Scribd
Upload
7 views2 pages

Chapter 4

Poppin' Paradise targets a diverse customer base, primarily focusing on children and teenagers aged 7-18, as well as young professionals aged 25-40, who enjoy affordable and high-quality popcorn. Research indicates a strong preference for popcorn among children in General Luna, Quezon, with varying levels of affinity across age groups. The company's main value proposition lies in offering a variety of flavors to cater to customer preferences, particularly during leisure activities and events.

Uploaded by

clarencejohnorijuela
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
7 views2 pages

Chapter 4

Poppin' Paradise targets a diverse customer base, primarily focusing on children and teenagers aged 7-18, as well as young professionals aged 25-40, who enjoy affordable and high-quality popcorn. Research indicates a strong preference for popcorn among children in General Luna, Quezon, with varying levels of affinity across age groups. The company's main value proposition lies in offering a variety of flavors to cater to customer preferences, particularly during leisure activities and events.

Uploaded by

clarencejohnorijuela
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Chapter IV

Target Customers and Main Value Proposition


Poppin' Paradise products cater to individuals who have a distinct preference for the

delightful taste of popcorn. Our offerings are tailored to meet the discerning palates of students,

children, and adults alike, who thoroughly enjoy the rich and satisfying flavor of popcorn.

Our target customers were classified based on their basic demographic and psychographic

data which are:

 Age

 Sex

 Occupation

 Interests

 Product Likeness

Based on the findings of our research, it appears that our primary target demographic

comprises children and teenagers aged 7-18, alongside young professionals aged 25-40. These

individuals exhibit a commitment to health-consciousness while also demonstrating a willingness

to indulge in affordable, high-quality snacks. Additionally, a notable subset of our target audience

includes students, who, despite their academic obligations, possess discretionary income and

seek novel snack options to complement their leisure activities and study sessions.

Furthermore, our analysis of customer preferences based on age demographics in General

Luna, Quezon, revealed distinct levels of affinity towards popcorn. Among children, there exists

a considerable 76% likeness or a rating of 3.8 out of 5, indicating a strong preference for
popcorn. Teenagers express a slightly lower affinity, with a 52% likeness or a rating of 2.6 out of

5, while adults exhibit the least enthusiasm, with only a 32% likeness or a rating of 1.6 out of 5.

From this data, it is evident that children constitute a significant portion of the population

in General Luna, Quezon, who are particularly fond of popcorn. This insight will inform our

marketing strategies and product development efforts as we strive to tailor our offerings to

effectively meet the preferences and needs of our target customer base.

Many of this population will only buy popcorn during their leisure time and when there is

an event but some of them will go as much to buy popcorn during their normal day just because

they like it. This means that to fairly segment our target market we need to take advantage of

different events that they will need popcorn into.

Lastly, customers seek different types of flavors which are our products main value

proposition. There are many types of flavors that our products can transform into from a

chocolatey dessert to a caramelized crunch and a cheesy popcorn. We can manipulate the taste of

our popcorn into different flavors which is demanded by customers here in the town of General

Luna, Quezon.

You might also like