]. Employees
Companies can use the brains of their employees to generate business ideas.
External sources
Companies can also gain good product development ideas from external ideas. External sources are
those affiliated with the company externally.
1]. Customers
Customers know best what they need and what they are looking for.
Distributors works closely with the market and they know consumer problems and their needs.
Suppliers on the other hand can help with the information of the market like new concept, techniques
or materials which can be used for developing new product.
3]. Competitors
One can analyze their competitors and can find many ways which can be used for idea generation.
• Consultancies
• Design firms.
• Trade magazines.
• Government agencies
• Advertising agencies
It involves brainstorming possible new products. Once an idea has been identified as a prospective
product, a more formal product development strategy can be applied.
An organization normally screen product ideas against the corporate goals and objectives to determine
whether the product will correspond with the basic purpose and expected performance.
An organization must therefore evaluate the new product ideas to establish whether the organization
has the opportunities that may be prevailing [by use of SWOT analysis].
The new product ideas that successfully pass the third phase stage are further evaluated at this stage.
Assessing the profitability of a new product helps management decide whether to introduce the new
product, continue the development and evaluation process or drop the idea all together.
The new product ideas that pass the above stages are then turned into a real product to be availed in
the market.
This stage involves a thorough assessment of potential market acceptance of the new product.
This test measure market reaction to the actual characteristics and benefits of the physical product or
service. The product being tested should be unlabelled and unbranded. It should be given to a sample of
customers together with similar products already existing in the market.
• Market testing
This test is intended to assess the real market situation for the new product but on a smaller scale at the
lower cost. Market tests require decisions on the following aspects;
This is the actual presentation of the product into the market with all decisions and resource
commitment. A decision must finally be made on whether or not the new product should be introduced
in the market.
The product life cycle shows the actual or potential sales of a new product overtime together with
stages of development ie
• Introduction.
• Growth.
• Maturity.
• Decline.
• Withdrawal.
It begins when company finds and develops a new product. During product development sales are zero
and the company invests more.
2] Introduction stage
It’s a period of slow sales growth as the product is introduced in the market.
Characteristics
• Few competitions.
3] Growth stage
Characteristics
• Growing number of competition since there are new competitors entering the markets.
It’s a period of slowdown in sales growth because the product has achieved acceptance by most
potential buyers.
Characteristics
6] Decline stage
Characteristics
• Technological advancement.
• Increased competition.
• Declining sales.
• Declining profits.
What to cover;
Production planning
It’s the planning of production and manufacturing schedules in a company or industry. It utilizes
the resource allocation of activities like employees, material and production capacity in order to
serve different customers.
Production control
The task of predicting, planning and scheduling work, taking into account manpower, materials
availability and other capacity restrictions and cost so as to achieve proper quality and quantity
at the time it is needed and then following up the schedule to see that the plan is carried out
effectively.
This is the activity of monitoring and controlling any particular production or operation.
It involves the coordination and integration of the factors of production for optimum efficiently.
It’s the process of determining the production capacity needed by an organization to meet
changing demands for its product.
• existing operations
ERP software integrates all faces of an operation (including product planning, development,
manufacturing, sales and marketing in a single database, application and user interface.
Efficiency
An ERP system eliminates processes and greatly reduces the need to manually enter
information. The system will also streamline business processes and makes it easier and more
efficient for companies to collect data.
Integrated information
Instead of having data distributed throughout a number of separate database all information is
now located in a single location. Data is also kept consistent and up to date.
Reporting
ERP helps make reporting easier and more customized with improved reporting capabilities,
your company can respond to complex data request more easily.
Customer service
It’s easier to provide high quality customer service using an ERP system. Sales and customer
service people can interact with customers better and improve relationships with them,
through faster, more accurate access to customers’ information and history.
Security
A new system will improve the accuracy, consistency and security of data. Restrictions to data
can also be enhanced.
• Improve productivity.
• Decrease costs.
• Streamline processes.
JIT is an inventory strategy companies employ to increase efficiency and decrease waste by
receiving goods only as they are needed in the production process, thereby reducing inventory
costs.
This production strategy aims to reduce in-process inventory and carrying costs in a
manufacturing system. This method requires purchasers to forecast demand accurately.
JIT focuses on continuous improvement and can improve manufacturing organizations’ returns
on investments, quality and efficiency.
• Flow
• Employee involvement
• Quality
Benefits of JIT
• Reduced set up time. Cutting set up time allows the company to reduce or eliminate
inventory for changeover time.
• Employees with multiple skills are used more efficiently. Having employees trained to
work on different parts of the process allows companies to move workers where they
are needed.
• Production scheduling and working hour consistency are synchronized with demand [if
there is no demand for a product at the time it’s not made].
Mrp - i
It’s a production planning scheduling, and inventory control system used to manage
manufacturing process. MRP system is intended to simultaneously meet three objectives;
• Ensure materials are available for production and products are available for delivery to
customers.
MRP systems uses four pieces of information to determine what material should be ordered
and when.
Bill of materials [BOM] – it lists exactly parts or materials required to make each product.
Production cycle; - times and material needs at each stage of the production cycle.
Supplier lead time- how long will it take for the suppliers to deliver the ordered materials.
BOM gives information about the product structure ie parts and raw materials units necessary
to manufacture one unit of the product of interest.
MRPII is not a proprietary software system and can thus take money forms. Almost every MRPII
system is modular in construction characteristics basic modules in an MRPII system are;
• Purchasing management.
The MRP II system integrates these modules together so that they use common data freely
exchange information, in a model of how a manufacturing enterprise should and can operate.
Benefits of MRP II
• Improved scheduling.
NOTE;
• MRP II begins with MPR I. MPR allows for the input of sales forecasts from sales and
marketing. This forecast determines the raw materials demand.
Network analysis/ critical path analysis [CPA]/ program evaluation and review techniques
[PERT]
It’s the mathematical analysis of complex working procedure in terms of a network of related
activities.
Standardization
Gantt chart
• Production to stock
• Production to order
• Organization orientation
Topic four
Production systems
What to cover;
• Types of production systems
From one engineering point of view, there are three methods of production namely;
• Batch production
• Mass production
This type of production deals with a wide range of products made in fatly small quantities. The
same type and size of a product is made once and never again or is repeated over at indefinite
period of time.
• Products made for special order; - products are made [consumer built products] eg
aircraft construction
• Process layout is set out in a way that sets of similar purpose machines, tools and
equipment are grouped together
Batch/ intermittent production system
This production method is commonly used in light engineering industries. It deals with wide
varieties of products produced in relatively large quantities.
After a batch of one design [type &size] has been produced the plant facilities are adjusted and
used to produce a batch of products of a different design.
The main distinction or difference between batch and jobbing production systems lies in the
standardized nature of the batch.
Batches of products may be produced to order [as per a particular customer order] and
forwarded direct to the consumer.
• Machines
• Tools
• Stationery
• Chemicals etc
• Both specified products [customized products] and standardized products are produced.
• Process layout is set up with sets of similar purpose machines, equipment and tools
grouped together.
• Both special and general purpose machines, equipment and tools are used.
• Production changeovers are quicker without resulting into plant closure/ shutdown.
Mass production deals with the product of standardized nature and of limited varieties in large
quantities.
Mass production is the most efficient method of producing large quantities of standardized
nature. This method requires careful and lengthy planning of plant and processing.
It requires high capital investment on the account of specialized nature of machines required
for production line. Mass production largely depends on high demand created by customer
markets.
• Electric motors
• Bicycle
• Bolts
• Nuts etc
Most of the organizations that undertake production activities normally do so for two purposes
namely;
The finished products under this category are normally stocked and the customers are served
from un-established inventory.
Here, a forecast of future customer demand is required and the products are produced keeping
the forecast in constant review.
Products produced are usually standardized and have a continued demand. In such case, the
mass production system would be more appropriate.
Here, production starts only after a confirmed order has been received from a particular
customer.
However, it’s always advisable for the manufacturers to stock a certain amount of raw
materials or to keep some common parts of materials in finished or semi-finished state.
The producer should consider the volume of product to be [Link] how much products
should be produced within a given period of time.
Large volume of products produced over a long period of time would require mass production
system.
• Ship building
• Machinery
This includes equipment and machines including buildings in which they are housed in.
This refers to the amount of output which a facility is able to produce within a given period of
time.
Funds must be adequate to finance a given production system especially in capital investment.
[Acquisition of production machinery and equipment together with the relevant technology]
Topic six
What to cover;
• Factors that determine the location of operating units
The arrangement of machines, work areas and services areas within a factory
Plant layout involves the development of physical relationship among buildings, equipment and
production operations which will enable the manufacturing process to be carried on efficiently.
• Principle of integration
• Principle of floor
• Process layout
• Product layout
• Combined layout
• Group layout
The arrangement of machines in a line [not always straight] or a sequence in which they would
be used in the process of manufacturing the product
More appropriate in case of continuous type of industries where raw materials are fed at one
end and taken as finished products at the other end
• There must be sufficient volume of goods processed to keep the production line actively
occupied
Under this method, backward and forward handling of materials is not involved. It leads to a
considerable saving in manufacturing time.
2]. Economies in material handling
There are direct channels for the flow of materials requiring lesser time which considerably
eliminate back tracking of materials [the cost of material handling is considerably reduced]
Product layout ensures unrestricted and continuous production thereby minimizing bottlenecks
in the production process; this is because work stoppages are less under this method.
Inspection can be easily and conveniently undertaken under this method and any defects in
production operation can be easily located in production operations.
Under this method, facilitates for proper and optimum use of available floor space. This is due
to no-accumulation of work-in-progress and overstocking of raw materials.
Effective production control on account of simple operations of this method can be employed
successfully [production control refers to the adoption of measures to achieve production
planning]
Due to specialization and simplification of operations and use of automatic simple machines,
employment of unskilled and semi-skilled workforces can carry on the work. The workers are
required to carry routine tasks under this method thus leading to lesser labor costs.
• Lesser flexibility
It’s recommended for batch production all machines performing similar tasks are grouped in
one location
Its normally used when production roll is not sufficient to justify product layout usually the path
are long and there will be possibility of back tracking.
This method ensures full and effective utilization of machines and consequently investments in
equipment and machines becomes economical.
Changes in the sequence without much difficulty because machines are arranged in different
departments in accordance with nature of functions performed by them.
3]. Specialization
Specialized machines are used for performing different production operations thus leading to
specialization.
Specialized workers are appointed to carry out different type of work in different departments.
This leads to effective and efficient use of their talents and capabilities.
This type of layout is undertaken for manufacture of large parts and assemblies. Materials
remain fixed/ stationed at one place. Men and equipment are taken to the site of materials.
This is suitable in case of ship building, locomotives and heavy machinery industries
Advantages
As the work is carried out at one place and materials are not taken from one place to the other.
The jobs can be performed in accordance with the specifications given by the consumers.
It provides maximum flexibility for various changes in production process and design of the
project.
Disadvantages
As materials are fixed at one place, this leads to certain difficulties in arranging specialized
workers, machines and equipment for the job.
2]. Large investment
Plant location
This is one of the strategic levels of decision making for an organization. One of the key features
of conversion process is the efficiency with which the product or service are transferred to the
customer.
Before allocation for a plant is selected long range factors should be made anticipating future
needs of the company.
At this stage cost economists are very essential in choosing a location for the first time. As they
need to consist the cost of long term organization or business objective.
• Identification of a region
• Dimensional analysis
In manufacturing plant which is producing multiple products, they are to consider the following;
• Tangible reason
• Reach customers
Factors considered
• Host nation may offer substantial tax advantage compared to home country
• The cost of manufacturing and running operation may be substantially less in foreign
country
Facility location is the process of determining geographical site for a firms operation. One must
consider tangible or non- tangible factors. These factors can be divided into two;
• Supply of materials
• Transportation facilities
• Infrastructure availability
• External economies
• Capital
Uncontrollable factors
• Government policies
• Climatic conditions
• Community infrastructure
Location factors
In most organization, the location factors are calculated using various techniques. They include;
• Centre of gravity
Under this method, find the sum time calculated for each factor rating and select the best
location having the highest score.
Assume that a new medical facility [healthcare] is to be located in Kakamega. The location
factors and scores for two potential sites are shown above; find the best location basing on
factor rating method
Solution
LOCATION X Y
24 40
20 15
24 30
3 6
25 15
96 106
In this method, there is much use of qualitative and quantitative factors. Factors are assigned
weight basing on relative importance and weighted score for each site using preference matrix
to calculate.
The site with the highest weighted score is then selected as the best choice eg using the above
example the location factors, weights and score [1=poor, 5=excellent] for two potential sites,
what is the weighted score for each of the sites.
Solution
Weight x probability
= 75+100+100+15+50
=340
= 125 + 75+125+30+30
= 385
It’s a mathematical model used to evaluate location based on proximity factors. The objective is
to select a location that minimizes the total weighted moving into and out of facility.
The distance between two points is expressed by assigning the points to a gradient cord on the
map.
Example; a lord is expected to move between 2 points. Point A has the following coordinates
[10, 15] and location B has the following coordinates 30, 10]. Find the most suitable location.
It’s primarily based on cost considerations. The method can be used to assist managers in
balancing costs and service objectives. This method takes into consideration the location the
location of the plant and market, volume of goods moved and transportation costs in arriving at
the best location.
To do this we apply the following formula to calculate the gradient for Y and X.
TOPIC SEVEN
What to cover;
• Concept of benchmarking
• Flexible manufacturing system [FMS]
• Lean performance
Benchmarking
The practice of a business comparing key components of their operations with other
organizations in the same line
• Productivity
• Defects in an organization
This then allows an organization to develop plans on how to make improvements or adopt
specific best practices with an aim of increasing some aspects of performance.
It can be a continuous process where organizations continually seek to improve their practices
Stages of benchmarking
• Select subject
• Define process
• Identify data sources; - which methods to employ when collecting data [questionnaires,
observation etc]
• Collect data
• Adjust goals
• Implement
• Review
Types of benchmarking
Process benchmarking
The initiating firm focuses its observation and investigation of business with a goal of identifying
and observing the best practices from one or more benchmark firms
Performance benchmarking
Allows the initiator firm to assess their competitive position by comparing products and services
with those of target firms
Strategic benchmarking
Involves observing how other competes. This type is not industry specific, meaning its best to
look at other industries.
A manufacturing system in which there is some amount of flexibility that allows the system to
react in case of changes, whether predicted or unpredicted.
Flexibility; - the ability to deal with slightly or greatly mixed parts, to allow variations on parts
assembly and variations in process sequence or change the production volume and change the
design of certain product being manufactured.
• Machine flexibility
Covers the system’s ability to be changed to produce a new product type, and ability to change
the order of operations executed on a part
• Routing flexibility
Consist the ability to use multiple machines to perform the operation on a part, as large scale
changes eg volume, capability etc
Advantages of FMS
• Improved quality
Disadvantages of FMS
• Complicated systems
CIM combines various technologies like computer aided design [CAD] and computer aided
manufacturing [CAM] to provide an error free manufacturing process that reduces manual
labor and automates repetitive tasks.
The CIM approach increases the speed of the manufacturing process and use of real time
sensors and closed up loop control processes to automate the manufacturing process.
It’s widely used in the automotive, aviation, space and shipping industries.
Benefits of CIM
• It allows processes to exchange information with each other and initiate actions
• Through the integration of computers, manufacturing can be faster and lesser error
prone
• More flexible
• Lesser labor
• Greater consistency
• Improvement in productivity
Disadvantages of CIM
• Job losses
• Lack of individuality
It’s the use of computer technology for design and design documentation. CAD software
replaces manual drafting with an automated process.
Advantages of CAD
• Increase in the productivity of the designer
Lean programming
This methodology may be applied throughout the organization and involves all stakeholders in
a software applications development and delivery
The main goal of lean programming is continuous product improvement at all operational levels
and steps